QR Codes for Retail Stores: What You Need to Know QR codes are popping up in retail stores all over the United Kingdom. The UK is adopting QR Codes at an alarming rate.  Scan this QR Code to take this post mobile!  Does your mobile marketing strategy include QR Codes? UK Mobile Marketing Video Training Course Offers FREE SMS Marketing Training, Mobile Website Training, Mobile App Training and much more! This workshop helps you work out if you actually need a Mobile Marketing Strategy at all, and if not you can stop losing sleep over it!  But if you do, and need to actively manage the risk of your competitors being better at it than you, or better still want to find out how to take advantage of the opportunity, then this is the workshop for you. All attendees will be given copies of the day's presentation and a clear view of whether using mobile marketing is right for their business or not.
To find out the answers to these questions and more it probably makes sense for you to attend the WSI Mobile Marketing Strategy Workshop! It is forecast that soon more than 50% of all internet traffic will be conducted via Mobile devices and yet less than 5% of all websites are optimised to be viewed via mobile devices.
Being a iPhone and iPad user myself, I was conscious of how more and more people are using mobile devices to search the web on the go.
Whilst my website looks great, it does have 52 pages and on some pages you'd need to zoom to read the content. It's brilliant because it demonstrates just how innovative PRV is, not only in what we do but in our online marketing too.
The WSI process was smooth, with very little work or involvement from my side (other than one round of suggested changes) and I'm very pleased with the end result.
I just wanted to say I really enjoyed the recent Mobile Marketing Strategy workshop you ran. Your presentation explaining the importance of mobile technology and the Internet was impressive. Thanks for making complex technology easy to understand & implement - no doubt I will be doing what you recommended. Find out more about Social Media Marketing and how it may help your business by attending one of our regular Social Media Strategy Workshops. Find out more about Social Media Marketing and how it may help your business by attending one of our regular Mobile Marketing Strategy Workshops. Bluesky Interactive offer a full and comprehensive range of digital services for the automotive industry, with a specific focus on the dealer marketplace. Bluesky Interactive focus on maximising our digital business needs so that we can concentrate on delivering the service & information on our website that our customers deserve. Generally, whatever you want or need your website to deliver, there will be a product especially to help you do it - and if there isn't one already then our bespoke development team would be happy to help make your vision a reality.
Every website built on the COG Platform is completely bespoke – we don't use templates, as we believe websites should be custom built to meet your specific requirements.
As first to the dealer market with Responsive Web Design we develop exceptional website user experiences. Our in-house PPC experts can help you to reach potential customers at all stages of the buying cycle, helping to generate traffic and website leads for your dealership.
A range of up-to-date Search Engine Optimisation and content strategies to help your dealership to show highly on Google for both local and national traffic.
Ensure your dealerships are embracing the potential of social media with our motor trade social media solutions, designed to help achieve your specific objectives. A selection of video marketing products that allow you enhance your website and used car listings, including Google accredited 360° showroom and car interior tours.
You can't afford to ignore the importance of mobile and tablet traffic – which is why we have a range of mobile marketing solutions to make the most of these visitors. Maximise your customer database with targeted, cost-effective email marketing solutions for car dealerships of all shapes and sizes.
Bluesky Interactive work with car dealers of all sizes, from independents through to multi-site, multi-franchise dealer groups. If Bluesky sounds like the sort of team that you would like to be a part of, and if you have experience in automotive web design or relevant digital marketing, then why not visit our careers page and see if there's a position for you? Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. To help you keep up-to-date with the rise in consumer and company adoption of mobile and its impact on mobile marketing, I will keep this post updated throughout 2016 as the new stats come through to support ourA 120 page Expert members Ebook explaining how to create a A mobile marketing strategy.
Our Mobile Marketing Strategy Briefing explains the key issues to plan for in mobile marketing. The latest data shows that we are now well past the tipping point mentioned at the top of this post.
The implications are clear - if you're not able to reach your audience through mobile search or display, or you're not providing a satisfactory mobile experience you will miss out compared to competitors who are.
The trend in mobile device usage ('vertical screens') compared to all screen use again shows that we're well past the tipping point.
We've created a new summary showing the global popularity of using different digital devicesA using data from Global Web Index to include in for our State of Digital Marketing 2015 infographic. It clearly shows the popularity of smartphone ownership and emerging mobile devices like Smartwatches. Insight from comScore published in their February 2014 market review shows the picture that marketers need to build up. However, we need to be careful with interpreting data on hours spent,A since we spend most of our time on smartphones checking email and using social media. So with so many site visits still on desktop, it's important when designing using a responsive web designA that the desktop experience isn't degraded and this has led to many larger businesses using an adaptive web design where layout and content are tailored for desktop, tablet and smartphone screen dimensions. We have a separate compilation of Ecommerce conversion stats if you're creating a business case for mobile optimised sites as explained in our mobile marketing strategy guide, this data is also valuable since it shows the variation in conversion rate by mobile type.

The data clearly shows that Smartphone add-to-cart and conversion rates are much lower than for desktop - important if you're making the business case for a mobile responsive site. This source is useful since it's a regular survey showing the growth in use of mobile site visitors. Consumer preference for mobile apps vs mobile sites should also be thought through as part of mobile strategy.
We reported comScore data in May 2012 that showed that on smartphonesA 82% of mobile media time is via apps. This 90% figure is a key insight as companies decide whether to develop mobile apps or restrict themselves to mobile optimised sites.
This research sourced from a 2015 study by eMarketerA into mobile ad budgets shows a different view. This update to this post features some of the latest updates on mobile statistics from 2014 and highlight some of the best sources to make the business case for investment in mobile marketing in your presentations and business cases to colleagues or clients. In addition to downloads for each country, you can also create your own charts focusing on KPIs of interest. Comscore is one of theA key worldwide sources useful for marketers to help us find out about the changes in use of mobile media by consumers. The report shows much lower levels of adoption in other European countries though - not even a fifth in most. The report also has useful summary of dayparts of different device behaviour, similar to others published. We hope this compilation of statistics about mobile usage and effectiveness continues to be useful - please share if it is and we'll continue to update it in 2015. If you want a single source of the latest stats across the whole of digital marketing, for Expert members, we compile a regularly updated set of usage statistics to use in presentationsA - it's updated each quarter so all the latest stats are categorised in a single place for including in presentations.
Our "one-stop" download includes the latest stats to include in presentations to make the case for digital investment. I need the exact answer for Future of Mobile applications when their usability is concerned.
As per the market scenario, most of the companies realize that in order to survive in this cutthroat competition and capture market they have gone for something through which they interact with their consumers and make them brand loyal. Thus the best option is to make an app or make a website which is mobile friendly, therefore it is useful for both the sellers and the buyers or the consumers. E-commerce should learn the data and see how their mobile marketing campaign can be improved. Facebook paid just ?4,327 in corporation tax in the UK during 2014, according to its Companies House filing for the year – less than the income tax paid by the average individual employee in the UK over the same period. Facebook is far from the first tech giant to attract controversy for its tax-paying practices in the UK and Europe. Today is a bank holiday here in the UK, so Mobile Marketing Towers is currently devoid of life while we all dance around the traditional Maypole. At Mobile Marketing we're proud to help tech companies showcase their cutting-edge solutions, whether it's on our website, in our magazine or at our Mobile Marketing Summits.
Mobile Marketing: Mobile Marketing Courses, Mobile Marketing Seminars, Mobile CPA Marketing, Mobile Affiliate Marketing, Mobile Marketing Coaching.
Yes, SESAY,I'll like  You to NOTIFY me 7 days BEFORE the Offficial release Of this Mobile Marketing Video Coaching Course. The 2011 holiday shopping season was the biggest mobile shopping season to date, and shoppers who used mobile likely encountered at least one QR code.
If not, then you know you aren't likely to benefit from this marketing and you can focus on other Internet and Social Media Marketing Strategies.
Our expert, in-house teams specialise in digital marketing strategies and planning, as well as delivering award-winning web design for dealers of all sizes.
It is an exclusive, dealer-optimised platform, which supports a wide range of modular automotive products and industry partner (third-party) products.
We’ve received awards and commendations for both franchised and independent dealer websites alike, and as the first to market with Responsive Web Design we continually push the boundaries of design trends and website functionality. We have been delivering great results for our clients since we were established in 2002, and a selection of our latest work is available to view on our portfolio page. We also work with automotive manufacturers and OEMs for every aspect of digital marketing, so let us know if you are going to tender. We take great pride in building long term relationships with our clients, and it shows in our great reputation. Her deck is nearly 200 slides, so we have selected the statistics which best summarise the importance of mobile devices today. Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%). This panel data shows that the majority of consumers are "multiscreening", accessing retail sites on mobile or desktop, so consistent experiences across device need to be deployed. As Rob Thurner explained in his post on KPIs to review mcommerce effectiveness, it's important to keep track of the split between users of mobile and desktop devices visiting your site(s).
This data from Nielsen on mobile media time shows the consumer preference for mobile apps which account for 89% of media time in mobile as might be expected from the use of the most popular social network, email and news apps. A Today, the latest data from Yahoo's Flurry analytics shows that 90 percent of consumer's mobile time is spent in apps.
A You do have to be careful about interpreting this since, as the chart below shows, Facebook, messaging, games and utility apps will naturally have the greatest time spent and browser use is still significant by volume if not proportion. In 2015 mobile ad spending accounts for 49% of digital ad spending, which is only slightly behind the trends of how people are using their devices. It may be useful for pushing back against over-enthusiastic colleagues or understanding consumer barriers.

This graph shows the pattern across Europe - follow the link above for US and other country breakdowns. So extrapolating UK behaviour to other countries would seem to be a mistake with the mobile figure still key. Audience growth rate is 80% + on mobile in these UK sites, but lower on grocer sites for obvious reasons. Ofcom Internet usage report.A Ofcoma€™s Eighth International Communications Market Report was published in December 2014, this examines take-up, availability, price and use of broadband, landlines, mobiles, TV, radio and post across 17 major countries. May be this can be the other aspect through which many eCommerce companies are switching towards mobile app development. By knowing what they are targeting and how mobile marketing works, they can allocate their marketing budget better and also reach more potential audience. Mobile marketing is becoming a vital component of a well-rounded digital marketing strategy.
Fellow tech giants Google and Amazon are currently under investigation by the EU over their tax arrangements in European countries.
However, if the outcome is - "Yes I should be doing something!", you'll go away knowing where to start and if you need help, where you can get that help from. Our websites are built to ensure a consistent user experience for all your website visitors, helping you to sell more cars. It's now a question of using the statistics to understand how consumers behaveA when using different types of mobile devices and what their preferences are. Although mobile is growing in importance, this data from Adobe's latest Digital IndexA shows that in all industries the majority of visits are still on desktop. But this has implications for advertising on mobile to reach consumers using apps like Facebook and Gmail. These stats also show projections for future growth, which is important as it shows where the market is going. As might be expected search was the most common starting point, but it's lower than desktop showing the importance of branded apps and mobile sites.
A regular survey for different countries starting in 2011, this enabled you to prepare your own reports.A Now this has been replaced by Google's Consumer barometer which enables you to create similar reports. For example, less than a third of Australians have ever bought on a smartphone and you can see there are barriers of security and preference for desktop purchases. The International Telecoms Union data reports mobile usage including mobile broadband subscriptions to show growth in use of mobile. This is a great source for showing the overall level of app usage across the four major mobile app platforms by country and drilling down into the popularity of individual apps for different sectors like retail, banking and travel.
As example, here's the picture of desktop vs mobile device in the UK showing that when you look at most important device,A desktop and laptop remain important. Here is another extensive and visually lush infographic about the growth of Internet, Social Media & Mobile Usage in the last decade.
Perhaps most importantly, this platform allows your website to grow with your business, rather than having to completely redesign every time you want to add something new. The Web Just Lives in It.A This is a key insight as companies decide whether to develop mobile apps or create mobile device specific apps. It is clear that mobile is the future, and within 3 years it will come to dominate digital ad spending.
This reported at country, continent and overall levels, so is the best overall source for mobile penetration worldwide.
For example, the latestA mobile app growth figures from Flurry show growth of category use by more than 50% in many categories. For this study, Nellymoser followed 700 retailers located in the five biggest shopping malls in the Boston area during December 2011. They literally walked each mall and store and noticed the presence of any QR codes, including noting their placement and how they were used. For example, the Gap uses QR codes to link shoppers to a mobile site where they can buy gift cards.
Other retailers have used QR codes to send consumers to social media sites, sweepstakes entrance forms or product videos. QR codes in fitting rooms give shoppers a private mobile marketing experience, allowing them to check out videos or use a mobile app before they go back to shopping. Many retailers in the United Kingdom have designed their own mobile apps, and QR codes help them direct their customers to the app. These apps usually provide an enhancement experience of some kind, such as loyalty programs or product extras and advice.
Stores such as American Eagle and Express use QR codes in this fashion.The biggest reason for a retailer to use QR codes is to trigger sales. Mobile marketing strategies such as mobile websites and SMS messaging all benefit from QR codes. They can also be used to gain customers’ information for sending out bulk SMS text messages with coupons and other promotions. Trumpia can offer your retail business SMS messaging services, social media and QR codes, in addition to other strategies. If you are a retailer looking to gain a mobile presence, Trumpia is a great place to start.

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