Steve GordonHow to conquer high-ticket sales with high-trust marketing Free Offer For New Visitors: Get my most popular E-Book, Marketing Scorecard plus my daily short, smart marketing tips in your inbox! You have no marketing strategy…you have no way to measure the results of your marketing…you’re afraid that if you don’t pay these “drive by ad men” that you won’t get any customers.
You become a victim of a marketing drive by when you have no way to evaluate the offer that a media rep is bringing you.
The right marketing message – You create the message and if you create a poor one your ad won’t pull.
The right market for your business – You choose your market and the media rep can reach a market. Your Message – What compelling message you’ll tell to convince people in your market to give you money for what you’re selling. You can also very effectively use your common sense and life experience…especially if you are a member of your target market. Knowing this, you can create your marketing map and be ready to evaluate each ad reps offer against the strategy you’ve already set. One of my favorite questions to ask small business owners when we talk about marketing is “What’s working for you now?” and I have yet to find one who really knows…by the numbers.
Number of new leads – People who YOU have identified as potential clients and for whom you have acquired a means of contacting them—address, phone number, email address, referral introduction. Number of new prospects – People who have “raised their hands” to say “I’m interested in what you do.” They may have downloaded a free report you offer or attended a seminar or called for pricing.
Number of referrals – How many referrals have you asked for and how many have you received. Number of sales presentations – if you make sales presentations to win new clients then track how many you make. For example, I know that for every 30 downloads of my small business marketing e-book I get, on average, 1 person who moves to the point of sales presentation. And by knowing these things, I can tell you with reasonable certainty how many clients I’ll add a month from now. I also know that my main marketing job is to send people to the top of my marketing funnel…to download my free e-book.
If a new client is worth, for example, $1000 in net profit and the ad I’m buying costs $2800. All I need to do is track the number of e-book downloads each ad generates, do the calculation and then know which marketing is working and which is not. Because you don’t have any way to quantify which marketing efforts are working and which are not, you’re not able to make any real decisions about what to cut and what to add. You become fearful of cutting “the one” that works…and each ad rep will assure you that they’re media is the one you must be in. Recently, I helped a client drop a $1200 a month phone book ad and Internet marketing contract. Knowing this we confidently cut the poor performing ads and put the $1200 a month into other things.
It is not their job to figure out if their media fits into your strategy or to figure out if you’re getting results.
In the end it’s up to you to avoid being the victim of a marketing drive-by…resist the urge to hand over your money to every ad rep that walks into your office. Google AdWords for video makes it easy to reach your customers with the power of sight, sound and motion. Marketing strategies refer to all the efforts made by a company in order to increase the number of their customers and to keep the old ones closer. Particularly if we refer to small towns, we can apply some specific marketing strategies in order to achieve our goals.
Marketing strategies start from making a clear profile of the customer your business has set as a target and all the necessary information about his preferences, the products he uses, the reasons why he uses them, the price he is ready to pay, the amount of products he need every month and the other products related to this one offered by the company.

When we refer to marketing strategies for small towns, we suddenly think of similar products with the competitors, products that have no competition on the market area or products that are useful, together with others offered by the competitors. A very important part of marketing strategies  is the advertising campaigns and procedures. Mobile Marketing is an important aspect of your small business marketing, especially if you want to be up to date with the way the world’s evolving.
Another thing you can do is to give your customers in-store oportunities, meaning that you give them incentives to return to your store by sending them coupons (to be received via app or SMS once they’ve entered the store and checked in) for them to take advantage of.
For many small company managers, finding the some time and commitment to develop business marketing strategies is tough. An advertising and marketing plan is similar in structure to some strategic business plan, however with a narrower focus. By keeping your business marketing strategies in mind while you initially choose marketing programs, then making adjustments throughout every season according to those strategies, you build a better foundation that your business can grow.
I have a different way for you to view this, which might help you feel better if you don’t have money to spend.
When you think about your marketing in this way, it doesn’t seem like such a handicap to have a tiny marketing budget, right? Sure it sounds good…it will always sound good, because they are selling you the promise of future customers…or putting it another way…the promise of future money in your pocket. You’ll of course blame the media you used—Yellow Pages, Pay Per Click, TV, Radio, Magazine…whatever.
Every decision I make on choosing media now has a frame of reference—Send people to the free e-book.
He tracked the source if all of his customers and found that over 90% were coming from referrals and his organic search marketing. From quick campaign creation to detailed reporting, all the tools you need to create and manage your video ads are now in one place. It also involves finding information about competitors, products and customers’ preferences, trying to sell as much as you can, setting the best prices and making special offers that attract people. A small town needs a well established point of attraction for tourist, citizens or simple visitors.
Everything is focused on what he wants, what he likes, what he dislikes and what he would like to be offered.
It refers to the way your business is seen by the people, the message you try to send and the way it must be understood by the customers. Although most marketing campaigns take mobiles into account, they don’t consider its strategy or its compatibility with the goals of the campaign. People have different capabilities, time and attention spam depending on whether they’re at home or at work, and how the customer or consumer to be consumes the message creates a different brand experience. Other aspects to bear in mind are age and gender of those viewing your ads as well as where they came accross it (for example which magazine they scanned the QR code from) and at what time. This is explained further in our post called Make Small Businesses Grow with Mobile Coupons. There are plenty of other obligations vying for our attention it is tempting to push formal strategy development towards the back burner. The people who decide not to pay much money for their marketing have to get more creative and put in more effort, but many times that effort yields much longer-term results. If you don’t have much money to spend, and you want to put your efforts into the best marketing strategies possible, this list will help. If you see a competitor or a non-competitor who shares your market continually advertising in a particular media there’s a good chance it’s working for them. Your financial accounting is a look through the rear-view mirror, but you probably know what these numbers are every day, to the penny! I also know the average amount of time it takes to move from one stage to the next in my sales process.

A small percentage were coming from the physical phone book ad and virtually none from the phone company’s Internet marketing division. Marketing strategies also refer to following and respecting certain rules specific to the organization that can lead you to great and successful results. When we refer to marketing strategies for small towns, it is absolutely necessary to identify such a point of attraction.
According to these data, companies try to produce something that is known from the very beginning as being useful for the population. These messages often appear in newspapers, e-mails and flyers and in small towns these are cheap and successful manners of advertising. Instead they usually just focus on technical aspects and techniques (for example bar codes or SMS campaigns). This means that a consumer will feel differently about your brand if he or she finds a bar code in a magazine or in a placard in a store, so you should exploit this difference of context to your business’ benefit.
All of this is obviously enough information for you to consider in order to reach your potential consumers because it allows for you to offer customizable services and nothing’s better than that for any kind of business (big or small). For example, marketing strategies to offer the above objective could include 1) improving online communication, information, and education, 2) building understanding of and interest in your organization on the web, and three) communicating the Web site’s existence and advantages to existing clients. Sure, people can sign up for an Adwords account, setup a PPC campaign, and instantly start driving traffic to their sites. This infographic called 27 Proven Marketing Strategies For A Small Budget (by Crawford and O’Brien) lists 27 proven, best marketing strategies for you to spend your time on. If I could humbly suggest one more thing to add to this list, I would say to keep moving forward, every single day. Even if we are talking about hunting, fishing, touristic objectives or shopping, lower taxes or kind and gentle people, all these indicate the way in which a business in a small town can become successful. Starting with this idea, the products made will be easy to sell, will be looked for by the customers and the sales will increase permanently. But in a world where more than 99% of some countries’ employer firms (like for example those in the US) are small businesses, being left behind literally means dying. Marketing strategies help point you toward the very best marketing programs for the business.
However, if you don’t have a marketing budget, you can still make a huge impact online by focusing on the best marketing strategies. There are exceptions to every rule, but for the most part, I’ve found this to be true. This can also depend on how political people are, for example; if people adhere to Democratic Party views, it is much more probable for them to be accepting and understanding on a number of issues, whereas Republicans are more conservative, and can often be wary of the new. The thing is that in the United States today more businesses close down than open, and that’s a fact, so being on the right track is certainly the only right path to follow. On the other hand, people who invest a lot of time in learning SEO and working their way up in the search engines organically don’t spend any money, and they are able to see much longer-term results. That being said, a business can have much bigger chances of success in a town where people share Democratic Party views, but politics isn’t the only factor in determining this. You have to know them so well that you can predict what they will like or want in the future as well, or know them well enough to know that they can be made to like and want products and services that you want to bring.
By integrating strategies to your overall company plans, you can better achieve business objectives. Sometimes, successful small business ideas are all about convincing people that your new products is what they need, whether they’ve made use of such a product in the past or not.

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