Whether you use an in-house marketing staff or agency to promote your cosmetic surgery practice, planning is essential.
Are potential customers aware of our practice and our services or do we need to build brand awareness and visibility? Can we distinguish between marketing activities that build brand awareness and visibility and those that are meant to generate leads?
The analysis portion will require time for research, especially when it comes to customer analysis.
After you and your marketing team complete the analysis, it is time for definitive direction. Traditional advertising had an unfavorable ROI and returned unqualified leads; this year we will focus on purchasing a more targeted TV schedule.
The practice website is not user friendly and doesn’t convert traffic into customers. Bella Forte, our main competition, dedicates a large budget to PPC targeting local terms; this year we will aim to compete head to head with Bella Forte on PPC.
Increase total traffic to the corporate website by 30 percent by the end of 3rd quarter 2012. The overall strategy is important, it determines where your marketing hours and budget are allocated.
When developing strategy make sure you distinguish between branding and direct marketing activities. Direct marketing activities like inbound marketing, traditional advertising and lead generation are measured differently. Advice Media specializes in helping plastic surgery practices market themselves online and in traditional mediums.
Today, The Website Marketing Group will share a digital marketing map that shows the relationships among business functions, application services and solution providers. Find additional research or structure questions about strategy and best practices as well as providers, products, and selection criteria.
Neighborhoods represent functional regions that can be thought of as practice areas within an organization. Tracks connect these regions, and can be thought of as application services that share common objectives and information. Stations represent interaction points that can be thought of as vendor and product categories that provide platforms and point solutions. Intersections represent transfer points where solutions may serve more than one business area. The other important component of a strategic plan is an environmental scan, which reveals potential threats of the company as well as strengths.
The other part of strategic planning is strategy implementation, which involves using the company resources to ensure that its objectives are achieved. It’s a 12-month planning calendar (on 1 piece of paper) that organizes your marketing activity by month and category. Facebook Marketing is a very powerful tool and if used accordingly it will help you boost your business.
Contrary to popular belief, marketing on Facebook still follows the same rules and tips of any other type of online marketing.
Diversifying content is always good, but striking that “perfect” spot with your audience will mean being able to experiment with all sorts of content. An automated schedule can help to ensure everything is read and engaged with, but finding out how much is “just right” is up entirely to your audience.


Krisz Rokk is an international marketing consultant helping business owners and corporations increase client retention and boost profits. Savvy business owners want to increase turnover and maximize profits while attracting a steady flow of prospects - the right prospects. If you’re looking to reap the rewards of content and internet-marketing, you’ve come to the right place. We create compelling content for you that boosts your website in the search engine rankings, educates and persuades your web visitors, and increases conversions to sales-ready leads. Online-marketing is proven to slash your lead-generation costs, shorten your sales cycle and work around the clock. An engaging website full of persuasive, engaging, and educational content for your prospects and clients.
Lead magnets, such as e-books, white papers and research reports, served up on clean, irresistible landing pages.
Frequent blog posts to keep your web-content fresh, demonstrate your thought leadership, and lure people (and search engines) back again and again.
A series of emails sent automatically after your leads are captured to assure they receive enough touches to build trust and awareness. Strategic planning ensures you target the right customers, in the right place and louder and better than your competition. Look at the last 12 months, pull together reports for all your online and offline marketing activities. Use the question’s above to guide your research, anything you are unsure of should be on your list to research. This year we will redesign the website with a focus on usability and identify key process funnels.
If one of your goals is to increase traffic to your website define the traffic measurement metric. The value of a lead generation campaign is based on the number of leads it generates and the cost per lead. The plan needs to be manageable, meaning the number of hours per month spent on marketing should be consistent with your budget (whether in-house or agency).
We have a long-term proven track record of designing websites and  online strategies that appeal to consumers, perform well in search engine results, and bring customers through your doors. In order to plan the best strategy and manage the technology effectively, all digital marketers need to understand the inherent relationships between diverse operational areas, applications, technologies and vendors. Use it to create a digital marketing solutions strategy, improve operations and plan initiatives. A strategic plan includes having a mission statement that describes the vision of the company.
Strategic formulation is another important part of planning strategically which seeks to enable the company to attain much needed profits and to be superior to its competitors.
Thanks for being a member with us, we’ll keep working to send you good information you can use in your business. The social network of over one billion active users worldwide is the undisputed king of the social networks and luckily for you, buyer personas and demographics still play a big part in Facebook marketing. The most shared types of content happen to be images and video, though written content like news and online articles also have a high engagement and sharing likelihood, too. Sometimes an audience might engage more with a picture than a video, or share an article more than an infographic. Get to know and understand your target audience better: Facebook Ads can help you out big time.


Contribute and improve your prospects and clients lives without expecting something immediate in return. Her no BS and straightforward approach enriches those who act on her advice by implementing proven marketing systems and moving away from hype and random acts of marketing.
Whether it’s implementing sound marketing systems and processes, crafting a compelling marketing message, or instituting No BS marketing strategies and techniques that are proven to work, StrengthInBusiness has the answers.
Read about it in our free e-book: How to Transform Your Website into an Internet Marketing Machine. Each email is woven with time-tested persuasive techniques that pull your reader towards your desired objective. We assemble a top-notch team custom-picked to implement your internet marketing plan—not just whoever is hanging around the office.
Look through the reports and objectively answer the following questions, using actual data. Goals define the strategy so it is important to spend time thinking about what will bring the most value to your practice. A successful lead generation campaign will generate more revenue to the plastic surgery practice than it costs.
The number of hours allocated to each marketing vehicle also needs to be consistent with the return. Be willing to change and adapt strategies that aren’t working, but remember to give strategies ample time to set in.
Call us to speak with one of our marketing specialists to learn more about how our expertise can help grow your surgical volume and improve your brand.
With the guidance if the vision the company states its objectives as part of strategic planning process. The last part of strategic planning is evaluation since for a plan to be successful it has to be monitored. Facebook marketing relies heavily on social media content, but, it’s going to be different for each brand. Over sharing on a personal page on Facebook can be easily avoided, but when a business over shares it can have serious repercussions. Weekends are said to be great for sharing, but the weekdays are better for engagement and customer relationship management.
Don’t make excuses for failed campaigns and be honest about the real benefit each vehicle brings to your practice. A customer may see your brand in a Google search, on a billboard and in 3-4 plastic surgery directories. Research shows that the more often a consumer sees your brand, the higher their comfort level with your practice and the more likely they are to schedule an appointment.
It is important to distinguish between the two and measure and define their effectiveness differently. Your overall ROI will be much better if you allocate hours to the vehicles that convert to customers and those that create lasting, positive brand association. Branding addresses the entire customer experience and should communicate your main value proposition to customers.



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