For a long time there's been a love-hate relationship between SEO practitioners and and content marketers and, sadly, isn't going away anytime soon.
Last month, you may have heard of a tiny little event called SXSW which took place in Austin, Texas. It's no surprise that brands, beginning in 2010 or so, took note of the event's popularity and began their ever-expanding presence at the event. Anyone in marketing knows that authenticity is the name of the game if you want powerful campaigns. The only problem is brands often have difficulty finding those super fans, and identifying those with real reach.
On my recent trip to SXSW, I was able to speak with Doris Shu, Crowdly's business development expert.
First uploaded in July of 2011, this super strange faux PSA of sorts has amassed almost 26 million views to date. Part of the conference focused on the offerings from the Expedia Media Solutions group which, in essence, is like a giant ad network for any brand interested in reaching travel demographics.
A Christmas print ad for the retailer shows an image of a woman and a man with a very questionable headline between them. You would think after all these years we would have moved past the point were brands make egregious lapses in judgement knowing full well the wrath of social media outrage will rain down upon them like a ton of bricks. A Philippine bank, BDO Unibank has apologized for an ad it ran which made light of environmental issues. In today's competitive business environment, most advertising agencies are using data analytics to hone their clients' campaign strategies and to improve their job of targeting, tracking, and engaging customers. With mobile commerce growing at an annual rate of 42 percent, and with one-third of online shoppers making at least one purchase via smartphone over the last 12 months (and 20 percent via tablet), marketers that ignore mobile analytics are doing themselves a major disservice.
OK so the entire world of marketing has been wetting its pants over social media and content marketing the last few years but what about that old fashion - yet, incredibly important -- thing called a website? And after all that time and money you spend on social media and content marketing, it's still the website -- or the most part -- where all the action you care about -- sign ups, sales, etc.
Jared Fogle, the man that taught America it was possible to lose more than 200 pounds eating subway sandwiches, has been charged with possessing child pornography and is reportedly planning to plead guilty. Fogle was also the leading spokesperson for Subway for 15 years and contributed to nearly half of Subway's growth. As the news of Fogle's charges became a reality, Subway quickly cut ties with their former spokesperson.
As a startup, you may not be able to afford a full-time, dedicated PR team quite yet, so you opt for contractors, outsourced agencies, or part-time PR pros.
There are many ways to cut corners for a tighter startup budget, but starting with PR fat trimming shouldn't be one of them. In a valiant effort to illustrate the frustrating drama associated with the mundane task of downloading or buffering something off the internet with your smartphone, Del Campo Saatchi & Saatchi & Saatchi Buenos Aires has crafted a magical piece of creative. Likening the frustration of watching the dreaded progress bar -- in this spot represented by YouTube red -- to being chased by all manner of horror such as an angry mob, a speeding locomotive, a swarm of bees and an army of rugby players, Del Campo gleefully, and in dramatic slow motion, perfectly represents the maddening practice of waiting for something to download on a slow connection. Well, IZEA Founder Ted Murphy is bringing it back in late October at the Walt Disney World Swan & Dolphin Resort. Remember that nowadays, many record companies are huge corporations that own a variety of record labels. Record companies (known as record labels because albums have a label indicating which company produced it) take on a lion's share of the work of the music industry.


Record labels come in all sizes, from small independent labels run by one or two people to huge corporations made up of hundreds of people in dozens of departments.
From science to culture to tech and beyond, get essential stories and videos straight to your inbox. Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess. This depiction of the digital marketing landscape was shown at a Buddy Media event marking the launch of the social marketing software agency's new suite of measurement tools.
Sony’s Premium DJ Headphones explode with music in this print advertisement from Australia. The Music Note ad was developed at Saatchi & Saatchi Australia, Sydney, by executive creative director Steve Back, creative director Dave Bowman, art director Nic Buckingham, copywriter Paul Bootlis, agency producer Jeremy De Villiers, with retouching done at Electric Art. What is The Inspiration Room?A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration, particularly in the fields of advertising, design and film. Some took a distaste to this expansion into a territory deemed by some as sacred and only worthy of attendance by geeks, coders, bloggers and the like. Well, there is nothing more authentic than real "uber fans" who promote your brand to their community simply because they love it. Crowdly, a Boston-based advocacy marketing platform, has figured out how to connect brands with their biggest advocates, and in stoking that relationship create potent advertising: according to Neilsen, 92% of consumers will believe their friends and family's recommendations over any others. She gave me the low-down on how advocacy marketing has worked for Crowdly, and how other brands can follow suit.
I just wrote about an idiotic bank ad which made light of environmental issues and now we have a Bloomingdales' ad which many say makes light of date rape. In the ad, which carries the headline "Save the environment or save up to see places," a man can be seen holding a sign that reads, "Stop deforestation" behind a woman who is enjoying her travels.
The same goes for social, where tracking, measuring, and engaging consumers via sites like Facebook and Twitter is absolutely crucial. There is some great ad-hoc talent out there that you can add into the startup mix, but just be sure that you start with careful planning first. Without a great PR strategy and team, a business has a higher chance of failing because potential customers and investors won't see what's so great about your goods or services. As large companies buy up smaller record labels, the organization of record companies changes a great deal.
In fact, Billboard, the best known music industry publication, lists more than 2,000 record companies currently in operation. But, first, let's take a look at the history between SEO practitioners and content marketers. It's active participation social media to extend the brand's presence beyond attendees to the greater world at large.
But, all it seems to do is encourage strung out guys to have their way with a collection of super-hot pink underwear-glad bunny girls who, well, turn out to be something entirely different.
So if your website is still a piece of annoying Flashturbation or, worse, not supporting your omnichannel efforts, you might as well go unearth that Geocities version of your website from back in the day. The PR strategy is essential for targeting and understanding your audience, studying the competition, and crafting the most relevant campaign messaging.
These corporations usually consist of a parent company that owns more than one record label. Most record companies have their own Web sites where you can find what labels the company owns and what artists the company is promoting.


In addition to organic and paid efforts, many brands employ the proverbial social media influencer to aid in that effort. Under the president of the individual label, there are vice presidents in charge of different departments.
The people in this department work as the link between the recording artist and all the other departments of the record company.Art Department - This department is in charge of all the artwork that goes along with producing an album.
For more general information on record companies, check out Music Biz Academy and Music Business Solutions. Successful records sell millions of copies and earn billions of dollars for the record companies. So, yea, if you're a brand looking to tap anything in the travel space, you'll likely be working with Expedia. This includes CD cover art, advertisements and displays at music stores.Artist Development - This department is responsible for planning the careers of the artists who are signed to the record label. In today's economy, most large record companies are actually huge conglomerates that own a variety of subsidiary record labels. Often, the subsidiary labels are each mini-companies operating under the umbrella of the larger corporation. It takes care of bookkeeping, payroll and general finances.Label Liaison - This is usually one person, or small group of people, who serves as the liaison between the record company's distribution company (either an entirely separate division under the huge corporate umbrella or an outside company responsible for getting the CDs into the stores) and the record company.
The label liaison also helps decide when to release an album (when the album goes on sale to the public) and makes sure it doesn't conflict with any of the other labels the record company owns.Legal Department - This department is responsible for all the contracts that are made between the company and the artist, as well as contracts between the record label and other companies.
Any legal issues that arise (such as lawsuits between an artist and the company) go through this department.Marketing Department - This department creates the overall marketing plan for every album that the record company will release. It helps coordinate the plans of the promotion, sales and publicity departments.New Media - This department is in charge of dealing with the newer aspects of the music business, including producing and promoting music videos for the artist.
In addition, this department is often responsible for helping an artist create a presence on the Internet. It deals with the new technologies in which artists can stream music and music videos through the Internet.Promotion Department - This department's main purpose is to make sure that an artist is being played on the radio.
It must get an artist's new songs on the radio in order to ensure the future success of the record company.
This department makes sure that all the other departments are communicating about the best way to sell the artist to the public. This can be the responsibility of this department or in conjunction with the New Media department.Publicity - This group is responsible for getting the word out about a new or established artist.
Many artists also have their own independent publicists who help coordinate publicity with this department as well.Sales - This department oversees the retail aspect of the record business.
It works with the record store chains and other music stores to get new albums onto retailers' shelves.
The sales department often coordinates these efforts with the promotion and publicity departments.



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