Social media marketing networks are used by thousands to communicate with friends on an hourly basis, and they are used to reach out to family and business partners.
Communities change, because families have to pack up and travel to different locations to find employment and they leave behind friends and business contacts.
Organizations will find that social networks can aid them in arranging special events that can include friends, and they can set up a form for people to reply back that they are attending. Companies want consumers to become friends of their social marketing websites, because this shows the popularity of their brand and usually means their income is increasing. The Internet and social media marketing websites are a convenient way for customers to stay in contact with co-workers or family members. SEO and social media are increasingly becoming intertwined, and individuals and companies need to use both to achieve high rankings when people are searching for their websites online.
Parents, students and business people use different sites to communicate with each other, and each network attracts specific markets.
Social media marketing networks receive many visitors every hour, and this is a great spot on the web to advertise a product or service. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Social media usage has grown considerably in the past few years and at the same time companies have seen benefits from the access of new channels to convey a message towards their customers.
With Nielsen recently reporting Facebook on the tail of large companies like Google, Microsoft and Yahoo!, the company will probably grow even more in the second half of 2009 as well. That said, how can you take advantage of this stunning popularity to create new opportunities for your company and reach a broader audience trough social media?
Facebook has just come to rescue by introducing some important changes to its business pages, which now allow even more interaction and engagement that you can turn to your advantage.
The wall tab will become the official landing page for Facebook users, making pages more useful than before to showcase newest content and stimulating conversations with fans.
The status update will gradually substitute inbox messages when it comes to sharing small bits of content with fans in a less obtrusive way.
Brands can sync their Twitter and Facebook accounts to automatically post selected tweets to Facebook as status updates.
In the first part of this Facebook Business Guide, you can find some key valuable strategies to help you leverage the most out of the communication and marketing potential available inside the new Facebook Pages features.
In March 2009, Facebook changed their page offering for brands and businesses, introducing enhanced design and functionality options that more closely echoed the format of personal profiles. Until now, many brand presences on pages have featured fixed design and layout at the top, using either static graphic panels or Flash animations. This hierarchy led to featured content remaining isolated from the type of social activity that has led to the mass viral sharing of content amongst regular Facebook users.
Gone are the fixed graphic areas (or rather - moved elsewhere, as we will discuss), replaced by a lifestream of activity that regular Facebook users will recognize from their own profiles. This offers a unique opportunity for brands to engage consumers, providing viral hooks to recruit new fans, and recurring opportunities for existing fans to re-engage. It is an exciting opportunity, both for companies that already have Facebook pages, and those that want to take the first step.
Instead, it is written as a primer to those already familiar with Facebook through personal profiles and the old style pages. We are a marketing consultancy, who work with a number of clients on their Facebook strategy and implementation, and who are passionate about the potential this platform offers to brands to socialize their presence and engage their fans. While there are many ways to start thinking about the building blocks for Facebook pages, we have structured this document to follow the sequence of tabs you will see when you visit a new page. We will talk about some of the options for each tab in turn, to help you make decisions on how to initially set them up, and how to make the most of what they have to offer.
We will then focus on Facebook-created applications, and how to use them to enhance your page activity. Finally we will cover options like setting landing URLs for non-fans, and thoughts on using the new Status Update function.
Note: There is some differences in terminology being used by Facebook - Facebook pages, fan pages and Public Profiles.
The new design schema allows up to six visible tabs across the top of your brand's profile (see above example).
Wall - All Facebook members land on this tab by default, which always appears first on the navbar. Info - This is the second mandatory tab that needs to be completed in full for maximum effect. Boxes - A freeform area that allows you to display custom text, graphic and animated areas, as well as boxes associated with custom applications.
The exact number of tabs available for customization will depend on whether you remove the boxes tab, but there could be up to four extra tabs visible at any time. Each tab has its own unique URL, so promotions and advertising - in fact, any link - can drive traffic to a specific tab. The most dramatic change for pages is that the wall - a chronological stream of all activity across your pages (including fan wall posts) - is now the default landing page for all incoming fans, so its important to plan a schedule for the release of content you will be creating and sharing, to keep this area fresh and relevant.
If you want the focus of this default tab to be solely on your own content - or if a high volume of fan wall posts pushes your own content off the page too quickly - consider changing the wall settings to "Only Posts by Page" as a default. For brands with less activity, defaulting to "Posts by Pages and Fans" will supplement this area with fan-generated posts.
Think like a blogger, not an advertiser - try to unfold stories over time, rather than blasting out messages. In the new design, info has its own tab, fixed a the #two spot, and cannot be moved or deleted.


Depending on your industry category, the options for this section will change, but whatever they are, think beyond the standard boilerplate of information - make it as creative, interesting and friendly as you can. While you cannot style text in this area - or add images - you can expand some boxes with extended text paragraphs. Facebook gives special prominence to photo updates on the wall, with large areas of the feed given over to image updates, so adding photos to your pages will reward you with high-impact news items. There is no limit to the number of photos or photo albums (groups of photos) you can create, so do not hold back. Choosing album covers is a very important choice, as they will become the central image in the timeline both on your wall and in fan's newsfeeds. Of all content, you will probably find that photos get the most comments and interaction from fans, all of which are transmitted across the network virally.
Video has always been a powerful medium for marketers, and Facebook's video application provides the ability to upload 16:9 high definition clips in multiple formats, up to 1GB in size, and up to 20 minutes time limit. Additionally, as the original uploader of a video, Facebook allows you (and only you) to embed these videos elsewhere on the web. One major success in the virtual community of Facebook has been helping to enable real-world meetups between fans with the events application.
All events created on Facebook can display attendees, show photos and videos, and even host its own discussion area.
Get creative with what you consider an "event." This could be a party, concert or new store opening, but it could also be any call to action. One application that most are probably already familiar with is discussions, the Facebook-provided message board application. Once this is installed on your page, anyone can start a new discussion topic, respond to a question or join an already active conversation. If you install this application on your page it is important that you are not only a spectator, but also an active participant.
As an additional bonus, if you are an administrator of your page and comment on your own discussion board, your posts will show up as belonging to the brand - not your personal profile - and populate that way onto the wall. Another application to consider installing is reviews, especially if you have a brand that creates a range of products or package goods. Another way to populate the Facebook platform - both on your wall and in newsfeeds of your fans - is to create notes and to post Links.
While design capabilities are limited (similar to that of an RSS feed), notes are ideal places to announce a sweepstakes or Sale, write Facebook-specific posts, or issue a special notice or press release. The notes application can also be set to import stories from an external RSS feed, so if you have a blog, linking notes to your feed will automatically populate posts onto your page as they are published.
Originally written by The Advance Guard team, and first published on The Advance Guard on March 13th, 2009 as About Face: A Free White Paper on Facebook Pages. Formed in October 2007, The Advance Guard is a new media consultancy company that creates radical marketing programs using emerging technology and community platforms. Observing the way how some companies use social media in their marketing mix, I identified six common mistakes done by most companies.1.
Admit the hard truth, that social media is different from TV or print advertising, or from any type of conventional marketing channels. 5.Deal blastingThis is most probably the most common mistake made by companies using social media as a marketing tool.
Amitha is a digital marketing professional based in Colombo, holding more than ten years of experience in Search Engine Marketing, eCommerce Management, and Social Media Marketing.
Social media websites help these displaced residents to stay available to speak easily with their friends and families when online. Consumers like to join a company’s friends group, because they may receive coupons or special offers for brands that they use and love. Small and large companies gain a more credible reputation when they establish an active presence on these social networks, and consumers expect this from brands that they love.
Information will be effective for consumers if they can easily find it on the web and not having links on a page can hinder a company from growing their social media websites.
Each website has various core members that have similar backgrounds, and this is a great source of information that companies can use to locate business allies and potential customers. In addition to search engines, consumers are increasingly turning towards social networks to find company brands. Is your company utilizing the new features of Facebook Fan Pages to do social media marketing?
Time has passed since then, and now Facebook has become the largest social media in the world by far, with more than 300 million active users and a reported growth of 513.7% in the first six months of 2009 alone.
Brand's actions are now shared across the network, finally allowing them to participate as members of the community rather than remaining passive spectators. This is particularly useful to let everyone access relevant information or specific content you want to promote even to those users without a Facebook account. Curating the wall will then be crucial to drive traffic to your page by spreading viral content. And while some companies began to join this conversation - engaging in dialog with their fans - their ability to interact was limited by their "brand voice" appearing only on their page. This activity stream - now the main landing area for fans - will also be shared across the network, appearing in newsfeeds on fans' homepages. It addresses the new upgrades, and provides ideas and thought starters to help you create - or improve - your brand's presence. Treat this as your home page and as a chronological "lifestream" acting as the primary focus for all fans. These could be filled with existing applications, such as photos, videos, events, discussions - or could be completely customized with your own original content by using the FBML application.


This could be particularly useful for a sweepstakes, promoting an event, or featuring a specific piece of content. This means your Facebook presence can act as a fully-hosted, highly-functional website to the outside world, with multiple sections.
This can also be changed whenever you wish, so do not forget about it - keep it updated and relevant. URLs automatically hot link, so try to add links to all your brand presences - not just your websites, but YouTube, Flickr, Twitter, MySpace - anywhere your brand can also be found online. Any photo in an album can be chosen as an album cover and you can swap this at any time in the future.
So a content strategy that focuses on creating photos for any and all occasions will reap dividends. Using the Links application (explained in the following pages), you can link directly to a clip, which will automatically embed a playable option in your feed, as well as transmitting that action to your fans. With the page redesign, this capability becomes even more important, allowing brands to announce events on their wall and across the network.
All this activity creates viral pollination, as each attending RSVP from a fan will enter into their newsfeed, spreading awareness for the event to their friends.
Many brands recently have turned watching the premier of a television show, buying an album or entering a sweepstakes into an event. This is a great chance for fans to talk directly to the brand they love, and for the brand to respond. As with discussions, fan reviews populate into their newsfeeds for their friends to read, extending the reach of conversation.
This could be a blogroll of friendly sites, links to news or press releases, or just to sites of interest. Their focus is next-generation online marketing, using new technology, community dialog and social media techniques to engage customers and brands.
Just setting up a fan page on Facebook, or creating a Twitter account will not do wonders with your brand on social media. Overdoing itYou have requested your customers to follow you on Twitter, become a fan of you on Facebook brand page, and now what? Features can limit who has access to view items on a web-page that an individual or company creates. A beautiful event can be planned when the coordinator knows how many people are coming to participate. When a company gives their loyal customer a coupon or special offer, these happy clients spread the word to have their loved ones join.
It is important that links to social web-pages are prominently displayed so that a client does not have to search for it.
Many companies are using new social marketing tactics to raise the number of likes on their web-pages. Other pertinent facts may be found such as industry meeting dates and locations and professional credentials. These websites help people to intimately reach friends and loved ones, and they are effective at making people feel at ease sharing online. More than 3 million if we take all social medias. Together with the students of HAAGA-HELIA University we examined corporate usage patterns of social media in Finland.
How are theyusing social media for marketing?The students of HAAGA-HELIA University haveresearched corporate usage patterns of social media forcompanies not served by Dingle (yet). If you are not yet leveraging the power of social media to boost your sales or engaging your customers, it is time you seriously take action on this front. Facebook social activity - wall posts, discussion groups, photo and video albums - were pushed "below the fold".
After changing this setting, you will need to refresh your browser to see the change take effect. Are you going to create FB pages for each product type that you have, and send fan requests to your customers? We make sure our customers are represented in all the valuable channels, but what about the companies we do not serve (yet)? In social media marketing, you have to initiate the conversation and you have to go to where the customer is. Remember that they have decided to buy from you for a reason, and that reason might not be compelling enough to become a fan of your brand on Facebook.
Do you think it is always necessary to post something into your Facebook fan page every 6 hours?
Before you expecting your potential customers to follow you on Twitter, you have to follow some of them, monitor their discussions on social media and to see how often they talk about you and your industry. I know a successful social media marketer, who answers most of the questions on Yahoo answers, which are related to their industry. Rather than having a Twitter account for your brand, why not asking your CEO to tweet himself on behalf of your brand?
They are not directly promoting their brand to the Yahoo answers users, but they genuinely help those people to solve their problems. By doing so; they are getting closer to their potential customers, and give those customers a reason to follow the brand closely. Odel CEO Otara Gunawardene’s Facebook profile is becoming much more engaging than the official fan page of Odel .



Automated marketing definition
Make a video your background on mac


Comments to «Media marketing companies in qatar»

  1. nata Says:
    But the primary difference is the.
  2. NIKO_375 Says:
    Demands to connect with the medium effectively and but the old version does.
  3. SmashGirl Says:
    Presence, and will be of interest specifically.
  4. Akulka Says:
    Slaved to discover that bloody industrial editing software out.