Product and market disruptions coming from every direction continue to hit one industry after another. We work alongside client teams to create closed-loop feedback processes that bridge the functional gaps to keep the company in sync with its market. An effectively integrated go-to-market system comprises dozens of capabilities that, together, build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty.
They synchronize their operations with the ever-changing marketplace to accommodate industry disruptions, competitor moves and their own entry into adjacent markets.
They understand the needs of their target-customer, allowing them to deploy their sales resources to the highest-value opportunities within each customer segment, selling channel and geography. We work with client teams to diagnose their go-to-market functions, focusing on the keystone of an effective system—the front line.
We work as an integrated part of your team, from frontline to C-suite, to deliver true results and make the changes stick. In addition to the leaders listed above, we have an extensive and diverse team of experts ready to serve the needs of clients worldwide.
The role of product management spans many activities from strategic to tactical, some very technical, others less so.
Many CEOs realize that product management brings process and business savvy to the creation and delivery of products. Traditional consumer companies have always considered product management to be a marketing role, which is why it seems to make sense to put product management there. For technology companies, particularly those with enterprise or B2B products, the product management job is very technical. Very few product managers find themselves in a Sales (or Sales & Marketing) department.
In effect, subordinating product management relegates it to a support role for the primary goal of the department. The VP of Marketing owns collateral, sales tools, lead generation, and awareness programs. As our companies grow larger and become more mature, the company president needs someone thinking about the products we ought to be offering and new markets we could serve. Increasingly we see companies creating a VP of Product Management, a department at the same level in the company as the other major departments. As we grow ever larger, the product marketing role expands further: we still need a group defining our go-to-market strategy and providing content to Marketing Communications, but now we also need more marketing assistance in the field. As companies grow, the product management role entails three or four functions: product strategy, technical product management, product marketing, and field marketing. Product Management’s reporting structure corresponds to the results the company can expect from Product Management. If you want better products in the future, if you want a messenger for the market, Product Management should have a seat at the senior executive table; you need a VP of Product Management. This article is part of our “Business Planning Guide”—a curated list of our articles that will help you with the planning process! Strengths and weaknesses are internal to the company (think: reputation, patents, location). Existing businesses can use a SWOT analysis, at any time, to assess a changing environment and respond proactively. To get the most complete, objective results, a SWOT analysis is best conducted by a group of people with different perspectives and stakes in your company. A SWOT analysis is typically conducted using a four-square SWOT analysis template, but you could also just make a lists for each category.
I recommend holding a brainstorming session to identify the factors in each of the four categories. Once you are finished brainstorming, create a final, prioritized version of your SWOT analysis, listing the factors in each category in order from highest priority at the top to lowest priority at the bottom. I’ve compiled some questions below to help you develop each section of your SWOT analysis.
Strengths describe the positive attributes, tangible and intangible, internal to your organization. Positive attributes of people, such as knowledge, background, education, credentials, network, reputation, or skills. Tangible assets of the company, such as capital, credit, existing customers or distribution channels, patents, or technology. What other positive aspects, internal to your business, add value or offer you a competitive advantage?
Weaknesses are aspects of your business that detract from the value you offer or place you at a competitive disadvantage. What factors that are within your control detract from your ability to obtain or maintain a competitive edge?
What areas need improvement to accomplish your objectives or compete with your strongest competitor? Opportunities are external attractive factors that represent reasons your business is likely to prosper. Has there been recent market growth or have there been other changes in the market the create an opportunity? Threats include external factors beyond your control that could place your strategy, or the business itself, at risk. Are there challenges created by an unfavorable trend or development that may lead to deteriorating revenues or profits?
Has there been a significant change in supplier prices or the availability of raw materials? What about shifts in consumer behavior, the economy, or government regulations that could reduce your sales? Has a new product or technology been introduced that makes your products, equipment, or services obsolete?
See our SWOT Analysis examples article for in-depth examples of SWOT analyses for several different industries and business types or download our free SWOT analysis template. Once you have identified and prioritized your SWOT results, you can use them to develop short-term and long-term strategies for your business. For example, look at the strengths you identified, and then come up with ways to use those strengths to maximize the opportunities (these are strength-opportunity strategies). Continuing this process, use the opportunities you identified to develop strategies that will minimize the weaknesses (weakness-opportunity strategies) or avoid the threats (weakness-threats strategies).
Once you’ve developed strategies and included them in your strategic plan, be sure to schedule regular review meetings. See our SWOT Analysis examples article for in-depth examples of SWOT analyses for several different industries, or download our free SWOT analysis template.
This site is only to give you idea how to come up with your own SWOT analysis and not for the authors to do your homework for you. SWOT is basically a simple process but behind every simple process is a matured logic is hidden. SWOT is a tool to understanding the organisation’s strength, weakness, opportunity and threats. Similarly, Opportunity means If our organization have ability to perform any kind of task then in future or for long time our organization get opportunity. The SWOT basics, listed here in the article, are going to help you create an analysis for a number of different types of businesses.
I have a job interview and have to perform a SWOT analysis on a store I have never been too. Was there something in particular about the SWOT analysis that you want to learn more about?
Share on Facebook Tweet LinkedIn Print E-mailHow to bring maximum benefit to your twice-yearly marketing update.
Thoughtfully listing the STRENGTHS, WEAKNESSES, OPPORTUNITIES and THREATS of your situation should be done at least once a year. A SWOT analysis is useful for hospitals, medical groups, and individuals in private practice—it helps focus your marketing in areas that harbor the strongest benefits. Create a four-part grid on a single piece of paper to provide an overview that helps visualize the relationships. STRENGTHS: List of your capabilities and resources that can be the basis of a distinct competitive advantage. OPPORTUNITIES: In addition to new or significant trends, what other external opportunities exist and how can we best exploit or benefit from each? If you’d like to know more about putting this high-value assessment tool to work in your plan, we would be pleased to provide a well-informed and objective sounding board for you. Stewart GandolfChief Executive Officer and Co-Founder at Healthcare Success StrategiesStewart Gandolf, MBA, is CEO of Healthcare Success, a medical marketing and health care advertising agency.
Almost everyone in my age group who watched the colour telecast of the Asian Games in India rolls their eyes when I mention a particular commercial's punchline from slightly after that period, then their eyes light up before they break out in loud laughter as the associated visuals and music enters their heads. A majority of my favorite new ads are from a cookery channel I often watch late in the night while planning the next day's meals. At a class reunion a few weeks ago, I found myself in the midst of friends working across the world in different professions. With a wide variety of new marketing channels like websites, blogs, YouTube, social networks and FM radio, advertisers can now create multiple specialized campaigns, though, there are so many factors to consider when identifying the optimal marketing strategy. I left the reunion party that night feeling a little dizzy thinking about the implications of having continually growing Big Data and an effective CRM solution which enabled leveraging this information to improve marketing performance.
Richard StollerFebruary 3, 2016 at 5:46 PMI will try to follow your tips, it looks very helpful.
A youth entreprenuership program for students ages 15-29, delivered by Enterprise Renfrew County on behalf of the Ontario Government. Ontario students, that want a summer job they love, will have a chance to be their own boss this summer. Summer Company provides practical hands-on business training, mentoring and essential business skills they need to thrive. If you are a student between the ages of 15 and 29 who is in school and will be returning to school in the fall then you may qualified for the Summer Company Program. In the fall after you have successfully completed the Summer Company program you may qualify to receive an additional award of up to $1,500. Please be advised that we cover all of the County of Renfrew and sometimes our Renfrew location is closed due to business travel. The Ontario Network of Entrepreneurs (ONE) has been created to serve the diverse needs of the province’s small business community.


No type of organization, including charities and non-profit organizations, is exempt from Canada's Anti-Spam legislation. If you use electronic channels to promote or market your organization, products or services, Canada's new Anti-Spam Law may affect you. Q: Do you use email, SMS, social media or instant messaging to send commercial or promotional information about your organization to reach customers, prospects and other important audiences? Based on the live pitches, the judges select six winners who are presented with reserved entry into the Summer Company program, a Nymi band from Nymi and a Muse brain-sensing headband by InteraXon.
If you want to enter the competition but do not have a recording device contact our office and we can assist you with the recording, For more information or assistance contact Kim at: 613-735-8224.
Summer Company offers mentorship, training and awards of up to $3,000 to students aged 15 to 29. Helping young entrepreneurs succeed is part of the government's plan to build Ontario up and deliver on its number-one priority to grow the economy and create jobs. Almost 7,000 students across the province have launched a summer business through Summer Company since 2001.
In 2015, Ontario renewed investment of $250 million over two years for the Youth Jobs Strategy.
Through the Self-Employed Summer Co-operative Education Pilot, high school students enrolled in the Specialized High Skills Major (SHSM) program can earn up to two co-op education credits while particpating in the Summer Company program.
Enterprise Renfrew County in partnership with Community Futures Development Corporation Renfrew County is proud to host the Small Business Forum.
Greg has combined his passion for small business and his 25 years of self-emplyment experience into providing a unique insight in what entrepreneurs must do to not only survive, but to enjoy the experience. Having dealt with many of the trails and tribulations facing business owners, Greg offers his audiences and clients practical and actionable ideas to improve their organizations.
Greg the current Chair of the West Ottawa Board of Trade as well as being business advisor at Invest Ottawa and the Entrepreneur in Residence in Renfrew County.
Robert Fraser is an entrepreneur, small business mentor and public speaker that focuses on getting your business connected in the new digital world. Robert Fraser is the Senior Digital Marketing Specialist of The Social Business, an Internet Marketing firm specializing in inbound Marketing, Website and Social Media Marketing.
The program is intended for businesses in retail, service, hospitality and small manufacturing sectors, primarily targeting individual entrepreneurs and small businesses in the County of Renfrew. Based on their experience and knowledge, coaches will provide feedback, provide suggestions, generate ideas, and empower the client to make more effective decisions.
On March 12, 2015 Enterprise Renfrew County had their first Starter Company applicant approved for the $5000 Starter Company grant. The Youth Jobs Strategy was initially introduced in the 2013 Ontario Budget and invested $295 million over two years to help connect 30,000 youth with the tools, experiences and entrepreneurial support they need to find employment or start their own businesses. If you have a great idea for a business and the entrepreneurial drive to see it through, then Starter Company is here to help you start your company.
You may qualify for up to $5,000 in funding, plus receive the invaluable guidance of a business mentor. Starter Company is an Ontario program that provides young people with the resources and knowledge that they need to start and grow their own business.
To qualify for funding of up to $5,000 you need to be able to contribute at least 25% of the grant amount in either cash or kind.
For more information on Starter Company fill out the form below and we will contact you as soon as possible. During the past 25 years if you have used our services or attended any of our workshops and events we would love to hear  how we helped you with your business.
ERC orignally started as the Renfrew County Business Self Help Office and opened in 1988. During 2013 we will be giving you a glimpse of the growth and development of Enterprise Renfrew County from 1988 - 2013. Enterprise Renfrew County would like to thank all of our event sponsors for their generous support for our Bridges to Better Business Event. This annual event is a one-day learning and networking opportunity packed with great ideas to help entrepreneurs succeed.
The combination of the keynote address, discussions, panel of successful entrepreneurs, sponsor displays provide a cost-effective business tool that will help entrepreneurs gain invaluable insight into the operation of a successful business. Chris Emery and Larry Finnson are two of Canada's great food entrepreneurs who are known for delivering humorous and inspiring presentations. In celebration of ERC's 25th Anniversary, ERC is offering you a chance to have you name entered into a draw for a chance to WIN a Samsung Galaxy Tablet!
The purpose of this handbook is to provide general information on the nature of a not-for-profit corporation and guidelines on how to incorporate such a corporation.
Not-for-profit corporations incorporated in Ontario are governed by the Corporations Act and the Regulations made under it. Both the federal and Ontario government provide a six month grace period to all OSAP borrowers after leaving full-time studies.
Ontario is making it easier for recent college and university graduates who choose to start their own business. Ontario is providing $6 million over three years to increase sales of local food by making it more widely available and building awareness of the variety of food grown and produced in Ontario.
Premier Kathleen Wynne announced this investment today, during Ontario Agriculture Week, while visiting Fresh City Farms in Toronto's Downsview Park. The economic and health benefits of a thriving agriculture sector and locally produced food were two of the reasons that led the province to create the Greenbelt in 2005. Ontario’s Greenbelt, the largest permanently protected Greenbelt in the world, is home to more than 5,500 farms. Starter Company is a youth entrepreneurship program that is geared towards youth between the ages of 18 - 29 who are out of school. Our aim is to assist young entrepreneurs with business planning, financing and to discover if being a full time entrepreneur will be their future career. Today, Canadian Tire Jumpstart Charities and the Canadian Paralympic Committee announced the opening of the 2015 Parasport Jumpstart Fund that will help more kids get in the game. Applications are now open and Canadian sport and community groups are invited to apply for the 2015 fund.
The Parasport Jumpstart Fund, which is also supported by the Government of Canada’s Sport Support Program, will help cover the cost of sports and recreational programs for children between the ages of four and 18, who are financially disadvantaged and living with a disability. The fund supports the creation of a new program or the expansion of an existing successful initiative and may be used towards registration, transportation and equipment costs for children within approved parasport programs. A one day learning and sharing event for women in business, managers and any woman who is considering opening a business. Creating a successful business is something that we all have an interest in doing but understanding how to do so through marketing can be difficult.
Participants will also receive a complimentary digital package that features two fantastic resources to further the conversation and help provide clarity around this topic. The e-book is a perfect guide for business owners who are interested in marketing in a way that elicits an emotional connection with their customer base to grow a strong, profitable business. Keirsey and Bate's Please Understand Me was first published in 1978, since then millions of people have been introduced to Temperament, individuals, businesses, schools, churches and marriage and family counselling centres. This session promises to shed light on our own personalities and open a better understanding of those on our teams.
Did you know when you spend one dollar locally, you are contributing to the strength of your communities economy? Youth Services: Thrive Youth Resource Centre - Not sure what services are available for youth in the County of Renfrew? There is a two year transition period for workers who already meet the existing fall protection training requirements set out in section 26.2 of the Construction Regulation. The new training requirements in the Occupational Health and Safety Awareness and Training Regulation will be in addition to the current training requirements under the Construction Regulation.
Please Note: Upon receipt of this form we will contact your to obtain additional information and discuss your story. What sets successful companies apart—what allows them to grow by quickly adapting to new environments rather than scrambling to catch up—is a distinctive and robust go-to-market system. But go-to-market functions, such as sales, marketing, and product management, tend to be isolated from changes in the marketplace, from their own company’s strategic priorities, even from each other. Our proprietary data-driven approach draws from extensive company surveys, interviews, and benchmarks. Perhaps that's why we've seen a shift over the years of where product managers report in the organization.
It seems clear product managers in Sales will spend all of their time supporting sales people with demos and presentations.
Vice Presidents and department heads have a natural inclination to support their primary department’s role. These companies often add a product marketing component to the marketing communications effort, supporting them with market information and product content.
So field marketing is born: product marketing people in the sales regions who create specific programs for all of the sales people in a given geographic area. It won’t take much time, and doing it forces you to think about your business in a whole new way.
In fact, I recommend conducting a strategy review meeting at least once a year that begins with a SWOT analysis. There are certainly other questions you could ask; these are just meant to get you started. You have no control over these, but you may benefit by having contingency plans to address them if they should occur.
After all, the true value of this exercise is in using the results to maximize the positive influences on your business and minimize the negative ones.
Then, look at how those same strengths can be used to minimize the threats you identified (these are strength-threats strategies). Use these meetings to talk about why the results of your strategies are different from what you’d planned (because they always will be) and decide what your team will do going forward. I’m a young entrepreneur venturing into a business of talent scouting and manpower supplying. The question reads, Explain how to carry a SWOT analysis and how it might impact upon a negotiation strategy.
Could use some author information, though, when referring to this article in my thesis, e.g. It is part of my interview process, can someone point me to another site which may explain a SWOT analysis even further.


At least twice each year, use the SWOT analysis to discover key internal and external issues and refresh the strategies and tactics of your marketing plan. Here are a few ideas to maximize the value and generate effective strategies from this exercise.
No practice is immune to threats, but too many people miss, ignore or minimize these threats, often at great cost. Be Realistic: Use a down-to-earth perspective, especially as you evaluate strengths and weaknesses. Apply Context: Distinguish between where the organization actually is today, and where it could be in the future. Update your marketing plan and goals: Once the key issues have been identified, define the action steps to achieve change. Some of them were so influenced by these commercials those days that they stocked up the related product in the hope it would actually change their lives! This is because almost all the ads are related to the channel's theme - cookery and kitchens! Customer information had been collected through their CRM solution from various sources through multi-channel integration from the website, SMS campaigns, social networks, call centers and a few other customer touchpoints. I realized a key factor in facilitating exponential growth would be to identify what questions to ask customers when they buy a product, share feedback, register a complaint or visit a store and use it to gain a clear understanding of their needs and expectations.
Summer Company is a unique program, which assists young entrepreneurs with starting and running their own eight to 12-week business over the summer.
If you are accepted into the program you will receive an award of up to $1,500 at the start of the program to help with start-up costs. Once you have done this you will be notified if you qualify to submit an application to the program. It is advised that you call the office to ensure the office is open and to book an appointment. Videos are judged through online public voting (40%) and expert judges’ scores (60%). Eric developed Neutun-an app that works with smart watches and wearable devices that warns the wearer when an epileptic seizure is imminent. This additional funding will bring the total four-year investment to more than $565 million, providing employment and skills development opportunities for up to 150,000 youth.
The Social Business works with small and medium-sized businesses, helping them to understand and take advantage of today's communication with customers and potential customers.
ClubIT works with progessive companies and organizations that know the value of technology and want to get the most out of their IT investments.
The key components of the program include providing businesses in Renfrew County with coaching, educational seminars, business visitations and personalized ongoing service from Enterprise Renfrew County.
To strengthen working relationships with community partners in order to expand and improve services to small business. As part of the Youth Entrepreneurship Fund, The Starter Company program offers business training, mentoring, and a grant of up to $5,000 to eligible applicants who are Ontario residents ages 18 to 29, and who are starting or expanding a full time business, not attending school full time, and will be in effect until March 31, 2016.
And thank-you to our volunteers, entrepreneurs and future entrepreneurs who took time out of busy schedules to attend. The event provides entrepreneurs with the opportunity to develop valuable networking contacts and share innovative ideas with their peers.
As the creators of Clodhoppers candy they took Chris' grandma's recipe and developed it into a multi-million dollar business. They have appeared in media and publications such as CNN, Fortune small business magazine and they appeared on CBC's Dragons' Den in February 2012, where they convinced marketing maven Arlene Dickinson to invest in their premium candy OMG's. Click Here for the complete handbook prepared jointly by the Ministry of Government and Consumer Services, ServiceOntario and the Office of the Public Guardian and Trustee for Ontario, Charitable Property Program of the Ministry of the Attorney General. This handbook also provides basic information on incorporating charitable corporations, which are a special type of not-for-profit corporation.
Incorporation of not-for-profit corporations under the Act is at the discretion of the Minister (or his delegate). In our store you will find fashions for all seasons, from basic to high tech outerwear (jackets, pants, work shirts and vests), to comfortable wicking sleepwear and cozy bamboo sleepwear. When shopping in our store, you may purchase a readymade garment, or choose, from our more than 250 designs, the style, fabrics, colours and size of a garment and have this item manufactured for you.
During this grace period, no payments on a student’s outstanding full-time loans are required. The One-Year OSAP Grace Period for Entrepreneurs provides the owner or joint owner of an eligible new business located in Ontario with a six-month grace period extension before having to start making monthly payments on their full-time OSAP loans.
The government will provide the funding to the Greenbelt Fund, a non-profit organization that helps encourage consumption of local food in the Greenbelt and across Ontario. The Greenbelt permanently protects almost 2 million acres of environmentally sensitive land and farm land in the Greater Toronto and Hamilton Area (GTHA) from urban development. Starter Company and Summer Company are programs that are geared specifically towards young entrepreneurs. During the day, you will have many opportunities to make business connections, network and to learn some new business skills. Each dollar spent in Renfrew County will circulate 3-5 times, making each dollar spent worth 5 dollars!
These workers will have until April 1, 2017 to complete an approved working at heights training program.
Based on the diagnosis, a company’s go-to-market system may require a tune-up or a complete overhaul. Read some of our experts' perspectives on important issues—for our clients and their industries. That is why it is not surprising that a good number of product managers report directly to the CEO, acting as his or her representative at the product level. Alas, many technology companies consider the term "marketing" to be synonymous with "marketing communications." So if the Marketing department is only about delivering products but not defining them, product managers should be elsewhere. The VP of Development has a primary responsibility of delivering products, so tends to use product managers as project managers and Development gofers. The product management group interviews existing and potential customers, articulates and quantifies market problems in the business case and market requirements documents, defines standard procedures for product delivery and launch, supports the creation of collateral and sales tools by Marketing Communications, and trains the sales teams on the market and product. A SWOT analysis is an organized list of your business’s greatest strengths, weaknesses, opportunities, and threats.
Opportunities and threats are external (think: suppliers, competitors, prices)—they are out there in the market, happening whether you like it or not. Moreover, the SWOT analysis process is an opportunity to bring your team together and encourage their participation in and adherence to your company’s resulting strategy.
This helps and gives us an opportunity to meditate and make realistic resolutions and adjustments as well as make right judgments concerning our life. I would think that it would be very difficult to control networks since they are more like alliances which are quite independent of the organisation. Pinpoint them and develop a strategic plan to overcome our business’ weakness and have a competitive edge from our competitors. Weaknesses can sometimes be the absence of certain strengths, and in some cases, a weakness may be the reverse side of one of your strengths. This large volume of customer information he called "Big Data" was then scientifically slice-and-diced to generate actionable intelligence related to customer segmentation, cross sell products and propensity to purchase new products.
Dolan's innovation led to securing new business partnerships, developing a user base, and expanding into his latest wearable technology endeveour to monitor a range of chronic conditions in addition to epilepsy.
Their youthful and energetic style and never-say-die attitude led Clodhoppers to a point where it was ranked amongst the top candy brands in Canada according to A.C. Ontario pays the interest on your Ontario Student Loans (including the Ontario portion of Canada-Ontario Integrated Student Loans) while interest still accumulates on your Canada Student Loans (including the Canada portion of Canada-Ontario Integrated Student Loans). During this six-month grace period extension, Ontario will also pay the monthly interest on ALL of your outstanding full-time OSAP loans.
As the GTHA continues to grow, the government is committed to enhancing and expanding the Greenbelt to protect this resource, helping to ensure that Ontario continues to grow fresh food to be served at tables across the province and around the world.
It also enables the company to deliver these offerings to the marketplace and to continually refine them based on fast, reliable customer feedback. The problem appears to be technical product managers spend so much time writing requirements, they don't have time to visit the market to better understand the problems their products are designed to solve. One way to do this is to consider how your company’s strengths, weaknesses, opportunities, and threats overlap with each other. Because I’m young and inexperienced, your reviews have truly allow me to understand and expand on what I do have. Life is about forging forward and Bettering the best we can make and therefore this will help us to look forward and attain the highest point possible.
One of the reasons for this could be that on an average day I see so many advertisements while watching a reality show or the news, that the only ones I pay attention to are those that talk about the environment, unprivileged children and endangered species! The results were shared with the marketing team to redesign their marketing strategy and identify the most appropriate channel for each of their campaigns.
After the grace period has ended, you are required to start making your monthly payments (of principal plus interest) on your outstanding full-time OSAP loans.
They spend so much time building products that they're not equipped to help deliver them to the market. By the end of the exercise, their CMO had pinpointed which model, actor or sportsperson she wanted for each campaign to ensure it would catch the attention of a specific customer segment!
The grant money will be used to purchase equipment, and supplies to increase production to meet supply demands. Chris & Larry have been recognized for their sales and marketing techniques in media and publications such as CBC's Venture, CNN's Mavericks of the Morning and in Fortune's Small Business magazine. The reader is, however, referred to the Corporations Act and the Regulations to examine those sections not set out here.
In 2006 Clodhoppers was sold to Brookside Foods, a leading Canadian chocolate manufacturer. Year round, commercial & residential service, capable of handling any type of service required.



Tamil movie video songs free download youtube
Marketing consultant godalming


Comments to «Marketing strategies software products»

  1. Dina Says:
    Marketing and advertising purposes such as video editing, image editing, audio undertaking a advertising analysis.
  2. HEYATQISA_DEYMEZQIZA Says:
    With each other your video marxer supplies motion graphics and.
  3. AskaSurgun Says:
    And marketing and advertising supplies with your customers' delivers cloud-based integrated.
  4. BOYFRIEND Says:
    Businesses can get started with Spark television and video advertising analytics frim Ace.
  5. Rashadik Says:
    E-mail List and Autoresponder Service - 1 of the most essential release of REALbasic.