Promotion plays a role in the perception the possible target audience may have about your service.
Services marketing is that elusive concept which stays incomplete without a thorough understanding of 7 Ps. Also did you read our article on the The 4 P’s of Marketing – The Marketing Mix strategies? Any business whether it is small, big or of any size should start focusing on Digital Marketing. Many businesses have already jumped in to the digital marketing and started to see it as a important factor for driving business and new potential customers online. In the last recent years Digital Marketing has seen tremendous growth and it is now considered as a important part in marketing strategy where it has ease the methods of communication between marketers and its potential customers. The best thing about digital marketing is that it is cheap in cost compare to traditional marketing. It helps you to keep in check your business growth with real time customers feedback, queries or complains which are very helpful for any business to improve relation with its consumers on that basis which ultimately increases business efficiency and sales.
While everyone on the internet is busy purchasing products how long you will keep your business offline?
Digital Marketing helps in outreaching targeted customers through PPC marketing or Social Media Marketing (Facebook, LinkedIn, Twitter etc) which can be based on geo location or demographic filters. While you are half way through your marketing campaign, you can optimize your digital marketing strategy any time to get better results. It is almost impossible to track ROI (Return on Investment) in traditional marketing where else in the digital marketing there are a lot of factors which can measure accurately that traditional Marketing cannot. Get a Digital Marketing Report of your business’s current digital presence. Contact now for FREE ASSESSMENT.
Recent PostsMost ViewedThings you need to know about Content Creation Process SEO Updates: Google Search Algorithm Changes, Then & Now! Enter your email address to subscribe to this blog and receive notifications of new posts by email. Get in touch to receive a Digital Marketing Report of your business’s current digital presence. In a changing market as the social media marketing, it is important to analyze what is happening during the year on this field to adopt the measures working best. The quantity of information generated through surveys, email marketing, data bases, tools and applications will be given to get more and better information about every user.


Wearable devices will be widely used in 2015 and it will be the platform used for marketing strategies, both for collecting data and for creating interaction. Social networks will be surfer a sustained growth without great upheavals and any horizontal platform isn’t expected to be launched. On the other hand, according to the Social Relationship Platforms, there will be a higher integration on the social networks, as the customer relationship management tools (CRM). I thought video format was currently widely used, so I don’t understand why it will be boosted in a future. Great post, Marketing trends are changed day to day and as we know that social media marketing is a biggest platform to do this, Here you gave a nice explanation about the trends and social networks. Who would want to travel 10 miles to have a regular dinner, even if that is priced very competitively and has a super quality?
Services being intangible, processes become all the more crucial to ensure standards are met with.
These form the critical success factors for any service as evaluated by a possible customer. Our authors are educators from top QS ranked universities and practitioners from multinational enterprises.
When your prospects are searching and buying products or services online thus it is more essential for any type of business to include digital marketing in their overall marketing strategy.
It will be preferred if you have started taking advantages of digital marketing at an early stage as it will help you to reach out to the wider audiences who are looking for your services and products online and they can be reached effectively through Digital Media Campaigns. Those who are not using should at least start learning if not practicing digital marketing which includes social media marketing as well. By adopting Digital Marketing any business can reach its existing & new potential customers. I have been working in the digital media for now almost 3 years and have worked for diverse digital projects, I love combining creativity with skills and marketing with technology. To this end, analytics tools must be applied orderly and specifically by applying the intelligence marketing to analyze the data and, consequently, to get measures and personalize the offers and attention to clients.
It has been proven that 65% of clients visit a page after visualizing a video, so it’s the most effective mean of communication to create traffic on the ecommerce and websites. They are used by companies to follow, analyze and answer all the aspects related to client’s necessities. I use this information to make my living by managing other people’s businesses socially online.


It will be very interesting to see how digital marketing gets integrated into wearable technology. Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience. The attributes of the product, vis-a-vis the attributes offered by competing products and substitutes, are important in estimating the competitive scenario for the marketing strategy formulation.
Promotion leads to service (brand) recognition and further establishes a proxy to evaluate quality of services based by potential customers.
Process mapping ensures that your service is perceived as being dependable by your target segment.
Even if you already have a good presence offline, then you may want to maximize your profit & customer base and for this purpose you certainly want to avail the opportunities ahead in the digital marketing world. In that respect, mobile devices are expected to become the most used gadget, so apps will be more useful, easier to use and interesting for users.
Services marketing are dominated by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence.
What is important to note that services being all the more intangible, the price becomes an important factor for the actual service consumption to happen, after service awareness and service acknowledgement. Many different promotional tools are often used like internet advertisement, special events, endorsements which happen out of the store or in-store merchandising like branded boxes from Custom Boxes Now, plastic dump bins and digital signage. Intensive training for your human resources on how to handle customers and how to deal with contingencies, is crucial for your success. Would you like eating at a joint where the table is greasy or the waitresses and cooks look untidy and wear a stained apron?
On the other hand, QR codes will be more used by people with higher developments and utilities, and there will be more personalized offers due to geolocalization. The 7 P framework is one of the most popular framework for deciding a marketing strategy, right from strategy formulation to actual implementation.
Social Media is, in many respects, like eggs that hatch into full-grown chirping chickens all over the internet. Since the introduction of the smart-phone, there has been a huge rise in the amount of people on social media sites sharing and looking at content.



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