Out of the 1.25 billion people in India, only one-fifth of the people use internet and only 50% of these are using social media.
The number of mobile internet users in India is low though, share of traffic on mobile devices is more than the share of traffic on desktop. An average Indian spends almost 5 hours accessing internet and out of the 3 hours spent on mobile internet, only 45 minutes are spent doing any other work apart from social media. Though the smartphone penetration is low in India, more than half the smartphone users are using their devices to make an online purchase while more than 90% use their mobile devices to research about a product before buying it.
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Once, talking with a friend, he said that cable Internet works much better than mobile Internet. The signal transmitted by cable travels through electrical field that always has the same speed, which is the speed value of the electromagnetic field in vacuum. Instead, the mobile Internet signal (such as WiFi) is propagated through electromagnetic field. Another disturbing factor is that in the way of their propagation, electromagnetic waves can meet absorbent surfaces. The signal can be produced by varying the voltage, intensity, frequency, wavelength, modulation, etc.
We know that the internet which has revolutionized the communication worldwide has been acting as the primary platform for businesses and other commercial organizations for conducting their core-business activities for years.

Not only ordinary consumers who uses mobile internet, but business executives have also started using mobile for conducting their routine business activities online.
92% of business executives own a mobile device which is used only for conducting their core-business functions. Business InsiderWith just two simple charts, Chris Dixon has pointed out one of those things that is both totally obvious but a€” when expressed succinctly a€” slightly terrifying.
That's not specifically a problem, as surfing the Web from a desktop isn't much different from doing it on a phone.
What if AOL or some other central gatekeeper had controlled the web [in the 1990s], and developers had to ask permission to create Google, Youtube, eBay, PayPal, Wikipedia, Twitter, Facebook, etc. With the growing population and increasing smartphone penetration, India is going mobile and digital. The average low speed in India is less than half the global average, which is one of the reasons of low internet penetration in the country. The anomaly could be the result of attractive offers on a new sim or the first recharge benefits offered by the telecom companies that make the consumers switch in a very short time.
Unsurprising, since Facebook claims that it has 100 million users in India, out of which 84 million accesses the site or app on their mobile phones. The signal does not undergo a uniform and isotropic medium, because air can be more or less polluted in some parts and then the speed is not always the same, but it decreases.
Not the same thing can be said about electric waves propagating through cable that are not disrupted by anything. In addition, they have been utilizing the web for marketing campaigns for the promotion of their products and services.

Google and Apple control what apps are allowed to exist, how apps are built, what apps get promoted, and charge a 30% tax on revenues. Smartphone and internet is not just for the rich and wealthy but more users are becoming informed by getting access of mobile internet. Against the 70% sim penetration in India, the mobile penetration has not even reached the one-third citizens.
India is known as price-sensitive country and the availability of low-price smartphones is likely to increase the smartphone penetration as well as kill the feature phone market in India. Lowering speed automatically decreases the frequency or length of the wave, or both, so it intersects with other signals of the same frequency and jamming. Also, they use smartphones and tablets to perform business functions more frequently in the evenings than any other time of the day.
With the rising popularity of these mobile devices, brands have to start thinking about utilizing people’s mobile search behavior to their advantage. The advent of low-price smartphones and cut-throat price competition in internet tariffs might change this trend and more users in the country may become tech and net-savvy. But now, things have changed with arrival of mobile devices such as smartphones and tablets as these devices helped people to draw more closely to the web.
They can seek assistance from experts who are good at providing client-oriented services that can fulfill their client’s mobile search marketing requirements.

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