New Year, Better Email: 6 Tips for Email Marketing in 2016 You are using an outdated browser. So, to help you guys put your content on the throne, I decided to ask 27 marketing experts for their top notch content marketing tips for 2016.
You can check out the infographic (made by Becky from Penheel Marketing) for all the quotes gathered in a close space, or you can just read the quotes on text format right below it.
Hitting publish is not a content marketing strategy – the best tip is knowing what you want to happen next and making that process and that funnel lead to real conversions. Webinars for me have been by far the best content marketing tool from an engagement standpoint and getting people to take action. The best tip I have for content marketing is to take a step back and put yourself in the shoes of a potential reader.
The best content marketing tip for 2016 is remember regardless of how good your content is, if people don’t see it, it does you no good. Make sure that you spend just as much time sharing and promoting your content (if not more) as you do making it. Next people must leverage not only SEO on all those sites, but also their recommendation algorithms. My best content marketing tip for 2016 is to establish an exclusive publisher for your content piece prior to promotion. By establishing an exclusive publisher, you can greatly increase your chances of gaining coverage from a highly authoritative source, which also adds credibility to your outreach initiatives upon the content promotion stage. Create less content, but make it more valuable and take more time to distribute it to those who want to consume it. Collaboration and curation are both extremely valuable and underused tools in the world of content marketing. One easy way to do this and save time and money on the creation side of your CM strategy is to collect content from your audiences. It will create instant responses from them, and also demonstrate that you’re committed to creating a two-way street with your constituents. For 2016, one of the biggest focuses in content marketing has been on how to generate Featured Answers in Google Search Results. Generating Featured Snippets comes down to optimizing content for all the questions and steps in a specific query. This tool is like a Google Suggest on steroids and returns every Who, What, When, Where, Why, and How query tied to a search-for query. Using well researched keywords, having a link strategy and optimizing the page are the other half.
A marketing trick I like to use is to analyze my online competitors’ top performing content and see how to make it better.
If your competition has a 300 word article, you can make a version with 500 words that includes more information and pictures.
Most know about our life in rural Floyd, Virginia, our 2 kids, 80 acres, 2 dogs, and 6 chickens through email campaigns, social media, and more. We stand out in a saturated market, and this is a big reason why. Visitors to your website will be more likely to act on your call to action if they are given the option to only receive content that is relevant to them. If you really want to capture the attention of the masses, forget the idea of selling your product or service, instead sell your customers a lifestyle. When it comes to social media engagement, think of your post headline like a newspaper headline. One of my favorite content marketing tips is adding actionable steps for my readers plus a great content upgrade worksheet within the article on topic. So, my readers are happy plus I have a high chance of gaining their email address because the content upgrade is laser focused withing that article. Just like with anything in life, like losing weight or training for a marathon, consistency is the key ingredient that will get you an your business where you want to be.
So whether it’s the Election race, a new series of a hit TV show or a major news story, tie this into your content ideas and drive up your user engagement.
Whether it’s a photo, video or blog from a user, UGC is a great way for brands to build trust with their fans.

Make sure your new carwash stays ahead of the latest digital marketing trends for a successful 2016. Featured on Inc.’s website, the article “5 Ways to Succeed With Digital Marketing in 2016,” provided by Springboard Enterprises, discusses ways businesses can jump-start into success for 2016 by staying ahead of the latest digital marketing strategies.
Video marketing had a huge year in 2015 with B2B marketers, according to Web Video Marketing Council research.
Use video as a channel for lead generation, as it’s continuing to prove its enormous value as a component in the sales funnel. The types of videos that attract interest involve thought leadership, demonstration and client testimonials. It’s important to train your most animated sales professionals to become presenters of your products for video audiences. A big advantage to using video production and video transcription services is that you will be able to collect much more data and content for your clients. While YouTube is the most popular place to host videos, since it’s free and offers an easy way to share through your web pages, using other social media platforms can enormously increase your brand visibility. Beth Worthy is the Director of Operations for GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. They are looking to 2016 as the year of what if – what if we try something no one has done yet, what if we tweak this success and put more spend behind it, what if we create a sharing culture of employee advocacy?
TBD Media is seeing big results for clients that are brought into the journey of their consumer over the creation of meaningless copy.
They also energize and lift up the person about whom the story was written, triggering built-in motivation to share.
Get inside their minds and you’ll be able to find great ways to engage with them and write compelling content. Usually SEO has a limit since you won’t get any more traffic than there are people searching. You’ll come off sounding much more sincere and relatable and it will be easier for customers to connect with your brand.
You can’t just blast your messaging into the ether with no intention of creating intelligent responses. These featured snippets exist at Position 0 at the top of the search results page and are a boon for sites in that they generate a large amount of direct traffic. Using this data, content marketers can both research and write a complete resource around a specific topic that has the best chance of triggering a Featured Answer snippet in the future. A great content marketing strategy is so much more than the writing, it’s also the SEO strategy behind it. It’s a beautiful marriage when you can produce valuable, authentic content to the reader while optimizing the page for SEO at the same time. The main idea is to try and do even better than what your competition is doing in your industry. Regardless of how informative your content is, it will be overlooked if it is not reaching the right audience. We have had fantastic success with this technique as it speaks to people on a completely different level. If you can anticipate trends then you can create content that is topical and relevant to what you potential customers are searching for. It’s nothing new, but brands will start to recognize it as an incredibly useful and cost-effective way to generate widespread exposure. Long-form posts should be between 1,500 – 2,000 words [I actually recommend 5,000+] and still include keywords, links, and images. Now you know how you can make a king out of your content and it’s not that hard at all.
Many companies are planning to “double down on moving pictures in 2016,” according to the 2015 Video Marketing Strategy Survey by Vidyard and Ascend2. Businesses are quickly learning how effective video is for drawing attention, engaging with customers and overshadowing competitors. A recent study from Demand Metric found that 74% of businesses identify video as a top driver for conversions.

Once these visual presentations stimulate curiosity, you can convince prospects to become buyers by taking video sharing to a more personal level and utilizing video transcription services for enhancing the content on client websites.
Evidence that video marketing works and generates a healthy return on investment was found in a study by Ascend2, which stated that companies using video marketing have outpaced competitors who ignore video by nearly 50% in revenue growth.
Thes include, but are not limited to: Facebook, Instagram, Vimeo, Snapchat, Dubsmash, Vine and Dailymotion. GMR Transcription has worked with over 9,000 clients spanning myriad industries and prides itself on its customer service and quick turnaround time. But if you leverage recommendation algorithms, there is almost no limit to how much traffic you can get as long as you get recommended next to other content. Ideally you should post a minimum of once per week, the same day of the week and the same time of the day.
All you need to do is write long-form, valuable content and then promote it to the right people via the right channels.
With this in mind, aim to provide the best possible value to your online customers and search engines in 2016. After prospects have initiated contact, you can send them videos containing personal greetings, or product demonstrations if they’ve inquired about your business culture. Your own sales team already has product knowledge, which provides a more cost-effective solution than hiring professional script readers.
Their services include audio transcription, video transcription and digital transcription, as well as Spanish and Mandarin translation. 29 Image: 6 Tips to Building a Business While Working a 9 to 5 6 Tips to Building a Business While Working a 9 to 5 29 Image: How to Build a Stress-Free and More Productive Workplace How to Build a Stress-Free and More Productive Workplace 29 What Role Do Entrepreneurs Have in an Economy?
If your email design is not optimised to display properly on mobile devices, you risk alienating a huge chunk of your audience.Integrate email and social mediaEmail and social media may not seem like the most natural bedfellows. Monitoring social media platforms for trends and information, and evaluating all of your digital marketing initiatives’ performance, will reveal “keen insights.” Without measurement tools, you will fall behind your more data-savvy competitors. For instance, videos, blogs and shared content (with credible sources cited) are all ways to help boost your search engine rankings. But integrating them can help you get more out of each channel — more followers, more click-throughs, more engagement — and grow your presence online.
But if you want to make 2016 the year you level-up your email marketing, here are six savvy tips for small businesses.
Getting started is easy.Surprise your customers, without lifting a finger…Marketing is tough. Easier to get your head around than Spanish verb conjugation — and no Lycra necessary.Cast your eyes over 2015Sometimes you have to look back to look forward.
At least that’s the case when it comes to plotting the email equivalent of world domination for 2016. You can use email software to automatically send pre-designed emails in response to certain triggers. The most obvious example is a thank you email that’s sent when someone makes a purchase from your website or signs up to your newsletter.
But as automation software gets smarter, 2016 will be the year marketers get more imaginative with their use of email triggers. Don’t miss the party.Review, review, reviewThe annoying thing about improvement is that it rarely just happens, even with the best will in the world.
Schedule time on a weekly, monthly or quarterly basis — whatever works best — to review your email marketing and check how you are progressing against your goals for the year (see step one). It’s your call.Be smarter with segmentationThe more targeted your message, the more likely it is to convert. In 2016 sending the same email to every subscriber — known as batch and blast email marketing — will become less and less effective.Look for novel ways to segment your subscribers based on what you know about them.
You could gather that data through website registration questions, social media or simply tracking how your subscribers are interacting with your email newsletters and website content.

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