Facebook reported 890 million daily active users in December, up 18% year over year, and 745 million mobile daily active users, an increase of 34% year over year.
Facebook said last quarter that it would start monetizing products like Instagram, Messenger, and WhatsApp once each hit 1 billion active users.
According to a recent survey, mobile banner ads are eight times as effective as online banner advertising, so now is the perfect time to capitalize on this still growing form of advertising. You know that all of the users who view this URL will be doing so on a mobile device, so you’ll want to create a page designed specifically for mobile viewing. Consider offering a special promotion, coupon or deal to users who click on your mobile banner ads, then track the promotion or coupon use to judge how well your ad campaign is working. If your company engages in advertising campaigns involving any time of media, you really should consider mobile banner advertising. In a bid to enhance its ad offerings, Google will soon start to roll out mobile app install ads in mobile search and YouTube. Google will let app developers target its mobile customers based on the apps they have already downloaded.
Furthermore, Google also stated its plans to promote increased app usage with an advertising tool called “deep ad linking”. With the debut of app install ads, marketers will be able to provide the same direct pathway into their apps from the search ads and display ads that they run on Google websites.

Facebook and Google currently contribute for over 50% of mobile ad revenue and the search engine giants plans to increase its share even further with this latest move.
Sneha Bokil is a tech enthusiast and is currently using Nexus 5X but she still treasures her Nokia N70 (M). In the earnings call, Facebook reported that Messenger has 500 million monthly active users, Instagram has 300 million monthly active users, and WhatsApp has 700 million monthly active users. Apps are the programs that you download to your smart phone and include a variety of utilities and games. Before you launch your mobile banner advertising campaign, you should take a few minutes to determine what you want your banner ad to say and where you want it to direct viewers. Mobile Web sites typically have less clutter and smaller or fewer graphics to help the pages load more quickly. You want to identify the company in the banner ad, either with a logo or plain text so people know what company is being advertised. Many smart phone users are more likely to click on a link that will earn them some sort of special offer than on a standard advertisement. You’ll pay a fraction of the cost of a television or radio commercial and you can track the results of the ads using our comprehensive analytics that we offer. This means users should expect more ads on Google’s mobile search and YouTube in coming months.

Users see a button marked “install” right next to the ad, or “open,” if they already have the app but maybe haven’t used it in a while.
That will help companies boost the amount of time that consumers spend using their mobile apps.
Typically, when a mobile banner ad is clicked, the phone’s default browser launches and the URL from the ad is loaded. Make sure you direct mobile banner ad viewers to a mobile page within your site for the best return on your advertising investment. The amount of space available for some mobile banner ads is quite small so you want to think about the most effective way to get your message across. Many of these apps, especially the gaming apps, offer free versions that rely on banner advertising for their revenue. You can’t use too much type or readers won’t be able to read it, so you should experiment with just a few keywords and some eye-catching graphics. Users can download these apps free of charge, but they do have to deal with banner ads either during game play, such as in Angry Birds, or after they take a turn in the game, like with Words with Friends and other turn-based games.

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