Among smart phone owners who have never engaged with mobile ads, a lack of relevance is the top reason why, according to a July 2012 survey from Hipcricket. Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage. 43% of this group said that the ads were not relevant to their interests, while 39% said they did not appeal to them.


Other common reasons for not engaging with a mobile ad include concern that it was spam (31%) and uncertainty over the source (21%). Overall, 35% of the mobile owners surveyed said that they have never engaged with a mobile ad.
Fresh IdeasThe proven eeffectiveness of video ad campaigns on mobile allows forecasting the continuous development of the niche in 2013, not only in the United States, for instance, where the relative market has already reached the higher stage of development, but in Eastern Europe and Asia as well.Whereas the world standards for video and the creative core plot remain essential, the device compatibility will also play the crucial part in launching highly eeffective mobile video campaigns.
In this respect, the approximate share of those can rise up to 11, 4%, according to Epom Data Center, where the pre-roll ads will, certainly, sustain their prevailing positions.“Oh, these rich-rich media”There’s the obvious reasoning why rich media are constantly becoming more and more popular in mobile ad campaigns now. Having converted into the so to say “new remedy” from users’ low feedback rates, rich media ads will be, undoubtedly, commonly used by advertisers in 2013 with the estimated foreseen share on mobile market being about 16,9%.





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Comments to «Mobile advertising trends 2012 edition»

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