The marketing strategy should be designed in such a way that it increases sales so that your company has a competitive advantage which is sustainable in the long run. Diversification is a high risk strategy which involves diversifying the range of products and services that you offer.
This is the process of developing your current market and could include entering new markets with your products and services. Communications means the ability to create and convey messages during the course of the campaign that generate votes, donations, and volunteer engagement.  Equally important, it refers to the ability to generate and magnify earned media coverage to advance the campaign’s narrative.
Strategy, infrastructure, organization and communications.  Strong campaign leaders recognize and respect each of these four facets of a campaign.


Your marketing strategy is therefore a set of rules which direct what you do to promote and sell your products or services. It is high risk in that it is usually a high cost strategy which medium to large sized established companies use in order to continue to grow the business. You could visualize it almost like a pyramid with your overall business aims and objectives at the bottom. Your marketing mix is very simple, it consists of your what product you are going to sell, what price you are going to sell it at and where you are going to sell it. This can be achieved by finding new customers or getting your current customers to buy more of your product, instead of your competitor’s product.


Once this is established, you can write a marketing plan, which is the detail of the specific marketing activities you are going to take action in order to achieve your business aims and objectives.



Html landing page example
Marketing basics for sbi po


Comments to «Marketing strategy definition by authors»

  1. PaTRoN Says:
    Corporate events and functions can pick Rapid.
  2. ToXuNuLmAz007 Says:
    Right away see the preview to checkout the for publishing the.
  3. BLADEO Says:
    How to setup the system and make along with support for additional components such.
  4. parin_iz_baku Says:
    Phone's multi-touch screen and retina show.