Most marketers and salespeople feel that their teams are “somewhat aligned,” with fewer than 1 in 5 believing that they are “fully aligned,” according to recent survey resultsfrom CallidusCloud.
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV.
David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

We just received Checkpoints this week (US Air Force Academy Alumni Magazine) and I was surprised to see an article on TED Talk by an alum in the pages. Separate results from the study indicate that just 35% of marketers and 39% of salespeople believe that lead data is fully shared between sales and marketing. Previous research has found only 1 in 2 companies reporting that marketing and sales have a formal definition of a qualified lead.

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