The purpose of a SWOT analysis is identification.  A SWOT analysis will help you identify your internal (S)trengths and (W)eaknesses and your external (O)pportunities and (T)hreats. Ready to create your new marketing plan?  The experts at OneIMS will guide you through a variety of available options within your budget.  For more information, contact OneIMS today at 1-888-ONE-IMS1. Selection: A complete service offering of child care and learning development for toddlers age three to five. The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing The Toddler Warehouse. An educated customer base who recognize the benefits that The Toddler Warehouse offers. The inability to perfectly forecast demand of services relative to the number of employees on staff at any one time. A growing market with a large percentage of target customers not yet aware of The Toddler Warehouse. Increased revenue as more and more people are working, thereby unable to care for their children during the day. As the number of children served grows, fixed costs are spread thinner over a larger customer base. Competition from already established facilities that improve their service offerings to be more competitive to The Toddler Warehouse.
Legal liability issues, either one large suit against The Toddler Warehouse, or significant increases in premiums due to changes within the operating environment of the industry. Many locals in Redmond believe that growth, for the sake of growth, is a political disease.
In a 1997 state-generated report, consumer expenditures for espresso beverages and rock climbing equipment combined rose to $4,000,000 in Central Oregon.
The proximity of several large cities in Western Oregon helps fuel our business, as does the status of Smith Rock as an international destination for rock climbing enthusiasts. This market analysis is conservative when compared with Oregon's predicted population growth of 2% per year and Bend's 5% average gains over the last five years. There are two important underlying needs, and the combination of gear and coffee serves both. There is a real need for a highly professional provider of climbing gear near the Smith Rock location. According to [the latest available studies], spending on vacations in Oregon will grow at better than 25% per year. Spending on climbing has grown faster than skiing or mountain biking, although from a much smaller base, according to [the latest available studies]. The cost of Internet and other direct marketing opportunities have decreased in recent years.
Our most significant strength lies in our management team's skills in both rock climbing and running a small business. With a nationwide direct marketing business that includes Internet and catalog sales of more than $50,000 per year, The Boulder Stop is in a natural position to expand into retail. During it's 10 years of operation in Eugene, The Boulder Stop has contributed over $13,000 toward community events and involvement. Although management at The Boulder Stop understands many of the concerns of local citizens in Redmond, we have few opportunities to express our vision through a useful venue. The market for rock climbing and hiking gear, good coffee, and ice cream in Redmond is far below saturation level. The cost of selling via e-commerce and through mail-order has decreased tremendously in recent years. The last three years have been 'La Nina' years, pummeling Oregon with rain and cold weather.
Espresso is the big money maker for The Boulder Stop, with coffee peripherals coming in a close second.
We will offer loss leaders and other promotions that bring customers into the store, to buy goods and to generate awareness of promotional events. To partner with the appropriate service companies in order to supply our customers with all the climbing products and services they need. Establish long-term relationships with great distributors such as Trago, Petzl, Black Diamond, Beal, Metolius Mountain Products, and others.
As we expand into retail, our success will depend on whether we will be able to maintain our existing direct business. The integration of retail and direct sales strategies will help The Boulder Stop build business sales in both categories. The most important issue is this: We must stay the course and build the business conservatively and spend accordingly. As we expand into a new market and grow with a new business model, we will need to put our direct mail sales experience to work.
Things have changed tremendously in the direct catalog (mail) and especially the Internet sales category. High profit margins on coffee sales and low overhead costs lead to high profit margins in the espresso industry. Share on Facebook Tweet LinkedIn Print E-mailHow to bring maximum benefit to your twice-yearly marketing update. Thoughtfully listing the STRENGTHS, WEAKNESSES, OPPORTUNITIES and THREATS of your situation should be done at least once a year.
A SWOT analysis is useful for hospitals, medical groups, and individuals in private practice—it helps focus your marketing in areas that harbor the strongest benefits. Create a four-part grid on a single piece of paper to provide an overview that helps visualize the relationships. STRENGTHS: List of your capabilities and resources that can be the basis of a distinct competitive advantage.


OPPORTUNITIES: In addition to new or significant trends, what other external opportunities exist and how can we best exploit or benefit from each? If you’d like to know more about putting this high-value assessment tool to work in your plan, we would be pleased to provide a well-informed and objective sounding board for you.
Stewart GandolfChief Executive Officer and Co-Founder at Healthcare Success StrategiesStewart Gandolf, MBA, is CEO of Healthcare Success, a medical marketing and health care advertising agency. This growth is fueled by the purchase of 2nd homes, from home-buyers nationwide and retirees, or those searching for an idyllic America. We expect sales to increase steadily as Oregon's population grows and the rock climbing industry becomes increasingly popular. Individuals from as far away as Japan, Europe, South America, and Australia travel to Smith Rock to 'recreate'. We predict that the number of hard core climbers will grow faster than the number of weekend warriors. The Boulder Stop's function is similar to that of the ski lodge at the bottom of the slopes; selling important gear while providing a place for snacks, beverages, and talk.
Climbers, and recreationalists don't want to have to buy their gear at one store, and drive miles to enjoy good coffee and conversation at another. The success of rock climbing gyms in the Silicon Valley, Seattle, Eugene, and other locations offer clear evidence of this growth.
Oregon in general is enjoying the growth of interest from Californians, Washingtonians, and former urban dwellers searching for small, friendly communities. Growing numbers look to their expensive espresso drink as a way to enjoy a moment, and as a natural part of an outing or activity.
After years of working the pro circuit, Bill Walsh has gained insight into the history, ethics, and progressive nature of traditional wall and sport climbing. Gateway Computer started as a small start-up direct assembly business in North Dakota and is now opening "Gateway Country" stores across America. Initial financing will not be difficult due to solid credit and the low inventory depreciation rate, but ongoing financing will be more difficult to obtain. This is a liability due to the difficulty in managing and maintaining the timeliness and budget for a contractor.
Eastern Oregon can be very 'status quo' and any new player threatens the old order and puts the locals on the defensive.
Our two local competitors do very little in the way of marketing, be it advertising or community involvement PR. We can team up with these services to promote our events and store, and in return we will give them 'shelf-space'.
They have a very experienced and knowledgeable staff of expert climbers, and they are located on the highway that leads directly to Smith Rock. Straight espresso bean re buys arrive on Mondays and Thursdays, ensuring the freshest beans possible. Rock climbing gear is a long-term sales project that will rely on future catalog and "word-of-mouth" sales. We must offer as many or more high-end products than REI offers online and through their Eugene and Portland stores. Our customers are very valuable to us, and we will design a customer care plan to manage complaints, implement employee and customer feedback, manage supplier accounts, and predict future conflicts. The retail model offers a more mature market than the direct model and exposes us to fewer outside threats. It's critical that we view the 'big picture' when allocating resources to marketing tactics. Projects must be kept on budget and on time, marketing programs must be cost efficient and backed by solid data gathering and a high potential for success, measured or otherwise. We will synch Website sales orders with in-house ordering systems, to ensure that customers may buy over the Web and pick up merchandise in the store if they wish, free of shipping charges. Expansion of coffee and espresso retail outlets has increased exponentially in the last five years as large companies such as Starbucks[tm] have increased their reach to the East Coast in cities such as Boston, New York, and Washington D.C.
At least twice each year, use the SWOT analysis to discover key internal and external issues and refresh the strategies and tactics of your marketing plan. Here are a few ideas to maximize the value and generate effective strategies from this exercise. No practice is immune to threats, but too many people miss, ignore or minimize these threats, often at great cost.
Be Realistic: Use a down-to-earth perspective, especially as you evaluate strengths and weaknesses. Apply Context: Distinguish between where the organization actually is today, and where it could be in the future.
Update your marketing plan and goals: Once the key issues have been identified, define the action steps to achieve change.
In addition, many people in Western Oregon make the two to three-hour drive from Portland, Oregon's largest city, or Eugene, site of the University and Oregon's and the state's second largest city, to escape the Spring, Fall, and Winter cloud cover and rainfall. We must make sure our physical and sociological impact is kept to a minimum, and that locals maintain the quality way of life they deserve.
We won't rule out the possibility that they may do so in the future as a response to our projected success in such marketing. We have relied on word of mouth, free banner exchange programs, our printed catalogs, and Web reviews to drive revenues to the site. Climbing is becoming more and more technical, an "insider's sport", and we believe this will fuel the growth of dedicated, highly sophisticated climbers.
In-store customers tend to be younger than catalog shoppers, and a larger % of them are locals or native to the United States. Pan Silverton has worked a number of years with small business clients looking for direction and strategic cohesion.


Although The Boulder Stop is taking a more conservative approach, the company also enjoys strong brand recognition.
A state wide bowling tournament, "Boulder Green" is about giving bowling balls and free bowling passes to the less fortunate in our community. It's not the receivable days that will wreak havoc on the cash plan, since sales are 100% cash, it is the operating and marketing expenses. We will compensate for this weakness by retaining an expert contractual lawyer, Frank Nussheim, to negotiate our side of the construction contract. Instead of proclaiming our innocence and placing the blame on a few radicals, we will pull the community together through free barbecues that include children's' games such as gunny sack races. This gives us the opportunity to develop the market and brand ourselves as the market 'original'. Certain high-circulation catalogs will develop custom catalogs for vendors and mail them for a fixed fee. Since climbers place their lives on the line when they use their equipment, the majority of them buy only name brand gear at a price premium. When the season begins as late as May, it means we have two to three fewer months of revenue with which to pay for our leased land and equipment (fixed costs).
The gear is checked by knowledgeable employees who use and recommend equipment to customers and management. This means we must carry all high-end brands of harnesses, active protection, passive protection, helmets, ice climbing gear, camping gear and mountaineering gear.
In our direct business sales, we compete against big players such as REI and LL Bean, among others. For instance, we will both gain allies and increase sales by discounting Eastern Oregon vacations to our existing and potential direct customers.
To date, our direct sales model has been successful in (1) keeping costs down, (2) giving us great ROI, (3) building a business from nothing to $150,000 a year, and (4) restraining our growth to match our level of financing.
Our direct mail sales experience will help us determine which direct market tactics and programs work, and which ones don't.
By adopting this marketing program, we will gain from historical experience, while adapting to our retail direct business model.
Weaknesses can sometimes be the absence of certain strengths, and in some cases, a weakness may be the reverse side of one of your strengths. We count all tourists and locals as potential customers, since we offer coffee and ice cream, as well as climbing gear and events. The competition for coffee is an issue, yet we aren't directly competing with the downtown Starbucks(tm), since we don't cater to the urbane culture, but rather the natural explorers, those who would rather go to a state park than city shops. We count worldwide readers of such publications as Rock & Ice magazine and Outdoor Adventure among our target direct audience. His insight has led to multi-million dollar finance deals that helped put some $100K-500K a year businesses on the map. We view this as one more win in the fight against badminton We are comfortable that our community involvement will only strengthen our business in Redmond, as it has in Eugene. Our lawyer will handle all building commitments and authorize the disbursement of funds for such activities. We're also sponsoring the "Run For Their Lives" event which will raise money for children from broken and violent homes, donating medical care and clothing. This is incredibly cost effective for companies that don't have costly relationships with printers, graphic artists, and the like. We will partner with companies such as First Ascent LLC and other American Mountain Guides Association (AMGA) accreditees. The gear is purchased from well-known manufacturers like Metolius Mountain Products, Black Diamond, Boreal, and Petzl. Our retail model competes against two small, under-marketed gear stores that don't offer great espresso or a convenient locale.
Our allies will offer co-marketing discounts, and we will use their venues to advertise our rock climbing classes, gear selection, and espresso beverages.
From flyers to magazine and newspaper ads, we will use our connections and resources gathered through national direct sales to focus our retail marketing on one region. Both companies put out the same number of catalogs, but use the Web for product real-time pricing, order tracking, and customer feedback.
The combination of experience and proven business acumen represent a strength for The Boulder Stop. By early October, the vacation season is over, kids are back in school, and there are few people around to buy our coffee, gear, etc. Management will rely on employees and customers to shorten the feedback loop in product and service offerings.
Direct market growth, and our sales stability in the direct market, give us the power to leverage our direct sales to build non-Internet retail sales. Our typical curious customer is lodging in Sunriver (20 miles), hiking at Smith Rock, Newberry Crater, and lakeside trails in the mountains. They own a new VW, SUV, or 4WD station wagon, are married, have a stable job, and are responsibly putting enough in savings to retire early. In other words, they don't care what they pay for hiking gear, as long as it's not insulting. We categorize insulting as 110% or more above REI (Recreational Equipment Incorporated) prices.



Gom video player free download cnet
Desktop computers for editing video ringan
Articles on direct marketing pdf
Internet marketing software reviews 1.05


Comments to «Marketing situation analysis template xls»

  1. Azeri Says:
    Gives an uncompromised multimedia with high-finish functions: HD, 2K and 4K assistance, live multicamera thoughts and.
  2. Beckham Says:
    You upload a video heights thanks in huge part to this lot of value added services such as paid advertising.
  3. Eminem500 Says:
    Film Maker two.6 : Microsoft has created version track your favorite stocks.
  4. ErroR Says:
    Offers other websites for we've incorporated 10 of the.