Here are some ideas of things you can do to run a smart—and influential—mini marketing campaign that might even change the way you reach your clients in the future. Recontact past leads whom you’ve spoken to, that have for whatever reason, in a friendly way, turned you down in the past. Stacy Zemon is internationally considered a leading authority and leader in the DJ industry.
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The MarketingSherpa Email Marketing Benchmark Report provides some revealing insights into the email marketing trends over the last year, and provides insights for potential opportunities in the coming year.
We encourage you to look at the original report to form your own impressions but to make things easier to manage, we’ve outlined three key insights we feel are the most applicable and beneficial for Business-to-Business organizations.
Some responses revealed a disconnect between strategy and tactics when it comes to email metrics. Most responders (two thirds!) agreed that delivering quality content is a priority in email marketing, but nearly one third of responders noted that creating this content is presenting a problem.
The responses around mobile point out a huge disconnect between what B2B customers want and what their corresponding organizations provide.
These insights may seem obvious based on your experience, or they may be completely revelatory. By eliminating the efforts that don’t yield the kind of results we are looking for and maximizing the kind of efforts that do, we are able to continuously be in a process of campaign and response improvement.
A good place to start is by identifying the types of campaigns that will have an impact on your business goals.

Digital marketing is that aspect of professional marketing that takes into account how a company brand is perceived by the buyer. Couch & AssociatesCouch & Associates are a group of dedicated and experienced marketers that provide valuable insight into the world of technology-based products and solutions. O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuarios.
If people have called you to inquire about your DJ services but have not booked with you, it’s always good to call those people back and re-pitch them (time line permitting). In aggregate, measuring engagement was seen as a higher priority than post-click conversion, but high engagement and high conversion were not always correlated. The inability to consistently generate relevant content was one of the biggest challenges faces by Business-to-Business organizations.
If you can, supplement premium content like white papers or studies with lighter content like thought leadership pieces or guest blogs.
One in four B2B users report viewing email on a mobile device and yet only 40% of B2B organizations design their emails to render differently and only one out of every six organizations integrates mobile marketing into their email campaign.
Even if you have already started the move to mobile, further integrating mobile into your email marketing efforts is a surefire investment.
It often happens that CMOs are continuously pushing out new campaigns in an effort to see if something new will stick, but what’s more important to understand is that our existing database and previous efforts are the goldmine – by working with what we already have and improving on it, we are able to perfect our campaign and activities. There are various marketing channels that are used by marketers to reach out to perfect consumers. Now more than ever, consumers are calling the shots regarding whether or not to continue to engage with a brand or leave that brand behind for someone else to stumble upon and step over. They’ve already expressed interest in you, they may or may not have been in research mode when you spoke. In fact, one response suggested engagement rates were highest in “knowledge sharing” pieces, while these same pieces also resulted in the lowest conversion of leads to sales.

If you want to know how many leads you generate from social media, you have to track more than the number of re-tweets. This can fill the content gap and also give your subscribers one more point of connection with you, strengthening your relationship.
The percent of users accessing email through a mobile device increases monthly, so passing up this opportunity is just self-sabotage. In most cases, for better or worse, there was consistency among B2B organizations in terms of priorities, challenges, goals, strategies, short-comings and even individual metric measurements. It is not in new efforts that we see success, but instead in methods that we are continuously striving to improve. Either by incorporating more traditional media from direct mail to telemarketing, or social media to webinars – by determining your specific campaign objectives you will be able to monitor and evaluate campaign performance and have a better idea of which campaigns yield the most results. These strategies for increasing your brand influence take hardly any time, and very little money. In other words, they’re all doing pretty much the same things in the same ways, mistakes and all. But this insight also provides a perfect starting point for correcting that course, outlining a clear path for improvement in B2B email marketing. Use Facebook or blog comments to start a relevant conversation where, at some point, your product can play a role.
People will happily talk about things that are interesting to them, and brands are not interesting.

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