Here at Oceanic SEO we will use a variety of online advertising techniques to get your company noticed. If you wish to find out more about the digital marketing services that we offer here at Oceanic SEO then please do not hesitate to get in touch. A Digital Marketing Consulting Agency with the Big Brand Experience You Deserve at a Price You’ll Love.
What if that same Digital Marketing Consulting Agency had in-depth experience and a proven track record with the unique challenges associated with small and medium sized business marketing and operations?
What if that same Digital Marketing Consulting Agency were to offer their services at a price you’ll love? We will provide the essential roadmap needed to reach the right customers, at the right time, with the right channels, with the right return. Every month we will publish and send the best digital marketing news, tips & tools on the planet right to your inbox. 4 Simple Steps to Boost Business Success by 40% from our Small Business Digital Marketing Consultant Team. To start from, it is enough to say that today everybody has some sort of marketing strategy. When you do business according to real-world business rules, everything lasts longer and you have to wait for the feedback from your clients or colleagues.
Just like in real life, when you do not have a plan and your time just slips away, Internet marketing can be handled to bring you some benefit, but it can also leave you without any positive results.
In the past few years the importance of social media in global digital strategies has increased exponentially.
For a global brand this brings great opportunities, since these three International social media platforms are already familiar and localization can expand their reach to new audiences. The adoption rate of each social media platform and the way people use social media varies greatly in different countries and regions.
Therefore it is very important to do a proper market research across regions to find the right platform to invest in. Once you have found your audience, listen what the general discussion is about and what the users are saying about your brand and competitors.
Developing a cohesive, global strategy is important, but it needs to be customized based on your knowledge of the local behaviour and customs.
Understandably a brand might be tempted to have a general Facebook, Youtube or Twitter page to save in costs, or have different pages per region with the same, translated content.
But if you opt-in for plain translations, your reaction speed is slower, your message might not be understood and lack of local relevancy might make the amount of the “fans” or “followers” drop. For a global company with a network of market units across the globe, it is very important to involve local markets from the early stages of the process. By getting local markets aboard and supporting them with their local social media pages, the results will be much better than doing it alone or focusing on one global page. Instead, offer basic social media training and allow markets to pull content from your global channel.
Having worked in a global company, I know that the main issues while developing a global social media strategy are the cost and the novelty of the channel.
However, an investment in these basic global channels and training for the local markets can really pay off.


I am Pauliina Jamsa, a 32-year-old multi-lingual Finnish Digital & Mobile marketing expert with International business background - I have lived in many countries and speak 7 languages. As a business, you will know that more and more people are heading online to purchase or research products and services which are relevant to them. We will be more than happy to answer any questions that you may have, and of course, we will be able to provide you with a quote for Digital Marketing. In the ever-changing environment of virtual space, which does not threaten to destroy the real world, but simply exports its values and rules into it, you must have clear head and strict rules. From ordinary minnow sellers on open-air markets to large multinational companies, every single business owner has his or her own approach to the work he or she is doing. To dodge this treat, your digital strategy needs to be focused and integrated with other plans and agendas of your business. Around 70% of Facebook’s 750 million active users are not from the U.S and the platform has been translated in more than 70 languages. However, as with any type of marketing, the brand having social media success in their own country does not mean that same approach and tactics work abroad. Even if Twitter, Facebook and Youtube are used across the globe, these platforms may not have reached yet the same level of popularity than the local networks. See how your target is engaging with companies, how they use the platform and what the best practises in the particular country are. Identify what are the global goals and objectives and what are the goals and objectives per region. They have the best knowledge of the local customs, user behaviour and trends as well as their local competitors’ activity.
Market units will then translate and localize the content themselves according to their country’s requirements. If the local markets are motivated and have freedom to act, they will be investing their time and effort to update the pages and engage with the audience. Based in London, I am currently working as Digital Marketing Manager for Microsoft Dynamics. When you work with us, you can be sure that we as a digital marketing agency will use a variety of different Online Advertising Techniques to diversify your online advertising campaign.
In fact, it is quite surprising just how many people are ditching traditional channels of ‘research and purchase’ in order to find companies. Our experience as a digital marketing agency ensures that we will be able to choose the right technique for your company.
Otherwise, you and your business are most certainly going to experience a lot of difficulties. When it comes to online marketing, the situation is even more complex, since today the whole world is competing on that market and it is actually very difficult to stand out, especially if your business has something to do to the IT sector itself.
Due to that, you also need to incorporate the feedback analysis part in your strategy for online marketing. You always have to know the age and social class you are addressing with your products and services. Youtube is localized in 23 countries in 24 different languages, and 70% of the Youtube traffic comes outside the U.S. This is why it is important to take in account the following best practices and tips, before launching an international social media strategy.


While Facebook is not very popular in Asia and Russia, Twitter has encountered big success in Japan, because of its anonymity and mobile friendliness. By understanding the cultural variations you will more easily be able to avoid pitfalls and identify the trends before entering the market. Your brand might be highly popular in one country, which means one of your goal might be increasing brand loyalty, however in another country people do not recognize your brand and you might need to focus more on augmentation of brand awareness. I wrote an example of Red Bull a year ago: The brand sent in Facebook a link straight to a Japanese Google translated page without checking what the translation was.
By respecting cultural references and taking in account local trends, events and holidays, you can give users more personalized experience and help your brand to connect the audience on a deeper level.
Social Media is highly reactive and by putting barriers for local markets, the strategy is likely to fail.
Keeping the social media page alive does not cost much money, but it can reach a larger audience than the old media or banner campaigns.
This ensures that you will be able to draw in quality traffic for your website from a variety of different sources.
We have worked with businesses both large and small to boost their results in a short period of time.
Due to that, online presence without a marketing strategy is just like John Rambo without a rifle (or a headband). So, in order to keep the pace with your colleagues and rivals from all over the globe, you need to develop a digital strategy. It can be devised in the form of a survey or simple questions without the strict survey form; whatever suits your business.
This focused approach does not mean that you cannot address more groups at the same time, but rather that you need to make an estimate what products and services are appropriate for what group, on the basis of their age, gender, education and interests.
In China, Twitter-like Weibo and social network Qzone with 150 million active users are the platforms of choice while in Russia V-kontakte is the local version of Facebook.
Once you know what you want to achieve, you are able to set up tactics to best achieve those goals.
If you strictly control what gets published, by the time translation agency has sent you translations, the “news” is already old. Publish links to local channels in your global page to promote local pages and direct fans to more relevant content.
It is a way to really engage with your audience as well as to encourage WOM and consumer generated media.
You are going to be tramped and destroyed by rivals if you do not state out and write down your clear goals and a strategy that you are going to employ in order to make your plan(s) real and lucrative. With the help of the instant feedback from the previous paragraph, you will be able to take your business and its online marketing to a higher and more successful level.
What all continents have in common is the high usage rate of Youtube – used via mobile, tablets, PC or netbooks.
As a Digital Marketing Agency, our job here at Oceanic SEO is to get your website known about.



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