When it comes to the task of marketing a mobile app, there is certainly no shortage of statistics, ratios and other performance indicators available with which to analyze your app marketing strategies, from advertising, to organic social & app store optimization to even your in-app user experience. The short answer is that it depends, but the good news is that the process of selecting the right metric for your app marketing strategy is pretty straightforward. Metrics are performance indicators, or data points that you use to figure out what’s going on across each of your channels and segments.
Quality or Relevance Score (an aggregated measure of an ada€™s relevance to the users it is shown to, established by platforms like Facebook, Adwords or Bing Ads. Metrics, like cost or clicks are useful to sort your mobile app marketing campaigns, segments and channels by highest to lowest, to identify those that have the largest impact on your overall mobile app marketing plan, and then use KPIs to dive deeper and determine which entities perform best and worst. Which stage in the user lifecycle is most important to my mobile app marketing plan right now?
Consider this study of user engagement by Flurry, where we can see how much engagement rates fluctuate by app category in this chart. For apps offering in app purchases, you’ll want to look mostly at ARPU from purchases and churn rates, studying what price points maximize your revenue and what bottlenecks cause your users to stop using your app or not purchase. For ad-monetized apps, a chief concern is maximizing DAUs and reducing churn rate, followed by minimizing your CAC for engaged new users.
For apps that are paid download, you’ll want to work hard to keep your CAC below the revenue you make per download.
The user lifecycle can be simplified down into a model called AARRR, which is an excellent marketing concept introduced in 2007 by renown growth hacker: Dave McClure. Stay tuned for an upcoming post, where I will break down the AARRR concept in greater depth. In order to get access to your KPIs, you’ll need to set up platforms that can track how people download your app (attribution), and also integrate technologies through SDKs (Software Development Kits) into your app code to see what users do after they install it (analytics).
Adjust (analytics + attribution focus) - an app platform led by a capable tech team out of Germany with good industry credibility.
Localytics (attribution + analytics focus) - a solution built for both websites and apps, free under 10,000 MAUs. Appsflyer (attribution focus) - an app platform with a wide reach of marketing data partners (a must for attribution platforms) and a fee based on the number of weekly non-organic installs.
Branch Metrics (attribution focus) - a free app deep linking platform providing deep link analysis and intelligence.
At Incipia we develop and market mobile apps and are available for hire as a full service app firm. Learn about Mobile Apps, Mobile App Development and where to find the best Mobile App Developers in California! Knowing where and how to find the right Mobile App Developer is as simple as signing up below for our FREE mobile marketing video training. Become Your Own Mobile Apps Developer – Check Out Our Free Video Course on Mobile App Development for California Businesses. Mobile Apps Development gives your business an easier way to connect with customers and make sales. Hairdressers can offer a Q&A service to clients without giving out their personal information.
Game stores can take reservations – including payments – by mobile phone, or have their stock list available online. For more information on Mobile Apps Development, how to become a Mobile Apps Developer, dealing with Mobile Apps Developers, designing Mobile Apps, or the Mobile Apps for California developers, please see our three part video course for people new to mobile marketing. Today is the day to get signed up by entering your name, email and industry for our FREE Mobile Marketing Training Video Course! This is the second part in a training series discussing the optimal activities mix for your app marketing plan, considering objectives, budget and more. Measurements – some of the marketing activities can be quantitatively measured, meaning it’s easy to accurately measure their impact. By Traditional PR we mean getting your press releases picked up and covered or published as is in relevant, popular news channels (financial, technological, publications that are specific to your industry like travel, lifestyle, etc.). BUT, using a PR agency can cost thousands of dollars a month (and sometimes more) and requires a long term investment, as it takes time to bring them on board properly. Once you start working with an agency, they will first need to familiarize themselves with your app, your objectives, go-to-market strategy, target audience, competition, your specific industry and so forth. You can try and save money by trying to build press relations and distribute press announcements yourself, but this may prove challenging and time-consuming as journalists are overloaded and tend to ignore such individual approaches.
Traditional PR is mainly an awareness creation tool to help with the discovery of your app.
Analyst houses like Gartner, Yankee Group, Strategy Analytics and many others are regularly publishing reports covering a wide variety of industries. As you probably figured out by now, analyst relations is a B2B tool and is designed to position you as someone who matters in your industry.  It can be a strong supportive tool for business development and bringing advertisers on board (or any other business model you need to build). As with traditional PR, this is a qualitative tool and it’s hard to accurately measure its ROI. This is usually a classic B2B tool, but PR coverage of the event might reach end users news channels as well. Here we talk of spreading your story and messages through blogs, online discussion forums, talk-backs or any other platform that is free to actively participate in, excluding your social assets (which we will discuss later). Most of us use these on a daily basis, without even registering many times what it is exactly that we are reading. Marketing pros are known for sophisticatedly using these tools, gently pushing the marketing messages, without being too obvious or intrusive. On the upside, no external budget is needed (yehiiii) apart from the human resource – the more active you are, participating in conversations, the higher (and probably faster) the impact is.
Some app publishers (like you) give a boost to this tool (adding budget of course), using content marketing.
Again, it is very challenging to accurately measure the impact of network conversations, but this tactic is an established, efficient awareness creation tool for both B2C and B2B apps (depending on the selected channels). To get us all on the same page, we are not covering social advertising (such as Facebook install ads) here at all, except some brief mentions. We suggest that you read our free training digital and social strategy before you go on, to better understand the importance of a social strategy to the success of your app promotion. When it comes to planning your social media activities, defining your exact target audience is crucial. We are absolutely, beyond any doubt, sure that you are familiar with Facebook whether you are, or not (not?? Facebook page (and Facebook communication) are mainly awareness creation tools and engagement boosters. This requires a relatively low budget, if you thought ahead and included incentives for viral engagement inside your app in the design phase. Until recently, Facebook had a rule where ruffle style contests (do this, win that…), known to be an efficient viral tactic, will be published only through a dedicated “Facebook app” (web apps built especially for the Facebook platform).
DIY: We had the privilege of outsourcing the management of our Facebook activity to social agencies in some cases and manage the social activities ourselves in others. Promoting through Facebook (promoted posts for instance) will cost you some money, calculated by impressions or clicks, but since Facebook ads are very effective and present relatively high CTRs, you can promote posts with small budgets and still enjoy significant results. Facebook activity requires relatively low budget and can definitely be managed DIY style, with no external help.
Facebook is a very important tool for raising awareness and increasing buzz, maybe the most important one when targeting end users. Measurements are quite advanced for promoted posts but basic measurements are also available for all parameters on the page admin’s panel.
You will probably need to manage your LinkedIn activity through your personal user name (that’s the current rule and we really hope it will change soon, as that can give a real boost to their company pages which are currently way too limited and hopefully will be improved real soon). Proper management of an activity in LinkedIn groups can consume some time though (mainly around writing updates, opinions on what’s being said and writing meaningful content).
Twitter is Low cost, DIY, B2B, B2C tool, used mainly for creating awareness and announce news. In order to enjoy the benefits of twitter you should put in the time, learning how to use it properly.
Basically, the lower your budget is, the heavier you should (and would) rely on social activities (on the expense of other, more expensive tactics discussed in future parts of the series), and manage things yourself. While time management is a challenge, when it comes to social media marketing, the effects in terms of awareness, buzz, brand identity and user loyalty make it all worthwhile.
IMPORTANT NOTE: Here we covered the social networks that would prove to be right for marketing most apps.
Be sure to check out part 3 of our app marketing plan series, where we will discuss user acquisition campaigns. Having years of experience in the mobile and marketing industry promoting popular mobile apps and B2B related services. I have always seen Reel Club under Wildfire when I would go out to eat at Oakbrook Center, but I never went in until last week when a friend suggested we go there for lunch. I was tempted to get the lobster roll as well, but I opted for sushi since seafood is one of Reel Club’s specialties. Between our meals and the delicious pop-overs that were brought to our table before we had even ordered, it was safe to say we had very little room for dessert. Our server was very attentive with refills of water, iced tea, and the previously mentioned delightful popovers as well as informative about the happy hour and weekend brunch the restaurant offers on Sundays from 11 am. Reel Club partners with the Shedd Aquarium to ensure sustainably harvested seafood is served, but this does not compromise the taste or the freshness of each meal. I am such an advocate of the River North neighborhood when it comes to restaurants and bars. However, I understand oysters are an acquired taste and not everyone is going to be excited about these flavorful and almost buttery appetizers.
I also tried caviar for the first time at GT, and I can now add that to the list of my favorite seafood.
The decor of the restaurant is cool and modern with a basic black and white color palette with touches of wood and netting, which seemed reminiscent of a fishing boat. We were sad to find out one of our go-to diners in Westmont closed, but Intern Amy has the scoop on the tasty place that replaced it.
If you liked Moondance before, you will be happy to know the food is still as good as ever. If you are debating where to grab breakfast any day of the week, make sure to check out this new and improved hotspot conveniently located in the James Crossing Shopping Center on the corner of Ogden Avenue and Route 83. So you have a MojoBistro mobile app, and you have a Twitter account, what do you do next to promote your restaurant?
Whether you have a dedicated social media team member or not, here are some tasty tweets to schedule on a periodic basis to keep your fans engaged with your restaurant via your mobile app.
Place your order at the counter and the very attentive wait staff brings your order out to the table. Which brings me to the bakery, after your meal, even if you don’t need groceries, I highly encourage you to walk around the store. Although this is an extremely popular place for lunch or dinner, make sure to keep it in mind when thinking of places to grab a drink after work or on the weekends. If you really love it, make sure to join the Cellar Club where you will get monthly tastings and your choice of three favorite wines to bring home.
Although most commonly known for the vast selection of local and global craft beer, Old Town Pour House Oak Brook offers delicious meal options for both lunch and dinner. The downtown atmosphere is a low key yet classy place to lunch and is easily converted to a swanky bar on nights and weekends, and the Oak Brook location is more of the same. Brian Pautsch wouldn't turn down a trip to Mama Maria’s Taco and Tequila Bar in Orland Park, Illinois! Chris Pautsch is a foodie with a taste for the fine dining at Perry’s Steakhouse and Grill at Oakbrook Center. Keith Franklin has a taste for the Meed, a honey wine, at Ethiopian Diamond, or the margaritas could pull him in the direction of a Mago Grill and Cantina. Recently, a question was posed on LinkedIn as to whether or not a business should invest in a mobile app. The first thing a company needs to have before making this decision is a strategy, documenting what the objectives and goals are and the possible technologies that will accomplish them. Overall, the goals of your company should be thoroughly reviewed before making your decision. Do you have additional questions about the benefits of either a mobile app or a responsive website? MojoBistro mobile apps are exclusive to the restaurant industry and offer proactive restaurant owners the chance to engage with customers from the comfort of their own mobile phones.
Stop by our booth this weekend at the 2014 NRA show to get a full tour of our app offerings, including ordering, from one of our mobile app experts. 2014 is quickly approaching and with it comes a new set of resolutions for a better, brighter year. Start off the new year with these mobile apps on your phone and sticking to your resolutions will be a piece of cake!
Ray Pun, Strategic Marketing Manager at Adobe, recently sat down with Small Business Trends to discuss his insights into Adobe's recently released Digital Index 2013 online shopping data for Cyber Monday. For more from Ray Pun, make sure to check out Brent Leary's interview for Small Business Trends.
A neighborhood staple located in the heart of downtown Arlington Heights, Uptown Cafe has been serving up delicious breakfast and lunch items for years.
Stepping through the doors is like walking back in time with the memories of meals past and the friendly greetings from the owners. MojoBistro has the rundown on what is sure to be trending in the restaurant industry starting in 2014. Ice Cream Sandwiches: As food trucks and pop-up restaurants continue to grow in popularity, these portable desserts are about to get the same treatment as the cronut of yesteryear.
Seafood: Sea-to-table will introduce far out fish dishes including octopus and monkfish liver. Infused Ice: Bars and restaurants are enhancing the flavor in their drinks with infused cubes of ice.


This Thanksgiving was a record breaker for mobile app usage with an upswing in use of 68% over last year. One of the first things you may notice when you are seated is the removable table center and controls on the side of the table.
Each menu item is accompanied with a large selection of banchan—traditional Korean side dishes. The restaurant does not look like much from the outside, but enter through the doors and you are greeted with warm wood accents, vibrant colors and a welcoming atmosphere.
If you are looking to try something new, I would definitely recommend you make the trip out to Woo Lae Oak.
At MojoBistro, we have put together our top marketing tips to help you attract customers during the holiday season.
For more tips and inspiration for your restaurant, make sure to check out the MojoBistro Blog!
Located in the Ritz-Carlton, deca offers an unparalleled Thanksgiving day brunch and dinner. Spend your Thanksgiving meal at the luxurious Palmer House Hilton with seating options available in the dining room or mezzanine, overlooking the hotel’s historic lobby. Offering the largest selection of menu items out of all the restaurants on the list, ZED451 has got your family covered.
Gourmet dining at a reasonable price meets the holidays at Red Door’s Thanksgivukkah feast.
Just like squares and rectangles, every KPI is a special kind of metric; however not every metric is a KPI.
The purpose of a KPI is to help you be decisive and prevent analysis paralysis, which is vital to avoid when marketing apps and can happen when you have multiple metrics telling you different things. NPS is a difficult KPI to measure that requires actually talking to users rather than just measuring app usage. For example, sort by campaign cost to see which campaigns use the largest portion of your budget, and then determine whether the campaigns with the highest impact on budget have the best performance by that KPI. For games where ARPU is naturally very low per individual user yet there may be many active users, a good KPI may be focused on keeping users engaging as long as possible (i.e.
Finding a Mobile Apps Developer, knowing which Mobile Apps Developers are right for your project, helping to design your own Mobile Apps, or knowing which Mobile Apps will work best for your California business will help you make the most of your development project.
They know they have the advantage over smaller companies struggling to get noticed, to keep prices competitive and to provide for their customer’s needs 24-7. We want to help open the door for small businesses to get ahead, to close the opportunity gap between the small employer and the bloated, overrun conglomerate. Its impact tends to be slow relatively to other tools (though sometimes, significant coverage, like an article in a popular news portal, can create immediate effect; a big one!). The important thing is that you develop ongoing relationships with the analysts that interest you (of course, you need to take the time and identify them first). Yes, you can count the important reports you are covered in, but still it’s not an accurate ROI measurement.
If you have a PR agency, it’s very common to ask them to manage your analyst relations as well. Events are great places to meet with journalists, analysts, advertisers, potential business partners, and industry leaders and influencers. So, if for example, you have an app that can provide a useful service to event attendees, you can offer the organizers an exclusive, branded version of your app for the event, in return for a sponsorship of some sort.
The key measurement is usually the number of leads generated (potential partnerships), though there are some additional measurement techniques which again will be discussed in a separate training. For larger events, mainly those that require a booth, where you can safely assume that other participants are going to have beautifully designed booths, you want to avoid looking like an amateur.  If your budget is limited but you have a must-attend event, try looking for a potential partner (ideally one that has already committed to a booth at the event) and present your app in their booth. In-fact, it’s a wonderful tactic to increase awareness and establish brand identity, but it requires you to be patient and be ready for a relatively long period of investment until it finally pays off, similarly to other PR tactics.
If you or someone in your organization can get on it – seriously consider investing in this tool, it is highly recommended.
You can promote your content (create content first of course, also requires budget in many cases) through paid blogs, sponsored search results, advertorials, etc.). In some cases (mainly promoted content) you can embed a unique link to your app within the content, and measure the traffic (clicks…) coming directly from that link (hence from this post) and evaluate effectiveness. In fact, it is so broad that it’s many times regarded to as a separate category and not a sub category under PR.
You can also use Facebook promoted posts to boost downloads or specific campaigns, by including a download link, or announce a contest offering a goodie, conditioned by downloads.
Also, based on our experience, organic “likes” are not that easy to come by when it comes to mobile apps pages. Those apps were usually developed by outsourced agencies, therefore required some extra costs to be factored in. We enjoyed the service of wonderful and professional people in those agencies but their monthly retainer fees made us choke each and every time we received an invoice.
If you open a group and want to promote it in order to bring in users you may need to invest some budget, but nothing major, definitely not as intensive as in other social networks. Spread the word, out in the open, hope someone sees (well, many) and engage… hope to become viral (retweets). You must identify the right people to follow, hoping (or actively asking them in a private message) they would respond by following you back; write your tweets in specific ways to increase chances of engagement, add photos, hashtags (but not too many), eliminate unwanted followers and so forth.
Additional important social networks include Instagram, Google+, Pinterest, flicker and more. All of their rolls come with an option to order a half of a roll, which makes it easy to try more than one type at a time.
However, the warm brownie topped with vanilla ice cream with a side of salted caramel on the side seemed too good to resist, and I think it goes without saying that it was! Weather you want to share some sushi at the bar with some friends after work or plan to go out for a nice dinner, Reel Club caters to all occasions. GT Fish and Oyster has plenty of other options including king crab legs, lobster mac and cheese, mussels, and non-fish options like eggplant, duck, pork, and tenderloin.
There was two different options one from California and one from Israel (we opted for the more local option for the check’s sake).
I started with a martini and then switched to a glass of wine from their extensive bottle list. However, if you are in the area and want to stop in there is seating at the bar and a long table up front that multiple couples were sharing. Check back weekly to find other Restaurant Raves for great dining spots around the Chicago area.
The basic setup is the same, but with vast improvements to the decor and all of the favorite Moondance menu items are still there (phew)! The tortilla soup was a regular favorite before, and customers were elated to see it on the Citrus menu. No problem, they have plenty of high chairs, booster seats, coloring menus, and crayons to keep them satisfied while they wait for the food. And for social media measuring benefits, use bitly to make a custom link to your app download so you can track how many people click through your tweet to get your restaurant's mobile app. Standard Market in Westmont is your one-stop-shop for a quality meal and groceries in the Western suburbs. Along with all of the other menu items you can taste the freshness from start to finish of each ingredient.
While you wait you have your choice of water infused by fruits and vegetables such as raspberries and cucumbers. The produce section is the equivalent of the world’s best farmers market and just around the corner is the bakery with cakes, tarts, and cookies galore. The wine shop, located at the back of the store complete with patio seating, is a great place to unwind and taste some wine paired with cheeses from all over the world. A new location with the same great food and wide variety of beer is now open at Oakbrook Center. The outdoor patio at the Oak Brook Pour House features two fireplaces perfect for a cozy yet posh night out with a new flame or old friends. Keith also says he wouldn't turn down a trip to Florence, Italy for some authentic Italian food.
Dan prefers places that keep the kids entertained as well as fed so he says Dave and Buster’s is the best place ever to go with his kids. This is a great selection for the Chicago sports fan dad who appreciates a good steak and a cold brew. The basis for the inquiry was to point out the efficiency of this mega-trend over other current and traditional methods. User Engagement: Mobile apps can significantly increase your user engagement and keep your company relevant by taking advantage of some unique characteristics like social, interactivity, real-time, and geo-location.
Single Website and URL: This option covers all devices as content is adjusted based on the device and screen size.
SEO: More efficient and can be easier as you do not need to create separate content for a mobile website. Cost: The cost of a responsive site is usually quite a bit less than a customized mobile app, and there is no extra maintenance required. The technology that best provides the functionality you need and the convenience for the customer should tip the scales in the direction you need to go. Come visit us at booth #6070 within the Technology Pavilion to check out our new features including in-app and online ordering. Our full suite of app features includes reservation system integration, push notifications, coupons, social media, events, photo galleries, menus, locations, and new this year, in-app ordering!
Customers are granted access to your full carry-out or delivery menu within the custom-branded app, they select a time for pick-up or delivery, they can choose to enter their payment info or pay at pick up, and then, you receive a notification of the order on your custom MojoBistro iPad to accept or deny the order. A custom-branded mobile app from MojoBistro builds a connection with your customer that goes above and beyond food and atmosphere. To make it a bit easier to stick to this year’s resolutions, here are some apps that will help you develop better habits, stay sharp, keep up to date and be more effective in your activities. Manilla: Stick to your budget this year with Manilla, a website and app that stores your bills in one place, sends you reminders when they are due and files them for you. The statistics, collected by Adobe, back up claims that we are now living in a mobile age, with a record 18.3 percent of sales originating from mobile devices, an increase of 80 percent over last year. If you are a regular, you can bet that the owner Georgia will be greeting you by name and with a warm hug. The wait staff are super friendly and the owners are constantly walking around, visiting with customers and helping with orders when things get busy. 2014 is set to continue blurring the lines of hospitality, as vegetables are incorporated into desserts and ice cream sandwiches get the gourmet treatment.
Follow in the well-received footsteps of the ramen burger or dessert pizza with your own concoction. Look for local eateries to begin implementing a more multipurpose design with fine dining on one side and a more casual atmosphere on the other. From small geographic regions to a single city focus, specialized ethnic cuisine is becoming very specific.
These entertaining presentations are sure to delight customers and translate to an increase in sales. In addition to dining on delicious turkey, catching up with the family and cheering on their favorite football team, mobile device users logged 1.3 billion app sessions over the Thanksgiving weekend. Stop in to Woo Lae Oak out in Northwest Suburban Rolling Meadows for a taste of authentic Korean delights. Take a trip out to the Northwest Suburb of Rolling Meadows for a bit of authentic, traditional Korean dining.
Once removed, the center of the table transforms into a grill that allows your food to be cooked right in front of you. Wait staff dressed to the nines in slacks and crisp dress shirts bustle throughout the restaurant, visiting with guests and answering questions regarding the menu. As the holiday season moves through December and into January, the desire for dining out and entertaining increases as customers are looking to celebrate out and about with their family and friends. Go traditional with brined and roasted turkey, sauteed green beans and cranberry chutney or try something out of the ordinary with seafood gumbo and sushi and sashimi prepared to order.
An expansive spread starts with autumn greens and Belvedere cheeses before moving on to entrees of smoked lake trout and maple honey molasses-roasted turkey.
Pumpkin raviolo, wild boar terrine, fame consomme and turkey roulade all promise a savory take on your Thanksgiving staples.
Oven-roasted turkey, pineapple glazed ham and traditional sides such as stuffing, brown-sugar glazed sweet potatoes and green bean casserole are sure to please even the pickiest of eaters. You can be sure that everyone can find something to enjoy with their bountiful Thanksgiving buffet. Dine on everything from roasted turkey breast and brussel sprouts with lamb bacon to noodle kugel and latkes.
If not, it may be time to reallocate budget to better performing campaigns, or work to optimize that high impact, underperforming campaign to improve its KPI. Sign up for our email list below for more posts on app marketing strategies, tips and tricks on marketing apps and other useful topics in the world of apps, and please feel free to email in to request future blog topics. With mobile apps, that gap is closing, and it only takes a little bit of knowledge to make sure it’s done the best way for your dollar. Learn how to create mobile apps on your own, or how to hire the right people to build mobile apps for you. It is usually done through professional PR agencies as they hold close relationships with the important publications, journalists and blogs.
Then, they will start reaching out to relevant journalists, bloggers and analysts, inviting them to intro meetings to start building a relationship on your behalf, and create awareness and understanding of your app and its positioning. This really depends on the size of the market you are targeting, the amount of publications out there, the size and level of interest in your industry, etc.
We got real lucky a few times, pushing our apps – it creates a WOW impact with visible sky-rocketing numbers in the charts within minutes. Make a special effort to update them on your news (maybe even ahead of an official releases, under embargo..


And here we are not even counting what is called “leverage money” that you need to put in when preparing the booth, the promotional materials, the giveaways, the design of the presentation and whatever else is needed for a successful presence at the event.  That is why event sponsorships are mainly used by large enterprises.
If you wish to address potential business partners (or advertisers) the social networks you will choose to focus on  will most likely be completely different than the networks you will choose to be active on if you wish to target end users (though some networks are relevant for both).
Lately, Facebook changed this rule (thank god) so viral activities such as ruffle contest are once again a relatively low cost tactic. The costs of the actual promotions (payment for media) and the prizes and giveaways were quite small, on the other hand. However, which networks to invest in, how to approach this activity (DIY or working with an agency), and how much weight to allocate to each network, requires some thinking.
My friend had been craving a lobster roll for a couple of days at this point, so her meal decision was easy.
Reel Club offers both table and booth seating as well as an outdoor area that is perhaps perfect to sit at on a summer afternoon for happy hour.
Their portions are small plates and perfect for sharing and trying many different dishes as opposed to just one. A one and one sixteenth ounce of caviar was served with blinis and six different pairings that included egg white, egg yolk, pickled onion, and chives. Going out to breakfast on Saturday and Sunday is frequently the most relaxing part of my weekend. The new restaurant looks and feels tremendously fresher and has been brightened with white walls and vibrant lime, orange, and yellow accepts on the booths, flatware, tables, and wells.
This is a bowl filled with brown rice, seasonal market vegetables, and peanuts all topped with a peanut ginger glaze. Beverages choices are not limited to Coke or Pepsi products but include smoothies, juices, and a plethora of high-end wine and beer.
When you are done with your meal you and every member of your party are served a small, warmed brownie or cookie from the bakery. The staff is very helpful when making a decision and eager to offer any suggestions they may have. From the truffle popcorn appetizer, to the large and in-charge pork belly grilled cheese, these items will not disappoint. Your choice of seating varies from traditional tables and booths, to bar-style seating and spacious private dining areas. The menu variety and functionality of the space lends its atmosphere to both a family-friendly vibe as well as a nighttime hangout.
You should consider touch screen navigation, interactive features, and the incorporated use of other phone features such as GPS and cameras. However, you do still have to think about what information makes it on the mobile-sized site. However, there are companies that have invested a lot of money into solving some common business problems with a mobile app and made that platform available to the market at a lower cost than designing frameworks from scratch. You just have to find the right formula and use it correctly to turn it into something that will be successful and lasting for your business. The final transaction goes through your restaurant’s existing point-of-sale system for your convenience. Actively build restaurant loyalty and engage your customer base by offering your restaurant virtually in your customer’s pocket. It can be easy to get started but often, after a few days, we lose track or start making excusing. Now it is easy to see exactly how much cash you have left and stick to your planned budget.
With the Push.co app, you can enable real time notifications for your favorite blogs and news sites. When comparing mobile experiences, Adobe found that the average time spent in a mobile app versus on a mobile website ranged from two and a half times longer to four times longer depending on the mobile device used. Overall, Uptown Cafe is just a great option for those looking for a cost-friendly, delicious, low-key meal at a quaint neighborhood cafe.
This increase highlights a growing usage trend as mobile and mobile apps continue to gain in popularity. The chicken was tender with just a tad of heat while the brisket was the thinnest I have ever seen and cooked to perfection. Our server was amazingly helpful, patiently answered all our questions and explained the dining process. With this potential influx of customers, it is important that you make sure your restaurant is on their list of hot spots.
Whether it is a Christmas-themed happy hour or a New Year’s Eve countdown, the holidays are the perfect time to celebrate.
A twist on customers' favorite traditional desserts is a great way to spice up your holiday offerings. Do not miss out on dessert which includes such sweet options as pumpkin pie, cinnamon flan and cranberry almond puffs. Leave room for dessert, with options ranging from pumpkin chiffon and pecan pies to chocolate layer cake and New York-style cheesecake. Toallow these files to properly run you need to download and installone of the Zend guard run-time libraries. For a SaaS app where most users are free(loader)mium users, the best KPI is most likely focused on how well you can convince free users to become paid users (i.e.
Creating mobile apps, building mobile apps, and learning how to build mobile apps can take your business to the next level. They also take on most of the time-consuming logistics of scheduling and such and save you precious time. This activity is designed to make sure they will remember your app and start perceiving you as an expert in your industry so they will contact the agency in case of relevant news, asking for commentary (you are an expert, remember?) and will be responsive  to cover your news when released to the market.
In some cases it can be successful.   Based on our experience, and given that you’ve had good training (J), you can reach impressive results by yourself. The end result is that everyone who is interested in a specific industry is reading and feeding off the information in the same reports.
We, for example, worked with a specific blog, where we paid a fixed monthly fee in return for X number of items mentioning and linking to our app.
Having managed social activities ourselves, we can safely say it’s no rocket science and you can achieve great results yourself, you just need to learn the basics.
The Main Lobster Roll came on a New England style roll stuffed with fresh lobster with garlic butter drizzled on top.
I went with a party of five and we got a dozen and a half order that included every type of oyster they had from both the East and West coasts, and I still could have eaten more. So, you can imagine my disappointment when I found out one of my go-to places, Moondance Diner in Westmont, had closed.
My coffee mug was never empty before I was offered a refill and the food came out hot quickly after it was ordered. The others being located on Fullerton Avenue in Lincoln Park and on Aurora Avenue in Naperville.
The wait staff is accommodating, friendly and eager to offer any recommendations on food and beer. If you are stopping in during the lunch or dinner hour and are not planning on shopping, definitely take advantage of the valet parking services as parking in that area is tight. The kids love the racing games and games that award tickets so they can pick out a toy when the family leaves.
A good rule of thumb is to design for the mobile size first and add as you get to larger desktop views. Our all-in-one iPad app ordering management system makes it simple and easy for your employees to manage to-go and delivery orders. From easy-peasy in-app reservations to no-nonsense in-app ordering, a MojoBistro app offers your diners a non-stop, 24-hour connection to your restaurant. With Lift, you can track your habit-forming activities as an added motivator to keep you going. The menu is filled with traditional breakfast favorites included loaded omelets, fluffy pancakes and over sized waffles.
They are more than happy to refill any side dishes and are attentive without being intrusive.
Incorporating seasonal touches and holiday decorations adds a fresh quality to the dining experience and is a great way to set the festive mood for your customers and staff. Focus on greeting and thanking your customers rather than sharing your other promotional messages. Maybe it is a free slice of peppermint pie with an order over a certain dollar amount or discounted sales of a creative seasonal menu item. From a food drive to donating a percentage of sales to a local charity, your good deed is sure to create some buzz and drum up warm feelings. From Yule logs and pumpkin cakes to eggnog cheesecake and sugar cookie milkshakes, these holiday desserts are sure to win rave reviews with your fans. Awareness tools are usually slow in impact; “late bloomers”, but with a solid and long lasting effect.
However, B2B tools are still very relevant, when bringing in affiliates, advertisers, or just to connect with industry leaders, and leverage them to create buzz. This phase is time-consuming and important, though coverage is not guaranteed at this point. If you are marketing your app in a foreign territory, however, you might want to spend some budget on an agency (we do not recommend a monthly retainer in this case, but rather a project-based engagement around launch or update) since you are probably not very familiar with the press in this country. It can also prove to be a hard activity to sell internally.   But let us tell you, PR is super valuable, important and effective in app marketing. So naturally, you want to be included in these reports (those that are relevant to your industry). Even consider issuing a special newsletter just for analysts, updating them on the latest and greatest on your end, in case they missed anything. Here too, you can do it yourself for a very low budget (but a heavy time investment, as per the usual tradeoff).
They offer umbrella of services that many times include joint attendance at industry events. Still you should probably engage in this activity to a certain extent, do it yourself style.
In most cases, we couldn’t control the content itself (they insisted writing the articles themselves for the sake of integrity), but we did review many of the posts, prior to release.  That’s just one example of content marketing activity. If, for example, you develop a GPS navigation mobile app, use Facebook to tell your users why you rock, but use LinkedIn to communicate to the industry why you are #1 when it comes to location services (GPS navigation) and why they just have to work with you and no one else. The rolls were served with a side of garlic mayo dipping sauce along with traditional soy sauce.
The oysters take a while to come to your table as they are freshly shucked in the kitchen, so I recommend ordering them when you order your drinks to get them as soon as possible.
Multiple flat screen TVs, indoors and out, make this a desirable destination to watch a good game accompanied by an even better beer. Sweet Baby Ray's is the perfect choice for the dad who loves to BBQ but wants to relax on his big day even without a special buffet. Once you have downloaded the app, you can write your own habits, draw on suggested habits from the community or even join a group of people who are working toward the same goal. Everest encourages you to take your goal and break it down into more manageable, bite-sized bits. If you are looking for something besides your usual breakfast menu, Uptown Cafe also offers a wide range of standard diner fare including wraps, burgers and soup.
This is the perfect way to make customers feel special and entice them to keep you in mind when planning their holiday celebrations. Spread the news of your fundraiser by reaching out to the local media and posting on social media. I would love to go back soon for their happy hour to try some of the other rolls they offer. Your delivery folks will love our in-app map systems with geo-fence to verify that the order is placed with your delivery zone. Later on, once you have interesting news (launch, major version release or update, new business partnership, etc.), the initial investment will pay off with significant press coverage and hopefully a nice buzz. Once the project is done, you can decide if you want to proceed on your own, or continue working with the agency. Provide a full press kit to make things easier for them (this is also true for working with bloggers and the press), if possible provide stats (they love it) and be available for questions. You can also try to apply for speaking opportunities by submitting abstracts to events that allow such submissions. You open a company page for your app, you post information on LinkedIn (news, events, opinions, etc.), participate in discussions running in relevant professional groups, or even consider opening a new group in your field, where you can lead professional discussions and attract industry influencers.
They give each kid a little gift bag that has an activity sheet – connect the dots game, etc. The app will plot your check-ins on a calendar and highlight when it becomes a regular occurrence. From pumpkin pancakes in the fall to the fruit festooned waffles in the spring, make sure you give them a try. If you nurture these very important relationships, you will be covered in the right reports and get valuable visibility to your industry. Also, from time to time there are last minute cancellations, and the event organizers will appreciate you coming to the rescue.
You should also connect with relevant people from the industry (colleagues, potential partners, potential advertisers, investors and so forth) to make sure your posts appear in their LinkedIn news stream.
Don’t forget that analysts are also talking to your competitors and other influencers, so they can share information if they feel comfortable with you. But the most fun Dan says is when he makes handcuffs and tells the kids they can’t escape from him.



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