Small businesses are becoming increasingly popular as job markets and average wages continue to plummet with the global economy. A common mistake made by small businesses is that they copy the advertising styles of large companies.
Steve GordonHow to conquer high-ticket sales with high-trust marketing Free Offer For New Visitors: Get my most popular E-Book, Marketing Scorecard plus my daily short, smart marketing tips in your inbox! You have no marketing strategy…you have no way to measure the results of your marketing…you’re afraid that if you don’t pay these “drive by ad men” that you won’t get any customers.
You become a victim of a marketing drive by when you have no way to evaluate the offer that a media rep is bringing you. The right marketing message – You create the message and if you create a poor one your ad won’t pull.
The right market for your business – You choose your market and the media rep can reach a market. Your Message – What compelling message you’ll tell to convince people in your market to give you money for what you’re selling. You can also very effectively use your common sense and life experience…especially if you are a member of your target market. Knowing this, you can create your marketing map and be ready to evaluate each ad reps offer against the strategy you’ve already set.
One of my favorite questions to ask small business owners when we talk about marketing is “What’s working for you now?” and I have yet to find one who really knows…by the numbers. Number of new leads – People who YOU have identified as potential clients and for whom you have acquired a means of contacting them—address, phone number, email address, referral introduction. Number of new prospects – People who have “raised their hands” to say “I’m interested in what you do.” They may have downloaded a free report you offer or attended a seminar or called for pricing. Number of referrals – How many referrals have you asked for and how many have you received.
Number of sales presentations – if you make sales presentations to win new clients then track how many you make. For example, I know that for every 30 downloads of my small business marketing e-book I get, on average, 1 person who moves to the point of sales presentation. And by knowing these things, I can tell you with reasonable certainty how many clients I’ll add a month from now.
I also know that my main marketing job is to send people to the top of my marketing funnel…to download my free e-book.
If a new client is worth, for example, $1000 in net profit and the ad I’m buying costs $2800.
All I need to do is track the number of e-book downloads each ad generates, do the calculation and then know which marketing is working and which is not.
Because you don’t have any way to quantify which marketing efforts are working and which are not, you’re not able to make any real decisions about what to cut and what to add.
You become fearful of cutting “the one” that works…and each ad rep will assure you that they’re media is the one you must be in. Recently, I helped a client drop a $1200 a month phone book ad and Internet marketing contract.
Knowing this we confidently cut the poor performing ads and put the $1200 a month into other things. It is not their job to figure out if their media fits into your strategy or to figure out if you’re getting results. In the end it’s up to you to avoid being the victim of a marketing drive-by…resist the urge to hand over your money to every ad rep that walks into your office.
In these tricky economic conditions, dozens of small businesses are closing on a day-to-day basis. People who have a brick and mortar business have their battle in their hands particularly if they sell anything which is sold by these giant chains.
So as to market the product successfully, you’ve got to be an expert and unique in what you do and provide best customer services to draw in and retain customers. Look at what the major chains do NOT offer and you’ll see that consumer service is a thing of the past, their stores all look the same and if they have not got what you want, you are sunk.
On a local strip I recently asked 11 small business owners if they have their own website and only one said yes.
All a small local business needs is a Google map of where they are a page explaining what they do, a section that gives opening hours and contact information, some great photos and perhaps a record of the business and that is it!
Add an opt in box and a monthly newsletter can go out, chits can be sent and sales narrated, and with the addition of some affiliate advertizing the site can essentially make the business owner some money even after covering the minor costs concerned. PS: Need some marketing ideas for small business to help you get more customers?Click here for access. If you enjoyed this post on marketing ideas for small business, then please retweet and comment below. June 12, 2012 by Tara Jacobsen Okay, today I am going to talk more about mindset than marketing!


Today, to succeed in business it seems like you have to have mad computer skills, be online 24 hours 7 days a week, speak in person, speak online, have products, tweek your services…arggg.
I recommend you pick 3 things to focus on in your business for 3 months at a time (the three squares for any of my coaching clients or seminar attendees).
If you need help getting YOUR focus and goals on paper, give me a call today to schedule a 1 hour call to get YOUR plan in order!!!
I am looking for a lot of men who have an infinite capacity to not know what can’t be done. The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack in will.
The greatest results in life are usually attained by simple means and the exercise of ordinary qualities.
Tara’s “tell it like it is” personality combined with her 100 miles per hour presentations have earned her the title “The Queen of Marketing Ahhh’s” from her raving fans. Home Are You Ready To Grow Your Business? Create and implement an effective marketing plan and stand out from your competition, even on a low budget! In order to build a successful small business online it’s important to find a niche to market your products. Small businesses are weighed down with limited capital which is why they have to prioritize their investments in avenues that can deliver faster, better ROI (Returns over Investment). With more and more people turning to the Internet, it is now a gold-mine for many small yet ambitious companies to benefit from local search marketing.
More and more people are comfortable buying products and services online because not only are they usually available at a lower price, they do not even have to waste time and effort in travel.  If you are a business catering to a local audience, you have a much better chance of attracting your target customers easily online. Through the power of local search marketing, you can ensure that your business gets top listings in search engines when people are looking for products or services near their area.  Having high rankings in local search can be amazingly beneficial because you will be able to drive a quantum load of traffic to your website, resulting in high amount of sales and profitability. There are also other successful strategies that should be a part of your local online business model like pay per click and social media. Social media is one of the most effective ways for a small business to gain customers who are looking for products or services in a local market.  Having a growing presence on social media sites like Facebook builds trust and patronage for your brand.
Pay Per Click method includes creating an ad and posting it on ad networks like Google Adwords, Facebooks ads etc You can set the advertising budget according to your requirements and also customize it in such a way that you can ensure that they show up on certain times and cater to a particular niche or age group. There are many other methods also that can give you  better rankings for your local business without burning a hole in your pocket like including your business in online local business directories, Google Pages, Google Maps, Google Places and leveraging the power of Google Plus, the social networking site of the search engine giant.  A smart-thinking business should not be concerned by budgetary constraints because there is a way to get a huge amount of potential customers at less cost through the power of local search marketing. About The Author: John Shaw is originally from New Orleans and is an accomplished Internet Marketing Specialist with 12 years of experience in the industry.
Armed with a bachelor’s degree in graphic design, John has worked for large technology companies such as HP and Pervasive Software in addition to running the Internet Marketing Department for marketing agencies such as Leverage Marketing.
In his spare time, John enjoys drumming, which he has been doing for 20 years, riding motorcycles, and spending time with his son and his dog.
Start-up businesses, however, face the pervasive challenge of limited capital and fierce competition. It isn’t merely about posting a few ads online or setting a Hollywood-size billboard on the highway.
Keep in mind, however, that large companies engage in marketing activities to create brand recognition and long-term sales.
While some strategies are avoided by many experienced marketers, there are still methods that are less used but offer great promise mainly when implemented effectively. If you allocate your entire marketing budget for a huge TV commercial, you are limiting your brand recognition to that sole source of exposure. They can help you set up effective marketing campaigns for a fraction of the cost that other services will charge you.
Sure it sounds good…it will always sound good, because they are selling you the promise of future customers…or putting it another way…the promise of future money in your pocket.
You’ll of course blame the media you used—Yellow Pages, Pay Per Click, TV, Radio, Magazine…whatever.
Every decision I make on choosing media now has a frame of reference—Send people to the free e-book. He tracked the source if all of his customers and found that over 90% were coming from referrals and his organic search marketing. But there still exists a bunch of reduced cost or free marketing ideas for small business.The low price offerings of big outlets like Target and Wal-mart on a variety of items from electronics to clothing in an effort to control the market will continually cause the small business to fail.
Local businesses are what make a community and folks who’ve chosen to start their own businesses have a taste for what they do and they really like to help when was the last time that happened in your local Wal-mart?
They most likely do not know that Google really loves small business and always will pull a small business to the apex of a search page, by somebody putting in the name of a city and whatever they are on the lookout for.
There are always local directories, for instance thru the local Chamber of Commerce, where you can list your site, regularly for a small fee or free. If you need to start your own business the market is completely open to help these folks out and make yourself a great living, I just wish I had the time.


Just like a small high street business, a website should offer helpful information, great buyer service and brand itself as being unique. The Northwest corner of Pennsylvania just south of lake Erie, in a tiny town called Saegertown.
It seems like what we did in the past is not working (the Yellow Pages, having a big Rolodex, conducting seminars for payment, writing a best seller). The person who makes a success of living is the one who sees his goal steadily and aims for it unswervingly.
Needed something great for my quote picture of the day and ding, ding, ding, I think we have a winner!!!!
Check out her marketing courses and products at the Marketing Artfully Shop or visit her Etsy Store, Paperly People.
Finding and registering the best name available can play a big part in your website’s success. Niche marketing concentrates all of your marketing efforts on a small, but specific and well defined, segment of the population.
Most companies state that they wish to advertise as much as they want to but they are limited by the cost of advertising as well as the inability to attract the potential buyers or subscribers. He is especially adept at analyzing, developing, and facilitating strategic marketing plans for his clients, who include hundreds of corporations and local businesses in the Austin, Texas area where he currently lives and works. He is currently a founding partner at Local Superiority, a good SEO company specializing in local search marketing. Nonetheless, marketing effectively will enable any business sort or size to overcome such challenges and achieve long-term success and stability. Capital-wise, small firms won’t be able to commit such a huge sum of their money for marketing alone otherwise they stand at risk of crippling other aspects of their business. Especially during the early phases of your business, consumers are unwilling to pay the asking price for your product or service.
The great thing about using unconventional strategies is that your competitors are terribly overlooking it.
Propose to publicize their products or services to your audience in exchange for them doing the same for you.
Simply ask that they spread word of your products or services to their circle of friends and relatives.
If you see a competitor or a non-competitor who shares your market continually advertising in a particular media there’s a good chance it’s working for them. Your financial accounting is a look through the rear-view mirror, but you probably know what these numbers are every day, to the penny! I also know the average amount of time it takes to move from one stage to the next in my sales process. A small percentage were coming from the physical phone book ad and virtually none from the phone company’s Internet marketing division. When small business fail competing against these giant companies, many folks have a tendency to lose their livelihood and valuable resources are lost by communities.Therefore how is a small business to remain afloat in these difficult times? The dads of my school friends worked on their farms, in tool and die shops and at the Talon zipper factory.
You need to know in the morning when you get up EXACTLY what you need to do today to get you one step closer to your goals. To put into perspective just how many websites there are and to get an idea who dominates the online field visit The Internet Map. Jager Web Design - Free Resources For Low Budget Small Business Marketing Ideas, SEO, Web Design & Craft Marketing Solutions! If you cut back on price while giving the same level of quality, you’ll surely force consumers to unsubscribe from their existing product or service and sign up for your offerings. Given some in-depth analysis and thorough assessment, you may find some highly profitable means of generating sales while shaking off competitors.
Word-of-mouth marketing is one of the simplest yet most dynamic methods available, not to mention the fact that it doesn’t cost cash.
Somedays I think, well why should I do the Twitter today, BUT since I sat down with a clear head and a sharp pencil 3 months ago and set in stone to check Twitter every work day, I just do it! Even when you want to give up (you do know that from time to time EVERYONE wants to give up!) Make no excuses. After high school, I migrated south an hour to Sharon, PA, home of Sharon Steel, well previous home of Sharon Steel, the mill shut down and a huge portion of the town’s families were out of work with no future in sight.



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