If you spend any time online, you’ve no doubt seen a hashtag – a word or phrase preceded by a “#” symbol. But what are they and why are they spreading? Most importantly, how can you use them for music marketing? Even though hashtags have been used in the technology and programming fields for many years, they only started being used by the general public a few years ago on Twitter.
Think of the online world as a stadium filled to the brim with chatty people, all talking at the same time. When you use the “#” symbol before a word or phrase (with no spaces) in your social media updates, it becomes a clickable link. The cool thing about using hashtags is that you can observe and join global conversations on virtually any subject, or start one of your own.
Create a hashtag for your band or album, and ask your fans to use your hashtag when posting social media updates during a live show.
Create a fun, short, unique hashtag that represents your band, musical theme, or current string of live shows. Have you seen major companies asking people to tweet or post pictures of themselves drinking a Coke, flossing, or making a funny face? This one will require a bit of research, because you’ll need to figure out which hashtags are of interest to your ideal fans.
Here are some tips on where to start your search for the best hashtags: Causes you care about, news stories that resonate with your message, musicians you and your fans admire, and venues you want to play. I know, this might seem like a “Duh, Bob” point, but I know damn well that many well-meaning musicians will forget about this. I wouldn’t be doing you any favors if I didn’t also tell you how not to use hashtags in your music marketing efforts.
If you haven’t yet tried using hashtags for music marketing, you may be missing out, especially since more and more prominent sites are using them. Jimmy Pinchak – Blue on ArrivalGood blues albums are more numerous than you might think.
Brauninger – Seamlessly Blending The Blues and Jazz In SongFor Brauninger, music comes naturally. Graham Nash Talks About Love, Music and the Demise of Crosby, Stills and NashGraham Nash is a simple man of many intricacies. But before we go into the best ways to market your music, let’s have a look at why you need to do this. Marketing is the process of raising awareness of what it is you offer, in this case your songs and brand. Once your song has been recorded, or even before, you need to think about your marketing strategy.
While I’m not saying everyone that markets their music will be a success, what I am saying is you need to take part in promotion in order to give people the chance to take to your music. Before you start thinking about all the social media marketing and signing up to the popular social networking websites, it’s important to create your own website. Building your sales funnel will allow you to see the people who actually buy and promote your music, and allow you to give special attention to these people.
We look more at how to build your list, how to make your website, and how to create your sales funnel in the IMA Music Business Academy. When promoting your music on other websites, you should always aim to drive traffic back to your official website and get people onto your mailing list.
Facebook is a big deal, and a good percentage of people have gone on to sign up an account.
The reason I encourage you to use Facebook as well as Twitter, is because they serve different jobs. As they’re easy to gain, the targeted followers you come across on Twitter can be driven to your website and Facebook page. Videos you make could include music videos, recordings of your live gigs, interviews, special recordings talking to your fans directly, you performing live in front of a camera, and cover songs. As well as the above three mentioned websites, there is another type of website that can still go a fair way in marketing your music: Forums. It’s not a good idea to go straight into promoting your music on these forums however. The good thing about forums is if you get one on your side, you will have a great platform for encouraging word of mouth promotion. Guest posting is a tactic largely used by marketers looking to take advantage of other people’s traffic. For those that don’t know, SEO is the process of getting your website ranked in the search engines.
When you talk about marketing your music these days, a lot of musicians simply feel you’re talking about marketing their music online. Branding yourself is all about getting your music in as many places as possible: The more places people see you, the more they start taking notice of your brand. When you mention radio, there are a lot of music industry figures that instantly think this isn’t possible. While it may be difficult for a non signed artist to get played on mainstream radio, there are always other options. All of these places provide a place for you to showcase your music, and do so to a decent amount of listeners.
The great thing about these radio stations is you may also have the chance to appear live for an interview. As well as being a great way to make money from your music, gigs are a good way of getting in front of new potential fans, as well as communicating with existing ones.
We look a lot more at making money from your gigs, how to get gigs, how to perform live shows effectively, and setting up your sales funnel in the IMA Music Business Academy. While the last point might not sound like something major, him being ginger allowed him to stand out from the crowd, and make him more easily recognisable.
I’m not saying to go out and dye your hair ginger, although you can if you want (If you do please share your picture in the comments ?? ).
You don’t have to go out and act crazy to make your brand different, sometimes simply being the best at what you do is enough of a USP. There is no one best way to promote your music, a good few of these methods should be used together to achieve your goals.
While there are a lot of other ways top promote your music then the ones mentioned above, these are the ones I feel work well for the independent musician. If you want to learn more about marketing your music effectively, you may want to check out the IMA Music Business Academy. Great article that gives musicians and songwriters a solid direction, relative to the seemingly elusive business end of their craft. There are other social media sites that can benefit the artists, especially when they are going on their own. Because this is a beginners guide Diane, it’s not a good idea for a beginner to get on a load of different websites all at once.
Join thousands of musicians who receive exclusive career changing advice direct to their inbox! Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Given by Carnegie Hall’s Director of eStrategy, Christopher Gruits at midem 2012, this presentation highlights how classical managers, presenters and PRs can promote classical music artists, create compelling contents and choose the most effective strategies. This one might seem a little lame, but it’s all the rage in America, and the Americans know how it’s done! Remember, whilst this offline type of promotion is certainly not a dying art, it needs to translate.

Bryan Staggers is a successful businessman and marketing expert who enjoys writing in his spare time. Welcome to this John Oszajca Music Marketing Manifesto Review, Are you currently a music geek? This music marketing manifesto also provides secrets and tactics to any or all individuals who would like to publicize their musical masterpieces online.among the primary feature of the music marketing manifesto is the fact that within couple of days and days of your time , the music you have produced gains recognition one of the online media.
Music Marketing Manifesto is definitely an e-book that will highlight how you can market then sell your music online.
In Music Marketing Manifesto, you’ll learn to design lucrative internet sites, divert plenty of no cost traffic, add site visitors for your subscriber list, improve your group of followers, get a fans to purchase your music plus much more.
The details and comments on a reverse phone lookup have proven that this is an excellent return of investment. Over the past year many websites and social media platforms have adopted them, including Facebook, Google+, YouTube, Instagram, Pinterest, Linkedin, and Kickstarter.
But if you walked through the various sections you would hear people engaging in real conversations because they are now talking to others interested in the same topic. When you click that link you are taken to a page that shows only updates that use that hashtag. If you have something to say, you can tweet your thoughts, type in the right hashtag and send it out. From getting the word out about your latest album release to promoting your next tour to staying in touch with your fans between shows … hashtags are a simple, effective and FREE music marketing tool. Think about the name of your album, a character in one of your songs, your most popular track, or an abbreviated version of your band name. With just a bit of effort, they get regular people to do their online marketing for them – for free! For example, you could ask people to take pictures at your show and tweet them out using your hashtag. Pique interest first, and people will visit your profile page on Twitter, Facebook or whatever social site they discover you on. Make it a planned event, promote it well in advance of the chat, and give it a unique hashtag like #ask[insert artist name here].
Throwing #Kardashians into your update when your music has nothing to do with them would be dumb. We’ll looking at some of the best ways to promote your music, as well as some of the platforms that work best in getting your music out there. It’s because of this that I ask you to share this article around if you feel it has been helpful for you. You may make the best songs in the world, but if no one knows they exist, how successful do you think you’re going to be? And unless you’ve got money to pay music marketing companies to do this work for your, the promotion of your music will be down to you.
All of these strategies are suitable for independent musicians, and work in the modern day music industry. This will be your home online, and the place anyone wanting to find out more about your music will go. Building your list will mean that you have an army of fans that are clued up about what you’re all about. Keep a good relationship with them, and they will continue to make you money and benefit your music for a while to come.
People put their real details on there, and only allow things that they are genuinely interested in on their page.
While it may be harder to build them up, when you do have them, this is a great place to market your music to. Start discussions, share exclusive songs and offers with your Facebook followers, and generally befriend people on there. It allows you to quickly and easily update your fans on what’s going on with you, as well interact with them in short burst. While it’s not easy to gain new fans via Facebook without an initial push, Twitter fans are easy to come across when you know how.
On these platforms you can build up a better relationship with them, and turn them into true fans. And Youtube, the most popular online video sharing service in the world, is the place to be if you want your videos to take off. You want to make it so they feel like they know you, and want to buy into what it is you’re about. You could also take your video marketing in other directions, such as recording short stories and incorporating your music in there.
Forums are places you can go and discuss what’s happening in your music genre, or in music in general. You should spend a few days seeing how people carry themselves, and join in once you feel you will be able to fit in as part of the community. You write a post for someone else’s websites (Usually blogs of fellow musicians or fellow marketers), and they publish it in exchange for the free content.
If you can get ranked for certain terms, search engines such as Google, Yahoo and Bing will send your website free traffic every day. Don’t spread yourself too thin, otherwise your promoting on all of these platforms will be substandard. If they recognise your brand, they are more likely to give your music a listen when they come across it. There are of course a lot more ways you can go about offline marketing then this, but here are my personal favourites.
Your whole image, the way you act, the clothes you wear, it all counts to how brand-able you are.
What I am saying however, is you need to think about what makes you different from everybody else. If you can’t step your game up enough to be the best in your genre however, you need to find yourself an angle. This should map of how you plan on promoting your music, and what platforms you’re going to use. A combination of offline and online marketing methods will raise the awareness of your music, and make it so people know your music exists.
Here look at music marketing extensively, and give you step by step instructions on how to promote your music. Now also includes insider information, competition announcements, and music marketing discounts.
Festivals are an amazing opportunity to connect with your target audience – other music fans. The more fans you gain on Facebook, the more shares, comments and hashtags of pictures and videos of you and your bandmates as you can get on your social media, then the more people will ultimately talk about you.
His love of music has been with him throughout his life, and sees no signs of slowing down in his (undisclosed) age. And do you consider you are able to rock the blockbuster charts together with your musical rhythm?
Even when you are able to secure an agreement, you need to make certain you will get enough sales. The recording includes a six step plan the desire tell how you can marketwise your music within the online market.
People gradually gather in specific sections to talk directly to others, rather than screaming across the field. It’s a great way to filter out the noise and see only the discussions that pertain to a specific topic.

Spell it out for them verbally over the mic, but also have a banner or large sign with the hashtag spelled out (along with your website address and other info you want to convey). Consider putting this hashtag on your blog, website, press releases, album covers and more. Even better, offer a free prize for the best picture, like a free album, tickets to the next show, backstage passes, or a gift from a sponsor.
If your band’s name is long, you might want to abbreviate it so it consumes the fewest characters possible. Research and understand how people (your ideal fans) use hashtags before you start spitting them out.
You can either do this by sharing it via the social media buttons at the top of this article, or by linking to it from your website. They can also be easily contacted when you have a release to promote, or just want to raise awareness about an aspect of what you’re doing. That link leads to the first of a two part series I’ve writing on how to promote your music on Twitter, and will let you know everything you need to know to get your Twitter music marketing going. Videos can go a long way in creating this bond between you and your fans, especially if you create exclusive videos talking to them personally. You can often also let people know you have a new release out once you have a decent amount of posts under your belt. Independent Music Advice for example gets hundreds of people visiting this site on a daily basis, even when we don’t write any new articles on promote it. From what I’ve seen, the above are the places where most of your potential fans will be online, so it makes sense to focus your marketing efforts there right? Google+ is still largely used by businesses and people with something to promote, the average person is still currently using Facebook. If they already do musician interviews, it will be much more likely you get accepted (Talent permitting of course).
You simply need to have your CD there to sell to people after your show, and not be to shy to approach people with this offer. Put on a stand out show for them and let them know where to find you online, and you have a bunch of new fans instantly.
Why are people going to buy into you over the thousands of other acts out there similar to you? Flyers may be cheap, but it can be really soul destroying to see them carpeting the floors of an otherwise disgustingly muddy porta-potty floor. Why not think outside the box a little? If you want to get talking to a group of people, the best way to go about it isn’t to waltz up and interrupt them mid conversation. Finding out this sort of information will help you figure out if they’re likely to want to hear your music.
Then they’re more likely to check out your stuff, come to your shows, and buy your T Shirts. You’ll easily have the ability to stick to the steps regardless of your actual age or what your level of skill is. After dealing with this ordeal themself and doing lots of research, author Jon Oszajca created a effective online marketing system that he’s now discussing along with you.
Additionally you require the right understanding, and you will certainly have that from Music Marketing Manifesto. Your conversations should not necessarily be about self-promotion, they should be about the topic at hand. It might help to get a few friends and supporters to kick off the conversation by posing the first few questions. People who take the time to actually use your hashtag do so because they want to interact with you and other fans. Be sure to mention this in the correct section of the forum, and link to this post in your signature for all to see.
You will also get a link or two leading back to your website from theirs, which is great for your website’s SEO (Search Engine Optimisation). If you can do this for your music website, you will get potential fans coming to your site every day on autopilot. Forget standing at the side and waiting for people to come over to you, go out there any make those sales!
From there you can put them through your sales funnel, and convert them into mailing list subscribers or buyers of your music. But if you have good music and a story that people take to, you make yourself a lot more memorable.
The only difference between you and the bands up on the stage is that they had a bigger fan base behind them, perhaps encouraged by some extensive promotion.
Plus, we’re not saying that you should exploit your new pals, of course not, but you know, take what you can get.
This is called conversions, and the more return you can get on any and all investment you make in these areas – the better. All that you should it to test the Music Marketing Manifesto 2.0 of the marketing includes a lots of advanced methods that will help you to obtain a better understanding on which is really the rhythm of music.
From there, it’s up to you to put them in your sales funnel and convert them into fans of yours. I don’t know one person who has got a Google + account but not a Facebook one, do you? Make I out like it will bring their show to life, and draw in a whole new audience for them.
Not everyone will be able to pull off the Britney and Cristina style Disney Channel look, but everyone can find a image that helps people relate to them and see them in a favorable light. No matter how wasted people get, they’ll happily keep them around their neck or clipped to their skinny jeans, and you can even pop one of your beloved leaflets in there (with your details in, of course).
People in the music scene are often known to name drop, and if they’ve got some pretty cool connections, try and get yourself introduced or on board.
However, I think the world is too focused on appearance and trendsetting rather than the actual music, but it’s what sells. I am thankful to you to have read this and while I have done everything you mentioned here except the forum, I think I will try that next. If you’re lucky enough to be able to sell things at the festival of your choice, then you could even get a little card USB made up.
Other bands might dress up in ridiculous outfits, or have their model friends parade around in their merch. They may look like debit cards, but they double up as awesome USB sticks, so they’re great for storing some tracks! Many alternative brands are keen to endorse bands, as it can be mutually beneficial – for example, clothing lines like Big Deal Clothing and Hard Times Clothing have both done this.
You could give a whole new meaning to a flash mob, by giving impromptu performances, and if you’re really clever, you could improvise songs about your crowd, right there on the spot. Resist the urge to get a Kit-Kat printed on them and get some band promo pics on there, and you’re good to go.
You can reach new fans when they post about you wearing their clothes, and you’ll bring new customers to them because everyone will want to be as cool as you! Just try not to be the guys and girls who got so drunk or rowdy that they had to be escorted from the site!

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