What are you doing to market your real estate property management company and your commercial, residential or retail properties?
The best marketing campaigns are launched with significant premeditation, diligent tracking for effectiveness, and a focus on follow-through. Take the time to analyze your business, your clients, and your existing network to craft a marketing strategy that includes a written mission, established (realistic) goals, and a plan to achieve those goals.
If you find this process daunting, consider hiring a professional to help guide you through the process of establishing your messaging strategy and marketing plan. As you’re implementing your real estate marketing strategy, it’s appealing to go after all of the potential clients. Facebook and Twitter can both be powerful tools to connect with prospective clients, share information, and learn more about your industry, but there’s so much more out there for promoting your real estate business. As a marketing tool for property managers, Pinterest can serve as a springboard for inspiration, giving you insights into the minds of consumers. There’s so much out there online to change the way you’re reaching your prospective clients. One of the biggest complaints that you will hear from unhappy home sellers is they don't feel their Realtor® is marketing their home correctly.
When selling a home, one of the most important factors other than proper pricing that will lead to a successful home sale or not is marketing. One of the biggest complaints that you will hear from unhappy home sellers is they don't feel their Realtor® is marketing their home correctly. With the evolution of real estate and the Internet, there are so many places that Realtors® should be marketing not only their homes for sale but also themselves. One question that every Realtor® should be asking themselves is whether or not they are doing everything they can to give themselves and their clients homes exposure. Below are some of the best methods and strategies that Realtors® should be utilizing to market their listings, themselves, and their brand. There are many Realtors® who believe that traditional forms of marketing and print advertising is dead.
For example, many newspaper companies have begun providing an online edition of their daily, weekly, or month newspapers.
I still cannot believe the number of real estate agents who do not have their own websites.
Finally when it comes to online exposure, it's vital that the quality of photos and videos is top notch when presenting a sellers home. Check out this example below of a video that was created while recently selling a waterfront home in Rochester, NY.
One of my biggest pet peeves is when you constantly seeing Realtors® blasting their newest listing or their latest sale all over social media.
Social media provides Realtors® the opportunity again to be seen as an expert of real estate.
Many Realtors® ask why content marketing is important to be successful and to build their business. One of the greatest things about being a Realtor® is the opportunity I have to run my business how I please. If you have any questions about how the specific content platforms work, I'm always happy to share my knowledge with others. When selling a home, one of the most important factors other than proper pricing that will lead to a successful home sale or not is marketing.
One of the biggest complaints from unhappy sellers is that they don’t feel their real estate agent is marketing their home properly or enough. As one of the top real estate agents in Webster NY, I believe it’s extremely important that my sellers understand where their home will be marketed, how it will be marketed, and why. If you’re selling a home or thinking about it and you’re wondering what real estate marketing strategies a top real estate agent should be using, read on to find out. There are many real estate agents who believe that print advertising and traditional real estate marketing techniques do not work. Below are some of the top print advertising and traditional real estate marketing strategies that top real estate agents are utilizing. Newspaper advertising is still an effective real estate market strategy and is proven that when a home is advertised for sale that the web traffic increases for a few days after the ad is run. In addition to a cities newspaper, many communities have their own local newspaper or magazine.
The biggest reason that advertising in a local publication can be beneficial is because the audience is very specific to the local residents. Ever catch yourself repeating a quote or saying from a commercial that you saw on television the previous day? Depending on what real estate company and what area you’re selling a home, television may or may not be a viable option for a real estate agent to market a home for sale.
For example, my real estate broker, Nothnagle Realtors, has a weekly television show called the “Showcase of Homes” which reaches over 40,000 Greater Rochester NY residents each week. Another popular print advertising strategy that top real estate agents will use to sell a home are postcards.
This can be an effective real estate marketing tool, mainly because neighbors who receive the card may know of a family member or friend who is looking for a home in their neighborhood. Postcard marketing does require a real estate agent to spend money they haven’t earned yet, however, it can be a great marketing technique. Below are some of the most important real estate marketing strategies that lead to maximum online exposure that top real estate agents use. An agent not only needs to have their own website, but it also has to be user friendly and a highly ranking website.
Below is an example of a basic home search form that buyers can utilize to search Irondequoit, NY homes for sale as well as homes for sale in other Greater Rochester NY real estate communities.


It’s important that when selling a home, your real estate agent has a website that is truly a one-stop shop for their real estate needs.
An obvious sign of a real estate agent with a strong online presence is whether or not they have an informative and regularly updated blog. A real estate blog can be beneficial for a seller as it gives an agent the opportunity to discuss their home in detail. Another reason top real estate agents will have an informative blog is because it gives them the opportunity to share their knowledge and experience with potential buyers (and sellers). For example, if a seller has a home that is likely to attract first time home buyers, it can be extremely beneficial if an agent has an article that is tailored to first time home buyers.
Nothing is more frustrating to a seller than a buyer who ends up with cold feet and backs out of a deal because they didn’t know what to expect during the home buying process.
Since the internet is the place where most buyers are beginning their home search, it’s vital that a real estate agent is using high quality photos. There are some real estate agents who will hire a professional photographer to take photos of their listings. Some real estate agents do not hire a professional photographer and don’t need too, if the proper techniques and equipment is utilized. If a real estate agent is marketing their listings with poor quality images it can make a huge difference in whether a home sells or not. When selling a home, you should expect that the real estate agent you hire is utilizing some type of video. Below is an example of a video that was produced while selling a waterfront property in Rochester, NY. Below are some of the most popular social media websites that sellers should expect their real estate agent to use while selling their home and some reasons why. There aren’t too many people left who don’t know what Facebook is or better yet, don’t have a Facebook profile. Providing quality real estate advice is a great way for a real estate agent to interact with their followers, many of which maybe potential buyers.
If you’re selling a home, you can tell pretty quickly if an agent is utilizing Facebook the proper way or not.
Below are results from an example of a Facebook contest that was run recently that exposed a sellers Penfield, NY home to over 10,000 residents before the home was even listed for sale!
If you’re thinking of selling your home or are selling your home, you should expect that Twitter is a part of your agents real estate marketing strategy. Far too many agents are using Twitter only to blast their newest listings, which is one of the most common social media mistakes made by real estate agents.
The old saying, “give to get” is a great way to understand the mindset that real estate agents should have when utilizing Twitter as a part of their real estate marketing strategy to sell a home. This is important for a seller seeing as top real estate agents love selling their own listings and a potential buyer from Twitter maybe the next owner of their home! As mentioned above, high quality photos are a very important piece of a successful real estate marketing plan. Follow Kyle Hiscock, REALTOR®, Licensed Real Estate Salesperson, e-PRO®’s board Real Estate Articles Worth Reading on Pinterest.
On LinkedIN you will also find local groups that are filled with local residents of any given community.
For example, on LinkedIN there is a Rochester NY residents group in which I share helpful information relating to Rochester. While an agent may not receive instant results from LinkedIN in the form of buyers and sellers, building their authority on LinkedIN can definitely lead to future clients and should definitely be a part of their real estate marketing strategies.
Since Google Plus is a Google product, when something is shared on Google Plus the chances that it is indexed quicker by a search engine increase.
When selling a home, many homeowners wonder what top real estate agents are doing behind the scenes. The easiest way to describe content curation is the process of sorting through vast amounts of content on the internet and presenting it in a meaningful and well organized way around a specific topic, in this case real estate.
Content curation is important for sellers because if properly done can make a huge impact on the traffic a website receives and subsequently, the more traffic and social shares a real estate website gets the higher it ranks.
Below are a handful of the best places a real estate agent can curate content on and what sellers should expect their real estate agent incorporates into their real estate marketing strategies.
Have you ever been in searching for a specific topic but cannot for the life of you find quality information. Every homeowner who is selling their home or thinking about it would love to know how to sell their home easily, right? If you happen to be selling or buying a home during the winter, it is important to realize that there are certain tips that should be followed. Another very convenient and user friendly curation tool that top agents are utilizing as part of their real estate marketing strategy is Learnist. One great example of how awesome Learnist is for providing top notch content is this board that provides links to articles relating to first time home seller tips.
One of the more well known curation sites that top selling real estate agents are using is Tumblr.
If you’re selling a vacation home and a buyer was wondering how to buy a vacation home, a Tumblr blog post would be pretty helpful, right? Consumers want to find information easily and do not want to sift through terrible article after terrible article.
Owning a home has many tax implications and many homeowners have no idea about many of them. Many LinkedIN users have no idea that recently they created a place where you can curate content. Anytime something is published on LinkedIN Pulse, a users connections are notified of a new publication.


Top real estate marketing strategies should definitely include Behance in their content curation toolbox. Another very simple content curation tool that agents should include in their real estate marketing strategy is Scoop.it. Whether buying or selling a home, it’s almost a guarantee that some type of research will be done throughout the process.
Storify is one of the easiest and most visually appealing content curation sites available for real estate professionals. It would be helpful for someone who was interested to learn about some of the top Greater Rochester NY real estate communities if they could find it all in one place. If a real estate agent utilizes print advertising, has a strong online presence, utilizes social media, and knows how to curate great real estate content, the chances they sell a home increases significantly. We service the following Greater Rochester NY areas: Irondequoit, Webster, Penfield, Pittsford, Fairport, Brighton, Greece, Gates, Hilton, Brockport, Mendon, Henrietta, Perinton, Churchville, Scottsville, East Rochester, Rush, Honeoye Falls, Chili, and Victor NY. One of the biggest complaints from unhappy sellers is that they don’t feel their real estate agent is marketing their home properly or enough.
As one of the top real estate agents in Webster NY, I believe it’s extremely important that my sellers understand where their home will be marketed, how it will be marketed, and why.
Depending on what real estate company and what area you’re selling a home, television may or may not be a viable option for a real estate agent to market a home for sale. Postcard marketing does require a real estate agent to spend money they haven’t earned yet, however, it can be a great marketing technique.
It’s important that when selling a home, your real estate agent has a website that is truly a one-stop shop for their real estate needs.
Nothing is more frustrating to a seller than a buyer who ends up with cold feet and backs out of a deal because they didn’t know what to expect during the home buying process. Since the internet is the place where most buyers are beginning their home search, it’s vital that a real estate agent is using high quality photos. Some real estate agents do not hire a professional photographer and don’t need too, if the proper techniques and equipment is utilized. As a seller, it’s important to realize the power of Facebook marketing for real estate. If you’re selling a home, you can tell pretty quickly if an agent is utilizing Facebook the proper way or not. If you’re thinking of selling your home or are selling your home, you should expect that Twitter is a part of your agents real estate marketing strategy. Follow Kyle Hiscock, REALTOR®, Licensed Real Estate Salesperson, e-PRO®’s board Real Estate Articles Worth Reading on Pinterest. If you’re selling a vacation home and a buyer was wondering how to buy a vacation home, a Tumblr blog post would be pretty helpful, right?
Whether buying or selling a home, it’s almost a guarantee that some type of research will be done throughout the process. Carey & Giampa, Realtors uses the following Internet marketing outlets to ensure your property will have high exposure to all buyers on the internet through the following websites, as well as other sites that are added or updated continuously. All properties entered into the InnoVia Internet MLS System (NNERENMLS) may be viewed by the public on this website.
However, in an age of digital marketing and social media, it’s easy to start something, get distracted, and let it drift away without actually putting in the necessary work to cultivate rewarding results.
This should include a rework of your website and marketing collateral to make sure that all of your outward facing communications present a strong, unified message that appeals to your customer base.
There are many freelance marketing consultants who will guide you without breaking the bank! However, if you want your marketing plan to succeed, you might want to focus on one group at a time.
This pinboard-inspired site gives users the tools to plan everything from weekly meals to major home renovations; it’s the ideal platform for sharing and cultivating information about current trends in real estate. It’s also a powerful place to record your own ideas, saving photos of inspiriting properties and more to your own carefully cultivated pinboards. A very popular FAQ from home sellers relates to real estate marketing and how their real estate agent should be marketing their home.
With over 30 years combined experience, if you’re thinking of selling or buying, we’d love to share our knowledge and expertise.
It has the most extensive collection of real estate information and is one of the most highly recognized websites today. When your property is advertised in this publication it is fed to this website reaching over ten million visitors viewing over 500 million listings annually. Select the one that will be easiest for you to penetrate and move outward as you dominate smaller demographics and markets.
Though it’s young, it’s the third largest social network, recording record growth and user retention that continues to expand. It’s also an excellent tool for featuring your best properties, sharing photos and information from your website that might otherwise never catch the eye of prospective property owners or renters. The days of putting a sign in front of a home, entering it into the local MLS, and waiting for offers to roll in are over! Plus, their online distribution partners provide another forty-five million online users monthly.



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