Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together.
Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans. We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there. We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management. Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan. Conducted a product line optimization to identify low margin products and refocus business development on high profit segments.
Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds.
Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches. Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years. Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources. Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses. Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company. Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements.


Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements. Many entrepreneurs and small business executives either don’t have the time or the staff to adequately plan their marketing activities.  For most they would simply jump straight to the end of the story and start talking tactics. While all these tactics may be effective for your business how do you know which ones to use if you have not taken the time to properly set objectives and plan your strategy?
Like a general going to war you need to have an end goal in mind – your mission.  Once that has been developed you can then set your objectives. Contact me if you are interested in discussing a strategic marketing plan for your business.
What do you think about ranking on the top slot of Google for a question thanks to two free services – Squidoo and Prezi?
Ranking high in Google is certainly desirable, a top 5 ranking is what you should shoot for. Posted on April 4, 2013 Written by admin Leave a Comment There are numerous aspects involved in developing an marketing plan. It is also detailed process, which is the reason many site owners hire a marketing specialist to help them plan.
A correctly executed marketing strategy can take an e-commerce business to new levels if all steps are geared toward reaching that final goal.
Finally, identify the customer base you want to target, and advertise in places where they frequent. The other important component of a strategic plan is an environmental scan, which reveals potential threats of the company as well as strengths. The other part of strategic planning is strategy implementation, which involves using the company resources to ensure that its objectives are achieved. Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget.


We first begin with a questionnaire and then meet with you for a 3-4 hour strategic session.
Many website owners start with a small amount of money, gradually increasing the budget to the highest, yet still comfortable level. And potential customers who are searching for services or products offered by your company will usually choose highly ranked websites.
There are even some sites, particularly social networks, that will place business advertisements in front of a certain audiences to which the ads are targeted. A strategic plan includes having a mission statement that describes the vision of the company. Strategic formulation is another important part of planning strategically which seeks to enable the company to attain much needed profits and to be superior to its competitors.
If you need help with anything from building a site to writing for that site, please contact me. With the guidance if the vision the company states its objectives as part of strategic planning process.
The last part of strategic planning is evaluation since for a plan to be successful it has to be monitored. This plan requires a 3-4 hour strategic planning discussion, questionnaire completion and several communications.
The Basics PackageSometimes all you really need is advice as to how to best market your services or products and would like some consulting advice to get there.




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