Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Mobile is the single biggest disruptor is the marketplace, second only to the Internet’s birth two decades ago.
Recent research showed that tablet ownership increases the frequency of mobile shopping and enhances the overall purchasing experience. The study revealed that 63 percent of respondents with both tablets and smartphones reported spending higher amounts on mobile purchases compared to those who only owned smartphones. These findings are expected to be reflected in the upcoming holiday shopping season, with retailers experiencing higher purchasing activity via tablets and smartphones.
Interestingly, “dual owners” prefer specific mobile devices for different shopping behaviors.
Overall, these findings show that mobile commerce via tablet and smartphone is enjoying enormous consumer acceptance, especially among those with multiple devices at their disposal.
MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted interactive marketing solutions, exceptional creative executions and solid branding and media buying strategies. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, loyalty programs, public relations, Web design and development, email marketing, social media marketing and SEO.
To kick off the conference, our BI IntelligenceA teama€”Pascal-Emmanuel Gobry, Alex Cocotas, and Ia€”put together a deck on the current trends in mobile. Click on the button below to subscribe and wait for a new Facebook message from the TC Messenger news bot. Global ad spend in 2013 will see steady growth of 3.5% to reach $503 billion by the end of the year, and the amount going into internet advertising will continue to get larger, according to figures out today from Publicis-owned ad agency ZenithOptimedia. When it comes to what is driving the most growth in advertising at the moment, mobile continues to lead the way, growing by 81% this year in the U.S. ZenithOptimedia’s analysts say that mobile is growing seven times faster than desktop Internet spend, with mobile ads growing by 77% in 2013, 56% in 2014 and 48% in 2015., driven by the rapid adoption of smartphones and tablets. ZenithOptimedia does not break out who is leading the charge in mobile ads, although for years now the outsized leader in the space has been Google, which dominates both in mobile search and display ads.
And while we talk about the rise of Internet video and OTT streaming services like Netflix that bypass commercials, television advertising is still by far the biggest piece of the pie — 40% in 2012, and declining by a mere 0.5 percentage points by 2015. China and Brazil are the only two emerging markets that cracked the top 10 of top markets last year, but by 2015 it will also include Russia. Meanwhile, in Internet advertising, search continues to be the biggest proportion of revenues, although advances in rich-media technologies and improving broadband speeds and processors on devices are helping display to further narrow the gap between the two, with classified a distant third. We were the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend. We did this because we knew it was our clients’ number one priority, and we called it ‘Return on Investment’ or ‘ROI’.
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials (18-34), finds Invoca in a recently-released study. Text messaging remains the most frequent activity performed on a mobile phone by Millennials, with two-thirds using their phone to send messages more than 5 times a day.

Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.
Every week for the sixth season of Game of Thrones, Christopher Orr, Spencer Kornhaber, and Lenika Cruz will be discussing new episodes of the HBO drama. A professor of cognitive science argues that the world is nothing like the one we experience through our senses.
Partly that’s because the average person will probably not die in an automobile accident.
A pastor and a rabbi talk about kids, poop, and tearing down the patriarchy in institutional religion.
No wonder there’s not much theology preoccupied with weird-colored poop and the best way to weather tantrums. He puts that approach on display every year at the White House Correspondents’ Dinner. Last Friday, Virginia Governor Terry McAuliffe restored voting rights to more than 200,000 people with previous felony convictions. Many of Jim Crow’s most pernicious aspects were swept away in a Second Reconstruction of sorts during the civil-rights movement of the 1950s and 1960s.
But when employers recently named the most important elements in hiring a recent graduate, college reputation, GPA, and courses finished at the bottom of the list. It also indicated that consumers with both devices use their smartphones more frequently and buy almost twice as often as those who only own smartphones. The convenience and accessibility of mobile shopping has led some to refer it as “couch commerce” since that is exactly where a growing number of purchases are made. Most favor using their smartphones when purchasing in actual stores and public settings, as well as when scanning coupons, listening to product information with privacy, and making purchases from a sensitive category.
This is all the more the reason for brands to update their mobile capabilities if they want to be competitive among today’s tech-savvy consumers. We looked closely at the growth of smartphones and tablets, the platform wars, and how consumers are actually using their devices. On top of the fact that some believe sales of tablets are set to overtake those of PCs by the end of this year, for many consumers in the U.S.
Its importance will only grow over the next few years as advertisers and agencies get to grips with the opportunities it offers, and improve its ability to measure and deliver return on investment,” writes Tim Jones, CEO, North America, ZenithOptimedia, in a statement.
Although we have all heard about the decline of print and how many old-school publishers are feeling the crunch, and how people are turning off the radio to listen to services like Spotify, the knock-on effect on advertising is taking longer to emerge.
That says a lot about why Twitter is focusing so much attention on how it plans to grow its advertising and marketing services in tandem with the TV industry.
Among the BRICs, China is the biggest, with some $37 billion in ad spend in 2012, rising to $50 billion in 2015 and almost certainly overtaking Japan the year after, if not sooner.

In addition, it is ranked as the world's second largest media counsel and buying group, and is a global leader in digital and healthcare communications.
The report shows that amid the numerous activities being performed on phones, calls remain popular – and frequent. The second-most frequent activity is making calls, which 37% of Millennials do more than 5 times a day.
Because no screeners are being made available to critics in advance this year, we'll be posting our thoughts in installments. So does Bromleigh McCleneghan, a Chicago-area pastor and the author of a 2012 book about parenting and a forthcoming book about Christians and sex. But those efforts had little effect on the criminal-justice system and its role in enforcing white supremacy, both in the South and beyond it.
When I was 18, if you asked me the same question, I would have said: Get into the right classes. They prefer using tablets for website-based purchases, when visual details are important, and when extensive typing is required. Yes, I’m pretty sure I’ve read this statement in years past, too; but moves like Twitter’s, and the actual billions in revenue, give some weight to those words at last having some actual meaning. If you look at 2012, the combined ad spend for newspapers and magazines still outweighed that of Internet spend. After that, one-third update social media with that frequency, while slightly more than one-quarter watch videos (27%), take pictures (27%) and send emails (26%) more than 5 times a day using their phone. Andreadakis has extensive experience analyzing the strategic and financial aspects of loyalty strategy and program development for clients and their customers, as well as providing insights that will help enhance Kobie’s design, analytical, behavioral and platform offerings.
In that regard, this is really just about the sometimes-slow-moving ad industry catching up — not just in terms of media buyers following eyeballs, but (maybe more importantly) the ad tech and publishing industries coming up with more compelling ways of proving that those advertisements are actually making an impact. The answer: 47 percent of respondents said that either they would cover the expense by borrowing or selling something, or they would not be able to come up with the $400 at all. Prior to joining Kobie, Andreadakis was the Director of Strategy and Business Development at AIMIA and was tasked with ensuring the optimal selection of strategies and tactics to meet the needs of clients, as well as overseeing the design of these programs to drive maximum value. The second-closest market is Japan at less than one-third the value and growing more slowly ($52 billion in 2012; $55 billion by 2015).
McKenna has overseen Red Fish Media’s diverse clientele through a multitude of successful campaigns including Google, who turned to Red Fish Media’s services for its Zeitgeist conference.

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