Did you know that mobile based advertising comprises 10% of China’s digital Ad revenues and 3.5 percent of total Ad revenue? 71% of smartphone users in China have used their devices to purchase merchandise from a website. 98% of smartphone users have used their smartphones from the beginning of the shopping process to the end.
78% of Chinese smartphone users are more likely to click a mobile Ad if the content is relevant them, compared to 33% and 29% in the UK and US. App Annie and IDC assess the future of monetization in the world of apps, where freemium and advertising are set to dominate. App monetization, whether through advertising, in-app purchases or paid downloads is top-of-mind for every app publisher. While paid and paidmium revenue models both shrank from 2012 to 2013, freemium and in-app advertising saw massive revenue gains. Mobile Apps Capture More Eyes… and More Advertising Budget Mobile device install base worldwide is skyrocketing, with a 49% jump in key countries from 2012 to 2013. Freemium is a Revenue-Generating Juggernaut Freemium’s low-friction adoption model lets publishers get their apps on phones with ease, casting a wide net for monetizing users. The Importance of Matching Your Monetization Strategy to Your Market One size doesn’t fit all, and our research showed that users in different countries can skew towards app store purchases or in-app purchases. Developer and Publisher Monetization Strategies We surveyed our developer community asking them to explain how they advertise and monetize their apps, and we got a great response. Advertising, Monetization and Individual Country Performance Projections They say what’s true today may not be true tomorrow, but our research showed that for mobile apps, what’s true today will be magnified tomorrow. To see more worldwide app market reports, conference updates and product releases, check out the rest of our blog. Developers using the classic in-app purchase model to monetize are seeing only 5-10% of their app users convert into paid transactions. Back in the day, TelCos were slated to have a significant stake in the Mobile Advertising ecosystem.
The Mobile is fundamentally altering consumer lifestyle today – it is changing how we live, work & play! Advertising spending in paid digital media by the US financial services industry totaled $5.30 billion in 2013. When looking specifically at digital marketing, the majority of financial marketers say they plan to maintain their current spending levels, with 42.9% opting for growth, and no respondents planning a digital pullback. Financial firms that leverage paid digital advertising — banks, insurers, investment firms and others — remain primarily focused on performance, with 62% of their dollars dedicated toward direct-response objectives and the remaining 38% being used for branding.
While spending on search and display remains steady among banks, insurers and brokerages, mobile advertising will be a key growth driver in the years to come, as financial marketers adjust their media mix to reach consumers where they spend most of their time. Mobile CTRs for the US financial services industry tend to be higher than those from digital display campaigns, and the addition of video is also proving to be a key factor at boosting performance. Areas like video, social media and sponsored content continue to get a lot of attention from financial marketers.
The financial services industry will remain the second-biggest spender on digital advertising this year. Access more information on eMarketer’s “Digital Ad Spending by Industry” report series, and download a free executive summary here. Corporate subscribers to eMarketer can view the complete 20-page forecast report by clicking here.
Join over 1,000 of the brightest minds in banking at The Financial Brand Forum 2016 — May 16-17 at the Cosmopolitan of Las Vegas — for three days jam-packed with the latest trends, biggest ideas and innovative techniques that are transforming the industry today. Acquire Millennial Customers with Photo Banking Zogby Analytics examined the mobile preferences of Millennials and found that what started with the selfie evolved to commerce and the camera is key for capturing this demographic.
Renowned VC firm, Kleiner Perkins, recently released their famous annual “Internet Trends of 2014”. In 2013, of the overall time consumers spend interacting with media, 20% was spent on a mobile device. It looks like advertisers didn’t get the memo:  Only 4% of ad dollars are going into mobile while print still commands a whopping 19%.

Remember 5 years ago when analysts started talking about huge growth in mobile advertising? What this all means is rather simple: the mobile industry is growing and there are great opportunities out there for you to make money! This is definitely a very basic application of our technology- but it’s not hard to imagine how the same mechanisms could be used to change out billboards in street racing games, backgrounds in puzzle games, and sponsorship announcements.
About UsThe AdAdapted platform automates the native advertising model for advertisers that want to reach mobile app users. We keep our promise and present you with the best Mobile and Internet insights to learn first-hand how markets are changing and mostly how you can get ahead in your field using innovative Mobile Loyalty and Engagement practices. On May 28th, one of the most influential tech reports was released, the "2014 Internet Trends" by Mary Meeker, tech guru and currently partner at venture capital firm, Kleiner Perkins Claufield Buyers (KPCB). The report as clearly implied by its title, covers all verticals and exhibits emerging Internet (and Mobile) trends. Last year's report, available here, exhibited the Sound and Data sharing patterns, giving away the importance of messaging, content consumption, as well as mobile usage volume's rapid growth.
Mobile traffic was only the 15% of global Internet traffic in 2013,  with 2014 percentage rising up to 25%, almost doubled in one year! Internet access growth is growing but on mobile, mostly thanks to video (slide 4 & 125). Mobile traffic as a percentage of Internet traffic doubled in one year (14% in 2013 to 25% in 2014) (slide 9). Go where your customers are, and capitalize on the innovative platform and features that Warply offers to step up your game. Recently, PwC China took a survey of Chinese smartphone owners to find out how they respond to online Ads. We have several more interesting statistics for you in the following infographic, “Mobile Advertising In China – Statistics And Trends”. As the mobile app industry surpasses 102 billion annual app store downloads and $26 billion in revenues, companies who properly leverage advertising and monetization strategies will see massive revenue growth. When deciding your monetization model, you’ll need to think about not just where you are, but what country you want to sell in.
This report contains current and actionable charts outlining freemium value propositions, in-app purchase targeting, popular in-app advertising formats, how developers are selling their ads, and more. We outline the key points you need to consider so you can position yourself for future success.
Download this report now to gain access to information you’ll need to make the correct business decisions for your apps (or investments) in this rapidly-evolving industry.
Also, many of them are only leveraging 1 or 2 smartphone platforms versus the broader mobile ecosystem.
With an increasing number of app users coming from emerging markets, this conversion rate will further reduce. However, given its high minimum hardware specification requirements, the devices that use it are likely to be only mid or high end in terms of pricing. Consumer’s mobile lifestyle will allow Brands to converge advertising, distribution & transactions! Over the past few years brands have tried to integrate the mobile as part of their overall media mix. How much will financial marketers spend on paid digital advertising in the next five years? Mobile advertising is becoming a substantial part of the digital media mix for the financial industry, driven by broader market trends as well as a concerted push by institutions to get consumers to use mobile financial services. Financial marketers will be the second-biggest spenders on mobile advertising this year, behind the retail category. Financial institutions are experimenting with these formats and tactics in new ways to try and reach their target audience and meet an array of objectives, with the ultimate aim to drive business growth.
The report has become a bible of sorts for all things digital, including mobile advertising. The rest is mostly coming from in-app purchases (including paid features) and getting users to pay to download your app (which certainly isn’t an easy road these days).

With more and more people turning to mobile apps for the various aspects of their daily life, it is only a matter of time before advertisers catch up and figure out how best to integrate their content into your apps! Instead of building an advertiser’s assets into the game, we used our SDK to create dynamic properties.
Often characterised as prophetic, it offers an unique and global perspective, with the use of macroeconomic data, spot-on conclusions and focus on emerging technologies and opportunities. 78% of respondents stated that they would be happy to view and respond to an Ad if the content held relevance for them. Today, App Annie and IDC announce their report that provides important insight into the current and upcoming mobile advertising and monetization trends that will shape the industry. Developers took note, and in 2013 most games (and increasingly non-games) incorporated a freemium business model with in-app purchases. Create a free App Annie Store Stats account today to do some of your own app store analysis with our tools. However, as the medium continues to grow rapidly in 2013 and demonstrates its potential as the most powerful Mass Media, advertisers with a smartphone-only strategy will miss out on a large chunk of consumers present on other mobile platforms. So although emerging markets have a high mobile penetration, the GDP per capita is much lower & credit card penetration is only in single digits! However, it is clear that TelCos are still looking to get back into the game, and cash in on the Mobile Advertising opportunity, especially in emerging markets. Android devices have been around for over 4 years, giving it a considerable head-start and penetration with OEMs.
In 2013, brands will have the opportunity to take it to the next level - leveraging the Mobile for all the 4Ps of Marketing!
In a perfect world, advertising spend would correlate closely with the average time spent (so 38% of advertising $ would go to TV, 20% to mobile channels, etc).
Brands will find ways to reach their audiences and its clear that those audiences are on mobile. Every time the game refreshes, our ad server sends ads that are automatically manipulated to fit the size required for the specific placement.
Needless to say, savvy businesses are quick to leverage the always-on smartphone Chinese consumer’s attention with relevant Ads. Mobile Internet enabled feature phones still dominate emerging markets (80% penetration) - even developed markets such as USA have 45% penetration.
Developers will have to take urgent action to monetize the remaining 95% of their app user base by plugging into telco billing for micro-transactions and using powerful Mobile Advertising solutions. Leading TelCos have already made their moves by getting significant stakes in Mobile Advertising companies. This helps them connect to their market intimately, targeting the right person in the right place. Advertisers will have to invest time evaluating the mobile habits and behaviour patterns of users to create smart campaigns that will connect with consumers, irrespective of the mobile platform they use. 2013 will see such premium apps come into the Mobile Advertising foray and advertisers will benefit from being able to target the premium audience of these apps & games.
On the other hand, 2013 will also be the first year of Windows Phone 8 platform and its focus will be to first make inroads in the high end segment, which itself is a herculean task given the headstart iOS & Android have. In 2013, we will see more TelCos scouting for viable opportunities and partnerships to participate in the rapidly growing Mobile Advertising industry. Windows Phone 8 may over time bring down device prices by working with partners, but it is unlikely to happen in 2013. Combined with the micro transaction capability of the mobile, m-coupons can alter the pricing paradigm with hyper-segmented offers!

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