UK operator EE is reportedly considering the introduction of mobile ad blocking on its network.
Under the review, EE will consider tools it could offer to subscribers, enabling them to control the volume of advertising they see on the mobile web and in apps.
Notably, the operator doesn’t seem interested in a complete blanket ban on ads, as first threatened by Shine Technologies back in May of this year, and subsequently introduced by Jamaican telco Digicel in October. Today is a bank holiday here in the UK, so Mobile Marketing Towers is currently devoid of life while we all dance around the traditional Maypole. At Mobile Marketing we're proud to help tech companies showcase their cutting-edge solutions, whether it's on our website, in our magazine or at our Mobile Marketing Summits. Click on the button below to subscribe and wait for a new Facebook message from the TC Messenger news bot. If you were looking for a big new way Facebook could make money but avoid hurting its user experience, here it is.
Starting later today, you may start seeing banner and interstitial ads targeted by your Facebook biographical and social data within non-Facebook mobile iOS and Android apps plus mobile websites where you’ve authenticated with Facebook.
On the back end, Facebook is acting as an ad-exchange layer on top of traditional mobile ad exchanges like Mobclix or Nexage that bid for placements on ad networks like AdMob, iAd, or other mobile advertising individual publishers. Advertisers set a bid they’re willing to pay Facebook to reach a certain demographic of users. Those ads can lead to App Store pages where users can download something, or to mobile websites that might feature services, ecommerce, or brand promotions. The mobile ad network lets Facebook earn money on traffic to other apps and sites by leveraging its remarkably expansive and accurate user data set.


For example, a humor website aimed at young men could target 16-35 year old males who Like the TV show South Park on Facebook. Facebook tells me, “Right now we’re testing to see how these ads perform, whether people find them relevant.
Facebook launched its first non-social, in-feed ad unit last month, allowing mobile developers to pay to show download links for their apps within the Facebook for iOS or Android news feed. That’s why today represents an important shift from Facebook utilizing its traffic to instead solely utilizing its data to monetize.
In the end, people are going to see ads in other apps anyways so they might as well be relevant.
Facebook is an online social networking service that allows its users to connect with friends and family as well as make new connections. In her Instagram account, Solenn shares a series of behind-the-scene photos of her shoot with Samsung.
Advertisers can pay to target you with ads for app stores or websites based on your Facebook data that appears while you’re on other apps and mobile sites.
The targetable data includes your age, gender, location, Likes, friends who’ve used an advertiser’s app and basically any other targeting options in Facebook’s standard ads marketplace.
They won’t be “social” though, meaning they won’t display the names or faces of friends who’ve interacted with the advertiser.
It gives app developers and brands such a powerful way to reach specific audiences that they’ll be willing to pay more than if they advertised with a less accurate ad exchange directly. Social shopping apps could target friends of their existing users who might have already heard of them.


They could be an interesting way to discover new mobile apps and see relevant ads off of Facebook.” The mobile ad network’s value to advertisers is that, “With Facebook you have really great targeting. I spoke out against them, as they have the potential to reduce the news feed’s quality much more than Sponsored Stories and Facebook’s other social ad units that actually show updates about friends that happen to mention businesses. There might be some small vocal minority unhappy about the repurposing of their profile data, but Facebook assures me privacy was “top of mind” when designing the new ads program and no personally identifiable information is ever shared with third parties. This less obvious data usage will surely cause less of a backlash than if Facebook massively increased the number of ads it showed per organic news feed story. If they do, Facebook could make a lot more money on mobile without having to choke its own apps.
It provides its users with the ability to create a profile, update information, add images, send friend requests, and accept requests from other users. When a Facebook user visits one of the apps or sites where these exchanges have placements, the exchange instantly sends Facebook that user’s ID and asks if there’s a bid set to target them. If so, Facebook pays the ad exchange some portion of the bid, and the ad is shown to the user. These are audiences Facebook can reliably deliver thanks to data volunteered by its users, while other ad exchanges might have to guess or infer about who fits an advertiser’s desired demographic.




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