Online Marketing is growing rapidly and getting your Virtual Assistant business out there is important to enable you to attract visitors to your website, which in turn should ideally lead to new clients and increased revenues.
Article marketing is the practice of posting keyword-focused articles on article sites to make a wider audience aware of your existence. As with “off-line” networking, online networking is used to build contacts for your business. However, before you do any marketing, always keep in mind that knowledge of your targeted clients (who they are, what they need and where you can find them) is critical to give your marketing efforts maximum impact and make it most effective. I admit, I have become a little obsessed lately with color theory as an analogy for marketing and a creative way to make marketing more fun.
Marketing definitely has some parts that require you to be more tactical and strategic than perhaps your creative, go- with-the-flow mentality enjoys. Complementary colors are across from each on the color wheel and our mind doesn’t always like to combine them, except at Christmas. This week, I will also teach how to take your marketing plan and turn it into a marketing calendar so that you know exactly what you need to be spending time on every day! If you are feeling stuck, confused or overwhelmed by the thought of creating a marketing plan for your business.
I am also proud to be a wife and mom of two teens doing my best to maintain the balance in my life and in my business. Enter your email address to subscribe to this blog and receive notifications of new posts by email.
Albert Humphrey is credited with first introducing SWOT analysis in the 1960’s using data from fortune 500 companies. Competitor analysis is critical for any marketing plan and SWOT analysis provides the perfect way to do this. Once you identify the weaknesses of your competitors you can highlight them in your landing pages, advertising campaigns and press releases.
Probably the biggest advantage of doing a SWOT analysis is that it enables you to identify your weaknesses. Finally it provides a visual summary of your product or service and how it compares with the competitors. SWOT diagrams are sometimes referred to as SWOT matrices because they are usually presented as matrixes like the one above.
You can get started easily using a SWOT analysis template readily available on the Internet. For example a technological factor like emergence of HTML5 can be considered as a threat to Adobe, which is responsible for developing and maintaining Flash. An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator.
Hi Nishadha, I love how you’ve used the Apple example above to explain SWOT, makes it so much easier to apply to our businesses. As a student I wish u could just post the more importance of the SWOT analysis in marketing and I think this website is the best for small starting up businesses. Not only for average small business owners, but even large businesses can make use of it to measure themselves against competitors. Tweak Your Biz is a business community - a place where business professionals like you can stand out. Consummate marketing executive with increasingly responsible experience driving product strategy and execution for Fortune 500 companies. Market Intelligence - Directed a comprehensive large-scale research study on Hybrid  Electric Vehicle (HEV) market potential for the Nissan Technical Center.
Project Management - Provided  leadership for a $17 million, world-class project designed to educate drivers on the environment impact of Alternative Fuel Vehicles (AFVs). Sales & Brand Management - Implemented Ford's first ever "customer focused" brand management process for retail, fleet and AFV operations in North America - achieved and sustained overall truck leadership.
Product Marketing - Created marketing strategy that helped redefine the Sport Utility Vehicle (SUV) segment.
Led comprehensive market investigation designed to reposition Yamaga Motorcycle's product lineup more competitively against Harley Davidson.
WorkBloom's goal is to help job seekers find work and reach their highest aspirations, one step at a time. Many people try to achieve network marketing success by working every second of the day and try to sell to every person who crossed their path. Inbound Marketing works because the prospect advances at their own pace and that inherently builds trust.
Inbound Marketing targets resources and builds a system that will keep generating leads in the long term.
The great part of conventional advertising, when an advertising campaign is turned on, it should produce immediate results. Before I returned to my present job, I was freelancing helping various types of businesses get found online.
I started writing this blog in October 2012 and wrote approximately 3 post a week until I started my current job on June 2, 2013. Because of my new job I had not posted to this blog reguaraly for months and yet this blog is still garnering traffic! Take our inbound Marketing quiz to find out if you need to brush up on your inbound marketing knowledge. With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. For it is the process of attracting targeted audiences online that will spell the difference between a successfully thriving business – and a failed one. The following 12 reasons will show you why the use of digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your business.
Gone are the days when business owners still welcome the notion that Digital Marketing is only for the likes of multinationals and large corporations that have the sufficient resources required to mount an online marketing campaign.
With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. That is why according to the Gartner survey, 28% of business owners surveyed will shift marketing budget allocations from traditional media channels and invest them into digital online marketing tools and techniques. Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your website.
Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues. With better revenue growth expectancy, small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business – opening their doors to better, larger and farther reaching markets both locally and abroad. One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Interacting and providing your customers with proper engagement points can give you an insight of what your targeted audiences want. Undoubtedly, mobile internet will be the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets and other internet-enabled devices.
Now would be the best time to have digital marketing campaigns intended towards mobile consumers, paving the way for them towards achieving better growth and faster expansion. This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service.
With better revenues and better branding, Digital Marketing can provide a better Return of Investments (ROI) than traditional media and marketing channels.
Digital Marketing on the other hand can easily be tracked and monitored, with results immediately realized and measured as soon as targeted audiences provide contact information, subscribe to a newsletter or training program, or make a purchase.
Digital Marketing rides on the current online trend that focus more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences.
Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business. While social signals and testimonials help earn trust from targeted audiences, Digital Marketing makes use of effective strategies that will entice people to take a favorable action your brand or business intends them to take.
Calls-To-Action specifies what your web visitors should do next – either to sign up, like, download something, call or buy – specific steps that will entice them to perform a favorable action.
The “Internet of Things” is a global ecosystem of interconnected devices – tablets, smartphones, gadgets, appliances and more – that can interact with each other through the Internet.
It is a normal occurrence for brick-and-mortar business establishments to encounter visitors entering their store, skimming through and inspecting products, then leave without buying anything.
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Every industry leader in almost any niche will readily admit it was a mentor in their life that helped catapult them to stardom.


People who lie to themselves about investing are the same as overweight people who blame their genes for their obesity.
Nothing will infect you with a negative view of the world faster than hanging around people with harmful belief systems. One reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power. A business has to be involving, it has to be fun, and it has to exercise your creative instincts. All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA. If you’re struggling to find your inspiration in your business, or trying to figure things out online and not happy with your results make sure to click the contact tab below on the bottom right and setup a time for us to chat. If you're someone that was once a network marketing professional (or still are) and are interested in checking out an example of one of our numerous marketing funnels for cold market prospects check out this free video on home business wealth creation.
Your website is where you send visitors to when they see or read about you elsewhere on the web. Some of these article sites have a significant readership following and a well written article (and bio of you and your business) can result in a traffic boost to your website.
A press release is more time sensitive (much the same as news), and is generally used to create short-term buzz for a particular event or to promote a certain aspect of your business for a specific purpose.
Online networking is primary through joining forums, chat groups and social networking sites such as Facebook, Twitter and LinkedIn. These ads can appear in search results when people search for specific keywords or they can appear on other peoples’ websites when their site is set-up for displaying ads. The Internet has greatly enabled VA businesses to prosper because of the reasonably low cost to start and maintain a web presence and the ease of spreading the word. If you are wondering what I am talking about – this post is the final in a series on Mix and Match Marketing plans. It will help you to say the right thing to different people and help you to answer those very important questions, what makes you different and Why Should I Choose You? Since then it’s used by many businesses around the world to asses various projects and business ventures.
Usually a PEST analysis is done before a SWOT analysis to provide the details for opportunities and threats section. Look for common weaknesses in your competitors and include them in your marketing so it would be appealing for many people and also for people looking for alternatives.
This will enable you to identify potential opportunities and seize them if they matches your strengths. Since you’re likely to share and collaborate with others when doing the analysis it is always a good idea to choose software that supports collaboration.
Strengths and weaknesses are considered internal to your organization and can be filled relatively easily.
A PEST analysis – a process to analyze political, economic, social and technological factors – is usually used to fill in the details for opportunities and threats.
Similarly a political factor like turmoil in Greece can be considered a threat to any bank operating in Greece. But it provides a good overall view of your business in a visual and concise manner, making it easy for the marketers. I have more than seven years hands on experience in SEO, social media marketing, content marketing and many other aspects of digital marketing. I remembered using a computer program for creating a SWOT analysis in a business case during my university studies. Read the specialists, share your opinions and sign up to become recognized for sharing your expertise by writing on this site! Sophisticated understanding of marketing and finance that enables successful product-strategy development with a focus on profitability; ability to anticipate market trends, initiate timely development, and enhance value in highly competitive and mature markets. Provided strategic consulting to Regional Transportation Center of San Diego - an AFV education center operated by the San Diego Environmental Foundation (SDEF), 2000-2002. Study results reflected that Harley Davidson's market leverage was tied to perceived image and lifestyle, saving Yamaha millions of dollars in product development.
Created full-scale marketing intelligence and communications plan adopted by President of the firm. They get so wrapped up in recruiting that they do not take the time to give the people they have already recruited the tools to be successful. Not to mention, other people will feed off of your positive energy, and will want to be a part of your company. It is important that you realize that people are saying no to the product or opportunity; not to you.
For the best WordPress experience, please update your browser or learn how to browse happy! Yes, there are ways to target prospects, but all outbound methods in some form or another are a form of broadcasting.
The bad part of relying on traditional advertising is that when the campaign ends your traffic may die! I included the following SEO practices (organically being found by search is a form of Inbound Marketing).
Brick-and-mortar businesses are either changing their business models to an online one, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace.
Even if you receive tons of daily traffic to your website, they would not amount to anything unless they convert to leads or sales. Digital Marketing actually levels the playing field, providing small and medium enterprises the chance to compete against the big boys and attract their share of targeted traffic. Without a call center, small businesses can engage effectively with multiple customers, even to customers from any parts of the world even if they don’t have physical stores or branches in these locations. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results. HubSpot confirms this as shown in the chart below that confirms how digital marketers get better Cost-Per-Lead (CPL) compared to other marketing channels. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. As seen from the chart below from HubSpot’s 2013 State of Inbound Marketing Report, these three that generate quick and effective communication and interaction with targeted audiences will deliver better-than-average results in terms of higher conversion rates.
Google confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those who do not.
Google’s Asia-Pacific Head of SME Kevin O’Kane describes the Internet as rocket fuel for growth for small and medium enterprises.
Engagement in any form is what your customers expect to receive when interacting with your brand or business. This vital information will steer you towards making the right set of next moves, provide your customers with an even better experience, develop good relationships with them – gaining their loyalty and trust that you will need when your business begins to grow. These mobile devices have become a central part of American life that 91% of adults in the United States always have their devices within reaching distance. Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions as confirmed by another report from eMarketer.
These types of audiences for your content are most likely already ready to know more about your brand, products or services and may be interested enough to purchase what you have to offer. Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.
With traditional media, the cost is too exorbitant for small and medium enterprises to leverage on, and the results received are somewhat vague and difficult to measure.
The key to success in Digital marketing however, is to generate a steady flow of targeted traffic that converts into sales and leads.
In the Nielsen Global Online Consumer Survey that involved 25 thousand consumers coming from at least 50 countries, 90 percent of respondents claimed they would trust information about a particular brand, product or service if the data comes from people they know.
The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences – most of which can be potential customers. Conversion to leads or sales is still initiated and under full control by the website visitor. Innovative forms, buttons and texts are optimized according to copy, color scheme, graphics and even positioning on the page to generate the best results in terms of generating favorable action. Sounds like something from a Sci-Fi thriller, but this is what the projected 24 billion gadgets by the year 2020 will actually head to. Many kinds of people like these come and go, but a targeted few will actually make a purchase and if satisfied, will come back for more on a later date. Even if you have tons of website visitors but none of them ever convert, your  business will also cease to exist. In this FREE e-book you will learn the basics as well as advance aspects of Digital Marketing.


With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. Most people dabble their way through life, never deciding to master anything in particular. Normally I charge hundreds of dollars to clients for an hour on the phone (here are my rates for non-network marketing clients), but since I love this industry so much I'll hook you up, just click the Contact Me tab (bottom right of your screen). Thus your site should ideally be more than just an online brochure as it is important to tell your site visitors what you want then to do.
The key is to write helpful, informative, easy-to-understand articles that can help readers and make them curious to find out more. The purpose is to connect with people in your industry as well as with people in your target market. PPC ads increase your visibility and reach and although you pay each time someone clicks on your ad, a well written ad can attract targeted visitors to your website. Most artists tend to have a color palette that they prefer working with and naturally gravitate towards.In my personal artwork, I tend to gravitate to more earthy tones of deep blue, golden yellow and a warm red. For me that means a bit too much time on Facebook and not enough on LinkedIn or picking up the phone and calling people; all of these tactics have brought me new clients when I have used them the right way and been consistent in my marketing. Complementary colors serve to create contrast and often deepen the emotional impact of a work of art. I am going to give you some fun ways to create a visual marketing plan that is colorful, creative and practical at the same time.
I am an award-winning entrepreneur with close to 15 years experience in marketing, sales and education. You’re thinking of all possible channels like newspapers, popular blogs, social media and press releases. Once you have the complete SWOT diagrams of you and your competitors you can make better decisions regarding your marketing plan.
For example you might have real-time collaboration in your application, but if your competitors are doing a better job it then it is a weakness. If you already have Visio as your diagramming tool it is important to remember that Microsoft does support real-time collaboration via shared point.
Marketers might have to work with other departments to fine tune the facts and also to learn about future planned releases, branch openings etc.
Nowadays I do a simple version of it together with a lean canvas business model exercise in 20 minutes.
Exceeded sales volume by 200,00 units, and improved stockholder value by $1.2 billion in variable profit contribution, 1988 - 1990. If you find one of the very few and rare opportunities out there that does not require actual contact with human beings to build your team, jump on it! You don’t need to have a sales background or a college education to achieve network marketing success; you simply need ambition and a positive attitude. So why are business leaders reluctant to implement this method of attracting new customers? The search engines love to display these pages because I followed all of their rules for content creation!
In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth. Gartner’s Digital Marketing Spend Report highlighted that up to 40% of respondents claimed getting considerable savings by using digital marketing methods of promotion for their products and services. That is why business owners are streamlining their digital marketing campaigns towards conversion optimization, making it a top priority above everything else.
How your business handles such engagements and interactions will spell the difference between business success and failure – just like what eMarketer’s report Key Digital Trends for 2014 is saying as shown below. Delivering on what you promised will help you develop a better relationship with your targeted audiences, help them transition into paying customers that will go back and interact with your site some more – on a regular and continuous basis. The more your business generates this kind of traffic, the faster you can realize your ROI. They are not compelled to do so but digital marketers can make use of clever and innovative ways to entice conversion using Calls-To-Action. Digital Marketing will prepare your business towards this eventuality, an interconnected ecosystem that will permeate through every aspect of people’s lives.
If you get less of the later and more of the few, sooner or later your brick-and-mortar business will cease to exist. Digital Marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic – but highly targeted traffic that delivers results.
Should they sign up to receive free information from you; should they contact you for a free consultation? When they follow the link to your website (usually in your bio at the bottom of an article), it gives you the opportunity to attract new potential clients into your clients pipeline. And the color wheel below should you give you an idea of where I am going with this unusual perspective on how to make creating a marketing plan more fun by creating the perfect marketing mix for your business. Van Gogh is one of my favorite  artists, here is an example of his work using the contrast of green and shades red. In my professional life, I am a coach, author, and speaker who is passionate about helping creative women entrepreneurs build profitable businesses. I love all of the roles I play and work every day to juggle all the balls that I am holding, sometimes I drop all the balls and drink a couple of glasses of wine.
But before you market your product or service to people it is important to remember that features are good, but it’s the differentiators that matter. Apple is a global brand with many high level projects, so the below SWOT diagram is a bit simplistic, but see how it quickly conveys the relevant information in an easy to understand manner.
Would like to see your take on how to do a competitive analysis in a hyper-competitive international industry. If you allow rejection to get to you, then you will lose your spark; your passion will fizzle and this will reflect in your presentation. This plugin will analyze each of your post and tell you which SEO item you are missing or could improve. And because I followed an Inbound strategy so that the search engines found and displayed my content, my post are still getting found even though I have spent no money on advertising. Survival for your business in the era of the “Internet of Things” means inclusion in this interconnected grid – giving you an access window to reach out to targeted audiences belonging to this online grid.
Targeting the right kind of people that delivers the right kind of results is what Digital Marketing is all about – ensuring survival for your business.
Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.
Your core, foundational beliefs about relationships, money, and success will all be programmed into you by the time you are 10 years old. As an effective online marketing tool, the purpose of your website is to get (at least) the contact details of your visitors. I love playing with analagous colors, like all the shades of blue and green together but I struggle with how to add contrast. Curious to see more examples, click on the image to visit Miao‘s blog post, there are some great examples of famous works of art that use contracting colors. But the more diverse your palette is, the more robust your marketing will be and the more money will start to flow consistently into your business.
These network marketing tips will help you grow your business, so you have a better chance at achieving long-term success. Again, people you are trying to sell to, and those you are attempting to recruit will be able to tell if you are truly passionate about the opportunity, and if you really stand behind the product you are selling. This will ensure a visitor who might be interested in what you offer, do not leave your site, never to return. Also build networks on business forums, marketing forums, women’s forums and social groups that can place you in direct contact with you ideal clients.
I am new to painting and having fun exploring this side of my creativity.How diverse is your palette? When you offer them something of value in return for their contact details, you can stay in touch with them and grow the Know, Like and Trust factor. Participate in the discussions, become visible and start building the know, like and trust factor.
By keeping in touch you can turn cold leads into warm prospects and eventually into paying clients.



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