Daniel and Ciaran discuss Google’s recent announcement that from the 21st of April 2015 Google search engine results for mobile devices will give priority to online content which has been optimised to provide a great mobile experience.
How would you like to make sure that a link to your website appeared when a customer searched for your products and services?
Or how about chasing past website visitors all over the internet with Re-Marketing campaigns?
With the power of Google AdWords it is possible, and we are certified in Google Search Advertising and Google Display Advertising to make it happen. All campaigns offer unlimited keywords: we will just have them set up properly and optimised for performance. To promote a product or service which can be represented with visuals consistent with all other branding for your business.
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We know that Google has been refining its search algorithm so it can return the most relevant results for users. This is exactly where small law firms or solo practitioners can grab the opportunity and win over their much larger competitors.
When you search for “business lawyer San Francisco,” the block of firm names and addresses on the left side of the page are the Google Local listings.
Getting into this block is easier than ranking your webpages, but it still takes quite some effort.


Then you should update your business information on the Internet, which can be painstakingly difficult. Sign up for our hottest tips and resources about website improvement, search advertising, search engine optimization, social media marketing, email marketing and more! Click on the button below to subscribe and wait for a new Facebook message from the TC Messenger news bot. According to Google Engineering Director Chris Yerga, the rebranding was something Google has been contemplating for quite some time, but the company felt that this was the “natural time” to pull the trigger. Google has spent months and months building out the Android Market into a digital media hub, but constantly invoking the Android name seems to have led to a sense of exclusion for some users. As the rebrand goes live, you’ll see that most of Google’s new cosmetic efforts come into play on the web. That’s pretty much it as far as changes to the device side go — Android users have been able to access Google’s catalog of books, movies, and songs from within the Android Market app ever since their most recent design change went into effect. This new focus on uniting Google’s digital media services on the web underscores a key concept that the search giant is hoping to drive home — the media ecosystem that they’ve created isn’t just meant for Android devices, but for users of all stripes. Google is a multinational corporation that is specialized in internet-related services and products. Google Play keeps all of your favorite music, movies, books, TV shows, magazines, and apps all in one place.
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Location is one of the strongest relevance factors, so when we search for something local, Google will try to prioritize local results over things that are more general or nationwide.
This work includes Yelp (we previously talked about Yelp’s value as the top local directory), Yahoo Local, Bing Local, Yellow Pages, etc.
Furthermore, having different addresses listed for your company online will negatively affect your website’s search engine ranking. I sincerely hope all of you take advantage of the low hanging fruit of SEO and at least take a spot in the local search. What started as just a standalone app store has quickly grown to encompass e-books, music, videos, and now Google feels like the “Android Market” moniker is getting to be too restrictive, too constraining for what they’re really trying to deliver to their users. Starting today, all of Google’s digital media services have been rebranded to fly under a brand new banner: Google Play.
There’s nothing about the process of renting movies, purchasing music, or skimming through e-books from Google that requires anyone interested to actually own an Android device.
The Android Market website has been drastically revamped to place more emphasis on the rest of the digital media that Google offers users — instead of occupying small, easy to miss tabs along the top of the page, links to Google’s Books, Music, and Video subsections and related offers now occupy prime real estate at eye-level. The venerable Android Market will be renamed the Google Play Store, while similar name changes will go into effect for Google’s slew of playback apps — the Google Music app for example will now be called Google Play Music. Yerga tells me that Google’s intent with Google Play was to not only break down the “silos” that Google’s content types were lumped into, but also to “break down the barriers between content consumption and the store experience.” Sadly, there’s no word yet if devices like Google TV units (or the mysterious Google home boxes currently in testing) will be able to enjoy the new Play media hub. That’s right gadget buffs, despite some delectable new rumors Google Play isn’t a new tablet from the folks at Mountain View, but rather a unified brand that seeks to tie the company’s digital media services together.
All of a user’s pertinent media is stored in Google’s considerable cloud and accessible from run-of-the-mill web browsers, and Google wants to drive that point home with the new Google Play brand. In usual Google fashion, the updates for the affected apps will go live today and will continue to roll out over the next few days.



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