Having a carefully designed social media policy in place isn’t only a matter of establishing standards for politeness; it’s necessary to legally protect your firm and its actions.
Much of business behavior is so entrenched in the culture that it’s learned automatically and taken more or less for granted. Other complicating factors stem from the nature of the platforms and the way they give new communication abilities to users. Whether you create this document in-house or seek professional assistance, it’s critical to look into all the angles and cover as many scenarios as you can possibly imagine so that you don’t find yourself on the wrong side of the law with future company actions. The company in the Facebook case fired the angry employee based on her violation of their social media policy, which forbade making complaints about supervisors on the internet. Social media is a powerful tool for business marketing, communications on all levels and plenty of fun (not to mention the copious opportunities it provides for making very public faux pas), but it’s got a serious side that can do your firm a world of hurt, too. And if you need help with your social media policy, you can always contact us at bbr marketing too.


This site uses cookies - small text files that are placed on your machine to help the site provide a better user experience. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. For example, when is social media speech personal, and thus protected by constitutional rights, and when is it representative of the company’s official position? Consider these two episodes reported by the National Labor Relations Board (NLRB), which is finding itself increasingly involved with incidents relating to social media use. Make sure that you’re protecting your firm as you’re providing the guidance employees need to successfully navigate the rules. Every employee must be thoroughly trained on it, to become familiar with exactly what is expected and allowed. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics.


But the NLRB’s charge stated that the policy was unlawful in its inclusion of that rule and several others among the company guidelines. Questions like these make it mandatory that your firm develop a carefully thought out and legally vetted policy describing the rules for social media behavior both in and out of the office. The ins and outs of the law in this area, as in so many others, do not follow the dictum of mere common sense. This is partly due to its fairly recent appearance on the business scene – without decades (if not centuries) to evolve, the emerging technologies and their capabilities haven’t yet resulted in a widely accepted protocol.



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