Our plans are based upon an understanding of your target market, your customers, your brand and your sales goals. Key stages of the planning process include auditing your existing planning documents, devising overarching strategy and finally writing that all important plan.
A strong, easily articulated message that tells your market who you are and what you can do for them is fundamental to your business. That’s why we like to kickstart our relationship with you via our messaging and positioning strategy session.
Outcomes from the session are a unified business direction and tangibles including a 12 month communications strategy and key messages. See an example of our work. Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing.
The first edition of my bookA Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan.
Today, marketers are understandably even more hungry for guidance, given the importance of digital media. A Word version of the document to amend to create their own plans which is part of a series of templates which are part of the digital marketing planning toolkit. AA campaign planning templateA which is a Word template covering the six key areas you need to cover to create an integrated Internet marketing campaign plan.
The planning template is structured using the Smart Insights RACE planning framework which covers the key areas of the Digital marketing planning across the customer lifecycle as shown in thisA chart.
You can find out more the RACE Planning approach in this post introducing RACE digital marketing planning.
Action - Details of specific tactics to implement the strategy such as planning and integrating content marketing, SEO, Social media and email marketing into marketing campaigns. We use this simplified approach since we have found through experience in creating many digital marketing plans, that setting objectives for digital marketing activities works best when part of a process of reviewing existing digital channel performance using analytics (as part of situation analysis) and sales reporting systems combined with reviewing KPIs used for control. According to my Basic thinking to sell our any product through digital marketing, First we need trust from our small amount of purchased users. After few satisfied users, they promote your products through comments or other social networking sites. Also, If your product is not getting trusted on internet then, please think more to improve your product advantages and benefits. We’ll summarise it as an infographic in future, but that will take a little time to get together. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. These are observations from professional experience working with and developing this company.
Sales Growth: PLC The years 2,3 and 4 are projections based on the fact that the company has only been in business for a little less than a year. Mind mapping is the easiest way to put information into your brain and to take information out of your brain – it’s a creative and effective means of note taking that literally maps out your thoughts. Marketing, by nature, is an outward looking process and is the interface between a company and the outside world.
The SWOT analysis model (strengths, weaknesses, opportunities and threats) is the most common marketing tool for structuring your marketing audits. The purpose of which is to then provide you with a critical analysis of your marketing strategy. The strengths and weaknesses focus on the present and past activities, and also on other factors which are internally controlled, such as the 4 P’s, product, price, place, promotion.
The opportunities and threats tend to focus on the present and the future, taking a more strategic view.
What this is saying is that Marketing is a management process that should be considered at board level and the marketing strategy should be integral to the firm’s business plan.
The marketing planning cycle; Analyse, Planning, Implementation and Control (APIC) is a model used to visually illustrate the 4 stages of planning within a marketing environment. However, in both cases, annual reviews of the audit, analysis and planning stages are typical in most market orientated companies that have the resources to do this. TestimonialsRolls-Royce PLCMichael Isherwood, Engineering Data & Document Programme Lead, Rolls-Royce PLCStudiowide provided a professional and supportive approach in the development of key cultural change posters promoting knowledge management at Rolls-Royce Plc.
At its heart, a marketing strategy template answers the question: Why should our customers buy our product (or service) and not our competitors’? For those who want to make their own strategic decisions, this method provides a good vehicle for utilizing time and expertise in a helpful but nonintrusive manner. You will find examples that you may already use in your business activities on a daily basis.
You can dip into this site to find particular topics and to make use of the information without necessarily reviewing everything that came before. Ultimately, the value of business and life templates lies as much in the process of creating the chart as in the consumption of its product. This site is not for studying “everything.” Delineating a clear direction is a prerequisite for success.
The half day session with our most senior executives is the culmination of much research and allows us to delve deep into the workings and culture of your business.
The original plan in my book has been revised to create a free to download digital marketing planning template based on the Smart Insights RACE planning system.A This template is based on fifteen plus years experience of creating and reviewing digital marketing plans for companies and helping students develop them. If you're interested in creating a digital strategy, see this hub page which collects all of our digital marketing strategy recommendationsA including guides, templates and blogA articles. Knock-Out Personal Training is about appealing to the values of people who feel that it is worth it to have personalized training and not waste a dime on something that they may or may not use. To accomplish this, we will keep current with latest studies and research involving health and fitness and monitor client’s progress and eating habits with the BioEx System (4).
The Omni Club actually offers a private section for women only to workout; however personal training is not a part of this section. Recently we’ve been using this highly organised system of planning and note taking more and more to help us in our client situational analysis and briefing work. It is a systematic approach to create information necessary to an organisation in order to identity the key issues it will need to create a successful marketing strategy.
A marketer must scan the environment, both internally and externally, in order to identify opportunities and threats.
This results in a forecasted list of the likely externally controlled options that are available to the company. A company will also use market research and environmental scanning to identify and anticipate customer needs, and then build a marketing plan, in the form of a marketing mix.
Studiowide used their experience to translate very difficult theories, concepts and ideas, into a range of hard hitting and powerful message in the form of posters. Our energy, excitement and passion comes from helping organisations succeed in this hyper-connected world.


But you will also find tools that you have never used or that you might not have considered using in that particular context. It will help make the difficult, often impossible job of analyzing and presenting complex ideas and concepts to clients and associates fast, simple, thorough, and inexpensive.
Charting stimulates the development of a deeper understanding of a business and its environment, and it forces the formulation and evaluation of alternatives that would not otherwise be considered. Knowing when to use the available templates is also a key to success, and there is no substitute for the hard work of selecting and using these tools to craft solutions tailored to your company’s unique context and needs. Many gyms exist that provide personal training services but none of them only specialize in this. We also offer our clients the ability to pay by sessions without long-term contract commitments. Instead, gyms are separating personal training from general workouts to give customers more privacy and attention. These posters perfectly embodied both the projects needs and adhere to the Roll-Royce branding and communication policies.
It unleashes large amounts of creativity that are so often suppressed by routine and the need to respond to crises. We will tear ourselves to pieces, trying to go in 100 different directions at the same time, unless we find out what we want most and make that the goal of our supreme effort.
Dietary consumption is in reference to meal plans and supplements that clients often ask about.
Our clients pay for what they use without having to worry about wasting money on membership fees (7). Years 2,3, and 4 are expected sales contingent on a successful marketing plan and steady increasing growth in customers and employees. Please thank your team for a great job and tell them their work will be cascaded throughout Rolls-Royce, in the UK, US, Germany, India and various Nordic countries.A1 CBISS LtdKevin Priest. Demonstrating leadership requires the willingness to assess situations, think through the available options, decide on the tools to be used and how to adapt them as needed, and then accept accountability for the decisions made and the results achieved.
When knowing that a products is supported by their personal trainer, clients tend to buy it. Customers who sign up for our services benefit from no long term contract commitments; you get what you pay for.
Our commitment is to operate with a sound business structure to increase our shareholders value by generating profits that will increase the return on investments(5). Lee County is in a development stage where it is adding new attractions and drawing people to the area. Many people chose to have gym memberships and others chose to have personal trainers for privacy and motivation. We aim to operate in conjunction with sustainable environmental practices by providing a safe and economically conscious place of working for our employees and basic operations(6). Personal Training is more associated with higher class markets that will pay extra for individual attention and customized workouts. As the concept of having a personal training facility increases and as the area of Lee County increase, there will be more personal training facilities entering into the industry. A1 CBISS LtdI would like to take this opportunity to recommend Studiowide for their marketing services.
This policy is for the benefit of the customer; in order to achieve guaranteed results we sell nothing less than 4 sessions and require an initial contract agreement to pay.
Our goal is to offer superior training to our employees that will equip them to be able to reach their full potential and maximize their opportunity for vertical growth(9). From day one, I have found the whole team to be very friendly, approachable and always available for telephone or face to face support.
There aren’t any membership fees or long contract commitments; the sessions are completely tailored to the goals and physical conditions of clients. As we proactively seek for ways to contour our training techniques and product offerings to the needs and wants of our customers, we aim to uphold ethical standards for our employees, suppliers, community, and planet(8).
Studiowide are extremely knowledgeable in their field and have fresh ideas - this has helped us drive our marketing activities. This marketing plan is expected to be established within a 3-month time frame and a promotional campaign is expected to take off in May of this year to create brand awareness to the residents of Cape Coral, FL. Gyms may try to offer a spot just for personal training to give the feel of privacy to their clients. The project was a very creative and constructive one and we wish to express our appreciation for a professional experience whilst working with Studiowide.
The team took us through the whole process from storyboard and content, to flow and animation in a fun yet structured way and were very flexible in making changes along the way. Studiowide also produced the videos in different languages which have now gone on to be used throughout our regions. We will be collaborating with Studiowide in the future and certainly recommend them for their ability to listen, adapt and quickly turn around new ideas.Hawco LtdTom Mitchener, Marketing Manager, Hawco LtdAs a major supplier of technical products to the refrigeration, air conditioning, heating, electrical and control sectors, partnering with a marketing agency that understood our business was imperative. With tens-of-thousands of products and thousands of customers it is comforting to know that when called-upon, Studiowide can provide the right support. From social media and design to SEO and multi-channel communication strategies, Studiowide consistently surpass our expectations and deliver successful campaigns that maximize our ROI. I would definitely recommend to others.Citizens Advice KnowlseySean Coman, Communications OfficerStudiowide designed, produced and helped promote our new website which was set up to bring together the advice services of Knowsley in one, easy to use website. They were very useful for generating ideas and brought a lot of professionalism to the project to ensure the quality was as high as possible.
We utilised Studiowides variety of skill sets available by getting them to design our brand identity, our website and even our posters and leaflets. There was never a problem getting in contact with the team and they were always happy to help – even went above and beyond to deliver the service. Studiowide played a key role in this project by supporting Lufthansa with the design and development of a computer based training platform.
This platform was used as a key tool in bringing this new standard operating system to each site across Europe.
We had a short timescale and our communications were via mail and telephone calls in order to save travel costs as we are based in Germany. Studiowide understood our objectives and created a cartoon video which will be extremely helpful in promoting our product.
They listened to our ideas and the resulting product showed just how well they had grasped the concept of what we wanted.
We have had very positive feedback from the families and children who have received the flyer, and we’re sure that it has helped us to recruit more patients attending the workshop. Studiowide were very helpful and professional in their work with us, and gave us a great product really quickly.


We would definitely use them again in the future.USS LtdRobert Lee, Data ManagerStudiowide designed and produced a series of posters and pocket guides for us in relation to Information Security.
The staff were always approachable and would listen to our ideas, but more importantly they brought their own ideas to the table to produce an original theme for the campaign. With the excellent work from Studiowide and the quality and clarity of the final material they have produced for us, we have given ourselves the best chance of achieving the goals of our campaign.
I would not hesitate to use them again and would certainly recommend them to other organisations.PremsealJohn Burns, Managing DirectorPremier Sealant Systems wanted to rebrand the company and were looking for a modern, professional marketing partner to help us do it. The new website and literature looks clean & sophisticated and has generated a lot of interest. His talk was excellent, the students really enjoyed it and it really brought classroom learning to life for them.
It was also clear from his talk that Studiowide are taking an innovative and refreshing approach to both designing projects and working alongside clients.Prinovis (UK)Gus Tomlinson, Solutions DevelopmentJust a quick note to say a BIG thank you! This is from name, logo, colour scheme, right through to multiple literature pieces, co-ordinated with a great website. CryoClinics offers a very unique service, but this did not deter the team at Studiowide – they probed with numerous questions and in my opinion grasped what it is I offer and how it can benefit people very quickly. With this knowledge they were able to provide me with some great ideas and developed a campaign to grasp people’s attention and ensure they acted upon it.
The service we receive has always been excellent, and look forward to developing our business relationship in the future.
Studiowide listen to our requirements and provide us with creative solutions.Energy Projects PlusSandra Manning, Project ManagerThe strength of this company is its creative visual talent. We have gone from our own homemade look to a completely re-branded look that is totally professional, topical, fresh and, well, just plain gorgeous. We will continue to use Studiowide as the service levels and professionalism is like second nature to the whole team. There have been many occasions where we have applied critical marketing deadlines, which again have been met with ease.
They understood that we were on a very strict timeline for our project and helped us to develop a plan that would meet our timeline and other constraints. They brought many creative ideas to the table we hadn't considered and also were very flexible in making changes that we requested.
Overall they were a great team to work with and we have received many compliments on the video Studiowide developed for us.Home SecureKevin Jones, Marketing DirectorWe contacted Studiowide as we needed high quality images to compliment a new range of products we were introducing. We gave some example images of what we were looking for and the guys at Studiowide exceeded our expectations and produced images which were of a far greater standard than any of our competitors. We have had the images in use on our website for a few months now and our sales on this type of product have increased considerably! The service and quality of work was outstanding and I wouldn't hesitate in recommending Studiowide in the future.Creative ContinuityGraeme Wilson, Managing DirectorStudiowide delivered our website design and development project on time and within budget – the end result surpassed our expectations. They are a friendly, responsive and experienced marketing company, with a great team who are all a pleasure to work with.FastMove PropertiesHayley-Jane Roberts.
Managing DirectorWe have worked with Studiowide to develop our new property letting and property sales website. We came into this project quite cautiously after having our fingers burnt on a previous website project. Also, the after sales support they have given us in the early stages of going live is second to none. Thank you very much for all your hard work, dedication and creativity throughout the whole website design and video production process. The team have always been very welcoming and understood the message I am trying to portray.
I am really excited and looking forward to the future successes of Home Build Help, which is largely down to your ability and vision.Grim Reaper FoodsRussell Williams, Managing DirectorFor a company to understand a client’s idea and bring it to life, for me, is amazing. Excellent to deal with, fast efficient service, from concept to final design - within timescales, and informed at each stage.OPTIMA Bathroom SolutionsDamien Golden, DirectorWe were looking for a Product Photography company to shoot products for our website, brochures and other marketing materials. Studiowide had to assemble all products and set the various different background props in situ.
As a result, I would highly recommend Studiowide and we will be using their services again in future.HR Integrated SolutionsHeather Hayes, DirectorHaving very limited experience in the area of marketing or branding, Carl was extremely patient with us; talking us through the process but still allowing our own ideas to take fruition!
Carl and his team have the patience of saints; for as the ideas became visuals we changed our minds and wanted different aspects. All our demands were undertaken by the Studiowide team without complaint; they understood and wanted the best for us, their client.
All the feedback we've received has been positive and it's helping us move into new business areas.Lottery Project Historical Band DocumentaryKeith Owens, Engagements SecretaryThe DVD (documentary) proved to be far more involved than we had originally thought, and I suspect the work you did on it went far beyond your initial brief, but your team never complained, and the end result is something they can be proud of (we certainly are). Your work on the three elements of the band relaunch, the website, 500 DVDs and 10,000 leaflets, was professionally and enthusiastically carried out, and delivered perfectly to time.
They took the time to listen and developed a good understanding of what I was trying to achieve. After completing our website, tailor-made for our business, we have now asked them to complete a marketing campaign for us, and look forward to continuing our relationship.
I would thoroughly recommend Studiowide to other small to medium sized businesses as they have been very supportive and helpful.Dr Knowles CosmeticsDr Ian Knowles, Medical DirectorWe have used other marketing companies in the past and non have given us a level of professionalism quite like this.
Working with a Studiowide Chartered Marketer has enabled us to quickly move forward to the next stage of our developments.University of LiverpoolMarketing Graduates, University of Liverpool"Excellent presentation that gave a thorough and engaging insight into the marketing profession",  "Refreshing, interesting, great approach to students, relevant information.
I think this lecture is one of the best I have ever had",  "The Studiowide presentation was great, engaging and interesting throughout",  "Kevin Melia's speech could be the most interesting, most inspiring lecture I've ever had in the context of marketing. He has clarified how broad marketing can be, that it's more of a philosophy than just a website, that there are stages to go through.
LOVED IT!"Sefton InsulationEllie Abernethy, Project ManagerI Just wanted to say thank you for the work you’ve done for us recently on the Sefton Scheme website and in turning around the posters and leaflets on the Warmer Wirral project so quickly.
MSIF.Merseyside Special Investment Fund (MSIF) have used Studiowide to present marketing workshops since 2011 via the Liverpool Business Initiative Event.
The start-up businesses who attend this event are consistent in their positive appreciation of Studiowide. MSIF look forward to working with Studiowide throughout 2014 and onwards.Single Use SurgicalKate Stoddard, Export ManagerStudiowide helped us to produce our first company promotional and training video for overseas customers. We are really very pleased with the final cut and enjoyed working with Carl, as he really took the time to understand our company and our needs, and put together a bespoke solution. Studiowide are a highly organised and efficient team with tonnes of creative ideas and technical know-how.



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