Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together.
Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans. We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there.
We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management.
Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan.
Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds. Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches. Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years.
Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources. Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses.
Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company.
Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements. Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements. All Things Digital Small Business Marketing program will also help to get your digital content on digital media channels such as youtube, vimeo and more.
We will also help to initiate an html newsletter campaign with your current client database, and help to increase it size. All Things Digital Small Business Marketing program also includes general graphic design services.
Contact us today, with any questions you have in regards to our  Small Business Marketing program! Unless you are already an online marketer with experience and solid connections to recruit affiliates, I personally recommend outsourcing because managing an affiliate program is very time consuming, never mind having to worry about fraud and malicious advertising practices.  Leave it to the specialists so you can focus on the other million things you have on your plate. Bloggers have a network of loyal followers.  If you offer something of value, many bloggers will be happy to do a review for a small payout or for the product. Your payouts will also have to remain competitive if you want to attract quality affiliates so check out what your competition is doing and what their commission rates are.
Great source of information, and thank you for introducing me to HasOffer, I’m excited to try them out.
Though growers can earn retail prices at farmers markets, many farmers find their profits challenged by the additional marketing costs required, such as transportation and staff time. The Santa Monica Farmers Market hosts 75-80 farmers every Wednesday and could very well be the nation's largest "wholesale farmers market." Laura Avery, farmers market manager, gave a presentation about sales to chefs and professional produce buyers at the California Small Farm Conference. Laura Avery, manager of the Wednesday Santa Monica Farmers Market, spoke at the California Small Farm Conference.Avery has been working with the market since 1982, only a year after it first opened. She said that a recent survey of professional produce buyers at the market found that they shop for 5-25 customers each week and have been sourcing from the market for 5-15 years. In one of its few concerted efforts to facilitate these sales, the market has designated parking for chefs and produce companies.
Jerry Rutiz has been selling to restaurants at the Santa Monica Farmers Market for 29 years. Jerry Rutiz sells to restaurant buyers at the Santa Monica Farmers Market, in addition to selling through his farm stand and CSA. He provided some tips for farmers who want to sell to restaurants and develop relationships with chefs. Also: "Restaurant prices have no consequence with wholesale prices of the moment," he said. Though Rutiz has found success with chefs, restaurant sales aren't the focus of all farmers at the Santa Monica market. The Santa Monica Farmers Market provides designated parking for chefs and produce buyers at its Wednesday markets. Sales to distributors must adhere to wholesale size and pack regulations, though recent state legislation (AB 2168) allows chefs and restaurants to purchase exempt produce directly from farmers.
Rutiz said complications can arise if, for example, a restaurant agrees to buy all of a particular productA a€” the same product that a traditional farmers market customer wants to buy from him.


The topic of farmers markets as a venue for wholesale produce buyers came up during another workshop at the conference as well. As a market manager, Avery sees these additional sales at the market as another means of facilitating sales between farmers and consumers. Talk to produce companies about a restaurant that you know might be interested in farmers market produce, and encourage the produce company to drop off samples at the restaurant.A  This can lead to follow-up orders. With the growing popularity of community supported agriculture has come a proliferation of CSA models, with a wide variety of structure, goals, customer interactions and food products. On the panel were John Fonteyn and Elizabeth Del Negro, who operate Rio Gozo Farm in Ojai on 3.5 leased acres as the sole employees.
Also on the panel was Sarah Nolan, the CSA coordinator for South Central Farmers Cooperative, which farms 85 acres in Buttonwillow and delivers to locations throughout the Los Angeles basin.
Elizabeth Del Negro and John Fonteyn emphasized their "approachability" and relationships with CSA members as part of their success. He believes that many CSA member also seek a sense of community and want to be part of building that community themselves.
Rio Gozo initially offered monthly, seasonal and annual memberships, but have shifted away from offering monthly subscriptions a€” which has increased their membership retention. The South Central Farmers Cooperative offers boxes on a one-time basis, in addition to offering monthly and seasonal subscriptions. But, she said, ita€™s also important to form relationships with customers, so that people who might be inclined to continuing their membership with the CSA do indeed stay on. Since the South Central Farmers Cooperative also sells at farmers markets, Nolan said they make a point of trying to help customers self-assess whether a CSA is right for them. Dave Runsten, of Community Alliance with Family Farmers, spoke up to explain that the California Department of Food and Agriculture is currently working on issues related to direct marketing, including CSAs and how CSAs relate to food safety. One of the concerns discussed related to food safety for CSAs is controls for a€?potentially hazardous foods,a€? which is a regulatory term that can refer to food products that cannot be safely held without temperature controls. Other concerns related to food safety and CSAs might include the CSA boxes themselves, whether they are cleaned or use a liner, and traceability of product through CSA channels. Runsten said he maintains an email list of CSA operators in California, as a source for advice and opinions. Now as then, the logistics of moving farm-fresh products from fields to markets a€” not only transportation, but also cold storage, marketing, sales and food safety coordination a€” can present a challenge for many small-scale farmers. Collaboration as a way to meet these needs was the topic of the Collaborating to Access New Markets workshop, which brought together about 40 beginning farmers, experienced farmers, entrepreneurs, students and agricultural professionals June 29 in Woodland. Miriam Volat, of Ag Innovations Network, facilitates discussion between workshop participants about marketing-related needs that could potentially be met through collaboration.The group gathered to hear lessons learned from cooperative ventures, to learn ways farmers can pool resources to better supply wholesale markets, and to discuss opportunities to collaborate in the future.
The day included the first complete history of the pioneering YoCal Produce Cooperative as well as a featured speaker from Pennsylvania, Jim Crawford, who discussed the long-term success of the East Coasta€™s largest organic produce cooperative. Hardesty highlighted two critical lessons from collaborative ventures discussed that day, specifically: the importance of collaborative members investing financially in their joint operation and the importance of hiring the right staff, particularly managers.
Farmers Jeff Main of Good Humus Produce and Dru Rivers of Full Belly Farm discussed their experiences as founders of YoCal Produce Cooperative. Besides strengthening the farmersa€™ collective voice and sharing transportation, she also highlighted access to new markets and coordinated crop production as important reasons she and others started the cooperative. Though no longer in operation, YoCala€™s decade of collaboration helped increase the viability of many Capay Valley farms and led to many of the group agricultural ventures currently in the region.
Rivers later shared with the audience insights into the current Capay Valley Farm Shop venture, which started as a brick-and-mortar store but has transitioned into a collaborative CSA that serves corporations in the Bay Area. Jim Crawford shared his more than two decadesa€™ worth of experience leading a collaborative marketing service, Tuscarora Organic Growers.
But when the cooperative held its first meeting in 1988, there were only five growers and they were unable to secure financing for their venture. Crawford identified several other aspects of Tuscarora Organic Growers that he believes helped it succeed from its early days, including grower need, a clear and narrow definition, a strong manager, a founding farm that could spearhead support for the co-op, and diverse growers. The event ended with a brainstorming session, with break-out groups for beginning farmers, experienced farmers and support professionals.
Participant Vonita Murray started her Mariposa Valley Farm this year, selling produce at the Woodland Farmers Market and working to start a CSA. Marketing and trucking: Collaborating on these tasks allowed farmers the time to grow their farms, sell in the wider market, and be able to make a living. Market entry and increased impact: The cooperative provided entry into the wholesale fresh produce market for some growers and increased market power in the wholesale fresh produce market for others. Planning to avoid competition: Although not developed as fully as some members would have liked, the group was able to coordinate some multi-farm plantings and grow some crops recommended by distributor partners. Grower education: YoCal improved quality, pack and presentation of product at a time when the organic produce industry was in its formative years. A sense of community: a€?We got to know farmers we might not have met otherwise,a€? said one member. In case you missed it: A brand-new, revised edition of the Small Farm Handbook is now available from the University of California Agriculture and Natural Resources. The 2011 edition is a collection of expertise from 31 University of California authors, including farm advisors and specialists.


The book also includes six profiles of farmers from throughout the state, who produce everything from apples to coffee, lamb to ong choi.
Included among the authors are the UC Small Farm Program's Shermain Hardesty, Richard Molinar, Michael Yang, Aziz Baameur, Mark Gaskell, Desmond Jolly (retired) and Brenda Dawson. The 2011 edition of the Small Farm Handbook can be ordered from the UC ANR Catalog for $25, plus applicable tax, shipping and handling. At both events, participants will be sharing research, swapping experience and networking, networking, networking. This is a good reminder that many small-scale farmers have to be skilled at both production (growing food) and marketing (selling food), as they are unlikely to have many employees. When it comes to production, small-scale farmers can differentiate themselves by growing niche specialty crops a€” like blueberries. In marketing, small-scale farmers can often get a leg up on the competition by connecting directly with consumers a€” and agritourism is one way to do so. Juggling both production and marketing can be a challenge for any farmer a€” just like being in two places at once.
Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget. The more points of contact your company has on the web, the more relevant your business will be in the search engines eyes.
The operative word for a good affiliate network is “sustainability.”  You will want to attract good quality affiliates who can help you grow your business and your brand. Don’t miss out on product updates, industry insights, marketing tools and exclusive data from WhatRunsWhere. But one farmers market has developed a way that it can help farmers sell higher volumes to multiple buyers with just one tripA a€” by serving as a venue for sales to restaurants and wholesale distributors, in addition to individual customers.
In 1999, the market held a chef appreciation day, its first official interaction with chefs. Avery said some of the trucks will load up and return multiple times over the market's four hours.
He grows vegetables, berries and flowers on 28 acres in Arroyo Grande and also operates a CSA and farm stand.
Or have a little stash of strawberries on the side and act like you're doing them a favor," he said.
Karen Beverlin, vice president of specialty sales for FreshPoint, said her company buys from 28-35 farmers every Wednesday in Santa Monica. Two different CSAs offered tips to farmers and workshop participants at the California Small Farm Conference.
Though they deliver about 300 boxes per week, they have about 500 customers per year receiving a box at one time or another.
The Capay Valley Farm Shop is not a cooperative, but does serve some marketing needs for participating farmers. They decided to try sharing marketing and sales with some extra capacity offered by Crawforda€™s own New Morning Farm a€” including cooling space, trucking capacity, an office and a part-time employee.
The farmers no longer had to farm all day and drive all night or have one partner support the farm with an off-farm job.
YoCal raised the visibility of smaller farms, increasing the impact of individual brands by co-marketing under the YoCal label. Members learned much about cooperative decision making and how to most efficiently spend their time and energy.
YoCal pulled a divergent group of farmers together and gave them a cohesiveness that they probably would never have developed without it. This 188-page book has 11 chapters covering both the business side and the farming side of operating a small-scale farm. In fact, UC Cooperative Extension farm advisors with the Small Farm Program (most notably Manuel Jimenez and Mark Gaskell) have been instrumental in introducing blueberries to California farmers as a niche crop. The Small Farm Program has been a leader in California agritourism for more than a decade, with a statewide directory of farms to visit (CalAgTour.org) and education about agritourism for farmers (currently managed by Penny Leff). Your new website will be completely mobile and search engine friendly.  Your new site will also include a blog so you can update your site.
As farm names started showing up on restaurant menus, more chefs began to show up at the market to source fresh produce from small farms. The cooperative currently works with more than 50 producers to distribute about 100,000 cases of fresh produce and flowers each year. With included submission to google, yahoo and bing, your site will be noticed and indexed immediately!



Share videos to xbox one
Powerpoint presentation slideshow download
Keynote presentation software online
Movie editor online youtube yayc?


Comments to «Marketing program for small business 6500»

  1. QuSHBaZ Says:
    Convert DAT to MP3 to play DAT on MP3 player or convert.
  2. Sayka Says:
    Returns to San Jose March marketing is not only developing and generating your website but behind.
  3. S_H_U_V_E_L_A_N Says:
    Are from all over the world today?" Individuals with backgrounds in all diverse kinds of animation.
  4. Gunewli_Balasi Says:
    More sophisticated features and use the applications mind-numbing and meaningless light-outside-my-window/dark-outdoors-my-window asleep/awake process that.