If you want to know what’s happening in mobile marketing, there’s only one place you need to look. Dot Media, which publishes Mobile Marketing, has strengthened its team with the addition of two senior executives, James McGowan and Sandra Smith.
James McGowan is our new commercial director, responsible for securing revenue across the Dot Media portfolio, heading the sales team, and shaping the business going forward.
He joins us from The Drum, where for the past nine years he worked as part of the team who took the publication from a regional to global audience though his work with international clients and platform development. Sandra Smith joins as events and marketing manager from her previous role as senior marketing executive at ad tech firm Intelligent Optimisations. At Dot Media, she will be responsible for marketing our portfolio of events, including the Mobile Marketing Summits and the Effective Mobile Marketing Awards, including speaker and delegate research and liaison, as well as managing the company’s social media channels. Today is a bank holiday here in the UK, so Mobile Marketing Towers is currently devoid of life while we all dance around the traditional Maypole. At Mobile Marketing we're proud to help tech companies showcase their cutting-edge solutions, whether it's on our website, in our magazine or at our Mobile Marketing Summits. This entry was posted in David Cisneros, Products and tagged mobile, offline on March 14, 2016 by admin. Price comparison, voucher, cashback, loyalty and product review websites accounted for ?14bn in sales in 2013, according to the second annual Online Performance Marketing study conducted by PwC for the Internet Advertising Bureau UK (IAB).


52 per cent of British adults online report having visited a price comparison website in the last six months, according to GfK NOP’s online panel of UK internet users aged 16 and over. These types of sites – such as Comparethemarket, TripAdvisor, Vouchercodes, Nectar and Quidco – are the best-known examples of Online Performance Marketing (OPM).
In 2013, UK consumers made 150 million purchases via affiliate websites – three for every British adult – totalling ?13 billion.
Advertisers spent ?1bn on OPM activities in the UK in 2013, 15 per cent more (on a like-for-like basis) than in 2012. The Finance sector, driven by insurance and credit card advertisers’ use of price comparison sites, is the biggest spender – accounting for 35 per cent of OPM expenditure in 2013 – followed by Retail (21 per cent). Dan Bunyan, Manager at PwC, says: “OPM generated around 4bn clicks in 2013, the equivalent of 10m per day or 120 per second, about 5 per cent of which resulted in a transaction. Lan Chi 24 Online Reader Tip: Click on the Lan Chi manga image or use left-right keyboard arrow keys to go to the next page. Copyrights and trademarks for the manga, and other promotional materials are held by their respective owners and their use is allowed under the fair use clause of theCopyright Law. The mobile marketing industry is ever-changing, and that applies to the people as much as the technology.
Before that, she worked as a marketing consultant for a variety of tech startups, including HubSpot and Ziff Media.


This was supplemented by a modelling methodology for companies not participating, as well as a further 26 in-depth interviews with industry participants.
In OPM, advertisers don’t pay publishers to show the ad, they only pay if the ad causes someone to complete a defined action, such as making a purchase (affiliate marketing) or submitting contact details (lead generation).
The ?14bn in sales generated by the ?1bn spent represents a return of ?14 for every ?1 invested by advertisers. This high conversion rate and the high return on investment explains the significant increase in advertisers (to 4,000) and publishers (to 12,000) now using OPM.
Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of who's joined which company, and what they're doing there.
In addition, our quarterly print magazine delves deeper into the issues and trends at play in the mobile marketing ecosystem.



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