UPDATE: A new 2015 Version of the Marketing Technology Landscape Supergraphic is now available.
Its purpose is to illustrate how incredibly diverse and vibrant the marketing technology ecosystem is. Many companies could make a case for being in multiple categories, but in the interest of diversity, there are few duplicate entries.
Three notes: First, my own company, ion interactive, is included in the graphic in the landing pages circle (which is part of the testing and optimization sphere, which is part of the broader web site constellation). Great infographic, some estimate that Marketing in the next decade will be bigger spender on Technology that IT groups within companies. According to our knowledge we define that the marketing automation as, It is the Software solution that designed to simplify the online processes by repeatation of tasks.Can u briefly explain about technologification. Thank you for the monumental piece of work, which you thankfully just had to update this year!
A labour of love, no doubt, buddy media and radian6 are now merged to be the Salesforce Marketing Cloud. I have been following your infographic for a while now and this the IInd update I am looking at. Hi Mark – Where is Epsilon in this Landscape – I wanted to explore them as a potential player in the marketing suite for my company? Couldn’t agree more with the sentiment that strategy (and for that matter people and culture) trump tools. You have done an amazing job in putting this together, I took on the task recently in our company to undergo a complete market analysis and I will be using this as a boost in the right direction. I think our company fits in on this to date, we have been laying low up until now, but we are rapidly growing and find that nobody meets the demand of the market quite like us! Thank you again for the valuable insight into the market, please feel free to reach out to me I would love to chat about this topic with you!
Hi Scott, do you have an updated 2013 version of the Marketing Technology Landscape you did back in Sept 2012?
This is such a great overview of the marketing landscape, I’m wondering if anyone (or you Scott) have come across one for the IT Landscape in general? Firms use perceptual or positioning maps to help them develop a market positioning strategy for their product or service. Theoretically a perceptual map can have any number of lines, to keep things simple they usually have 2 lines the x and y axis.The x axis goes left to right and the y axis goes bottom to top.
We must remember that perceptual maps are based on the buyer's perception this is challenging: what may be viewed as a quality product by one buyer, may not be perceived as a quality product by another buyer. List of companies providing best email marketing services like mass mailing, SMS marketing, email hosting services to the target potential customers.


Designed to be search engine friendly, we receive thousands of visitors every day, the majority of visitors are based in the UK. The online extension of Billboard Magazine, billboard.biz is the essential online destination for the music business. We are currently experiencing technical problems, and some of our services may not be available. Internwise is a leading platform connecting employers with talented students and graduates in the UK, since 2010. Best SEO Services Company London apply wide-ranged expert Search Engine Optimization to almost every site. These SEO companies also offer various services and packages like On page SEO, Off page SEO, Content writing, Keyword and niche research and PPC Campaigns. It includes over 350 different companies, from small start-ups to Fortune 500 giants, across 45 different categories, from agile management to video marketing.
Under constraints of time and space, there are many companies and categories that weren’t included and that no doubt deserve to be. As a result, for instance, you could implement analytics solutions from Chartbeat, Clicktale, ClearSaleing, and Compete with almost no overlap in functionality.
Second, the inspiration for this came from the wonderful LUMAscapes produced by LUMA Partners. I’m confident that in the long run the profession will get over the learning curve of mastering these many technological tools necessary for Marketing. However, I am thinking about some options to make this more systematic and database-driven in the future. Almost frightening to see all the logos and equally frightening to realize how many I know or use! Without eZ in there you are missing the largest commercial open source web content management development platform. Much appreciated and yes this piece of work will be shared and rightly credited to you as your expertise and altruism deserves to be known on both sides of the pond!
It certainly demonstrates just how many tools and applications there are out there to choose from; a choice that can be quite overwhelming! Nice work and don’t mean to be negative but there are tools and then there is strategy.
Local business can’t get straight another piece to the puzzle, which is why we are building this automated system to manage everything in one place, with one entry.
As the maps are based on the perception of the buyer they are sometimes called perceptual maps. Any criteria can be used for the map for example price, quality, status, features, safety and reliability.


There is also a gap in high price low quality but consumers will not want to pay a lot of money for a low quality product. Altogether, some 60 full-time staff and a number of top freelance arrangers, musicians and programmers are based at Berners Street, each year producing over 600 new publications, including artist folios, compilations, single song sheets, tutors, textbooks, biographies and DVDs. UK Classifieds is free to join, it's free to reply to ads, most categories are free to advertise in too. The labels in our industry are in flux, as are many of the companies themselves, which are constantly adding new features, acquiring new products, and pivoting to new positions.
Where I go broad, they go deep, with several amazing and thorough diagrams of subindustries within marketing. Possibly a solution to make it more comprehensive (and easy to update when I realize I left someone important out!).
But I find it fascinating to get a glimpse of the breadth and depth of marketing software out there. Positioning maps show where existing products and services are positioned in the market so that the firm can decide where they would like to place (position) their product.
Once the two lines have been drawn and labelled existing products will be placed onto the map. Similarly the low price high quality box is empty because manufacturers would find it difficult to make a high quality chocolate for a cheap price or make a profit from selling a high quality product at a low price. However as perception is very subjective, firms need to ensure that the data they use to plot the map is accurate.
Some important tools are Google Keyword suggestion Tool, Keyword Spy (for PPC), Word tracker, Link Building Suggestion Tool, Keyword Density Check Tool, Keyword List Optimizer Tool ( Remove Duplicates) and Keyword Difficulty Check Tool. Please, take a look to Equifax value proposition, it could fit in some categories (analytics for sure).
Firms have two options they can either position their product so that it fills a gap in the market or if they would like to compete against their competitors they can position it where existing products have placed their product. If customer perception data is wrong, the map will be wrong and this will affect the success of any marketing strategy based on the perceptual (positioning) map. These companies also provide their clients with expert SEO Consultancy Services London in Link Building, Blog Submission, Article Submission, Directory Submission, Social Marketing, Bulk Content Writing and Contextual Links.
Before deciding to fill any gaps in the market firms need to ensure that there is likely to be a demand for a product positioned in that gap.



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