Critiques questioned, If Steve Jobs and these market-product strategies for his vision of the digital lifestyle era were on target. Nevertheless, the grid shows below suggests the market segmentation strategy Steve Jobs is using to compete in what he sees as the Age of the Digital Lifestyle.
Companies can learn from this example, in most segmentation situations; a single product does not fit into an exclusive market niche. About The Career Knowledge Base The Bubble Jobs Careeer Knowledge Base features the latest digital industry news & opinions, useful job search advice and handy career development advice from the Bubble Jobs team.
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Every reasonable effort is made to check the information and commentary is up to date and accurate but no responsibility for its accuracy and correctness or for any consequences of relying on it is assumed by the author or the publisher. However, when the Apple II was displayed at a computer trade show in 1977, consumers loved it and Apple Computer was born.
But a market segmentation strategy enabled Apple to offer different products to meet the needs of different market segments.



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