Thanks for sharing the blog i think Mobile marketing is really flourishing and its gonna become on of the key marketing solution in near future.
If you havena€™t been serious about mobile marketing, ita€™s time to change your game plan. Some retailers have made the mistake of assuming that their traditional online marketing and SEO methods are adequate for mobile marketing as well. The bottom line, if you want to remain competitive in todaya€™s Internet marketplace is that you must market for the larger mobile audience. As wea€™ve already pointed out, your mobile marketing strategy cannot be limited to the same strategies you use for standard Internet marketing. Stop sitting on the sidelines and watching your competitors create faster sites that convert massive mobile traffic.
On a recent trip to Italy, I began using TripAdvisor to find highly-rated restaurants that were within walking distance of whatever piazza I happened to be standing in. The restaurants I chose to visit weren’t spending huge amounts of money on advertising, and my decision to give them a try had nothing to do with an offline marketing message or advertisement. Back home in Chicago, I continued to use TripAdvisor on my mobile phone and ended up finding a fantastic up-close magic show playing just a few blocks from my home! Customers – especially retail customers – are more empowered than ever when it comes to making informed buying decisions right from their personal mobile devices. Not only is mobile marketing essential to your store’s success; it can be used to create a more personalized, satisfying customer shopping experience. At each and every stage of the customer life cycle, you need a mobile strategy that helps the customer move from one stage of the buying cycle to the next. For instance, if you’re having an in-store sale, you can use text message marketing to alert customers within a certain GPS radius about the sale and invite them to stop by. When using predictive analytics to predict a customers’ next purchase, you can further optimize their shopping experience by sending special offers to their mobile device. Let’s say you’ve created a mailing based on a predictive model that tells you what a particular customer segment is likely to buy next. A customer may come into your store to purchase a couch, then receive a real-time special offer for accompanying pillows while they’re still in the store.
Initially it may seem like adding mobile marketing to your efforts is just one more way to increase your marketing spend. I replicated the wonderful sandwich the fellows built for me in Florence (much like a Subway shop here) by starting with fresh focaccia bread.
Next blog, Part 4 of our series on Redefining the Customer Experience, I’ll show you how to apply predictive analytics to your business’ day to day operations.
Connect with Massa & Company for a free consultation on how to use mobile marketing to increase profits and reduce your marketing spend.
In your ongoing effort to build a relationship with your potential clients and customers mobile content marketing is becoming an essential part of that mix.
Mobile access to the net has increased social network use by over millions and is expected to continue to climb.
Today, the mobile marketplace has such a huge impact on businesses that organizations need to develop mobile strategies in order to stay competitive. Mobile is growing faster and larger each day as more consumers embrace mobile convenience and companies follow their lead.
MDG Advertising is a full-service advertising agency and one of Florida’s top creative ad agencies.
This entry was posted on Wednesday, September 11th, 2013 at 9:01 am and is filed under General, Mobile Marketing, Website Design and Development.
SEO – Hawaii businesses should understand that the Internet is replacing the Yellow Pages. If you are in business to make money, which should be your number one goal, then your internet presence should have a sole purpose. Is your Hawaii business competing with national companies for front page of the search engines?
Doing the right things to be found locally by your customer base requires an entirely different strategy than that employed by national branding websites. Did you know there are several avenues for customers to find you online even if you don’t have a website? With our SEO & Internet marketing strategies, you can gain new customers in as little as a few hours.


Our methods are designed to get you found fast by utilizing our special arsenal of Internet marketing campaigns & SEO for your business.
Keep updated with the latest Mobile Marketing strategies that will bring you more leads, and keep you current customers coming back for more! That was the month in which 55 percent of all time spent on online retail sites occurred on mobile devices, such as smartphones and tablets rather than PCs and computers. It involves many different steps and we can help you with all of them, including the following critical steps. We help you create mobile websites that are easy to read, simple to navigate, and scalable to the size of user screens a€“ whether theya€™re using 4.5 inch smartphone screens, 7 inch mini tablet screens, or full size tablet device screens that are closer to 9 or 10 inches.
We understand the complexities of the mobile advertising landscape and can help you make informed decisions about the right ads and ad placement for your business success.
We help create a strategy for your business based on the data about incoming mobile traffic and their behavior once they arrive at your site, we can help create targeted ad copy and messages to help you enjoy fewer failures and many more successes. This means businesses must make efforts to ensure that their social media activity is mobile friendly in order to appeal to your target market on their turf. While in Florence, I found the top-rated restaurant in the city on Trip Advisor, was a sandwich shop,   just a block away from our hotel. The restaurants and events I patronized understood the power of mobile marketing, and put marketing effort into securing great reviews on TripAdvisor. It’s about creating a systematic shopping experience that blends in-store offers with online engagement, resulting in increased conversions and a better overall buying experience. Consider how you currently take the customer from awareness and interest to making a purchase, and look for ways to support those efforts with mobile technology. Direct mail campaigns, email marketing, and online advertising can all be supported by and integrated with mobile marketing efforts. You can then use mobile marketing to alert customers about a product that is most often purchased in tandem with the mailed offer.
By observing purchasing patterns, preferences, and buyer behavior, you can create complementary mobile campaigns that result in a powerful, personalized shopping experience in real-time. But like so many other aspects of data based marketing, failing to take advantage of this technology always ends up costing you more in the long run. I chose a genoa salami in Florence and then covered that with a luscious thick piece of artisanal cheese. By adding data based mobile offers to your marketing arsenal, you are guaranteed to give customers exactly what they want, when they want it. She works with companies and nonprofit organizations to make the best use of their information about customers, partners, donors, and sponsors. Her ability to establish rapport, both one-on-one and with large groups, has its roots in her passion for the theatre. It’s another way to market your content to your clients as well as a way to attract new clients who are too busy to sit down at a computer to look at your website. We have to remember the quantity of users using mobile phones and other devices to access online content is growing by leaps and bounds, and by some reports even outgrowing personal computer adoption. You start by offering your current clients the ability to read, watch and listen to your content via the mobile device that most of your current readers use, or code the site to detect what device is reading.
With Gartner predicting the sale of more than 1 billion mobile devices worldwide this year, ignoring mobile audiences can be an extremely costly mistake. Understand Your Mobile Options – Mobile access is generally divided into the mobile Web and mobile apps. Promote Mobile Visits with Commercial Web Services – Commercial Web services provide information in a mobile-friendly form that consumers can easily view and navigate on their digital devices. Make Your Move into Mobile with Your Website – Many companies choose to enter the mobile market by first making their website mobile-friendly. Optimize Your Marketing for Mobile Subscribers – Subscribers often read and share communications via mobile devices, so make sure that your marketing messages are formatted for their digital devices. Mobile Metrics Provide Important Information – Today’s technology makes it easy to analyze mobile consumer behavior, so take advantage of these tools to gain a greater understanding of your mobile market. Mobile Can Be a Springboard to Other Digital Opportunities – Once companies get started in mobile, they often discover a world of online options that can enhance their marketing and build on their more traditional advertising strategies. As a result, it’s become vital for organizations to develop mobile device strategies to ensure that their marketing reaches the massive mobile market.
With offices in Boca Raton, FL and New York, NY, MDG’s core capabilities include branding, logo design, digital marketing, print advertising, email marketing, media planning and buying, TV and radio, outdoor, newspaper, video marketing, Web design and development, content marketing, mobile marketing, social media marketing, and SEO.


And just like the good ol’ days of the Yellow Pages, when a customer starts searching they are usually ready to buy.
It’s about being found by local customers ready to do business with you.  Contact us today to help you EXPOSE your business in MULTIPLE places online…we are the top SEO company in Hawaii! Mobile marketing is simply too convenient for shoppers today and businesses that havena€™t optimized for mobile marketing yet are already behind. If you dona€™t optimize your sites for mobile devices and audiences youa€™ll notice wide frustration among people our business depends on. If you are going to Florence any time soon you gotta try this place – All’Antico Vinaio!
Shmear the top half of the bread and add anything else like fresh ripe tomatoes and some arugula for crunch…pour a glass of wine and chow down!
She works with organizations to attract new customers, find the best ways to segment and reach out to existing customers, analyze customer behavior to predict future behavior, and increase the value of their customer base.
Bonnie founded and operated a nonprofit performing arts company in her hometown of Cookeville, Tennessee and taught public speaking to barely tolerant freshman at Tennessee Technological University. Mobile content marketing cannot be ignored by the savvy Internet marketer who wants to remain relevant. Fortunately, most companies want and need a mobile marketing strategy but just don’t know how to begin. The mobile Web involves browser-based Internet access and Web-based applications through mobile devices, while mobile apps are software applications that are downloaded to smartphones and tablets. As a result, many mobile users rely on these services to lead them to interesting and relevant websites. There are various website content management systems with responsive-design features that can make Web pages viewable on mobile devices. Create your emails, newsletters, subscriber forms, and other messages to be viewable on all kinds of digital devices.
These options include QR codes, customer text messaging, and mobile-targeted emails, among others. To stay on top of the latest trends in marketing and advertising, contact MDG Advertising today at 561-338-7797. According to a recent study search engines are now the #1 Media type consumers use to find local businesses. It’s easy to feature your organization on these commercial Web services, but remember that your information and search results pages must be mobile-enabled so they can be viewed on a variety of mobile devices and provide mobile users with an optimal experience.
If the website doesn’t have responsive-design features, there are third-party services that can create mobile-friendly versions of the website.
There’s also the world of mobile advertising, which can greatly increase exposure and awareness for the brand. More data capture and targetingSmartphones enable marketers to target based on location and usage patterns. It’s important to realize that mobile apps often involve more effort and expense to produce and usually need third-party platforms to properly deploy, while mobile Web development often takes less time because companies can easily use their existing website content and infrastructure. Before making the website mobile, it’s important to select the right content and navigation for your audience, as well as to realize that Adobe’s Flash is not always supported by devices or desired by audiences. This provides companies with the ability to present more personalized ads and customized messages.2.
Also, decide whether the mobile website will have its own URL or maintain the existing one. Watch for viable and valuable mobile advertising opportunities and then evaluate their performance with campaign metrics. Social media is now at the forefrontIt should come as a surprise to no one that much of the time spent on mobile devices is on social networks like Facebook and Twitter.
According to comScore, 45 percent of all Facebook traffic and 55 percent of all Twitter traffic is mobile, says Mashable.4. Activation, activation, activationCustomer engagement via mobile technology is something companies are taking painstaking efforts to incorporate.
The most popular forms are QR Codes, search, audio and text messaging (SMS).Isn't it time you got on the mobile bandwagon?



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