Your marketing plan is executed by using the tactical elements of the Marketing Communications, or Promotions Mix.
The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives. Advertising - Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Personal selling - Personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships. Sales promotion - Short-term incentives to encourage the purchase or sale of a product or service. When deciding upon your unique marketing communications mix, you should also consider the Product Life Cycle. Next let's briefly walk through each of the various parts of the marketing communications mix. This Website may not be reproduced, in whole or in part, in any form without prior written permission. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Events and Experiences Company sponsored activities and programs designed to create daily or special brand-related interactions.
Public Relations & Publicity A variety of programs designed to promote or protect a company’s image or its individual products. Direct Marketing Use of mail, telephone, fax, e- mail, or internet to communicate directly with or solicit response or dialogue from specific customers and prospects.
Personal Selling Face-to Face interaction with one or more prospective purchasers for the purpose of making presentation, answering questions, and procuring orders. Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list?
If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. It’s not enough to produce great content and hope that people find it – you have to be proactive. There is no magic formula for content marketing success, despite what some would have you believe. Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.
When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic.
Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages.
The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation?
Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics.
It’s not enough to just share content through social channels – you need to actively participate in the community, too.
Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience.
Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business.
A good SEO company will be able to provide you visibility of your site in other areas either effect search engine placement or the site visitor's experience.
Even though the term SEO does not appear heavily through the article, most of the points mentioned herein can be considered as 'essential' SEO practices. Excellent tips I am starting to do more long tail keywords to help drive traffic, but to have a successful website you have to do all the things right.
For online marketing, the most important thing is to drive targeted traffic to your website.
What's up to every one, as I am truly keen of reading this web site's post to be updated daily. SEO is required to get your website or blog come up near the higher listings of search engines like Google.To make sure you have a place in search engine results you should have a large amount of keywords, "Description", in the area of your site where you put meta tags.


The tip to mix it up is very good because I have found that the same people often post the same kinds of things over and over again. Great information, I do have to admit that I'm not that good when it comes to social commenting and social website posting. Hi Sara,This article explains what long-tail keywords are, and why targeting them is so important.
I used the same or some of the SEO tips when I started and I did saw an increase in my website traffic. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it. One of the best ways to increase traffic to your website is to use social media channels to promote your content.
For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers.
Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain.
In addition to posting content to other blogs, invite people in your niche to blog on your own site. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis.
Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates. When creating and publishing content, be sure to keep an eye out for opportunities for internal links.
Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic.
Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere.
Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies.
Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. I think it's a relatively easy way to piggyback on the traffic their sites and social media channels usually receive because most of them would link to the interview. I am Learning more new things that i didn't know before but today, some concepts are clear. Frankly speaking, I was missing few points for my blog and now after going through your blog post i am pretty much sure that I will be able to drive more traffic now to my Blog. Nowadays, It become a very important to follow the right way or strategy to increase traffic to your website. Anyone out their that can have a look at my ubershoe website and tell me why we are not get traffics to it. I really like your all the points of increasing traffic.I am also completely agree with your point that site must be responsive for generating a traffic.Thanks for sharing!
But thanks for all the many tips and suggestions, I hope I can host a webinar of my own real soon. And how can you write a post about increasing blog traffic without including a point about the importance of guest blogging? There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at some of them.
Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. They’re likely to share and link to their guest article, which could bring new readers to your site.


Learn what types of links send lots of referral traffic, and how to get them, in this post.
Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.
This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Just be careful not to bombard people with relentless emails about every single update in your business.
Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar.
Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site. How many people out there with mind-blowing websites that the world NEEDS that will never get enough traffic to get their ideas out to the public?
This is the first venture of mine where I will be really trying to drive good free traffic. Including rich media's in your website traffic getting stretagy can be a worth idea to increase traffic to your website. Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.
Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. I would just add that being a true (sincere) contributor to conversations and in the community of your industry are huge.
How many people stuck at 9 to 5’s struggling to make money online only because they just CAN’T GET TRAFFIC? There are so many people out there who blog comment just to get a link to their website in the name section. Can you suggest me what should I do now to regain the traffic I was getting earlier to my website. A friendly email reminder about a new service or product can help you boost your traffic, too. I think it takes time to build an audience and being that there is a boat load of spam, it takes awhile to build trust.
Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans. So read articles, comment on articles, share those articles, credit the writers of those articles and repeat. The world needs more people who would create an article like this that could help the struggling moms out there trying to make money online.
It literally HAS to work if I can get enough quality, targeted traffic to it, and this site could make BILLIONS. You just sign up, post a permanent free ad and you’re getting permanent, free traffic forever. Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic. So what I am looking for is high quality, PERMANENT (no work needed to maintain – long term – hands-free), targeted, free traffic, and this article has laid out 5 of these types of traffic sources.



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