Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. DIGITAL MARKETING CAMPAIGN TEMPLATEABOUT THIS TEMPLATEWe’ve created this template to help marketers plan a campaign and also brief colleagues and agencies in away which really integrates digital marketing into their campaigns. CAMPAIGN TEMPLATECampaign Name CampaignCampaign team Target live date SMART goals: Keep these tied to measurable KPI’s, ideally1. OFFER AND MESSAGINGCampaign “Big Idea” The hook, theme or main message you want the audience to recall and act uponUnique Value Benefits of ultimate marketing Corresponding featuresProposition outcome, e.g. MEDIA PLAN AND BUDGET ONLINE – Potential media OFFLINE – Potential media source sources & sequence.


What are we trying to achieve through our campaign and how will weknow when we achieve it?2.Target audience, customer insight and targeting.
Campaign messages What do you want your audience to do, think, or feel - andand offer why would they, what is in it for them, where is the value exchange?
Include both rational and emotional benefits.Credibility How do you prove what you say is valid?Key brand messages Not all prospects will be familiar with your brand. Which campaign or product offers will engage and convert our audience?4.Strategy or strategies.
These are the main focus of blog updates featured inour Emarketing Essentials Enewsletter where we have regular practical advice on the digital marketingtactics that matter most in delivering better results to most companies, i.e.


Dynamic.Creative Opportunities and collateral available for: • Rich media and video • Content and guides • Viral effect - what will be the viral agent? STRATEGYStrategies for each How - will you address the audience with the offer, messageobjective and positioning that you have created.



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