Typically marketing of services is done following the services marketing mix using the 7 Ps framework unlike the marketing of products for which the marketing mix involves the 4 Ps framework. The initial movement in marketing strategies was from a direct marketing scenario to brand marketing.
However, with services gaining prominence over time, it was realized that the very definition of services was evolving as more and more services were being focused on internet or info-tech based services where direct interaction with the customer was lost.
Since services cannot be differentiated purely based on features on offer, the major differentiation to create a brand association and thus customer engagement, is through tapping the social networks. The 7 S framework for digital marketing started gaining in prominence for services marketing strategists.
Over time, it was realized that social media is perhaps the biggest tool today to lead a brand marketing strategy for many of the services and product categories, since in both cases, the target segment often uses the internet as a source of information (through websites or though the personal social network) while deciding on a service vendor.
Here are some ideas of things you can do to run a smart—and influential—mini marketing campaign that might even change the way you reach your clients in the future.
Recontact past leads whom you’ve spoken to, that have for whatever reason, in a friendly way, turned you down in the past.
Stacy Zemon is internationally considered a leading authority and leader in the DJ industry.
Stacy’s work as a Writer, Author and Publisher have enabled her to spawn the largest number of DJ business owners in the world! Stacy is also the Founder & President of DJ Video Network – Internet TV for DJs, by DJs.
Her mission is to provide educational resources for DJs that support their professional growth and financial prosperity.
La gran diferencia con el marketing tradicional ademas de los canales es la posibilidad que ofrece de analisis, pudiendo conocer el alcance de las campanas y su impacto ademas de saber lo que funciona y lo que no funciona. El marketing digital es muy importante en nuestros dias, los usuarios y consumidores han cambiado sus habitos, hoy en dia se tiene acceso a todo en el momento, ya sea a traves de ordenadores, Tablet o Smartphone los usuarios tienen una constante conexion a la red. Se debe tener en cuenta que los usuarios usan las redes en muchos casos como un entretenimiento, una forma de distraccion, lo cual debe hacer entender a la empresa que su forma de venta y acceso a ellos debe ser apropiada. Por supuesto para las empresas ofrece muchisimas ventajas el tener un trato casi directo con sus consumidores, pudiendo conocer que quieren, como quieren, lo que supone una comunicacion directa con ellos, es muy importante escuchar, y gestionar los comentarios, ya sean positivos o negativos, sacando siempre un analisis constructivo para el funcionamiento de la empresa. Hace unos dias escuche en un curso sobre marketing digital que si quieres esconder un cadaver, el lugar mas apropiado es la segunda pagina de Google, con esto hacemos referencia a la importancia y relevancia de aparecer, de estar en el buscador mas importante de nuestro pais. Tanto en el marketing tradicional como en el digital, lo importante es que tu empresa, tu marca, tus productos lleguen al consumidor, que los vea, que tenga acceso a ellos, no nos sirve de nada tener los mejores precios del mercado si nadie lo sabe, y hoy en dia debemos aprovechar a todos esos miles de usuarios a los que podemos alcanzar a traves de un buen trabajo. Por supuesto para todo siempre hay varios caminos, y para esto del marketing digital tambien, a veces el camino rapido nos lleva a un resultado negativo de nuestro trabajo, las cosas bien hechas, con su tiempo necesario nos aportara mejores resultados, y ademas como he indicado antes resultados medibles. Por ultimo solo queda indicar y animar a todas las empresas a aprovechar esta gran oportunidad que la tecnologia, los habitos de consumo y vida nos ofrecen en estos momentos, para conseguir el objetivo final que es cumplir con los objetivos marcados por la empresa. Online Marketing is growing rapidly and getting your Virtual Assistant business out there is important to enable you to attract visitors to your website, which in turn should ideally lead to new clients and increased revenues. Article marketing is the practice of posting keyword-focused articles on article sites to make a wider audience aware of your existence. As with “off-line” networking, online networking is used to build contacts for your business. However, before you do any marketing, always keep in mind that knowledge of your targeted clients (who they are, what they need and where you can find them) is critical to give your marketing efforts maximum impact and make it most effective. As the adoption of social media, mobile computing and new digital behaviors continues to deepen, businesses today are faced with the challenge of rethinking many of their basic strategic paradigms.
Today, social media and the incredible diversity of digital content have transformed the process of the funnel. The biggest change to the marketing funnel, however, is in the addition of a new, sixth stage: Advocacy. The challenge for today’s marketers, then, is not to throw out the old funnel paradigm. David Rogers will join four industry panelists to discuss digital transformation at an NYC book launch at The Columbia Club of New York. New research study “What Is the Future of Data-Sharing?” co-authored by David Rogers and Matt Quint is published by Columbia’s Center on Global Brand Leadership and Aimia. You have tried new mediums, messages, even new target groups, but nothing has produced the results you wanted.  You have looked at the numbers and there just isn’t any ROI to be seen. With both know-how and innovation, we work closely with our clients to best achieve communication, branding & marketing goals.
In direct marketing, the marketing managers typically had a role of sales managers and the most important strategic focus was to ensure a incentive structure for the sales force, both internal salesmen and external salesforce (dealers, retailers, distributors) such that the one-to-one marketing could be done at the point of sales. While branding definitely ensured that the customers develop a brand association with the service, sometimes the nature of the service is such that the essence of the service is a transactional one.
While the dynamics of a pure internet marketing strategy is slightly different, the essence of the same has been captured in more comprehensive frameworks on digital marketing, which have been derived purely through the theories based on economic rationality.
Our authors are educators from top QS ranked universities and practitioners from multinational enterprises.
If people have called you to inquire about your DJ services but have not booked with you, it’s always good to call those people back and re-pitch them (time line permitting).
Your website is where you send visitors to when they see or read about you elsewhere on the web.


Some of these article sites have a significant readership following and a well written article (and bio of you and your business) can result in a traffic boost to your website. A press release is more time sensitive (much the same as news), and is generally used to create short-term buzz for a particular event or to promote a certain aspect of your business for a specific purpose. Online networking is primary through joining forums, chat groups and social networking sites such as Facebook, Twitter and LinkedIn. These ads can appear in search results when people search for specific keywords or they can appear on other peoples’ websites when their site is set-up for displaying ads. The Internet has greatly enabled VA businesses to prosper because of the reasonably low cost to start and maintain a web presence and the ease of spreading the word. In thinking about customers, businesses are facing a shift from a paradigm of individual customers to one of customer networks. While the original five psychological stages still hold true, there are a host of new sources of information influencing the customer at each stage. The 2011 Edelman Trust Barometer study revealed for the first time that search engines have become the first source of trusted information for today’s customers, ahead of any traditional media brands.
As customers actively consider a purchase, they increasingly take an active role in researching it online.
Before making a choice of a specific brand, customers often turn to their friends online as well.
When purchase does happen, it may not just be in a store, but done online via PC, smartphone or tablet (as e-tailers rush to create ever more enticing catalog apps for the iPad and others).
Today, the most ardent and engaged of your customers not only make repeat purchases (loyalty), they take on the role of brand advocates and spread their own positive messages and testimony about your business online. Over time marketing managers have realized the sustainability of pull marketing than the traditional approach of push marketing strategies.
However, it was realized that if a fraction of the sales force deviated or moved to another firm, the entire customer segment was lost to the business.
So brand marketing focus gradually started to shift towards customer engagement and the benefits of social networks started getting conceptualized.
They’ve already expressed interest in you, they may or may not have been in research mode when you spoke. Thus your site should ideally be more than just an online brochure as it is important to tell your site visitors what you want then to do. The key is to write helpful, informative, easy-to-understand articles that can help readers and make them curious to find out more. The purpose is to connect with people in your industry as well as with people in your target market.
PPC ads increase your visibility and reach and although you pay each time someone clicks on your ad, a well written ad can attract targeted visitors to your website. Instead of broadcast messages dominating the decision-making process, network communications (often from other customers) hold increasing sway. Search results, then, including content on non-traditional media like blogs, are now critical in the first stage of the funnel where awareness is created.
Brand attachments are increasingly formed, and shared, in social media platforms like YouTube, Facebook and Twitter. Purchase may also be driven by social action, thanks to social discount services like Groupon. Digital media also allow for much more customized interactions, communications, and offers to drive add-on selling and loyalty. That may sound like a daunting challenge, but it’s the only path to strong, valuable customer relationships in our digital age.
This paved the way for the next generation of marketing, namely marketing using social media.
These strategies for increasing your brand influence take hardly any time, and very little money. Should they sign up to receive free information from you; should they contact you for a free consultation?
When they follow the link to your website (usually in your bio at the bottom of an article), it gives you the opportunity to attract new potential clients into your clients pipeline. One can promote their business and earn profits through internet marketing in several ways.
Studies by Nielsen and others have shown that product reviews by strangers are among the most trusted sources of product information. Local search (whether via Google, or Yelp or Urbanspoon) is influential too, as customers seek not just what is desirable, but what is nearest by.
Now as services gained in importance, it was realized that the differentiation of services was even more difficult based on tangible features like that of a product. As an effective online marketing tool, the purpose of your website is to get (at least) the contact details of your visitors. There is fierce competition in the field of e marketing and therefore the marketer must have the right skills and technical knowledge for this job.
Use Facebook or blog comments to start a relevant conversation where, at some point, your product can play a role. This will ensure a visitor who might be interested in what you offer, do not leave your site, never to return.


Also build networks on business forums, marketing forums, women’s forums and social groups that can place you in direct contact with you ideal clients.
One must also have the right amount of patience and skill as money is generated but it takes time and effort. When you offer them something of value in return for their contact details, you can stay in touch with them and grow the Know, Like and Trust factor.
Participate in the discussions, become visible and start building the know, like and trust factor.
The great thing about internet marketing is that it requires minimum investments and profits are generated relatively faster than other businesses however it must be taken seriously like any other business.Social mediaSocial media websites are extremely effective ways to market online. People will happily talk about things that are interesting to them, and brands are not interesting. By keeping in touch you can turn cold leads into warm prospects and eventually into paying clients. But I have learned is, as important  as it is to have great creative in your marketing, measuring results, accountability for ad costs, and gauging ROI just as important. You could hire the premiere creative team on the planet, but without measuring the results, how would you know if your marketing is effective? In order to generate more and more traffic it is essential in internet marketing that the customers feel that they are a part of the business. Customers must be given the luxury of searching various aspects of the site through a search box. Moreover, customers must be allowed to leave their email address and other data and must keep receiving emails and request to search further, which will motivate them to visit the website more often. They must be allowed to send their questions and opinions to which they must get a prompt reply. The emails that are sent by customers must also receive a reply within 24 hours, as that would generate the customers trust in the efficient services. A well-maintained website will give the reflection of a well-maintained business and generate sales.Have a nicheHaving a niche makes the website relevant for users. A site having a niche will be more popular amongst customers and people who are willing to post ads and they will be willing to pay more through this. A specific market segment is important for marketing companies to know what kind of ads to post.Have a websiteThe website must be well designed and well crafted to seem more attractive to the customers.
Graphics and advertising embellish your brand, but it lives in the minds of your customers.3.
No one will be willing to post ads on a website, which is not well maintained.  Therefore, designing a website carefully and keeping the content recent and relevant is extremely important one may also invest in a website designer who can assist in the high maintenance of the site.
Business related websites would appear more sober while those related to teenagers will have bright colors and slang.PPC management services allow companies to post ads and they only have to pay for times the user clicks on their advertisement. They are important as they are displayed on browser websites where which people use on a daily basis, which allows more relevant and interested users to view them. As people type only what they are looking for on browser engines if someone sees and ad posted related to handbags they must have searched for it and therefore are possible buyers. This is one of the most effective ways of affordable internet marketing and generates a huge amount of sales and traffic.The author of this article, Jordon is  an addicted person of letters who spends majority of his time in writing SEO related contents. You can have tons of good ideas for marketing your company, you could have a great creative staff and the means to measure your efforts, but if you don’t set forth a plan that defines a direction, you will spin your wheels for months even years. A marketing plan when well executed can streamline processes, weed out misfit marketing ventures, and thwart fast talking ad salesmen. You think people don’t matter.I said this today, “If it weren’t for customers, I’d love my job” I really didn’t mean it, I enjoy working for the majority of my clients. But no matter who you are, people sometimes rub us the wrong way.  People are our business. Internally or as clients, customers, or vendors, we need people.  What have you done to show them they matter? You believe marketing collateral is a waste of money.Many people think that one post card is enough for a product launch. Before you launch a new campaign make sure your website, your email signature, your business cards, your advertising and your publications share the same look and feel and support the same message.
You think consistency doesn’t matter.Strong brand consistency helps your customers trust you more. A consistent level of graphic quality and writing can strengthen your image with your customers and help them believe your product or service is worth more than you are charging.8. If your marketing is bringing in more money than it costs,  there is nothing expensive nothing expensive about it. Not marketing is where it can get expensive in all the untapped potential and unsold products left on the shelves. I’ll bet its because they make money doing it.There are plenty of saboteurs in marketing,  we don’t need to add to the problems.



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