Companies have used social media marketing as a marketing tool to market their products and services but as to the question of whether it has been utilized effectively depends on the results.
Social media marketing helps in building the brand name of the company, and establishes the company as an authority in the market. The companies become ubiquitous in term that they are found everywhere by the customers and anyone, anywhere can access your social profile, check out some of the user reviews and the latest product updates you’d posted there. A presence in social media would necessarily mean that you are going to get flooded with rave reviews; chances are a higher visibility will net you a few negative comments or reviews. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Recent 2015 Social Media Platform & Mobile Social Applications users statistics in Digital Marketing. Clipping is a handy way to collect and organize the most important slides from a presentation. Due to the nature of my course (Entertainment Technology) the content of the units has been varied. Before i start creating concepts for a logo for myself i need to consider what actually makes a good logo.
It will be neccessary of course to consider logos of similar people but also to have some originality. In this case a type based logo would of course include my name, in an aesthetically manipulated font. If i decide to go down the route of a type based logo i will of course need to research various typography for maximum effect. In the mean time I will be researching more in to what makes an effective logo and possibly starting some concepts that are informed by what i find.
As most marketers know, however, marketing to Chinese citizens is not exactly like marketing to those on other continents. But China has its own brand of social media, and if you know how to market through social in any Western country then you can use those similar concepts and apply them to these unfamiliar platforms.
Check out how to get started with social media marketing in China and see where your marketing efforts can go.
Chinese social media platforms mirror many Western sites like Facebook and Twitter, but even so, they’re not quite the same in terms of looks and function. Though they have some similarities, you should still familiarise yourself with the major social media platforms in China and understand how they function. This social media site allows users to send text and voice messages to each other as well as play video games, watch videos, shop and pay via mobile payments.
Naturally, you don’t have to stick to just only one platform, but having a strong presence on one platform might be more beneficial than having a weak presence on three. Before you start creating accounts on these social media platforms listed above, there are a few things you need to know about China and its internet policies. It’s true that your marketing strategy won’t differ much on Chinese social media platforms.
When starting out on social media in China, your first step should be to develop a creative strategy that will define which sites you’re going to concentrate on as well as who your target audience is going to be. Once you decide on your who, what, where, when, why and how, you then need to sit down and do some serious research on Chinese culture, translations and etiquette. When Coors beer translated the “Turn it loose” slogan into Spanish, they didn’t know that the phrase was slang for having diarrhea.
Familiarising yourself with Chinese culture, translations and etiquette will help you create better messages and content. Once you have your audience defined and enough research under your belt, it’s time to decide how you want to reach your consumers. NOTE: This is not meant to be an exhaustive comparison, rather an informative review to guide your research process.
HubSpot’s capabilities and features are offered using a single system, with their sales applications being provided via free add-ons. There are a few areas where Marketo and HubSpot are similar when it comes to functionality and usage. There are a few functions that are exclusive to either one of these two marketing automation platforms. Expect to deal with a learning curve if you choose Marketo because, due to the fact that it specializes in personalized solutions, their program requires a certain amount of IT knowledge to operate.


On the flip side, if you’re new to marketing automation and are looking for a solution that provides you with a simpler, user-friendly access to a wide array of marketing capabilities, you might be better off using HubSpot.
In numerous ways, marketing automation (MA) and customer relationship management (CRM) are dependent on each other. Marketo doesn’t offer a built-in CRM module, but they were built utilizing the Salesforce platform, meaning that they provide some of the best Salesforce integration in the automated marketing industry. Both Marketo and HubSpot provide marketers with access to a robust set of analytics tools that they can use to monitor campaigns and generate reports. Yes, quite a few have jumped onto the social media bandwagon without understanding the need to utilize it effectively.
Building a profile in the most followed social media platform is not going to cost you much. You can use the platform to interact with other users and increase brand awareness and gain higher visibility. By making it easy for others to communicate with you, you can answer all queries and issues promptly.
Though at the onset it seems to be costless, the resources are to be paid to create the profile, update it and answer to the queries posted by clients, on regular basis. It is possible for the employees to leak out information through the media and if you don’t check the profiles several times, you could find out that some of your latest news have been pre-released, resulting in more negative press.
It needs to communicate my identity but also distinguish itself from what are essentially competitors.
I need to consider what my strengths are and what it is that i want to communicate to potential clients.
They must have their reasons for reaching that decision and so will be working on iterations of this logo type.
Because of the nature of the course (Entertainment Technology) my studies are quite varied in their nature. Anything to provide ease of reading during those monotonous hours employers spend sifting through CV’s. Chinese citizens do not always interact with the internet and their favourite brands in the same way those in Western countries do, and they don’t have the same platforms.
For marketers, WeChat has ads that can be broadcasted to certain audiences, and marketers can also create their own accounts and post content of their own.
A microblogging site, Sina Weiboallows 140 characters per post and users can add links, photos and videos.
Back in 2009, Dove took its “Real Woman, Real Beauty” campaign to Chinese marketers, and they didn’t get it. This is your chance to recreate your brand for a new market so get creative and remember to keep your audience’s interests at the forefront of your mind all the time. It makes it possible for businesses to create a thorough profile of their audience, employ targeted marketing messages that will help drive conversions and much more.
In addition, HubSpot offers several pre-built integrations along with well-known business apps, allowing for additional customization. The modules, referred to as marketing automation, marketing management, consumer engagement and real time personalization can be purchased independently or can be consolidated to create a powerful integrated suite. Both marketing automation platforms have been designed to help businesses develop their marketing strategies spanning multiple channels, whether it’s via email, social media or the web in general.
When it comes to software programs in general, ease-of-use is an important asset, as substantiated by its influence on a product’s viability and user satisfaction.
This is why the majority of brands choose a MA solution that integrates smoothly with their CRM and the other way around. Marketo also offers native integrations for SAP and MS Dynamics, as well as certified integrations for Oracle, Netsuite and SugarCRM. Successful marketing is powered by the insight that is produced by data about clients and potential clients, engagement with content and business deliverables which is why data analytic tools are so important. It’s also possible to execute modeling and predictive analytics influenced by digital behaviors, content preferences, firmographics and CRM data. HubSpot serves approximately 13,000 businesses in varying sizes, worldwide, in comparison to Marketo who has approximately 3,300, however, that difference has a lot to do with the type of clients the solutions attract. He leverages his big brand experience and analytical mind to solve challenges of all shapes and sizes for clients. Naturally, a few companies including Pepsi co found that this form of marketing remains effective only if the right market is targeted.


This will help in building up brand loyalty and will only serve to increase your target audience.
It’s likely that i will go through several iterations of a logo as i progress through self-reflection.
Even though i don’t have a particular career in mind and that a covering letter could rectify this, i need to market myself as something a little less vague.
They can also offer special discounts and other offers to increase both brand awareness as well as loyalty.
This is one of China’s most popular websites and marketers can use it to gain followers by posting their own original content as well as links to other content. Unfortunately, new solutions appear on the market every day, each one seeming to offer marginally different feature sets from their competitors.
We have no vested interest in either and are in fact customers of Infusionsoft at the moment. This model gives users the opportunity to create a customized solution that addresses their specific needs, however, some business owners might want a more unified process.
In both these cases, HubSpot’s average user rating ranks higher than Marketo’s by about a half a point.
HubSpot comes with a built-in CRM and also integrates seamlessly with popular systems that includes Salesforce and many others.
If your business is a larger B2B enterprise that wants a custom built solution that helps streamline prospect engagement and align them with your business goals, Marketo would probably be the best choice. Mark is passionate about his industry, a father of two, aspiring marathoner and a proud alumnus of Duke University.
In other words, a marketing blitz does not necessarily mean the same where social media marketing is concerned. Moreover, once you set the profile up and link it to your website, you can get the word out about your products, services, etc.
I have been involved in, and enjoyed creating several media artefacts and so would like these to be on display in my portfolio.
In the interest of space, i may have to simply state that references are available on request.
As a marketer, this platform would be your best blogging site, though you can also build microsites to fully customise as well as integrate your own multimedia content. So Dove changed its strategy and partnered with the Chinese version of “Ugly Betty” and launched a whole new campaign. Two of the most well-known, cloud based marketing automation platforms are HubSpot and Marketo. We compiled this information to help marketers better understand two of the most popular tools. In addition, both platforms have the ability to analyze and monitor web traffic, and can manage and track social media marketing efforts.
On the other hand, if you consider yourself to be a mid-size or small business wanting to attract more visitors to your website and nurture your leads, without being required to go through an extensive learning curve, you may want to consider HubSpot. There has been lots of discussion regarding social media marketing, for the last couple of years. Both of these industry leaders have high satisfaction scores, good client bases and a few similar features, yet they do have their own strengths and weaknesses. Both marketing automation platforms will get the job done, just in different ways for different organizations.
While some discuss means and ways by which these platforms, can be utilized effectively (FB, Twitter, etc.) the other segment is worried about the disadvantages to this form of marketing. The following information will help you determine which would be the best solution for your business. It is worthwhile to talk about the Advantages and Disadvantages of Social Media Marketing and find out what how beneficial or how problematic these can be.



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