Taxes are an integral part of every working government but it is mostly dreaded by the general business sector. Tax strategies are basically an annual day to day activity planned out for the sole purpose of minimizing your tax bill as much as possible.
There are certain conditions in any expense or income generated that the government allows deductions in your taxes. A Company’s Marketing Plan is the central instrument for directing and coordinating all of its marketing efforts; in addition to establishing a solid marketing mix and positioning strategy. Although traditionally the responsibility for developing and executing a strategic marketing plan has been the responsibility of the marketing manager or marketing department, today’s globally competitive environment requires the participation of an entire company; sales, marketing, technology, media etc.
Xavier & Associates’ global marketing experience and expertise distinguish us, from similar consulting firms, as we are able to provide in-depth knowledge of many different industries in many different markets.
Our experienced marketing strategy consultants use a top-down process of developing a strategic marketing plan; helping to ensure that all tactical marketing strategies and marketing tactics support the company’s goals and objectives, in addition to conveying a consistent message to customers. Xavier & Associates is a full-service Marketing Management Consulting Firm, located in Toronto, providing global clients with innovative solutions to their complex business challenges. To learn more about our services, organization or to speak to one of Senior Client Managers, please contact us today! A very useful tool to complete your SWOT assessment is the new book "The SWOT Analysis: Using your Strength to overcome Weaknesses, Using Opportunities to overcome Threats" by Lawrence Fine.
Just scroll down under "Sales and Marketing templates" and you'll see the SWOT template as a free download. Click here to get the 7-Step Marketing Toolkit, which will help you easily develop an effective marketing plan for 2016! Download our Marketing Strategy eBook - an easy 7-step marketing strategy program to drive business results. SherpaLab provides a complete range of online and internet marketing solutions and consulting. Whether you need a new website, WordPress, Squarespace, or Wix help, Social Media Marketing, or want to appear higher in search engine rankings, we can help. Planning and executing effective marketing strategies tends to be a challenge for most small businesses. Whether you would like to employ simple strategies or would rather make use of advanced strategies, there are numerous market efforts you could pursue by leveraging social media.
The greatest advantage of Facebook is that it offers cheap marketing opportunities for smaller sized businesses.
The next step would be to find out what your competition is on Twitter, conduct some basic searches with keywords related to your business so as to find out what is on offer.
The best place to start would be to familiarize yourself with desktop as well as mobile clients such as Seesmic, Tweetdeck and the likes.
Although there has been an increased interest in social networks for companies and their social media marketing strategies, blogs are still quite beneficial to small businesses. For the advanced marketing strategy, you should start considering building an audience for your blog. In short, You should establish what the focus of your blog will be then create content that is fresh and relevant and that people will want to read. With the different social networking platforms, you can now cross–market your business.
We hope these six social media marketing strategies will help empower your business for many years to come. Learn Internet marketing and SEO tips and trade secrets from Google insider Matt Cutts. A trusted provider of organic SEO, Pay Per Click advertising, content marketing, link building, and other services pertaining to website optimization and Internet marketing. Specialists in ecommerce SEO services, Internet marketing, email marketing, social media marketing, and more. Very enlightening article on how to organize the pages of your site for the maximum SEO impact. Find trusted house sitters and pet sitters in San Francisco and throughout the Bay Area of California. Receive a free SEO audit, specialized services and consulting for ecommerce SEO, link building, social media marketing, and more. The price charged for products and services is set artificially low in order to gain market share. Price skimming sees a company charge a higher price because it has a substantial competitive advantage.
This approach is used when the marketer wants the consumer to respond on an emotional, rather than rational basis. Where there is a range of products or services the pricing reflects the benefits of parts of the range.
If you buy chocolate bars or potato chips (crisps) you expect to pay X for a single packet, although if you buy a family pack which is 5 times bigger, you expect to pay less than 5X the price.
Where products have complements, companies will charge a premium price since the consumer has no choice. This approach is used where external factors such as recession or increased competition force companies to provide value products and services to retain sales e.g. Our financial objectives in terms of price will be secured on how much money we intend to make from a product, how much we can sell, and what market share will get in relation to competitors. Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals. It is from this area that taxes are more complicated and generally at its highest income at the expense of the business owners and investors of course.
This involves careful planning of your annual workings inside the scope of your business so as to find ways in maximizing leverage and gaining deductibles for greater profit of course.
Knowing these deductions and how they work will not only help the employer but also the employees in any given business as they can find ways to alleviate any tax difficulties legally. That is where people interested in setting up an online business of their own can step in and delve into the prospect of offering online marketing services.
This approach improves our client’s efficiency in all areas, which helps improve revenue and market share growth, and minimizes expenses — all of which lead to higher profitability. Our services include; Busi­ness Strat­egy Con­sult­ing, Marketing Plan Consulting, Mar­ket Research, Com­pet­i­tive Intel­li­gence Analy­sis, Email Cam­paign Mar­ket­ing, and Advanced Analytics. However, one approach that offers an amazing ROI for small business marketing is social media. If you already have a personal account, contemplate how you can extend it to increase your business’ presence as well. It is highly effective for small businesses as it offers you numerous ways of leveraging your company.


You could also search for your competitors to find out if they have Twitter accounts and how they are making use of their accounts. These Twitter clients enable you to be more flexible with your tweeting habits thus giving you more control over your Twitter strategy. When it comes to the basic strategy, you could start off by reserving a domain name for your blog in the event that you do not already own a customized business domain name. The most vital elements of an effective blog is having superior content and a very focused niche. The first step of using this site is by reserving an account in your business’ name so nobody else can use it then you can explore it just as you would Facebook and Twitter. The ways of doing this include connecting your Twitter account to your Facebook account so that you can post simultaneously on both platforms.
Once other manufacturers were tempted into the market and the watches were produced at a lower unit cost, other marketing strategies and pricing approaches are implemented. For example car washes; a basic wash could be $2, a wash and wax $4 and the whole package for $6.
For example a razor manufacturer will charge a low price for the first plastic razor and recoup its margin (and more) from the sale of the blades that fit the razor.
There are many examples of promotional pricing including approaches such as BOGOF (Buy One Get One Free), money off vouchers and discounts.
Objectives such as these and how a business generates profit in comparison to the cost of production, need to be taken into account when selecting the right pricing strategy for your mix.
This approach is used where a substantial competitive advantage exists and the marketer is safe in the knowledge that they can charge a relatively higher price.
It takes a great deal of procedures and you should seek the help of a professional in order to assess the best way for you to plan out this activity. More often than not there are loopholes to the system which you can use in order to attain this.
It is a simple user interface and provides simple functionality which makes it more popular. Most online business owners are either not well aware of the technicalities of marketing or are too busy to take up that department into their own hands.
Beyond just a trade show calendar and advertising schedule, a strategic marketing plan should identify and prioritize market segments, and be designed to outsmart the competition. Although you will not be targeting all these users, Facebook still offers quite a powerful platform for one to build their company’s online presence. Keep in mind that if you are using your company name for a personal account; you will not be able to use it as a business fan page as fan pages tend to have a different set of rules when it comes to usernames. For the basic strategy, you should start off by opening an account with your business’ name.
Once you have become familiar with this, you can then start planning on how to use Twitter to your business’ advantage. One of the ways of doing this is through pre-defined searches, which allow you to keep track of specific keywords as well as the people that you follow.
For instance, if you sell marble cleaning products, you may want to focus you blog specifically on tips and solutions on how to clean marble. Lastly, you should consider ways in which it will be easy for your readers to share your content. When it comes to the advanced strategies, there are a number of features most people do not use.
By uploading videos related to your business on YouTube, you increase the number of people who get to see them. You could also connect your LinkedIn account to your blog so that your blog posts appear on your LinkedIn profile. The argument is that the marketer should change product, place or promotion in some way before resorting to price reductions. The high price attracts new competitors into the market, and the price inevitably falls due to increased supply. However there are other important approaches to pricing, and we cover them throughout the entirety of this lesson. It’s strange how consumers use price as an indicator of all sorts of factors, especially when they are in unfamiliar markets.
Product line pricing seldom reflects the cost of making the product since it delivers a range of prices that a consumer perceives as being fair incrementally – over the range. For example airlines will charge for optional extras such as guaranteeing a window seat or reserving a row of seats next to each other. Another example is where printer manufacturers will sell you an inkjet printer at a low price. Blu-ray and videogames are often sold using the bundle approach once they reach the end of their product life cycle. In some countries there is more tax on certain types of product which makes them more or less expensive, or legislation which limits how many products might be imported again raising price. Such high prices are charged for luxuries such as Cunard Cruises, Savoy Hotel rooms, and first class air travel. It is therefore essential not to hate or fear taxes but understand how it works and be prepared in every consequence it may bring to any of your investments. The attractive factor of this OS is it never get attacked by virus, so it is totally free from virus and this open sources is free to use its software’s and tools.This Operating system supports all sorts of software like video software, audio software, photo editing software, designing and development related software and many more. You will be able to work from home, at your own comfort and as long as you are able to successfully grab the attention of a healthy number of good customers, you are doing a good job.Online marketing services are not limited to online business companies.
The first would be to create a business account but keep in mind that these accounts come with limitations.
Although you can tweet about your company from your own personal account, you should let your business have its own online identity. In addition to this you could make use of Twitterfall, which enables you to define as well as color-code the different searches that you would be interested in.
Another alternative would be starting a strategy for external business blogging at Posterous. Plug-ins such as TweetMeme tend to be a good way of doing this as your readers can easily retweet your posts. These companies need to land grab large numbers of consumers to make it worth their while, so they offer free telephones or satellite dishes at discounted rates in order to get people to sign up for their services. Budget airlines are famous for keeping their overheads as low as possible and then giving the consumer a relatively lower price to fill an aircraft.
Consumers might practice a decision avoidance approach when buying products in an unfamiliar setting, an example being when buying ice cream. Again budget airlines are prime users of this approach when they charge you extra for additional luggage or extra legroom.


In this instance the inkjet company knows that once you run out of the consumable ink you need to buy more, and this tends to be relatively expensive. You might also see product bundle pricing with the sale of items at auction, where an attractive item may be included in a lot with a box of less interesting things so that you must bid for the entire lot. Many countries have laws which govern the amount of time that a product should be sold at its original higher price before it can be discounted. Some countries tax inelastic goods such as alcohol or petrol in order to increase revenue, and it is noticeable when you do travel overseas that sometimes goods are much cheaper, or expensive of course.
Taxes affect everyone, not only the owner or employer but your employees are also under the influence of taxes no matter what sort of business you may run.
It is usually a good way in preparing for an audit or looking for tax friendly ways to run the business. There are perfectly legitimate tax deductions in existence however and can be achieved without the use of any dirty tactics or make use of any weak laws. Evaluate the type of presence they have on Facebook, the pages that they have built, and also the number of fans that they have.
The business fan page allows customers to register as fans of your page and this expands your online presence. In addition to this, you would rather avoid having your business name taken up by another user.
This is a platform that allows people to post stories and various media such as photos, videos, and even MP3 files. The first few seats are sold at a very cheap price (almost a promotional price) and the middle majority are economy seats, with the highest price being paid for the last few seats on a flight (which would be a premium pricing strategy). It’s a good way of moving slow selling products, and in a way is another form of promotional pricing. It’s not that hard to prepare for your annual tax payments only if you understand what you’re going into. It’s basically creating a win- win situation between your business and the government which require tax out of it.
These deductions are dependent on many factors such as the type of business you run, your overall income and its related actions.
Even business houses set up on the streets of the city benefit from being part of a well-connected network and having its name spread like wildfire over the net.When you are taking up the job of promoting the business, you need to set in mind a target audience right at the beginning. Engaging other members in conversation by answering questions in your niche will increase your presence.
The trick is making sure you understand and abide by the rules so as not to create any problems with your taxes. You also need a video capture card and a FireWire connection to capture digital video from a DV camera. This helps with the planning and execution of your idea as you are well aware of the tastes and preferences of the group. The IRS though strict in its policies, is more than happy to assist you with any queries you might have regarding your tax situation.
The 5 Linux Video Editing Software are-CinelerraCinelerra is one of the most advanced non-linear video editor and compositor for Linux. Let’s say that you’re buying a lawnmower for the first time and know nothing about garden equipment. Not only does it help ease your paper works and payments, but also lets you plan out your entire tax scenario by carefully planning the annual make up of your business thus giving you control over your dues. It initially performs three things- capturing, compositing, and editing audio and video with sample level accuracy.It has a high -fidelity audio and video.
It can process the audio using 64 bits of precision, hence can work in both RGBA and YUVA color spaces and has a 16-bit integer representation. Find ways like incentives to encourage referrals as they are one of the fastest promotion methods and a great way to expand customer base.Do you like this post? It is resolution and frame rate-independent; therefore it can support video of any speed and size. VirtualDubVirtualdub is a video capturing video processing utility for Microsoft Windows written by Avery Lee. The function of this virtualdub is to process linear video streams, including filtering and recompression.
VirtualDub was originally created for the purpose of compressing anime videos of Sailor Moon.
It operates on AVI files and requires that appropriate video and audio codecs are installed.It can be used to delete segments of a video file, append new segments, or reorder existing segments.
However, segments of different files cannot be mixed, and no transition effects can be applied. It is slim and easy using editor Avidemux is a free video editor designed for simple cutting, filtering and encoding tasks.
It supports many files types, including AVI, DVD compatible MPEG files, MP4 and ASF, using a variety of codes. You can also perform operations like merge and split on the videos downloaded from youtube.You can directly transfers the video to their devices such as Apple iPhone, Apple iPod, Optical Disc, Sony play station etc. The task performed can also be automated using projects, job queue and powerful scripting capabilities. It also supports a non-project system just like VirtualDub, where users can simply create all of their configurations and save the video directly without making a project file. KdenliveIt is one of the powerful multi-track video editors, including most recent video technologies. It is a non-linear video editor for KDE and provides all project management and editing tools while relying on a separate rendering program to perform the editing operations.It is planned to support transitions, effects, multiple file formats, and full project and asset management. Video can also be exported to DV devices, or written to a DVD with chapters and a simple menu. It consist of excellent features to capture DV video through IEEE-1394, allow detailed editing and transition effect for both video and audio, VTR control, and recording back to the camera.It captures video to disk in Raw DV and AVI format, in both type-1 DV and type-2 DV encoding. The Still frame import and export uses gdk-pixbuf, which has support for BMG, GIF, JPEG, PNG, PPM, SVG, Targa, TIFF, and XPM.
Over time we have moved on to cover Blogging and SEO tips, Social Media, Computing tips, Web tips, Make Money Online tips, and apps reviews also on TGC to achieve our goal of making it a central information portal for geeks and general IT users.



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