Here we have given some examples of companies and communities using the most common social media sites.
Pinterest– While many use Pinterest simply for personal reasons (new recipes, craft ideas, home decorating) I have been convinced of its use in business.
We have touched on only a small example of social media, a few of the more recognizable names.  There are numerous sites and strategies for your business. It is always difficult when we have something that can be used for both personal and professional gain. Your personal social networks are constructed of people who either know you, acquaintances or people who share something in common with you. Therefore we share our lives through family photos, images of pets, our outings and update about how we feel, think or if we are in need of answers. On your personal social media accounts it is acceptable to be random; a place to share cat photos, random Internet memes, articles that vary and expand on your personal interests.
Though aiming to connect with like-minded people when using social media for business applies, the buck stops there when comparing with what you do with your personal accounts. Since your goal is to connect with like-minded people you need to think of how your particular Industry cannot only find like-minded people to follow, like, or circle, but to have them find you easily as well.
Within those two main topics many sub-topics can arise that are still related to what you do and where you are located.
Thus, connecting locally is ideal as well as connecting with people who share the interest of your Industry. This then allows people to find you since the topics you are sharing places your business in any and many algorithms (search or social) as being an authority. Business social media needs to differ from personal social media in order for your business to strive to thrive within the social media world. Creator and head editor of Socialeyezer She enjoys finding the latest in social media, tech and geek culture. An infographic called The Dos And Don’ts Of Social Media For Business, presented by The Steel Method, has a few sound pieces of advice that might help you initially understand how social media for business works. Scan through these simple tips, and get to know them for a while through simple networking on your social media platforms.
Well, everyone!  Ok, maybe not everyone, but you will definitely find a large senior housing contingency on Twitter. On the business side they post articles from local media and photos of the ground breaking of their new community.
In fact, we once heard a company doing a webinar on social media say if they have a prospective employee NOT on LinkedIn, they would not even consider them for the job.


I have “pinned” many infographics on social media and articles about blogging, content and marketing. They have posted great recipes targeted at the nutrition needs of seniors.  They have pinned fashion and style ideas for seniors, senior health tips and senior resources. Call Roy for an initial evaluation of your social media strategy.  Then we can help you improve or develop your social media marketing plan. Since many of us began using social media to connect with friends, family and like-minded people, we forget that it is not the same application for business.
Applying the same strategy you have for your personal social media accounts to your business social media accounts is a fail. This doesn’t mean you have ever met them offline, but we tend to friend, follow or circle people who have a common interest as us. We gain responses and activities due to the proper connections we have made and thus we are networking socially.
The first step is easy; the second part has been a task more difficult since businesses are still applying what they would do on their personal accounts. We might want to be friends with people from across the world personally, but for our business that connection is not as valuable as connecting with your neighbor or a person in a neighboring town. This means that you share high quality images, tips, facts, history and how-to’s about your company, Industry and community. It also builds credibility that you know what you are doing, that you are willing to share knowledge and most importantly, that you care.
Just because someone says they know or understand social media does not make them the right candidate for your business social media accounts. Erin has a keen understanding of the power of Social Media for business and fervently stays up-to-date. If so, you know that doing that is a one way street that pretty much always leads to a dead end. Social media is also about building bridges and finding like-minded people who are interested in hearing what you have to say as much as you want to listen to what they have to say. After you have become a little bit more familiar with the pillars of social media, you can start becoming a little bit more creative with it.
From local communities (Trinity Terrace, Fort Worth, TX, Henry Ford Village, Dearborn, MI) to large Corporations (Emeritus, Capital Senior Living) to industry associations (Assisted Living Federation of America (ALFA)) as well as associated senior housing vendors (Perkins Eastman – Architecture, Technomic – Foodservice Specialists ).
Companies such as Holiday Retirement and Atria Senior Living have job listing on their LinkedIn profiles.
If we didn’t then we would have useless feeds and inevitably the social site would become meaningless.


Narrow your use of social media to two, yes only two main topics; Industry related and Local. I am of course not saying you should abandon your social media manners, I am just saying that if it wasn’t for creativity, we would have social media at all. Pinterest is somewhat one of those, but the marketing is always secondary in order to appeal to the general user.
That is something that is key to your success and there are of course tips, guidelines or rules (whatever you want to call them) that specify what will increase the return on your investment when it comes to social media for business. Some of the most successful social media marketing campaigns have been out of the box solutions.
See if you can find angles that fit not only your own needs, but for the most part, cater to the needs of your followers, friends and fans. Here at MDS we use a few of the major social media sites (Twitter, Facebook, LinkedIn, YouTube and Pinterest) and these are some of the companies we have come across in our daily activities. If you are a company looking to recruit employees or an individual looking for a job, you need to be on LinkedIn.
Without marketing, most of our social media services would make little or no revenue at all.
Social media for business is not as easy as friending a few people on Facebook or starting to follow the most influential people on Twitter. If you can do that, you are on the right path to success on whatever social media platform you are using. Current headlines, notifications of new communities, updates on products and services, personal development quotes, new additions to management and staff, upcoming events; the list is variable and endless.
So when you start to think about it, social media is all about getting your message across to as many people as possible.
The networking aspect of social networking is to grow your network, which by all means could equate to more customers. However, there are some guidelines that could make your social media influence grow faster. Influence doesn’t come cheap these days, but with a bit of invested dedication, the results are well worth the effort.



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