I work with hundreds of food entrepreneurs and see far too many failed new product launches. Are you an entrepreneur who wants to change the world, but struggles with how to do well and also do good? How to Make Money Giving Stuff Away What if I told you it’s possible to make money by just giving stuff away?
We are all too prone to base our expectation of today on what happened yesterday, or the past few months, or the past few years. Expect the goodness of God to show up in your life, and expect favor, blessings, and good success. Get a bigger vision of your life, expect your path to be illuminated and clear, and make room for God to do something amazing for you. Ita€™s Powerful, Ita€™s Easy To Use, and Ita€™s Free When I ran radio stations, we used a secret marketing weapon to tap into public trends. What is this a€?secret weapon?a€? The calendar.A Tie your marketing efforts to major calendar dates.
The good news for your online business is that all these a€?old schoola€? ideas work quiteA well online.
Anyone with an online business can use this “secret weapon” to boost promotions and sales!
Question: In what ways are you learning and growing from those around you?A  You can leave a comment by clicking here. Top 10 Takeaways & Tips We just returned from Social Media Marketing World 2016, and this episode is filled with our impressions, some takeaways, and tips.
We get into what you can do to make any conference trip better, and how to get the most from your conference dollars. Come now, you who say, a€?Today or tomorrow we will go to such and such a city, spend a year there, buy and sell, and make a profita€?; whereas you do not know what will happen tomorrow. Talk, send text and photos a€” send live or recorded voice, text messages and photos instantlya€”to one person or an entire group. Listen live or listen later a€” Listen a€?livea€™ while someone is speaking and respond immediately or listen later and reply when ita€™s convenient.
Use any network, globally a€” Voxer works on any cellular or Wifi network around the world. Traditional Media outlets (radio, TV, magazines) are now looking for people with Platforms.
10 Reasons to Listen First Most of us have never learned the most persuasive tool in the communications toolbox: listening. Without Margin, Creativity Gets Crowded Out of Your Life It seems that most of us liveA our lives in the fast lane.
The founder of MeetEdgar, a new social media automation tool designed to prevent updates from going to waste. Laura was named one of the top 100 entrepreneurs under 35 in 2011, 2013 and 2014 and spoke at the White HouseA about the value of entrepreneurship. Laura has spoken at numerous influential industry conferences including, BlogWorld, The South by Southwest Interactive Conference, Real Estate Connect, The Social Communications Summit and BlogHer, discussing online marketing, social media, and personal branding. This is a special edition of the Ray Edwards Show where I interview the founder of Meet Edgar, Laura Roeder. All these men and many others point to the power of having and living by a code of conduct. Improve the quality of your life.A Your quality of life has primarily to do with relationships. A Morning Routine For Those Dona€™t Have Time For One My usual morning routine takes about 3 hours. One more thing before I get into the specific routine.A This couldA be a 6-minute routine, or a 20-minute routine. It’s a wild-west version of the show, as Sean and Ray are operating on too little sleep and too much caffeine.
Today wea€™re releasing the second in a series of four videos that will give you the very best ideas, tactics, and even formulas that we encourage you to borrow and use in your own copy to make more money. Ita€™s a wild-west version of the show, as Sean and Ray are operating on too little sleep and too much caffeine. Download the Free Mind-Map for a Limited Time Would you like access to the blueprint I’ve used to generate $200 million in sales for me & my clients? Once you’ve logged into the free members area, you can start at Video #1A and work your way through all 3.
After I take these videos offline, this material will only be available to my Copywriting Academy students. Get This Free Ebook Today One of the most powerful business truths I know is something I learned from my friend and mentor, Jeff Walker. That’s the reason why subtle adjustments in language can make a big differenceA in your business, and in your life.
There are three reasons why you should download, read, and use the information in this book. The Art of Writing Words That Sell Today’s podcast is filled with action steps you can put to work in your business right away.
How to know it’s time to give up trying to solve the problem you face, and try something crazy.
7A keys to more effective copywriting-you’ll be writing words that sell better, faster, and easier than ever before.
The Side Hustle Show is the podcast for part-time entrepreneurs who are looking for business ideas, actionable tips to start a business, and killer strategies on how to turn their side hustle dreams into a growing business. Guests include Jon Acuff, Chris Ducker, Brian Clark, John Lee Dumas, Pat Flynn, and many Tim Ferriss and Gary Vaynerchuk proteges. You may know Jason as the IWearYourShirt guy, where he earned over $1,000,000 wearing t-shirts for various companies. In this episode, he shares his tips for getting sponsors for your work, even if you're just starting out. Since then, I’ve experimented with several other sponsorship projects, including sponsored posts on this site and more recently, paid advertising on The Side Hustle Show. You may know Jason as the IWearYourShirt guy, where he earned over $1,000,000 wearing t-shirts for various companies.
In this episode, he shares his tips for getting sponsors for your work, even if you’re just starting out.
In my recent annual member survey, one of the biggest challenges named was coming up with the right side hustle idea. We actually recorded this a live Blab hangout (my first ever!), and may try and do similar sessions in the future. This is the second in what will (at least) be a 2-part series on side hustlers earning income from their land investment endeavors.
In addition, Chris does the occasional cash flip and also has more than $70,000 worth of land payments under contract. In episode 108 of The Side Hustle Show last year, we met Mark Podolsky, a real estate investor specializing in raw land. Tune in to hear Chris’ tactics for sourcing deals, finding buyers, and setting up his land business for recurring passive income. How to use public information to find leads (and how Chris has trained a virtual assistant to do much of this legwork for him).
In episode 108 of The Side Hustle Show last year, we met Mark Podolsky, a real estate investor specializing in raw land. Josh has actually been investing in real estate for over 10 years, but accelerated his land-investing efforts after hearing Mark on the show last year. Tune in to hear Josh’s tactics for sourcing deals, finding buyers, and setting up his land business for recurring passive income.
I know it’s a good episode when I hang up the call buzzing like I should totally start this!
The time commitment needed to run this business as a side hustle to his Army job and Enduring Charity work. We've talked about Uber and Airbnb before, but there are literally hundreds of different platforms where you can put your buy buttons. These app-powered peer-to-peer transactions are unlocking an estimated $300 billion in economic activity by 2025. We’ve talked about Uber and Airbnb before, but there are literally hundreds of different platforms where you can put your buy buttons. Tune in to hear about several promising platforms and Glenn’s top tips for side hustlers getting started down this path.
We chat content, traffic, and monetization strategies, as well as how he manages the business in his spare time. How he added a forum to the site to address questions one-to-many instead of one-to-one (and build an archive of user-generated content in the process).
Kenny Azama has worked with massive global brands like Nike, Samsung, Apple, Chevrolet, and Coca Cola, but he's not an ad agency or a top secret marketing mogul.
Kenny Azama has worked with massive global brands like Nike, Samsung, Apple, Chevrolet, and Coca Cola, but he’s not an ad agency or a top secret marketing mogul. When we caught up, Kenny was in the middle of a cross-country RV tour for a pet care brand, earning $2k a week! But not every brand ambassador gig requires this kind of full-time commitment, and many can be done on your schedule part-time, nights and weekends.
Kenny is so in love with this income stream he’s actually built an online platform dedicated to helping people learn more about the opportunity.
Gina Horkey has come highly recommended by a number of listeners, and I’ve seen her work what seems like “all over the Internet” for the past couple years so I’m excited to finally connect and bring her on the show. She’s a freelance writer extraordinaire, but also a virtual assistant, and someone who now helps others follow in her footsteps.
Gina successfully built her freelance writing and virtual assistant business to be earning several thousand dollars a month; enough to quit her day job and go full-time. In this call, we chat pinpointing a service you can offer, finding your first clients, pricing your services, and growing the business and expanding into more time-leveraged income streams.
Jon is a former attorney turned full-time entrepreneur, and he's the master of building high quality niche blogs and monetizing them to $10k-20k per month in record time. We've covered niche sites in the past, but the type of sites Jon focuses on are a different animal. Jon is a former attorney turned full-time entrepreneur, and he’s the master of building high quality niche blogs and monetizing them to $10k-20k per month in record time.
On the call, we use the example of a snow sports site, which in years past may have been considered too broad. On this call we get in to how Carrie broke into the voiceover business, how she landed her first clients, and how she’s grown her business over the last year and half. Teachable – Join the free live training: 7 Steps to Launch Your Own Online Course in the Next 30 days.
Parenthood has got me thinking, every BIG victory is built on the back of a ton of mini victories. We all want the BIG win; quit our jobs, passive income, early retirement, location-independence, whatever it is. Phil's built up a HUGE library of more than 50 online courses and teaches more than 130,000 students.
In this episode we chat about how he comes up with course ideas, how he structures his content, and he markets his material, along of course with the tech he uses to get it all done.
Teaching online is a fantastic way to earn money from your experience, skills, and expertise - Phil's built up a HUGE library of more than 50 online courses and teaches more than 130,000 students. His own ecommerce empire has grown to $400k per month in revenue -- yes, per month -- and he's the founder of the popular Jungle Scout software tool that helps make the product research process faster and easier.
In this call we dive into his specific sales criteria and next steps in evaluating a product's profit potential and how to bring it to market on Amazon. In April, he mentioned he'd also started selling products on Amazon FBA using the clearance arbitrage model Travis Scott shared on the show.
In so many businesses, our first impressions with customers often come from a website, an email, or a product description. Stores, however, can still promote the devices for use with tobacco – the bill will not have much influence, therefore if closed into legislation by Rick Scott not surprisingly.
Also, get involved in nearby organizations associated with this kind of enterprise, for example glass painters interactions; California has and, several such agencies At places such as this you are able to find what bong products and glass pan are new to the world. Finding superior with buyers is not against Key Navy plan, but Mason claims he wants to preserve an obvious head this early in his move.
This is the most luxurious custom Roor bong that people have actually made for our variety and Roor have made an absolute masterwork for us. Monetary reasons alone don’t give sufficient cause legalize their sale and to repeal criminal drug laws. My name is Ray Edwards, and I help a€?believing achieversa€? start, run, and grow their Internet based businesses. Even if people are mean, bad things are happening all around you, and nothing may seem to be going your way. Punk Post partners with talented artists to bring you stylish letterpress cards for any occasion. And your list will vary depending on your cultural and religious background.A The point is, the major signposts are easy to identify.


These retailers have made an art form of this method.A Look at auto dealers, big box stores, and grocery stores in particular. If you’ve read some of my past blog posts, you probably know that I am a dog enthusiast.
We laid aside our pity and just started loving him more.A And because of his a€?helplessa€? state, he was more open to receiving our help. Instead of trying to do everything himself, his blindness opened him up to accept ourA love and care for him.
I had to learn the hard way that speaking first isn’t the best way to begin a relationship.
It’s so easy to see a face in a crowd and to be content to let it remain a nameless face. Often we have no idea how anxious and uptight we’ve become until we leave the fast lane.
Since 2009, shea€™s been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media.
Without a code of conduct to guide you, it’s easy to be influenced by those who have no scruples. Many get caught up in the rat race of life never considering where they’re headed or why. I realize that most people dona€™t have the flexibility for suchA a lengthy morning routine.
This is true when I am traveling, crossing time zones, giving an early morning speech, or visiting family andA friends. They frequently ask me, a€?Ray, what do I do if I only have a few minutes for any kind of morning ritual or routine?
With more time, you could do deeper and in more sustained ways with each part of the routine. So the next time youa€™re in a rush, dona€™t skip your morning routine – just use this one, or createA your own! Try these a€?12 Minutes to Triumpha€? each day for 30 days and see what a difference 12 minutes can make. Would you like to learn how to write copy that sells like crazy, but doesna€™t sound sleazy or pushy? This is rarely clearer than in writing sales copy, because we can so easily measure the results: sales either go up, or not. What if this word had been tested time and time again, and its efficacy is proven beyond all doubt?
Knowing the history behind how the power of this word was discovered will increase how you value the knowledge.
Ever hear a compelling, persuasive message, and then try to convey that message to someone else later? We cover all aspects of starting a business and making money (online and offline), including small business marketing, sales, websites, social media marketing, blogging, time management, and more. He's even sold his last name (twice -- each for $40k+), formerly going as Jason Surfrapp and Jason Headsetsdotcom. If you don’t want to toil as a freelancer or build your own products, one interesting way to cash in on your work is to attract sponsors. I shared the event in our SH Nation Facebook group and was excited to see about a dozen people stop by while we were live. He called it “The Best Passive Income Model,” because there are no products to build, no tenants or toilets, and you can start without a huge upfront investment. The first is my friend Josh Brooks, an Army Battalion Commander and founder of The Enduring Charity Foundation. At that time, he was earning $3-4k a month from a portfolio of different sites, and looking to expand his online empire.
You win it one quarter at a time, one possession at a time, one down at a time, one yard at a time. As someone who is, shall we say, less-than-savvy when it comes to mechanics, I was impressed. While he now focuses on his business full-time, he hit the 6-figure income mark before leaving his day job. It’s not in a mall, until itis in a rug shop although bargaining in the souqs is suitable.
A few days later, Over sausage sandwiches in a Bushwick cafe, I ask Mark and Abe how much pot Key Fleet offers a month. This really, very unique Roor is emblazoned having a true stone- studded, strong silver Roor logo mounted regally beneath a Bubbled Pipe characteristic and an Opal Embedded Top End about the 7mm thick glass.
You might find if we did that, then decades later on the combat would be a lot tougher and perhaps impossible to recuperate from on account of social unrest (take-away a smokers pot and they can become extremely vexxed!!) and also the problem is likely to be significantly bigger than before.
This article focuses on step 1, because success depends on the effectiveness of this step:Success Step 1 - Have a Distinct Proposition For Your FoodIt takes more than a great tasting product to pitch the supermarket buyer and then get the supermarket customer to try your product and to buy it again. If thata€™s you, this means you can have more joy, experience more passion, and achieve prosperity with purpose.
Patricka€™s Day, etc.A Walk into your local grocer and their displays will tell youA what the next holiday is. But if youa€™re more ambitious, you can select from hundreds of a€?reasons whya€? atA 2016 Holidays & Observances Calendar.
When we encounter someone wea€™ve never met before, we fear that theyA wona€™t take usA seriously.
So when you let them speak first, they pounce on the opportunity and abuse your willingness to listen. But he was also referring toA his days of idleness that were the wellspring of his creative thought. In the most tumultuous threeA years of his life, He often took the time to retreat into nature alone.A As I follow Him, I want to learn from Him in this practice as well.
Laura Roeder isa€¦ The founder of MeetEdgar, a new social media automation tool designed to prevent updates from going to waste. For almost a century, Scouting has instilled in young men the values and knowledge that they will need to become leaders in their communities and country. And best of all, would you like to get access to these information-packed, professionally-produced, and incredibly helpful tutorials absolutely free? Deirais Coated Souqs will be the place to shop for anything that glitters, conventional costumes pipes, and in the Souq, bellydancing garments.
It truly is at this point that some especially watchful types will explain as possible also smoke heroin meth, and a variety of other Pipes rose. Area of the splendor of our functioning is the fact that we are never keeping that much marijuana at any time,” Brian tells me.
Instead you ought to say, a€?If the Lord wills, we shall live and do this or that.a€? But now you boast in your arrogance.
I realized, through some tough experiences, that I should have kept my mouth shut and let the other person talk. This tells youA how youA can serve them, how they could serve you, or who else could benefit from a relationship with them. Such a reaction would be a disservice to you, your business, your family, and all those who depend upon your success. This will provide “swipe filesa€? from which you can build your storehouseA of promotions. But by listening first, youA gain more influence thatA you can use to benefit that person and others. When Lynn is up, I want to be present with her, rather thanA obsessively clinging to a ritual. Rather, simply visit the area where you locate a convenience store and usually purchase your heroin.
I outline 5 Steps to Positioning Food and Beverage Products which will help you determine if your product is really different.Ask yourself if people REALLY want your product?
And they’ll even send you photos of it so you can breathe easy that ita€™s on its way.
Talking first says: I know better than you, I am smarter than you, I should speak while you listen.
Every one of the tax income we’re able to acquire from the LEGITIMATE sale of medicines not only pot.
Talking first sets the agenda: herea€™s what wea€™re going to do, and herea€™s how wea€™re going to do it. Instead, it involves continually identifying and reaching out to potential customers through a variety of means in order to convert as many as possible.The problem is that lead generation is difficult. If I let you talk first, Ia€™m giving up control over the situation, and who knows where that will lead me? It can be hard to identify good leads to start with, and the process of converting them into paying customers sometimes seems more like luck than anything planned. However, anyone who operates a B2B business knows that lead generation does work if you have the right process in place. The answer is branding.Build a brand that speaks to your consumer, and your image and packaging may be the distinct proposition that leads to your success. Unfortunately, there are a number of hurdles in lead generation that can hurt your business. The brand thrived and ultimately was acquired. Tips for helping entrepreneurs start a food business.
Having No Lead ManagementIn order to have successful lead generation, you have to have good lead management.
Without any sort of lead management, it’s going to be very difficult to identify any potential customers, let alone convert them into buyers.
This means that leads won’t be contacted twice with the initial pitch, and it will be easier to get an idea of which potential leads will convert to customers.The same guidelines will be applied to all potential leads before they are placed within the process, so all leads will be good potential customers. Time won’t be wasted courting customers who have no interest in your business.Without an effective and best-in-business lead management system such as Salesforce, the entire lead generation process breaks down. That’s why most businesses have created a generation strategy that utilizes different methods. Relying on one lead generation method, especially if it’s a method that has been used for years before the advent of new technology, may be the reason why you’re not getting many conversions.If you’re using nothing but offline techniques, it’s time to move to social media and content marketing. For instance, social media has become a prime hub for lead generation and prospects conversion catering to many businesses.
Conducting social media quizzes, capitalizing Facebook lead ads and boosting existing customer referrals are few of the innovative methods through which social media boosts up lead generation. As for content marketing, sharing most relevant content to your target audience in systematic intervals along various media platforms is the best secret for proper lead generation. Irregular and Unsystematic Follow up of ProspectsWithout following up on prospective leads, you can’t move potential customers through the lead conversion process, which means they may never become paying customers. They may need services or products such as the ones you offer, but if they haven’t received any information from you recently, they may go with a competitor who has followed up more regularly.Potential customers may also decide that you aren’t serious about working with them if you never follow up or do so irregularly. Going several weeks without responding to questions tells the potential client that you aren’t that serious about their business.Having a timetable and a proper system for follow up communications in place is the key to overcoming this hurdle. Make certain every employee who is working with leads knows how to make initial contact and when to follow up on that contact. This system doesn’t have to be rigid—in fact, having a flexible follow up system such as ZOHO CRM system is adapted depending on how the lead reacts is ideal.4. You have to make certain you know who is being considered as a lead, who has been contacted, at what stage each lead is in your conversion process, and more. If any of this information gets jumbled or isn’t accessible, it can lead to confusion and a breakdown in the process. You may also want to use a cloud based phone system like Dialpad that can translate voice mails to email, record calls, provide IVR facilities, and more. Letting One-Offs GoSometimes, you may have a lead that simply wants to make a single purchase from your company.
These one-off purchases may have a very specific need that, when met, will never be had again. Letting this one-off customers go may seem like a victory—you converted them into a paying customer, even if they never come back. If you have one-off customers frequently, work to develop lead generation materials that will show them the benefits of continuing to work with your business. In some cases, the way around this hurdle may be to actually develop new products that these customers will want.If you look at your lead generation and see that you’ve been hitting one of these hurdles, it’s never too late to change your strategy and your process.
Once you do, you may find that you start converting leads into customers at an astonishing rate.
Some of the key strategies to overcome these retention hurdles are reducing attrition, maintaining frequent communication calendar, providing extraordinary customer support etc.Do you have any ideas on lead generation or these hurdles? First, I say that I work in a localization team, and then I wait for one of the two usual questions: 1.
After a while you decide it’s time to reach out to a broader audience, which usually involves the translation of the website content into different languages. However, in order for a linguist to convey your message properly, they have to be provided with an overall description of what you do (your business field) and how your customers will profit from cooperation with you. Sure, perhaps you have those ideas in your mind and linguists may be able to pick them up while working on the text, but – for your own peace of mind – have it input plainly within a style guide.What points should a style guide include?1.
General language usage guidelines for linguists – as above, though the linguists will have to adopt the style, tone, and restrictions to their own language and cultural background.A simple PDF document will suffice, one could easily be created using free software, such as Adobe Acrobat Reader DC.


Having done that, you can expect that anyone involved in your business will be able to conform to the requirements you presented them with, no matter if they are your long-term business partners or newbies.
Sure it is, but guess what: if you neglect this step from the beginning, you’ll have to spend much more time deciding which of the translations is more to the point (which involves acquiring the opinion of an expert in a given language) and changing it EVERYWHERE. After the linguists have been provided with a style guide and a glossary, plus a do-not-translate list, you want the translation to be easy to upload to the website and easy to check after it appears on the page. That is why you have to squeeze the most out of your coworkers (content managers, IT, etc.) Why? The more information your linguists have, the fewer corrections will be necessary for your project to be successful. There’s one more thing: encourage those in your vicinity to work on the same software, if possible.
Nowadays, there is plenty of software that supports the same file extensions, however it often happens that different programs have difficulties (ergo: you have difficulties) when working with or even opening those files.
That is why I advise you to specify what kind of software your coworkers and subcontractors are to work with, be that software for website contents, newsletters, or digital product brochures. In the past, one had to wait for nearly two months in order to have given content translated, reviewed, and tested. The texts for localization had to be either compiled and sent as packages (and I mean packages, literally) to linguists, or one had to employ translators and reviewers full-time in order to be sure everything is going smoothly. Having a given text reviewed by another linguist is one thing (so-called QA, quality assurance) – there is plenty of free software that makes a localization worker’s life easier, such as terminology management programs which allow one to check the coherence of translated texts without knowing the language in question. As a company owner or a specialist in a given field, you may not have enough time to manage the process of going global in terms of language. There are, thankfully, people who are passionate specialists in the field of localization – an area of expertise that incorporates both the beauty of humanities and the thoroughness of exact sciences – and who would be happy to take some weight off your shoulders.
Many of them still think of it as a tool reserved for big companies, huge marketing budgets, and advanced marketers.
What if we told you there’s a tool flexible enough that it can be adjusted to the needs of both those who are just starting out and marketers who are already experienced marketing automation users? But first, some factsThe internet is full of stats on marketing automation adoption, its effectiveness, and marketers’ expectations. A great marketing automation tool will help you connect all the dots, collect detailed data for your customers, and build it into a complex picture where all elements are interrelated, working smoothly as a perfect machine to increase conversion, whatever yours may be.Sounds convincing enough?
How about a tool that’s flexible enough to let you adapt it to your needs – and grow with you as they expand? A tool that lets you start with a very simple workflow – as simple as assigning a tag to a subscriber. It’ll allow you to easily move people from one workflow to another to create one comprehensive and coherent communication plan. Easy to design and following an “if-then” logic, it’ll allow you to build a tree of conditions that can keep on growing. A great tool will allow you to use the workflows virtually for any business need you can come up with. You can use it to create and send:welcome series for new customerswin back campaignspurchase follow-up cycleswebinar reminders and follow upsor actually, any kind of reminderslong-term loyalty campaignsindividual online training plansreward programssales team cadence campaignsyour own early-warning systems to help you see when your customers’ activity has gone downanything you can think ofEach industry can adapt marketing automation to its needs and goals, be it increasing conversions, reducing churn, or maximizing customer engagement. Actions, Conditions, Filters – Marketing Automation will be based on if-then logic; where you can define conditions, and then actions following those conditions any way you want.
With this suite of powerful conditions, filters, and actions, you can create workflows that define a whole subscriber journey and experience.You think that’s cool?
Marketing Automation Workflows – Workflows are compilations of the different conditions, actions, and filters you put together to communicate with your subscribers.
Scoring points are a dynamic value that you can increase, decrease, or remove depending on your business goals. What else is new?GetResponse Marketing Automation will be in the beta stage for the nearest future.
Because even if you publish great content, if no one sees it, you’re not a whole lot better off. Because even if you publish great content, if no one sees it, you’re not a whole lot better off.That’s why we’ve got so many promotion techniques for blogging and content marketing. Ultimately, blogging (or creating any kind of content) is as much about building an audience as it is about the words, the images, or the headlines.Republishing your blog posts on LinkedIn and Medium is about building your audience.
It’s about recreating a scaled-down version of your blog on a completely different site. As many of you know, both of these platforms allow you to publish content for free. The real allure of these two sites is the massive audiences they attract, and how often “regular” bloggers can get Fortune 500-level exposure if one of their posts takes off. Both platforms have some very good things going for them. And if you write something that does really well, it could easily get five or ten times the views it would get if you had only published it on your blog.But not everybody gets results like that. Scoop.It did a study to see how many pageviews and reshares they could get by republishing their blog posts. They didn’t double their exposure, but they did increase pageviews by 80%, and reshares by 65%.Most of the action came from LinkedIn and Medium, but Social Media Today and Business 2 Community generated some views and reshares, too. If the idea of republishing really appeals to you, don’t skip those platforms, either.How much of an increase you get depends on where you are with your audience building. If you’re already getting, say, 500 views or more for each piece of content you publish, republishing on LinkedIn probably won’t double your content’s reach. You’ll net a hundred or a couple hundred more views, maybe. If your republished post gets picked up by LinkedIn Pulse you could see that huge leap in exposure that we all want so much.That’s Neal Schaffer’s view of publishing on LinkedIn.
But for the bloggers that are seeing less than a couple hundred views per blog post, he thinks it’s a smart move to republish on LinkedIn.This matches the experience of people on Medium, too.
Some fairly big names have found their audiences on Medium, then moved off it once they had enough fame to go it on their own. Elle Luna is one example. She’s the author of the book The Crossroads of Should and Must: Find and Follow Your Passion.
It was the Medium piece that put her in front of the sort of people who could resonate with her message.Paul Jarvis also started out on Medium. He left specifically to build his email list and because “I don’t want to keep playing in other people’s playgrounds. It’s called “digital sharecropping” in some circles, or more commonly known as “building your house on rented land.” All that really means is that you should never abandon your blog.
These additional platforms are great for attracting and building an audience, but you have very limited control over your work on them.
They could go out of business at any time.Don’t be tempted to make them more important than your own blog, though there are plenty of stories about big companies making this mistake.Is it unthinkable for LinkedIn to tank? Could you get a nasty ding from Google and Bing simply by reposting your content? In a word, no. In the words of Neil Patel, “there’s no such thing as GOOGLE’S DUPLICATE CONTENT PENALTY.”If that’s not enough to convince you, consider Jen Slegg’s post, “There is No Duplicate Content Penalty in Google”.
But this will definitely remove any duplicate content consequences, assuming you thoroughly rewrite the article.Some bloggers do a play on this where they change just the headline or the headline and the first paragraph. It’s a good try, but it won’t change much. A better approach is to actually post two different versions of the post on your LinkedIn and Medium accounts. Sometimes those rules help you, sometimes they don’t.The biggest point where they don’t help you is with building your list. As social media expert Ian Cleary wrote last year, “Give me an email subscriber rather than 10 fans or followers any day.”That doesn’t mean building your list on LinkedIn or Medium has to be a total bust. But you’re simply not going to have the tools, the tricks and the functionality for building your email list that you’d have on your site. But instead of just driving people to any old page, send them to a squeeze page for a free gift, or access to a tool… in exchange for their email address.Use a traditional author biography paragraph at the close of your posts – just like if you were guest posting. And on any of the other highly regarded republishing sites, like Business 2 Community. Republishing is an excellent way to get more exposure for your posts, even if it’s just a couple hundred more views. And if you use some of the list building tactics mentioned above, you might get some subscribers out of the deal, too.What do you think?Have you been republishing your blog posts on LinkedIn or Medium? The “fastest way to boost [online] results” isn’t increasing your marketing budget, launching a slick new social strategy, or even partnering with a mega influencer.
No, what your site really needs to drive bottom-line results are landing pages that get clicked. And for good reason.The “fastest way to boost [online] results” isn’t increasing your marketing budget, launching a slick new social strategy, or even partnering with a mega influencer. Don’t assume that just because your autoresponder was “Sent,” that your new lead knows what to do.For example, Ramit Sethi of I Will Teach You to Be Rich takes assumes nothing. First, after signing up, new subscribers are sent to this custom confirmation page:Clicking through, the confirmation email is brimming with Joanna’s normal, conversational tone. Ask a Real QuestionThere’s something irresistible about questions.From a neurological perspective, questions create what’s known as an open loop, which activates curiosity and fires up a hard-wired drive to “close the loop” by answering.
Indeed, you will no doubt already have an extremely thorough and (what you hope is a) really good strategy for ensuring that your website is always moving in the right direction (up) Google’s search rankings. Indeed, you will no doubt already have an extremely thorough and (what you hope is a) really good strategy for ensuring that your website is always moving in the right direction (up) Google’s search rankings.You’ll be growth hacking and content marketing and link building and blogging and tweeting and all the rest of it (you’re doing all of those things, right?
Because you need to be).But, how do you tell – and I mean really tell – if all your hard work is paying off? Well, hopefully your conversion rates and sales figures should be giving you some indication as to how successful you are, and indeed if your business is growing.However, this may well be incidental to your SEO efforts. For all you know your website could be plummeting down Google’s rankings – but if your business continues to tick over nicely enough with the income you generate from returning customers, how are you ever going to know?The SEO Site AuditThe only trusted and true way of telling how well your site is performing is to conduct a website audit. Much like your car (or your computer) needs a good service regularly, so too does your website – and that’s essentially what an SEO site audit is all about.An audit will analyse, measure, and report on major factors influencing your organic search engine rankings. Now, you essentially have two options as to how to approach the audit – hire someone to do it for you, or do it yourself.This blog post, as I’m sure you have already inferred, is to guide you through the latter approach.How Deep? How Long?Well, the truth is that you can actually be as thorough as you like when conducting an SEO site audit.
So, if you start your crawl first thing, then it should be done by the time you’ve finished the manual bits.So, find a free crawler, such as Beam Us Up, and set the spider loose to crawl your site and generate its report. The page title is also often used by Google as the title of a search snippet link in search engine results pages. But if you’re not putting effort into your meta descriptions, you could be missing out on good website traffic that can bring in lots of new leads and customers.”Headers and SubheadersThe H1 tag is very much an important ranking factor for Google. The title tags, meta descriptions, headers and subheaders are the most important factors that you should always deal with first, and the good news is that you don’t even need to get that technical – simply use the source page to identify your titles and tags, optimise them, and you’re done. Like it or not, the platform has changed the foundation of consumer interaction and has taken center stage amongst other social media communities. The extremely public platform makes it easy for anyone to access, and using the social network strategically can immediately expand your overall business outreach.However, understanding how it all works can be somewhat confusing. And in today’s competitive world of business, it’s necessary to figure out what methods work best for your business and brand. Tweet on the weekends & at peak timesMost social media engagement happens around noon on the weekends.
Know your target demographic and offer them a variety of media, such as links, photos, and videos. Do your research and remain true to your brand’s mission and your viewpoints.One of the most retweeted Tweets of all time was in all form and shape honest and simple. However, you should ideally be able to communicate within their set limitations (100-140 characters). Twitter is made for quick and repeated interaction, so post at least a few times per day to establish a solid presence.
Scheduling tweets is helpful and can be done with various tools (see “Additional Tools” below). Schedule tweetsYou will need to discover a process that helps you better narrow your focus and manage your tweeting.
Scheduling content is an excellent way to stay on top of the post load and can be imperative to your overall productivity. And it is often a big missed opportunity among companies and brands that think it may be too pushy. Even if it’s just one, the retweet has already upped your engagement.Before you go ahead and ask for a retweet make sure to give your followers a good reason for why they should share your Tweet. Whether it’s because the content you’re offering is amazing, or you’re offering a prize of some sort, it has to be appealing to them.This is not only a great way to generate traffic but gain brand advocates that are going to promote your brand.
Use hashtagsHashtags are proven to double your engagement rate and are their own call to action element. Find focused and trending tags and use them according to your already creative content.Taco Bell drive their Twitter engagement through the roof, by engaging with their  followers and using a light-hearted tone, combined with a trending hashtag.
Users can access statistics about their brand’s followers and all of their tweets in an easy to read graph.
Users can access all of the necessary information including whom they are following, whom they should be following, and whom you don’t need to be following. By showing users who the most influential tweeters are in a specific community or niche, the tool makes it easy for brands to better schedule and plan their posts.If your Twitter engagement is lacking, it’s likely something you can remedy. To enhance your overall reach and intrigue you will have to remember how results are measured, as well as the process of content creation.Use this guide as your constant checklist and personal tweeting aid. If you know how to tweet strategically, it can be a worthwhile investment for your brand’s marketing strategies.



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