We have all heard the jaw dropping statistics on the massive proliferation of social media.
Small businesses are twice as likely to discover qualified leads over other business types. Local businesses have always thrived using word-of-mouth marketing and generating referrals from happy customers. The biggest mistake many small businesses make when implementing a social media marketing campaign is not having a strategy or plan. Did they stay committed to their plan long enough to build meaningful relationships with their community? As a wise man once said, “Failing to plan is planning to fail.” Don’t let another business’s lack of social media planning sabotage your social media success! So, has hearing other’s negative opinions about social media marketing impacted you and your success? To best understand what small business marketing strategy is, it might help to first define what marketing is.
If not, all of your efforts will lack coordination, synergy, efficiency and (most importantly), return on your investment.But how do you develop the right small business strategy?
When I first started in business, I constantly found myself searching for the one secret to marketing that would get set my insurance agency up for success… push me to the top of my market and deliver the success that I so desperately wanted to experience. The simple change you can make in your marketing is not the tools you are using, the tactics you have tried, or even the frequency of your ads. Hold on, I can sense your skepticism tempting you to close your browser so let me explain myself first. When you look at marketing in this light, there are some HUGE implications to everything you’re doing right now to grow your business. When you define your marketing correctly, all your marketing activities will be crafted to appeal to your ideal customer. Implication # 3 – Your marketing needs to separate the ideal customers from all the strangers. If the goal is to work with ideal customers, then your advertising must communicate a message that resonates with only those ideal customers & helps you identify them from all the strangers out there. A correctly define marketing system will follow through completely to build an army of loyal, profitable, & noisy customers (Noisy means they talk about your greatness, not that they complain or are problem customers). I either had to much customers leaving out the back door or no enough quality customer coming in the front door. Perhaps you’ve implemented some of what I mentioned earlier, but learned something new. In the coming weeks I’ll go further in depth of each of the four implications we discussed today. David Robertson believes that your business' marketing results should be consistent, predictable & profitable. Tweak Your Biz is a business community - a place where business professionals like you can stand out. Small business owners who lack the slightest idea about how to market their business are getting pulled in a million directions everyday. This is why there are so many books, speakers and “experts” out there ready to tell you how to spend your cash.
The ugly truth is that there are a million things that you COULD be doing, but what SHOULD you do for your company. If you haven’t determined an EXACT course of action and steps to implement it, in a year you are going to be exactly where you are today…confused and frustrated. Furthermore, with all this ambiguity, most small business owners who are trying to understand it all are doing at least half of it horribly wrong and throwing money down the drain. Sorry if this sounds harsh, but the fact is that most small businesses were designed to fill a need, not to have amazing branding (most were lucky to start out with a logo).
If you do not have a great story about why they need your product or service, you are going to be out there fighting the competition on price, spiralling lower and lower into obscurity. Why would anyone spontaneously need your product or service when there are hundreds of others doing functionally the same thing, selling them the same old way? Nothing against marketing itself, you still have to do it, but a phone call, great business card and a winning smile will no longer be enough to get your foot in the door. 15 years ago they would read your blah, salesy website because there was nothing else out there to compete.
If you are trying marketing tactics out one at a time for a few months, there is a chance that none of the things you have tried have worked and there is a really good chance that you have wasted a lot of time and money. The name of the game today is “not throw it against the wall” but marketing strategies that have a known goal and specific outcome in mind.
Since social media reared its ugly head, it has been thought that marketing should be free.
If your business is dependant on free marketing, you are pinning your future profits on the hope that Facebook will be around or that no one will do a better job at free than you can. Along with all the turmoil of owning a business goes the joy of being your own boss and controlling your future. Moving up to the next level doesn’t mean throwing out everything you have accomplished up until today. Everything that makes you an amazing business person is just working against you right now. We have a secret… the most dysfunctional companies, when set on the right track, are the ones that shoot up fastest. How Can You Get To The Place Where You Are So Excited About Your Marketing That You Can’t Wait To See What Happens Next?
Can you even remember the last time you tried something marketing-wise and had a great feeling that THIS would finally make a difference. What system could you get into place that would let you know exactly what and why you are advertising your great offerings and products? Right now you don’t know what that system is (and may not even know the first step to getting one)….but can you imagine what it would feel like to have a concrete plan and measurable goals for your lead generation and marketing?
Suddenly you are not just hoping and praying that something (anything) will work, you and your staff are all on the same track moving toward making your company the powerhouse you always knew it could be. There are no more sleepless nights wondering what you should be doing, now you are not stuck and flailing around anymore.
THIS is what you dreamed of when you started your business… time and money to do the things you love without day-to-day frustrations dragging you down, down, down. We are in the business of helping small business discover their unique place in the market and then figuring out the best methods to use to make them known to their ideal customers.


Is figure out their unique place in the market, how to best attract customers who want what they have got and then how to make sure they capture and motivate them to buy.
The best part is, when you are different from all your competition, it is easy to stand out and charge what you are worth without having to discount on price. There is no reason to throw out everything you have accomplished so far, you just need to see it in a new light and position it so you can fall back in love and get your passion for your business back! What are the key bits that business owners have to do to make a true marketing plan that brings in leads that lead to sales?
It resonates because most entrepreneurs are schizophrenic when it comes to growing their business. That said, they do want to hear about everything going on in marketing right now so they don’t set on a plan only to hear about something new two days later.
By hearing 100 Marketing Ideas all at once they can pick the top 5 that they are going to implement over the next 6 months and develop a plan for how to do spend their time and money most effectively! We are not selling social media marketing or video emails or any other specific marketing strategy. Most people who want to talk to you about marketing are trying to sell you on the service that they provide and can provide compelling arguments for why using their product or service is important. When you hire us to do a 100 Marketing Ideas Small Business Strategy Session, you gather everyone (or shut the door to everyone) and we go over everything that you COULD do marketing-wise. Then you get to pick the top 5 that seem the best suited to your industry and we hammer out a real and actionable plan to make it work! This is a “pound it out”, “get her done” session that will make your marketing simple and immediately executable.
Sign up for the 100 Marketing Ideas Small Business Strategy Session and you will get a call from our gal Shell to set up a date and time that work for you and your staff. On the day of the session, we will come with everything we need to walk you through setting up your marketing plan from A to Z.
We are happy to make a 100% performance guarantee because we have seen the results in action and have NEVER had anyone request a refund.
The only condition for the refund is that you show us your efforts and that you actually implemented the plan as outlined. We guarantee that you will make enough sales to equal the cost of the session within 60 days or your money back. Tara’s “tell it like it is” personality combined with her 100 miles per hour presentations have earned her the title “The Queen of Marketing Ahhh’s” from her raving fans. In the last 12 months, more and more business owns started to use social media marketing to promote their business with great results. You would be insane not to take advantage of these opportunities and be part of the social media revolution. It all starts with being active on the social networks that matter and never let the customers forget about you.
As a business owner, you should at least have a basic working knowledge of what social media marketing is all about. Small Business Marketing Moves will show you how to set up your accounts with many Social Media Platforms and then train you on how to get traffic to your Social Media Accounts.With the algorithms of Social Media platforms changing regularly we aim to keep you up to date with what's new!Small Business Marketing Moves are here to help you get more clients through your door! 800 million Facebook users, millions of tweets per day, Facebook would be the fourth largest country… By now you should know that social media is not only here to stay, it is a crucial part of any marketing strategy.
So it’s not hard to understand why using social media’s power to amplify word-of-mouth marketing messages is a must for small businesses. The “if we build it they will come” mentality is ineffective and will leave you bewildered and coming up with mistaken ideas like “social media marketing just doesn’t work in my industry” or “there is no advantage of using social media in my market”. The simple change you can make to increase your results in marketing and earn more money for your business & your own budget actually costs nothing.
I was trying everything under the sun to find the one activity that would cause people to need me, call me, & buy from me. When I started marketing my first business, it was all about getting the next new customer.
My family, friends, and even business relationships suffered through my learning experience too. 3D technology is already mainstream, I’m looking forward to some more 3D hologram action. Read the specialists, share your opinions and sign up to become recognized for sharing your expertise by writing on this site! Not only that, their competition is getting further and further ahead while they are considering what they should be doing. They are generally trying to sell you on their product or service by building a reasonable argument for why that is what you should be doing right now. The marketing marketplace is getting more and more fractured every day and the old ways aren’t coming back. They don’t want to hear how your product or service is amazingly different, or special, or more helpful than all the other ones in the market. They are receiving hundreds (if not thousands) of marketing messages a day and have set a permanent filter on to protect themselves from being ripped off or deceived. Your job is to figure out where to best spend your marketing dollars to make the biggest impact and bring in the most leads (and profits). Most small biz owners are working 50, 60, 70 hours a week and if they are not succeeding it is not because of lack of effort.
It is probably not all your fault that you can’t get this right We all know that some of it IS our fault, but mostly being able to succeed is more a matter of focus rather than effort – what if your efforts actually equalled your results for a change?
Generally getting there involves a quarter-turn change rather than a 180 degree turnaround.
Your ideas, your goals and your determination may be pointing you in exactly the wrong direction without you even knowing why. They are light and nimble enough to try, test and implement fast, shortening the time it takes to get them moving.
They are started and nurtured by the driven, determined (and a little nutty) founders who were willing to put it all on the line. One of the biggest advantages that we have is that we have talked with almost 1,000 small business owners over the years and have seen most of what is out there tripping people up!
This is a very short list of some of the clients and customers we have helped to get marketing focus and increase their profits and business. To us that means taking what you already have and are good at and making that the focus of your business and marketing.
Figuring out what you should be doing is simple once you can see past all the “stuff” that is getting in your way.


With all the me-toos out there, to the winner go the spoils of more clients and bigger profits. There are a million “could dos” marketing-wise, you need to know exactly what will work for your industry and let the world know using only the marketing channels that will work to attract your customers and your profits.
We have given the 100 Marketing Ideas talk at least 100 times and frankly, everyone in the room LOVES it and is immediately aware that that is an overwhelmingly large amount of marketing to be done. We have been in marketing for over 30 years collectively and the bright shiney objects don’t make us change course. We turn that around and figure out what marketing is best for your company and then help you to know how to implement that most effectively. After that, full refunds are only available to companies who take the session and implement the marketing plan. You will get the The Marketing and Media Monsters, Tara Jacobsen and Rebekah Welch for your session.
Check out her marketing courses and products at the Marketing Artfully Shop or visit her Etsy Store, Paperly People.
Drive Targeted Prospects to Your Site Using the Power of Social Media - Don't be daunted by it! About 86% of them said that social media is now a significant part of their business, while 89% of them reported that it benefits them by increasing their exposure to the market.
You should know how to connect with people, especially your target market, through social media, to create excellent content that moves people to act, and to create relationships. It could produce customer feedback, leads, and the opportunity to give them excellent customer service.
And small, local businesses in particular have a tremendous amount to gain on social media platforms.
However, social media has had slower adoption in local small businesses mainly due to lack of resources, hurdles with technical know-how, or uncertainties about effective usage or social media ROI.
Putting up a Facebook fan page and then waiting for users to appear is the same as making jewelry and then trying to sell it out of your front yard hoping that the right customer strolls by.
Develop a social media marketing strategy and leverage the social media platforms to achieve your business goals. I experimented with everything from ads on the back of local grocery receipts to TV & billboard advertisements. As I learned more about marketing I found that I was amazingly wrong about how to market my business.
Correctly defined marketing causes your advertising to change from name, rank, and serial number to engaging & effective tools that generate quality leads. If you can emotionally relate to your customers in meaningful, memorable ways, they are far more likely to buy into your brand.
It is a full time time job just to know what is out there, let alone implement and test it for months, only to find out that you were on the wrong track. Never again will you be able to take out a yellow page ad and consider your marketing done. You need to figure out what makes your business amazingly different from the competition and then stand out from the crowd. You are hearing about the millions being made on the Facebook and can’t understand why none of that money is flowing your way. Too often you find yourself stuck in the mire of selling something that you don’t love and can’t scale just because it was easy and worked in the past.
Your marketing message has to be crystal clean and say precisely what makes you so special (and worthy of their business). Through a process of managed goals and monitoring, you will know what is working and what needs another tweak to get it going. What does shake out though are the top ideas that will fit into their company culture and which skill sets they have (or can hire) that will make the most impact.
We KNOW that marketing is all about branding, positioning and consistency…not the tool or platform that companies pick to use.
That said, we know that emergencies happen and we are happy to reschedule once in case of a emergency. We have over 30 years marketing experience under our belts and are currently working in the field with over 20 companies. Social media marketing is about communicating with your target audience, informing them about your business, and eventually getting them involved. But you will not get the response that you are hoping for unless you share your information the right way.
The 2011 Social Media Marketing Industry Report showed that when using social media, small businesses are twice as likely to discover qualified leads over other business types. I’ve also heard business owners say that they tried social media marketing and it was a waste of time. Unfortunately this is what many small businesses do and then they declare that social media marketing doesn’t work.
I had happy customers too, but I never leveraged those customers to produce more new customers, more revenue, or extreme loyalty. Instead of three channels on the TV, now there are 1,000 and radio is now online as well as off. No more “spray and pray”, now you will know what constitutes success in your marketing efforts. You will not re-hashed marketing ideas from 5 years ago, just what is working in the front lines right now.
There are a few steps that you need to follow if you want to use social media to help your business grow. There are many resources on this website to guide you, including articles you'll find helpful. It was not until later that I uncovered the secret that shrinking my market actually produced better results & a higher ROI. If we think that you are the kind of company we would like to work with on a long term basis, we do have a service that can “put us on your staff” for marketing help and inquiries.



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