Content marketing can be one of the most effective ways to generate and convert leads, but it’s only effective if you make well-informed improvements to your strategy over time. And, of course, you can only make these types of improvements if you have the data needed to inform your decisions. Effective content marketing is a synergy of two skillsets and you need to combine the science and data discipline of a scientist with the creative genes of an artist. This excerpt from an infographic from Kissmetrics provides a great insight into the mindset required for successful content marketing. As a general rule, the amount of time your visitors spend on your site is one of the best indicators of their engagement with your content.
According to Hubspot, over half of website visitors spend less than 15 seconds on a website, though, unfortunately, it generally takes longer than that to generate a lead.
Earning long-term brand followers is every bit as important as driving new leads to your site.
Leads are the lifeblood of a business, which is why generating leads is such an important part of any content marketing strategy. A “bounce” occurs when a visitor hits one of your pages and then clicks “Back” without engaging further, so a high bounce rate usually indicates that people aren’t interested in what you have to offer (though, less commonly, it can also mean that they found the answers they needed and left).
All leads are valuable, but leads generated from organic search traffic, direct referrals and social media tend to be more cost-effective than their paid counterparts.
Natural inbound links tend to provide higher quality leads and are more SEO value than links that you build manually. Inbound leads from content marketing and other organic sourcesare reportedly 61% cheaper than leads generated from outbound marketing, but that doesn’t mean they’re free!
To determine the cost-effectiveness of these leads, calculate the cost of your content marketing campaign relative to the value of the leads that you generate. In theory, a well-executed content marketing strategy should make your viewers more receptive to your marketing messages.
For best results, use a multi-touch attribution modeling program like Convertro to see which of your leads can be specifically attributed to your content marketing campaigns. While measuring your overall lead-close rate is important, it can be difficult to identify specific ways to improve it without involving other data. In my experience, you can use your call-to-action click-through rate as kind of a proxy that helps you determine whether weaknesses in your lead-close rate could be coming from your content or your sales process. A July 2014 report from Shareaholic showed thatapproximately 30% of website traffic is driven by social media. To get started, measure your overall social shares, the number of social shares each piece of content received and the number of visitors that arrived on your website from social sites.
The goal of a good content marketing campaign isn’t necessarily better SEO performance, but the two often go hand-in-hand. When you publish content pieces on your website, you increase the number of keywords you can potentially be found for. So basically, if you’re following content marketing and SEO best practices, you should be seeing an increase in the number of keywords you’re ranking for, as well as how high you’re ranking.
Total website traffic is an important metric, but it’s meaningless if that traffic isn’t funneled to the landing pages where visitors can actually take one of your desired actions (like, for example, opting-in to your email list or buying a product).
For this reason, you’ll want to measure not just overall website views, but landing page views as well to ensure visitors are getting to the right place. Next up, while you’re looking at your landing pages’ overall traffic, take a look at the external sites that are sending traffic your way. Similarly, try to see if pages within your own site are driving traffic and conversions to your landing pages. Identifying which keywords to optimize your website for is one of the most important factors a digital marketer must assess. One way to do this is to measure the number of leads that each of your target keywords generates for you. That said, you should also bear in mind that conversion rates are strongly affected by landing page relevancy to those keywords. Finally, reader comments may seem like a strange metric to track when it comes to content marketing campaigns, but doing so will give you a rough idea of how well visitors are engaging with your content.
Even better, as the number of comments you receive goes up, you’ll be able to leverage this engagement to build loyalty and convert visitors into profitable customers.
Content marketing offers a vast number of metrics you can track, but honing in on those that will help you move the needle on your business’s biggest goals will ensure you get the most out of this powerful marketing strategy. Over the past couple of months I’ve received a ton of emails from readers asking me to share more insight in and around LinkedIn so I’ve decided to hold another webinar with Alex Pirouz, founder of Linkfluencer. The first one I held a few months back was well received with over 3000 people registering for the session. This was definitely a great share on metrics you can look at to see where you need improvements.
I’ve been blogging since 2007 mainly for enjoyment a little for biz but this is the first time that it clicked for me that I can harness my content into a campaign. Marketing Dashboards quickly pay for themselves through their ability to surface key KPIs that show marketers the efficacy of their marketing programs. This entry was posted in Dashboard Screenshots and tagged email marketing, list marketing by Dashboard Spy.

Dashboards By ExampleLearning how to design, implement and manage business intelligence dashboards is best done by example. Studying actual production implementations of business dashboards, enterprise reporting systems, excel dashboards and other business intelligence interfaces is the way to best leverage our collective experience.
Whether you are a business intelligence developer, graphic designer, business subject matter expert, project manager, executive sponsor, information visualization expert, database administrator or dashboard user, you'll find examples of the good, the bad and the ugly.
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Project leaders and developers have written Hubert thanking him for saving them hours of development time with his HTML templates. Note: You will receive HTML templates for your development team as well as icons and examples of great dashboard design. Enterprise Dashboards are interesting to study because of the amazingly diverse ways of showing data. Here is an interesting graphic approach to breaking down the results of marketing programs and tying the activities to the results.
The marketing dollars in this particular budget add up to a nice round $1 million because the dashboard designer plugged in dummy data.
The marketing ROI metrics used in this dashboard are: Budget, Inquiries, Cost per Inquiry, Percentage of Qualified Leads, Sales-ready Leads, Cost per lead, Close Rate, Number of Sales, Cost per Sale, Total number of sales, Average Size of Sale, Total Revenue and finally the overall Total Marketing Return on Investment. SharePoint Dashboards are becoming more and more popular in corporations, especially with the increasing adoption of MicroSoft Office 2007. Today we look at a live demo of a SharePoint Dashboard built for a marketing team to track their marketing campaign metrics. Take a look at this screenshot of the SharePoint Communtiy Portal before we dive into the Marketing KPI Dashboard.
Document libraries are a key part of MicroSoft Sharepoint, so let see how documents web parts are handled in this dashboard. Your call scoring reports will tell you exactly how each member of your staff is performing on the phone and what they should improve on to increase their success. Hassle free and easy to use, our tracking system will work flawlessly with your already existing phone systems for fast results and increased caller retention! Tracking your average time on site and comparing it across different pages should help you uncover ways to keep visitors around longer.
If your time on site is improving, but the number of leads you’re generating is not, you need to look at the quality of your calls-to-action to see what’s preventing visitors from taking the next step. By measuring the number of unique visitors your site receives and tracking this metric over time, you’ll be able to determine whether or not your marketing campaigns are working. I come across lots of business owners who live and die by their number of unique visitors, but the truth is that raw traffic counts aren’t nearly as important as what those readers do once they land on your site. Keep an eye on this metric by tracking the number of lead gen form completions you receive, free trial signups you capture, and email subscribers or social media fans that you convert into future buyers. If you see a page or series of pages with a high bounce rate, you’ll need to improve the quality or relevancy of your content to keep your visitors around. As a result, you’ll want to measure the percentage of leads you receive from organic sources to ensure you’re taking full advantage of these mechanisms. Measuring this metric will help you to keep an eye on the traction your content is gaining within your community. For more accurate numbers, be sure to take into consideration intangible costs, such as the value of the time you spent creating your content or the overhead expenses associated with your computer and other equipment. Measuring your social shares will help you determine what kind of traction your content is receiving on social platforms, in addition to how well your business is taking advantage of this traffic source. Doing so will show you what types of content to focus on in the future, as well as on which social platforms you should allocate your marketing resources. At the same time, when you improve the SEO of the content pieces you’ve created, you increase their likelihood of appearing in the organic search results. Tracking these metrics is a fun way to see if your campaigns are having their intended effect.
Doing so will show you which under-performing pages need a little extra love and what types of content are most likely to drive referrals to your landing pages.
If you can find keywords that perform well, but for which you aren’t ranked highly in the SERPs, focus your attention on them and the number of organic leads you capture will increase. So if your conversion rates on a promising keyword are unacceptably low, this could be a sign that you need to revamp your landing page content.
If your comments section looks embarrassingly bare, brainstorm ways to encourage more participation on your blog.
Choose at least 3-5 of the metrics described above and set up a monitoring program that tracks them using Google Analytics or another analytics tool.
We are working on increasing the leads through the website, and it’s always helpful to have an overview of other places the prospect might abandon the site.
It doesn’t need all these duplicate sharing options, and gives an inflated numbers count as opposed to real shares (especially when the Buffer app duplicates counts from native networks). When marketing department enterprise dashboard users can be alerted to the campaigns that are producing the most and best sales leads and contacts, the prioritization of campaigns can be quickly accomplished.
After a campaign has been running, you can create a report to show the collected KPIs of the marketing program.

Browse this hugh set of dashboard examples to find a variety of approaches and best practices.
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Yes, of course you don’t need a collection of dashboard screenshots to find data visualization samples to critique. The latest release of SharePoint (Office SharePoint Server 2007) is packed with features and package integration points that make for powerful enterprise dashboards.
The demo is well worth visiting, as is the Microsoft site it is hosted on – the SharePoint Community Portal. There is a campaign budget summary and campaign progress summary, both with drill down capability. Each postcard’s unique tracking number allows you to easily measure the results of each card you send out. We send these score reports to you and effectively coach your staff on marketing techniques to enhance their efficiency and productivity. We know you don’t have time to spend your days monitoring your veterinary call center, so we will.
If you see a sharp uptick in unsolicited inbound links, there’s a good chance one of your content pieces is going viral! Tracking your results according to these key performance indicators will help you optimize your content marketing strategy for both cost-effectiveness and conversion rates.
I haven’t heard of about half of the ones you mentioned here, but I will look further into them!
At-a-glance, you see summaries of the marketing activity’s suspects, prospects, qualified prospects, short-term leads (0-3 months), mid-term leads (6-9 months), and longer-term leads (9+ months).
There is an analysis section which provides tracking for success criteria such as Conversions of suspects to prospects, prospects to leads, and leads to sales. Join the free Dashboard Spy Newsletter for BI professionals and get free eBooks, tips, and 3 HTML dashboard templates at absolutely no cost. A long time user experience expert known for high level consulting to major companies, Hubert has designed and implemented many of the world's most significant systems.
In fact, it has the distinction of being the only song in existence about business intelligence! You expert business intelligence types out there love to discuss data visualization approaches by focusing on specific charts and graphs.
Why duplicate similar tasks for another marketing project when you can easily clone them?For example, you are engaged in managing a client's email marketing campaign. Improving your conversion rate is often the simplest and most efficient way to dramatically improve your return on investment (ROI). Our veterinarian tracking services will provide you with an email notifying you of every missed call the instant the caller hangs up. The cost of the marketing activities is key and you can see figures such as costs per qualified prospect, cost per lead, cost per sales, and return on investment of the marketing activity. The rest of us business types, however, benefit greatly via the dashboard approach because of the context it provides. Brightpoda€™s email marketing workflow can be selected while adding a Pod so that you don't have to manually add milestones and tasks required to get this type of a project completed. With other veterinarians losing 33% of their potential clients through missed calls, PetMarketing missed call notifications will visibly increase your ROI and give you an edge on the competition.
You can even add your workflows and apply them to new projects that you create.Daily digestReceive a daily (7am) email notifying you of what happened the previous day and a list of your overdue work. Great way to keep everyone in the loop and also aware of their overdue work.Archive podsPod is a term we use within Brightpod for projects. Client SEO Project, Client Facebook Page Marketing, Client PPC Account etc.Pods that are removed are in an "Archived" state, so that you can recover them later when needed.
We built this feature to prevent accidental removal of Projects.Personalise your projectsEach project can have a color associated with it. This color helps you identify your projects on the Calendar and other places in Brightpod.Monitor marketing project activityThe activity page shows everyone a real-time view of what is happening within a project. Just glance at the activity page for a particular project and see what everyone is working on.Resource managementA list of all your team members neatly displayed so you always know who is part of your project. Brightpod is permission-based - only people who are part of your project will be able to access that project.
The best project management software and marketing workflow management tool for marketing teams, departments and web design agencies.
Brightpod is hand-crafted by Synage, a web products company that believes in making clean, easy to use and feature-rich software to help you work smart, save time and enjoy the finer things in life.

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