Native advertising on mobile will undergo a lot of customization as marketers will closely emulate and leverage the characteristics of the mobile environment i.e.
The advent of new technology like wearable computing devices such as Google Glass and smart watches, will spur marketing efforts as brands will try to keep up with engaging mobile users, with a cross-device consumer targeting strategy.
With Google taking control of Android to curb fragmentation & Microsoft acquiring Nokia, big OEMs will look for strategic alternatives including pushing for new OS platforms. Mobile being the most personal medium, gives advertisers the ability to target their ads with a much higher degree of accuracy.
User information will define mobile advertising as their location and other physical context helps advertisers display the right ad to the right user at the right time. There will be an increasing number of regional and localised content and apps being developed to cater to the huge untapped non-English natives and consumers who desire local data. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
The mobile advertising market should be aware that sometime in 2040, the number of active global mobile phone accounts will exceed the number of people on earth. In terms of online advertising companies, Google is the number one provider with Google Ads, with a projected 47% share of the 2014 market; that number is down however by 9% in 2013. Even if it feels like the mobile adworld is a three horse race, we still need to take into account the medium. Arnaud Bezoles is a French Digital Marketing Strategist certified Google Analytics and Google Adwords. About The AuthorArnaud BezolesArnaud Bezoles is a French Digital Marketing Strategist certified Google Analytics and Google Adwords. We’ve outlined what we believe are the top digital trends to pay attention to this year in order to stay on top of your marketing efforts. While content marketing was a top social initiative in 2013, companies will need to refine their approach in 2014 to stay competitive and break through all the noise.   With the amount of online content doubling every 9-24 months, brands will need to be strategic in creating content that’s relevant and truly resonates with their audience.
Although creating engaging content will be incredibly important for social success in 2014, investing in paid social will be necessary to ensure it reaches audiences due to fierce competition for users’ attention and monetization goals for all major social networks. Mobile SEO, Knowledge Graph, Structured Data, Schema and Google+ are all one interrelated SEO effort that overlap with Google’s efforts for mobile search. These technologies and techniques created to improve mobile search also trickle down to desktop search results, making focus on mobile SEO our choice for 2014 SEO Forecast.
A recent “buzzword”, meaning “information oriented around a well defined community with its primary focus directed toward the concerns of its residents” according to Wikipedia,  we believe (if it makes sense for the advertiser, of course) considering adding a hyperlocal approach in your marketing programs is going to pay off in 2014. In the marketing world, hyperlocal media has become to mean personalization and community feeling with a focus on customer experience. Increasingly granular targeting options have enabled hyperlocal to be taken to another level for marketers, especially on the mobile front. Due to the nature of increased relevancy and personalization, hyperlocal campaigns definitely take time and thought in planning and executing. In addition, traditional Paid Search ads will see a makeover in terms of how it’s called out within the landscape.  Eventually the yellow background highlighting the top 2-3 ads will be gone, and paid ads will be identified with a small yellow and white “Ad” indicator. These changes have not rolled out 100% yet, but Google has indicated that advertisers should hypothesize on seeing an increase in CTRs – particularly with lower ranking ads.  Regarding how this will affect overall cost and performance, we’ll have to wait and see to find out – but it’s something all advertisers should be aware of because it may change the game. A recent report from Ooyala shows that online video audiences find live video far more engaging than on-demand video delivered over-the-top. Television executives have long since known that audiences flock to live programming and in turn advertisers follow suit with premium payment in hand (see: all sporting events and American Idol Finale, as examples).
Considering that recent broadcasts of Monday Night Raw have averaged 4 million viewers, now that live programming will be available both before and after the event to anyone with an internet connection, on any device- Publishers and Advertisers alike would be remiss if they didn’t at least stop and pay attention to the numbers. Great branding is an absolute must for any organization, be it small or big to strike the minds of the targeted consumers and to achieve immense success. This is an era of digitization, where every single thing is available on your hand palm with the swipe or touch of your finger; and this could have been only possible with the tremendous evolution in mobile infrastructure.
Branding Strategy is the key subject to lay forward a business brand in front of the entire world.
Moon Maternity is a chain of maternity hospitals that promises to provide quality care with state-of-the-art facility for all customers. Those who dona€™t keep up with the latest mobile advertising trends are headed for extinction. Amidst the excitement of this seismic shift, there is a lot of hypea€”and there are a lot of empty promises.

The selling and buying of mobile ad inventory is getting increasingly automated, with most projections claiming that 2014 will see major technological advances to programmatic buying and real time bidding. FunMobilitya€™s Mobile Advertising Trends Report 2014 analyzes the current state of mobile programmatic buying, and how it effects youa€”with a special emphasis on separating fact from fiction. Learn about the advantages of mobile rich media ads, see how native ads are redefining social advertising, find out how mobile video actually compares to other devices, and discover new standards like the IAB Mobile Rising Stars.
In addition, find out how Mobile Engagement Ad Units can be customized to align with any marketing or advertising goal by delivering a versatile and engaging post-click experience. New money and new capabilities means new major players are finally getting involved with mobile advertising. Consumers are living in a cross device world as they switch between a PC, mobile or tablet to complete an activity.
Marketers will use context to connect with consumers based on who they are, where they are and what they may actually want at that specific time and place.
The shift to mobile marketing is one of those megatrends that is accepted and at the same time so underestimated.
Twitter meanwhile has been the fourth front, advertising news from the past couple of weeks since the announcement of their fully native ad platform, which optimizes their online advertising system. This is exemplified in the continuing financing of the new mobile advertising startup like the just announced $200 m round for URX. According to eMarketer, as of September 5, 2013, 39% of US internet users’ time was spent on a smartphone versus 49% for PC and 12% for tablet. With the recent announcements of Google Hummingbird algorithm and improvements to Knowledge Graph, we see a connection in Google’s efforts to serve mobile and tablet users, while improving the quality and value of the Google search products.
Retailers can run hyperlocal Facebook ads with highly personalized messaging and specific times, driving in-store traffic.
In order to make our messages really “hit home”, we as marketers must ensure we appear to consumers as the local experts; we must provide consumers with the most relevant, personal and feel-good experiences that will keep them coming back for more. According to the report which breaks out video consumption by device (mobile, tablet, desktop and connected TV), viewers spent up to 15x times longer watching live video than on-demand video.
In addition to making all past WWE, WCW and ECW events and programming available on-demand   (Raw, SmackDown and Main Event will continue to air on their current networks – USA, Syfy and ION television, respectively), the network will also stream live Raw and SmackDown pre and post-shows every week. As of now, the WWE Network will not have any advertising outside of “limited promotional content in select programs.” But with engagement numbers being 10-15x higher for live streaming video, we wouldn’t be surprised if more Publishers explore live video content that can be monetized thru advertising.
It reflects the idea and concept with which the company wishes to promote their brand among everyone. No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Design Juice. A worldwide explosion of mobile ad budgets has sparked a dramatic evolution of technology, standards, and best practices. This report will bring you up to speed, providing a no-nonsense examination of the forces at work reshaping the world of mobile advertising. Advertisers are already leveraging programmatic for ever more clever and creative audience targeting strategies. Finally, advertisers are getting a chance to use mobile ads designed specifically for mobile devices, optimized for smaller screen sizes and leveraging mobile functionality like touch and tilt. Advertisers will also demand deeper understanding of the mobile platform to create marketing strategies that drive relevant engagements.
Advertisers are taking notice of this user behaviour and will look to adopt marketing strategies that best reflect multi-screen consumer behaviour. Meanwhile, manufacturers are pushing the development and production of several new mobile operating systems such as Tizen, Ubuntu and Sailfish. With RTB, various targeting parameters about users can be utilized to serve relevant ads based on their advertiser ID. As content consumption on mobile devices outpaces other mediums, publishers who did not port their offline content to digital will leapfrog the online medium and their content will directly come to mobile to reach out to a larger audience. Recently in a talk at Stanford, Marc Andreessen, a Firm Venture Capitalist and best known for being the co-founder of Netscape Communication Corp, noted that after 17 years of building computers, smartphones were the first devices to have the lability to reach everyone on the planet. In addition, it is bidding on advertising experience that more directly resembles content for which users originally visited the platform. URX is a deeplinking company that allows mobile advertisers to push consumers directly to specific areas within apps.
As Google leads the way, Bing and other search engines are following suite to stay competitive.

Twitter has been experimenting with a mobile app that filters tweets down to a hyperlocal level.
In addition, we can target someone on their mobile devices while in store at Big Box Retailer A and give them a promotion urging them to drive up the street to Big Box Retailer B.
We predict that numbers like these will spur more publishers to put some skin in the game and start producing more live video content (or at least experimenting with it) in 2014.
As the name and logo of a company is extremely important so is important the punch line or the tag line of the company. This type of technology has grown so pervasive, in fact, I even theorized that one of the summera€™s biggest movies was secretly about programmatic buying.
We will see native mobile ads being more mainstream as these ads, with the right content and context, will be designed to merge seamlessly with the app to not interrupt the user experience. By this, they can tailor their ads for each device, making use of the distinctive features of that particular device. Other manufacturers like Xiaomi’s MIUI have their own closed Android spin-offs, some of which should go live in 2014. Ad impressions that are enriched by this third-party data through RTB, enable advertisers to bid intelligently on mobile inventory on an impression-by-impression basis, cost effectively and efficiently.
Publishers will follow the growing demand and developers will make apps which contain specialized information for a particular location. This explains why Facebook, the most used social network on the planet, has been willing to spend so aggressively to acquire up-and-coming networks like Instagram and What’s app. In addition, there is Facebook which in an early call last week shared that its percentage of overall revenue coming from mobile had jump from 30% to 59% in a single year.
It seems like an obvious valuable approach but it is actually a new technology that needs to be optimized.
The stats could go on and on…but the reality is that mobile is quickly making its home at the center of our daily lives.
The landscape has changed so extensively, even the fundamental goals the major industries are hoping to achieve with mobile ads have changed. This will ensure that users perceive mobile ads as a rich, engaging experience, as it will reduce the stark transition between content and ads. With wearable tech, brands can connect more closely with their customers and they will scramble to devise a consumer centric strategy for these users. With such a diversified user base, there will be an operating system for every type of consumer. With RTB, ad space across various audience segments is also available to marketers for targeting specific user groups providing greater transparency.
For advertisers, the shift to mobile is coming like a tornado and most of them are still struggling to catch up. Their share of the overall $31 B mobile ad market was 18% last year, but analysts believe that it can jump up to 22% this year. Beyond URX, big mobile social networks such as Snapchat or Pinterest are just beginning to experiment with what mobile advertising is.
To compete for visibility in organic search, marketers will need to take advantage of all the avenues Google provides in a coordinated effort of the latest tagging technology on websites as well as feeding data directly into Google+.
As the mobile consumer base grows, brands will begin paying more attention to creating content and will apply learnings from other media (print advertorials, branded content) to the mobile medium.
Exchanges that aggregate this user data serve more relevant ads and hence offer best monetization for publishers. Location based advertising utilizing real time and historic data can deliver ad campaigns based on insights derived from consumer behaviour and will enable brands to roll out special deals that users can quickly check out.
This growth could be driven by the anticipated announcement this week that its mobile ads network will compete with Google and Twitter directly.
We believe mobile just might be the key to unlocking the code allowing us to efficiently market cross-screen, and we expect the industry to make great strides in doing so in 2014.
Also, mobile display ad spends are set to grow seven times faster than online advertising models resulting in an overall increase of over 70% in mobile RTB spending.
As advertisers, developers, publishers & telcos start collaborating to leverage the audience buying platform, mobile RTB will continue to revolutionize mobile advertising.

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