Fans no longer have to sit on the sidelines rooting for their favorite team; they can get into the game with the latest fan engagement trends in mobile marketing.
Sports teams are engaging fans through mobile marketing for customized interactions during the game and throughout the season.
Communication trends are shifting with the advent of new technology, including mobile devices with enhanced interconnectivity.
In accordance to the communication shift described by Kudelk, mobile marketing has taken the charge in today’s new age of interactive marketing by delivering highly convertible leads for clients looking to engage consumers for real-time results. Sport teams are benefiting from the instant results and feedback provided by mobile marketing. Colleges and universities are starting to see the benefit of tapping into their inherent fan base through mobile marketing efforts to drum up support and excitement. Collegiate athletic and marketing departments are getting in the mobile marketing game by establishing sound social strategies for engaging a broader fan base to their sports teams. Many colleges and universities are looking to third-party vendors to assist with their mobile marketing efforts. For collegiate athletic departments operating on smaller marketing budgets, current social networking sites with established mobile applications can serve as an effective promotional tool among your fan base.
Mobile marketing is more than an excitement generator—it can also help colleges and universities generate revenue through sponsorships. From collegiate athletic departments to professional sport leagues, fan engagement efforts and developing a centralized fan base can help perk up a team’s cheering section and revenue. For his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century.
Art direction, corporate identity, branding, web design, publication design, writing, editing and broadcasting.


You’ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. When checked, Shutterstock's safe search screens restricted content and excludes it from your search results. Interconnectivity at the game is easier than ever, as nearly everyone in the stands is now armed with a smartphone or tablet syncing them up to all of the action. Collegiate athletic departments are utilizing this marketing platform to build broader fan support across their athletic teams for greater fandomania.
People are increasingly communicating through smart phones, as there are nearly 6 billion mobile subscribers across the globe and over 7 trillion sent text messages. From short message services (SMS), a text messaging service that can deliver instantaneous results, to push notifications, a cheaper form of wireless advertising, mobile marketing uses consumers’ mobile devices to create effective touch points for a responsive and engaging communication strategy.
Chris Conway with the Sports Networker reports that the demographic of the sports fan is young, educated and tech savvy, which gives sports marketers a distinct avenue to target their top fans. From game day attendance to season-lasting fan support, mobile marketing programs have effectively proven to generate excitement and drive attendance among the college audience.
Among the leading strategies is establishing a customized mobile application that acts as a social engagement tool to reach fans and connect them to their favorite sports team and athletes.
Fans can be encouraged to check-in using Facebook, Foursquare and other social media platforms to alert their social network connections of their activity and build awareness of a particular sporting event. Strategic mobile marketing campaigns can position a viable target audience in front of meaningful sponsors through community partnerships.
According to a recent report by Jaren and Devin Pope that measures the correlation of athletic success and admissions, the number of applications increases between two and eight percent for the top 20 football schools and top 16 basketball schools each year. Paul’s diverse online and hybrid degree offerings respond to the realities of the marketplace both now and in the future.


Paul is accredited by the Higher Learning Commission and is a member of the North Central Association.
And, with nearly half of all people ages 18 to 35 following a sports team and 35 percent actively commenting via social media, mobile marketing has become a sports marketers dream. Mobile marketing, which you can learn by getting an online marketing degree at CSP, can help reach this fervent fan base through real-time marketing efforts that create a new fan experience. Many of these applications serve as interactive dashboards that allow users to monitor live stats, social media feeds and community interactions while offering rewards for attendance, shares and other activities.
Applications and campaigns can integrate sponsored text messages that build buzz and awareness for the sporting event and community sponsor.
For schools outside of the power conferences, this data simply highlights the importance of generating and maintaining an active community of collegiate sports fans to encourage continued success on the field and in the classroom.
Concordia’s degrees use relevant curriculum to position graduates for real-world opportunities and success. These applications may also have the capacity for merchandising, providing students and other fans with one-click ticketing. Data collected from the audience through previous mobile marketing efforts can be used to target prospective partners and make an effective pitch to score needed sponsorship dollars.
Employers seek students who have relevant skills to contribute to both the workplace and community, and Concordia’s degrees offer a robust education to expand students’ knowledge base and skill set.
In-house and customizable applications give athletic departments access to valuable audience data that can be used to drive attendance and game day excitement.



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