What is Location-based marketing and how can it help a business with their mobile marketing in Atlanta? According to a 2012 study, 58% of consumers who have a smart phone use location-based apps.
Location-based marketing is the concept of using GPS technology to market to mobile users based on their preferences and location.
Location-based services use the GPS technology of mobile phones to provide mobile users with information regarding businesses near them. Foursquare is popular, with nearly 30 million people and over 3 billion check-ins based on the company’s 2012 findings.The first step for business owners to take is to claim their business on Foursquare. Once set up on Foursquare, business owners can post updates, offer specials and advertise events to promote the business and entice customers.
Foursquare even offers free analytics so businesses can track their customers and see what’s being shared. We’re going to continue to offer insight into Location-based marketing and how it can add a punch to any mobile marketing strategy with our next blog on LBM case studies. Spinnakr is a service that helps you target yourwebsite's visitors to increase conversions. Our group on Facebook to discuss with other digital marketers latest news and strategies in SEO and SMM.
Mobilize your website and social media pages – Ensuring that your website and any significant social media pages, such as your Facebook business page, are optimized for mobile is a must. Be sure to claim and optimize local listings – It’s not enough to merely have a listing on entities like Google local, Yelp or other local directories, you must make those listings work for you! Offer irresistible deals – Everyone loves a deal, and mobile shoppers are some of the most voracious. Clarence Fisher has spent more than a decade in the Internet marketing trenches honing his online marketing skills. About us and this blogWe are a full service agency that deliver compelling digital marketing solution.
We offer professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords. 95 per cent of UK adults and 92 per cent of American adults own a mobile phone, enabling them to tweet at any time. Mobile phone marketing is continuing to grow reaching your consumers immediately on a device they almost always have about their person is very appealing, and in the world of modern communications is becoming more popular. However, it is not new – while frowned upon, in the mid 2000s ‘blue-jacking’, or sending information to someone’s mobile phone via a Bluetooth connection was quite the attention grabbing marketing device.
The mobile marketing strategy must take into account all the phases the mobile user is going to be involved in.
Today’s consumer wants everything available at their fingertips, and they don’t want to wait.
Creating a mobile campaign is one of the many things you can acquire when you market with Agency Fusion in Salt Lake City.

Get subscribed to our RSS feed to be informed first to learn about new blog posts published. Keep in mind that mobile versions of your content need to be Spartan in size, images smaller, and textual content more brief and concise, so as not to lose the busy mobile browser. Moreover, they’re out and about NOW, and you can attract them with timely offers and coupons. After helping national companies go from concept to millions of dollars in revenues he decided to focus his Internet marketing powers on helping local business owners achieve their goals.
Our winning solutions and experience helps to deliver great results across several key areas. Your digital marketing strategy, including your mobile phone marketing, should, as is true of all your communication channels, be fed from and run alongside your company’s overall marketing strategy. Some companies approach to us asking what they would need to do in the mobile channel: should we have a mobile website or a mobile app? First of all, it is necessary to benchmark competitors ir order to know which tools seem to be the most relevant.
If you do not have a website that is optimized for mobile users, you could be missing out on a huge target market. This means becoming an avid user of mobile marketing, since the best way to understand it is to experience it.
Claiming your business’s listing allows you to corroborate your business’s information, create mobile discount offers (for when your customers “check-in”), and do several other useful things. Some companies create SMS campaigns that use analytics to determine what customers want, and which messages they are likely to respond to. Nicole works for Agency Fusion in Salt Lake City, UT where she helps companies build and market websites. Make sure to use an email optimized layout, preferably one-column, and a font size of no larger than a 14 for small-screen readers. Utilizing the segmenting and referral tracking within Analytics, whereby you can track smartphone and tablet visitors and analyze their onsite behavior, you can determine how you’re campaigns are performing. Clarence has a keen eye for finding out what works in a marketplace and positioning his clients’ companies to dominate their markets.
It’s tempting to get carried away with the excitement of a relatively new technology (new in this form anyway) but you need to ensure your communications stay in keeping with the brand and on message. And a smart phone is a seamless way of growing your contact list via the other apps and communication channels that they are already holding in their hand. Apart from building a mobile website or a mobile app, a mobile marketing strategy may include tablets or smartphones sites, mobile search visibility, mobile SEM, mobile advertising, SMS, location-based marketing or social marketing. Using mobile marketing can generate more buzz for your company, and will give your sales a boost if you do it correctly. Becoming a power user involves learning to use QR codes, checking-in using Go-Walla or Foursquare, clicking a banner ad, using Google Voice Search so as to locate a shopping mall or restaurant, among a host of other solutions. You should include maps that provide the location of your business, as well as phone numbers that are click-to-call.

On sites like Go-Walla, Foursquare, Google+ and Yelp, people can click to call your website directly from their mobile device, but you need to claim your listing to optimize this mobile-friendliness. SMS messages can be sent along with Facebook campaigns, check-in campaigns and other features to gain the attention of your audience. You can create a campaign that will insert the individuals name in the SMS text if you want to make the message personalized. With 84 percent of those using mobile marketing reporting a gain due to mobile, there isn’t any excuse for falling further behind! This stream is something that the marketing world has struggled to get to grips with, but in the last two years mobile phone advertising has grown by over 100%. Whether it’s your website, social media or email, all they have to do is simply tap a link. These tools may have multiple features such as product invetories, product images, gelocation, mobile coupons, store finder, customer assistance or social sharing.
The first phase is, of couse, awareness: the company must assess how customers find it through mobile devices. You should make it a daily habit to explore the many mobile marketing solutions that are available; so as to get a good idea of how mobile marketing works.
If you are in the restaurant business, add a feature for people to book a dining table through their phones. Messages that include customers’ names have proven to have twice as high open rates and significantly higher conversion rates. Once you are communicating directly through SMS do consider your timing – no-one really wants to be disturbed late in the evening, but the offer of a free coffee mid-morning might be just what your potential customer needs! Nevertheless, our response is always the same: you need to think of a mobile marketing strategy. Companies must need to know where they are heading to, which their goals are, what they want and need and what content they have. Once a company is able to answer all these questions a mobile strategy may begin to be deployed.
The company or brand must deploy its content through different mobile channels so users keep engaged. During this phase users will need to access to key data about company’s products and services.
Actually, most marketers, strategists and technology consultants are obsessed with conversion rates. Of course, the buying experience must be optimized so that a smooth, clean and lean process allows the user to buy company’s products. The mobile channel can be a very powerful tool in order to do that specially leveraging key mobile apps funcionalities.

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