Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. Share128 Tweet609 Pin211 +1508 Share318Shares 1.8KDoes your social media marketing lack execution? Whether you are a sales professional, massage therapist or healthcare provider, your business deserves a social media presence that supports and encourages growth. Execute on a social media strategy that produces significant results without it feeling difficult or overwhelming?
Below are three tips to supercharge your strategy and create a consistent message with superior results!
The words goal and objective are often confused, especially when it comes to social media marketing. Your goals and objectives will vary dependent on your mission, long-term and short-term vision, audience, and product or service.
Build out your goals with this social media strategy worksheet from Exact Target by Sales Force. Now that you know what you’re working towards, break those goals and objectives down into manageable action steps. Utilize the top six social media channels – Facebook, Google+, Twitter, Pinterest, YouTube, and LinkedIn to create an integrated social media marketing campaign that supports growth. Conduct an audience survey to determine where to expand, grow, and diversify company social media presence during each quarter of the year. Identify 10 industry pages with significant reach within the real estate community and build a relationship by liking and commenting on their posts with a goal of raising awareness about our page and driving traffic back through our hyperlink.
Engage fans and followers through giveaways and sweepstakes such as a social media business plan or analysis.
Monitor trends, characteristics and top posts through analytics and insights.  Tweak posts to meet the needs of each social channel fan and follower base. Next step: Now that you know what you are trying to achieve, put a plan in place to monitor key metrics. One you’ve created your goals, objectives and action steps, it’s time to flesh out the details. How will each social channel, including Facebook, Google+, Twitter, YouTube, LinkedIn and Pinterest support and promote your overall plan?
Create a winning social media strategy that caters to the unique needs of your potential client! Post on business page once per day including articles, tips, how-to’s, video tutorials, and other people’s content that’s relevant to your fans and followers.
Take the time to strategically design and implement your social media strategy, then determine how you will stay consistent in your efforts. The important thing is  to know your limitations and what you can commit to without over-extending yourself. If you’re eager to improve your social media results, implementing and executing upon a strategy can bring extraordinary results. Enter your name and email to receive a FREE copy of my eBook, "10 Ways to Virtually Crush the Competition" and my weekly newsletter.


What a great tutorial for collecting those scattered thoughts and putting them to work for us!
Excellent work, and sorely needed, judging by the plethora of people running their social media campaigns with no real plan, strategic or otherwise. Being able to identify and quantify your objectives is a big piece to social media marketing that most people miss. The sample social media strategy sheet you have shared for planning it out will be my bible for this…will be very much used by me hahahah ?? THANKS!!! Thank you so much again for your support and for sharing all these great things for everyone interested to benefit.
I love the way you have shared the importance of planning and goal setting when it comes to social media strategy. Nice tips Rebekah, and I’m a big fan of editorial calendars to keep both the message and the content on track. Monitoring is also important as people tend not to focus so much on conversion but conversation, and whilst both are important, one directly impacts the bottom line of the business. The more information you are freely giving away, the more the reader realizes that it may be beneficial to invest in your services.
Rebekah, Your suggestions are going to really help me clearly put together a social media marketing plan for my business. A business needs the right marketing for it to succeed and for the right marketing, the first and the foremost thing we need is to make a great marketing plan. There are three things that should majorly be a part of your marketing plan and they are – who you want your target customers to be, how you plan on reaching out to them and then how you are going to make sure that they stay with you. We have a great collection of marketing plan templates that are sure to change your Business Plan dramatically. While they both relate to what you want to achieve, they differ in the how, when, and what.
For example, find local networks that include business professionals similar to your line of work. Using a social media editorial calendar will keep you focused and on track so you don’t become overwhelmed.
Breaking down your goals and objectives can be a great way to attained them just in time, simple steps could go further just hung up a bit then your done. As a founder of startup I think that some part of work in sales and marketing should be outsourced.
Its difficult for most small business owners to leverage SMM (if) they go about it in an ad hoc manner. I find 2 things that work exceptionally well for me are a task list that I can check things off (gives me a sense of accomplishment) and working backward from my main goal. As an aside, do you use any tools to schedule your pins on Pinterest or is it a manual process? I don’t use any tools to schedule my pins on Pinterest, but you can try Pinwoot or GoPixel. Most people don’t do that and honestly speaking I am also guilty of that to some extent.
A person who is working full time cannot possibly do all this work every day to build their business further.


The more you can give away, the more valuable you become to the reader or social media follower. I am already doing some of the things you suggest but I have much more that I can accomplish and your tips will be great for helping me. Thanks for the tips… I will keep an eye on this and make a decision real soon to follow your wonderful tips!! Our marketing plan templates that you can download for free are meant to do just that – help you chalk out that perfect marketing plan that can help your business grow by leaps and bounds. Summarize all the parts of your marketing plan on the first page of your plan and then get to the actual plan.
Download one of them for free and let us help you come out with flying colours in your business. Building authority via social media requires an unwavering commitment to consistently sharing knowledge based on your particular expertise. You can make a smaller investment to building your marketing plan until your growth provides the cash flow needed to hire more permanent staffing.
Having an action plan that strived to meet the documented objectives and goals makes all the difference in the world. These ways are Very inspiring, motivating, interesting and really effective to create a social media marketing strategy.
There was an announcement today that Viraltag and HootSuite will soon have the capability of scheduling pins.
After reading this article, I know how to approach social media marketing in the right way and accomplish your goals. I’d be interested in reading a post about what you do with competitors social media strategies, how you monitor them, if you set any goals based on them, etc. From my experience having more than 2 social media objectives requires a lot more investment and less focus.
The very first part of the plan should be a clear chalking out of your target customers, your pricing plan and distribution strategies.
Also, you often need the expertise of more knowledgeable professionals providing strategic growth plans and your budget doesn’t not allow for that level of investment for the long term. The trick is to keep fine tuning the processes and measure tangible results so you don’t lose momentum and motivation to keep on keeping on. How you use the media, how you plan on promoting and all the offers that you’d like to include in the strategy are all going to be a part of this. I love your suggestion to build it out in a basic spreadsheet, I think this is really going to help me figure out what times are working better then others. The last part includes details on the partnerships you intend to make for your marketing and the retention strategy – on how you keep your customers stuck to you.



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