April 23, 2014 by Tabitha Jean Naylor Share this:The biggest challenge for start-ups today is arguably getting exposure. Mobile Apps – If you have the resources to develop a mobile app for your start-up business, go for it. Mobile Based Discount Codes and Coupons – Attracting new customers is the essence of marketing, yet getting your current customers to spend more can be a good way to keep the revenue streaming in. Mobile Based Contests – Mobile based contests and polls can help you create a good response from your would-be and current customers.
SMS or Text Messaging Campaigns – Text message marketing is a perfect and personalized option that as a start-up you can explore when trying to establish brand recognition.
SMS Alerts and Updates – Building customer loyalty is an absolute necessity and is always the ultimate goal in marketing. Using mobile to market and promote your business is no longer a “nice to have.”  It’s a necessity. Startup TravelsStartuptravels is a social platform that allows you to connect with entrepreneurs all around the world. I hate to say it, but Christmas is coming and it will hopefully be a busy time for many of us. Q1 2011 has been even more impressive, with sales of $644, up 13,575 percent from last year. Quick Respose Codes (QR Codes) have been around for a while, but are really starting to make an impact on the public consciousness.
This is being driven by a range of innovative marketing campaigns that are utilising QR codes in a quirky, eye-catching ways. QR codes to display mobile website URLs, that when scanned display a websites with promotional messages, mobile newsletters or other calls to action.
In a relatively short period of time mobile phones and smart phones have gone from being a luxury item to a must have item that we cannot do without. This potential direct connection offered to so many consumers has made marketing via mobile devices one of the most successful and effective forms of marketing available to us today.
As more and more mobile smartphones are sold, the buzz around mobile apps gets ever louder. But many of you have told us that your facebook fan pages are more active that your websites.
Their goal is to make their clients lives easier and reduce their bottom line, and adding the uConnect text message marketing service to their portfolio will help them do this. The rise in the number of consumers purchasing smartphones along with the increased affordability of data plans has made mobile an increasingly attractive direct marketing option for marketers.
Indeed not having a mobile marketing strategy and SMS Marketing program means you are passing up an opportunity to engage with your customers in a very targeted and personal way.
However, a common mistake made by many businesses who do dip their toes into the mobile marketing field is to run their mobile marketing campaign as a stand-alone effort and then write off mobile when they don’t get the results they expect. Mobile marketing, and in particular SMS Marketing , is more effective when it is integrated into your overall marketing strategy and run as a supplement to your existing marketing efforts. It's been a while since we ran our last offer, and with the festive season nearly upon us, we're in a giving mood. We're delighted to be exhibiting at The Midwest Showcase in Thomand Park, Limerick on October 21st, 2010. To promote the new release of our "Mobile Club" website sign-up form, we will create a branded banner and promotional image for your business when you set up your uConnect Mobile Club before the end of the month. If you are interested in sending out offers using text messages but aren't sure how to get that list of mobile numbers together, we have the answers. Interest in mobile marketing has increased thanks to a recent article published by Nick Rabbitt in the business section of the Limerick Leader. The Milk Market in Limerick City is one of Ireland’s best attended markets, which has been operating since 1852. According to the Mobile Marketing Association, text message marketing (also referred to as SMS marketing) is already the most widely-used form of mobile marketing, and at uMobilize Promotions we expect 2010 and 2011 to see a far greater adoption of text message marketing (sms marketing).
In August 2012, Dunkin’ Donuts released an app that allows guests to pay for their orders through a barcode that is scanned at the POS. Dairy Queen is currently developing a new app that will not only allow for mobile payments, but also integrate reward cards, promotions, and guest coupons both in-store and in the drive-thru.
With 36 percent of OpenTable’s 34 million users in North America reserving via mobile devices, OpenTable has set the stage to become a mobile payment go-between for restaurants and guests. The third quarter of 2013 saw the Starbucks mobile app garnering 10 percent of US in-store transactions, with a 30 percent growth in total dollars spent through My Starbucks Rewards, and 100 percent growth, year-on-year, in dollars loaded to the card through their mobile app. With football season upon us, Papa John’s is offering a prize package including tickets to the 2014 Super Bowl in East Rutherford, New Jersey. Out of the 211,173 registrants to Auntie Anne’s Honey Whole-Grain Pretzel Sweepstakes, 34 percent came from mobile devices (11 percent via SMS). To celebrate their 30th anniversary, and build their brand new SMS database, Maggie Moo’s offered 30 cent scoops to their subscribed guests. To increase foot traffic and build their own SMS database, Peter Piper Pizza instituted a geo-targeted campaign where a geofenced area was set up surrounding select locations in Texas. Rather than target everyone within a certain distance of their locations, Quiznos limited their mobile ads to users who have visited similar QSR locations in the past 30 days. In a partnership with Pepsi, Ponderosa and Bonanza Steakhouse is offering (through September 2013) guests in-store deals for downloading their mobile app and scanning the QR code at their table.
Burger King has expanded its BKDelivers program to include New York, Miami, Houston, Los Angeles, Chicago, the San Francisco Bay area, Greater Washington DC, Phoenix, and Denver. From September 2, 2013 to November 24, 2013, guests can download an augmented reality game (Big Kick Challenge) to play at Buffalo Wild Wings. In Wilbraham, Massachusetts, Friendly’s used iPod Touches to survey guests on their food including its flavor, portion size, appearance, and perceived value. To promote their Lemon Cream Cookie Frozen Yogurt (and their partnership with Looney Tunes), Yogurtland launched an app where guests can scan in-store QR codes featuring various characters to receive free yogurt. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. There is one space in my life that is still sacred – that hasn’t been polluted by marketing messages. Just because you have a customer’s mobile information, doesn?t mean they want you to market to them in that way.
You must have in place a way to measure the results you are getting from your mobile marketing efforts.

Use text messaging carefully and strategically and you will see happy, loyal and profitable customers. Clipping is a handy way to collect and organize the most important slides from a presentation.
Making it easy for your customers to find and book your tourism product on their smartphones is ESSENTIAL! If you aren’t catering for your mobile customers, you will be missing out on bookings from those who are searching, booking and sharing information about tourism businesses such as yours right now on their mobile devices. Here are 7  ways to make it easy for your customers to find the information they need about your tourism product or region on their mobile devices and increase your chances of making a booking! This means your website automatically resizes and changes its layout to fit the size of the screen it is being accessed from, such as smartphone, tablet or desktop computer.
A responsive website makes it much easier for your customers to navigate around and read your website on a smartphone and tablet. An easier to read and navigate website = more chance of phone calls, emails and bookings from customers.
A simple and cost effective way to get a responsive website is to get your web developer to find a responsive website theme for WordPress which they can tailor to use for your website. If you don’t have the budget for a responsive mobile site as yet, there are things you can do to make your current website easier to read and navigate on a smartphone.
Put your contact details, how to book, product information and search field on your home page, so people don’t have to dig through your website to find the information.
Talk to your web developer at about making tweaks to your current website to make it more mobile friendly. Not all booking systems make it easy for your customers to book your tourism product via a smartphone or a tablet.
An online booking system that isn’t optimised for mobile devices takes the screen you see on a computer and puts all its detailed information on the smaller screen of a smartphone and tablet. This makes it really hard to read the text, hard to navigate through the booking process and easy to click on the wrong things.
Make a note of how easy is it to read the screen, scroll around, type in your details and pay for the booking? If you don’t like what you see, contact your booking system and find out what their plans are for mobile optimising their booking system. If they don’t have plans to optimise their booking system for mobile devices ASAP, then I highly recommend you switch to a booking system that is optimised for mobile. This is one of the most important things you can do to help convert customers from a phone call to a booking. Also add it to every page of your website (people don’t always enter your website from your homepage). Make any adjustments to the location of your phone number yourself if you have a content management system or get your web developer to adjust this for you. TripAdvisor, Urbanspoon, Facebook, Yelp and Google are all widely used location based websites with smartphone and tablet Apps. This is something to check if your tourism product isn’t located at the same place as your office address. A recent client’s address was coming up incorrectly in Google Maps for the location of their tour. Make is easy for your customers to upload and share their photos of your tourism product in real time. Providing WIFI for your customers is particularly important if there is poor mobile network coverage in your region. A great example of this is ProDive Cairns who offer free WIFI access for guests on tour at the Great Barrier Reef. If you don’t already offer your guests WIFI, investigate the options of offering guests WIFI if it is relevant for your tourism business. Over to you, which one of these tips can you use today to make your mobile customers lives easier!
Our Tourism Marketing Academy is a brand new, 6-month mentoring program designed exclusively for tourism operators, helping them decipher the tourism marketing maze, to create a sustainable business. Enter your details below to get exclusive access to our FREE 3 Part Webinar Series for tourism operators! Once subscribed, we’ll also send you our monthly enewsletter, which is jam packed full of inspiring tourism marketing insight & ideas ready for you to implement straight away!
A holistic 6 month marketing mentoring program designed exclusively for tourism operators to develop & implement a strategic tourism marketing plan to grow their business! A high-level, tailored mentoring program for staff in destinations who are responsible for the development and implementation of Destination Marketing Strategies. Although there are a broad range of marketing tools available towards achieving this goal, small businesses often lack the financial muscle to effectively exploit these options to the best of their advantage. A business mobile app should basically allow users to access your website and order services or products. The idea of offering mobile based discount codes and coupons is simply designed to inspire more spending.
Mobile based contests and polls also provide a great opportunity for customers to engage with you and your business, which in turn develops long-term (and stronger) relationships.
The main reason you cannot afford to miss out on SMS marketing is because almost every person with a mobile phone reads a text message in less than three minutes.
Offering SMS alerts and updates to your customers regarding discounts, new arrivals or sales makes them feel in touch with your business and quite often, such updates always lead to an action which may include an inquiry – or better yet, a purchase.
The tips highlighted here should give you a perfect start in your mobile marketing campaign – and our hope is that your results will be amazing. This point is clearly illustrated by the fact that smart phone sales in 2010 passed 300 million (up 74% on 2009). The Midwest Showcase aims to bring together the best examples of local entreprenuership, so we'll be in some excellent company.
Focusme magazines mission is to promote local industry and commerce in the mid-west by focussing on small to medium enterprises. But to get the most out of your Mobile Marketing campaign here are a few things to consider.
Guests are glued to their phones and hold the power of a restaurant’s reputation in their hands.
This app has since expanded to include a store locator feature, which they promoted with a Twitter contest. Testing currently in San Francisco, this app allows guests to make reservations and pay their bill from one app, though certain kinks must be worked out before it can be implemented nationwide.

This dependence on mobile technology has led the Silicon Valley stores to start offering wireless chargers for mobile devices.
To enter, guests had to order through the company’s mobile app or website between August 5-31, 2013. This promotion saw a 454 percent increase in transactions and 27 percent increase in net sales from one store in one day – helping to add 32,000 consumers to their SMS database in the following 5 months. Should a guest enter the fenced area, a mobile ad is triggered offering them one of two promotions: a free drink with lunch buffet or a large, one-topping pizza. This selectivity resulted in 3.7 million new impressions and a 20 percent increase in coupon redemption in the tested region of Portland, Oregon.
While not an app, this mobile enabled site allows guests to order straight from their smartphones. The game turns the tabletop into a football field and lets guests compete with one another to beat the one another’s top scores. This method of mobile surveying saw more text responses than traditional paper form surveys.
As you would know from your own use, smartphones and tablets are now part of everyday life, and we couldn’t live without them!
If you open it on a smartphone or tablet, you will see how the navigation changes and the shape of the website page resizes to fit the screen size. Take note of points 1, 2 and 4 to make sure your contact details are easily found on your website. This is so your customers can easily find out about your tourism business when they are in your area. If you don’t have a Facebook Page for your business, check out the Tourism E-Kit’s Facebook for Tourism tutorial. Encourage your customers to leave positive reviews and feedback so your business rates well.
This error would have made it hard for customers to find the tour location, leading to customers arriving late for the tour, unhappy customers and poor customer feedback. If it is showing the wrong location, follow the steps at Google Maps Help  on how to fix it. This is a great selling point which sets their tour apart from other Reef Tour Operators who don’t offer WIFI. Rebecca loves helping small to medium sized tourism businesses grow their bookings and profits by marketing smarter, not harder. If you are starting a small business, however, the good news is that there is some reprieve.
In addition to this, mobile based coupons are redeemed ten times more than other web based or printed codes. In the grand scheme of things, long term customer relationships help to build customer loyalty, which ultimately results in better sales. It’s designed to kick start your mobile strategy roadmap and is the exact same framework we use in-house. This is why restaurants must keep up with the newest mobile marketing trends or risk losing relevance. For example, how a waiter would know if a guest actually paid their bill or if they are one of the notorious restaurant runners. Buffalo Wild Wings’ prior football game had 200,000 users, 27,000 Facebook shares and a 90 second average play time. This method is also being used at Bonefish Grill, the Ninety Nine Restaurants, and Carrabba’s Italian Grill.
Mobile marketing is not only an effective and results-oriented marketing tool but it is also cost-effective and accessible to small and medium scale enterprises. There aren’t any standard rules when it comes to developing mobile apps for business; the most important thing is to develop an application that works for you and is popular amongst your target customers. The biggest challenge in text message marketing is collecting as many phone numbers as possible legally. However if your phone number is part of an image, it may not be recongnised by a smartpnone.
The following are five innovative mobile marketing ideas that you can explore to give your new business more exposure. One idea on how to build out your list is to run a competition where customers who shop with you get a chance to win something if they offer their contact details. Tram Tracker (Melbourne, AUS)Yarra Trams (operator of Melbourne Tram Network) mobilised their business by letting the commuter track the tram-times and find tram-stops via their free-to-download smartphone application. Bounce IncThe patrons were already taking photos of their experience in the iconic trampoline gyms and uploading them to Facebook.
The system then gives them access to the photos via a smartphone app (among other cool functions) and encourages them to share their photo to Facebook. LumosityOriginally a website application, Lumosity reinvented their gamified software by releasing it to the mobile platforms.
Developing a mobile app means that the user now has 24 hour access to the software anywhere, anytime…no more excuses! It also reduces the number of phone calls from hungry customers AND makes it much easier for customers to place orders on the fly.
As you’re probably beginning to notice, mobile advertising often comes in the form of a tool that your customers use from their smartphone that makes it easier for them to connect with your company.
And for a company that bases their entire business around physical publications, that would have come as a shock. Allaro HomesA leading Home Builder in Cairns, QLD, Allaro Homes build some of the most stunning homes in Queensland. When we built this app people who saw it were stunned by the technology…and I mean STUNNED. He brings a Marketing approach to every project by overseeing UX design, Co-ordinating market research, and consulting on core components of the launch. 5 Things You Need To Know First 07: 10 Important Lessons For Building A Startup Quiz: Is Your App Idea CRASH HOT or TOTAL RUBBISH? We believe that through inspiring our people with education and by creating an environment where they love to be, we can generate more ideas, optimise performance and manufacture happiness.

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