When I joined my first (of many) network marketing companies, it was when the company was HOT. Well, I tried doing some non-conventional methods to building that was outside of what the company and upline wanted and I was chastised and even sent a cease and desist letter.
From interviewing a LOT of the big earners in other network marketing companies, and I mean those who have made millions over and over for YEARS, I started noticing a pattern. So, based on my personal experiences and my research and interviews, I developed a formula for what I thought made sense if I were to become one of the highest paid earners in the network marketing industry. I actually talked about that, there can be a second S curve within a segment of a company with a country expansion. How do you see all the network marketing energy companies, de-regulation and expansion, play into the timing issue? To a certain degree, perhaps a new S curve comes into existence as a new state is launched into? It doesn’t take into account population growth, nor does it take into account changing market preference. Also with the rate of attrition so high in network marketing, a point of complete saturation (the top of the s-curve) would be very difficult to reach.
This may be a slight curve ball, but what are your thoughts on an opportunity that once had some growth in an area for say, that initial two years, and then disappeared?
I think your thoughts would apply to companies that have been around forever like Amway, Shaklee, Herbalife, or NuSkin. The alignment with our purpose is perhaps that BIGGEST reason for us to stay on in a particular company.
Ray, you have added the last piece of gem – identifying a leader and follow the success footprint.
How long are the people at the bottom of your team going to stay if their income starts dropping like you said it will? That also means we are lying to people when we are telling them about the opportunity to make big money, because in this case it is not really an opportunity anymore. Ray, Peter Drucker was a genius in the business world and I have read his work for years and followed many of his recommendations in my corporate sales job.
Often even the unpaid residual commissions in start ups can be allocated to bonuses to drive growth but as the network grows, the company can head into the red and pay more than they earn from their sales. Let them go through their growing pains then find one that has products with a story that sells, consistent double digit growth and the infrastructure to continue growing. I got in Amway TWICE, built to DIRECT twice and sold the business twice and they had just passed $2 billion the last time.
I have heard those numbers bandied about since I first joined a network marketing company in 1980, so obviously the idea of 2+ years old and under $50 million in sales has been around for at least 30 years. I have read Drucker's books many times over the years and the only one I can think of that has anything remotely like what you are saying in terms of 2+ years and under $50 million was written in the 1959 and he was not talking about network marketing. How does that apply at all and if it does then how does it apply to 2012 in terms of dollars? Leadership and company’s vision and mission are equally important aspects to consider. Over the next two years, how will your budget change for social media marketing (Twitter, Facebook, MySpace)?
Only by applying sound strategic marketing planning can you understand customer motivations and learn how customers make purchase decisions. Once you know the real reasons customers buy from you, a strategic marketing plan can ensure that your company's marketing and sales team takes advantage of those opportunities. These factors indicate that changes in your markets have occurred — and that you need to reevaluate your strategic marketing plan. I help B-to-B companies develop strategic marketing plans that identify the value relationship between you and your customer in order to determine your most profitable market segments. A good strategic marketing plan shows the direction the company is going over the next 1-3 years — who is going to buy which products and why. This top-down process of developing a strategic marketing plan helps insure that all of your day-to-day activities support the company's goals and objectives, as well as convey a consistent message to customers.


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SMO, or social media optimization, is the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you know you need them both, but how do you know they are working together? In order to determine which social media outlets and content will reach and resonate with patients, you must first understand the delivery mediums. Setting a clear marketing objective will act as a guide to ensure you derive value from your social media marketing efforts.
The blog -- Adding a blog to your website gives your practice a simple way to share information, whether it's office news, photos, videos, or other information. Facebook -- Facebook has become an integral platform for all individuals to connect, and an effective platform for businesses to reach new and existing clients. Twitter -- Twitter is widely regarded as a powerful marketing tool, used to share quick and focused updates, connect with patients, learn from customers' past experiences, and connect with professional peers.
Even if it is not related to your dental practice, if it's interesting and relevant to patients, tweet it! Remember, keywords, site links, and intriguing content are the key ingredients of a great tweet.
YouTube -- Despite being known as a video network first, YouTube is also the second largest search engine in the world, with 100 hours of video uploaded every minute and 4 billion videos viewed on a daily basis. This is my opinion on the best timing for network marketing companies and how people make big money. They were putting in 70,000-100,000 people per month and everywhere I looked I could spot another distributor. The pattern was, they got into a company early on, they faced a lot of challenges, they persevered, while others jumped ship they stayed put and the company eventually went through momentum and they benefited from that growth. I am intrigued about how the international expansion of a company could affect your thoughts on the chart you drew.
A lot of economic models are based on static demand and supply, which doesn’t really count because economies are never actually static. I should not single out binary plans – any poorly designed plan can pay out more than the company can afford. You might be able to rob from Peter to pay Paul for a short while but eventually, if Peter stops earning, there might be nothing left to steal.
Your team learns how to create a marketing strategy map to improve marketing planning and implementation activities.
Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. The questions are which tools in that toolbox are necessary, and what is the best way to use them? Patients have different expectations for each social platform and it's imperative that your objectives align with those expectations. A regularly updated blog educates patients, promotes your dental brand, differentiates your practice from the one down the street, and keeps your patients up-to-date on exciting developments in dentistry and your dental practice.


A blog has the ability to provide expansive information in each posting, giving readers a more thorough understanding of the featured topic as well as an inside look at who you are as a person, who your team is, and what your practice philosophy is.
Sharing photos, events, and information through specially designed Facebook Business Pages is easy and enormously productive.
That includes other dentist offices, dental associations, dental bloggers, dental specialty fields, and dental product manufacturers. Users create theme-based image collections that include favorite events, hobbies, interests, and more. In my area alone you could not drive to the grocery store without seeing a car with a bumper sticker or wrap promoting the company.
Not one of them that I have interviewed got into a company when it was red hot and kept making big money for years, not one. SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site. A blog can be used as an extremely effective channel to promote new dental technology and cutting-edge products and services sold in your office, share in-depth information about specific treatments performed, or promote community events. The additional benefit is that this channel introduces your practice to prospective new patients through information delivered to them from a member of their own trusted network. It is much more convenient to tweet a message in seconds than to use a time-consuming media platform.
Whether filming patient testimonials, a demonstration of a treatment, or just a simple office tour, dental practices are harnessing the marketing power of YouTube. It is interactive; users can browse other boards, repin images to their board, or "like" images. The people that got in with me or even a little before me that were making money, are barely making anything anymore. Now, back to my first network marketing company, I have since met people who got into the company BEFORE it hit big, guess what?
By the way, I broke one of the rules that I talk about in the video and it worked out but it DIDN’T work out for me several times prior when I broke it. If a 1 billion dollar company increases just 25% thats 250 million more in new growth, more than 5x’s the volume with just one fourth the percentage increase. Your dental office can reach out to millions of potential patients in a matter of a few clicks.
Google's social sharing feature is proven to drive traffic to your website, increasing your visibility in the networks' integrated search results. When patients enjoy your content, they share it with their friends and families on their own personal social networks. For example, your dental practice may pin items such as "Top 5 Ways To Keep Teeth Healthy," "Teeth Whitening Techniques," or "Foods You Can Eat While in Braces." If they agree, using your patients' before-and-after dental photos can create valuable content on Pinterest.
I also discuss two categories of network marketers and YOU will have to painfully choose which category you fall into. Designate a staff member to update the blog at least once a week or make time on your schedule to do so, even if it's just to remind patients about a contest.
How it works: Twitter is an interactive stream of messages that are limited to a maximum of 140 characters each. One of the key features of Google+ is "Circles," which are simply groups that contain your contacts.
Pinterest drives more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn -- combined. One of the points is to locate a company that is older than 2 years and less than $50 million a year in revenue. Alternatively, hire a company with dental-specific social media expertise to manage the postings on your behalf.
Set up a profile for your dental practice and then start adding your patients (if they agree to it), local businesses, and other dental-related professionals to your public circles.



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