Latinos will account for more than 80% of the growth in the population of 18- to 29-year-olds over the next few years and this makes them a key demographic for marketers targeting young consumers.
Unlike their immigrant parents who tried to be less visible, Hispanic millennials want to “stand out and be noticed.” They still embrace parts of their culture—mostly family, music and food— and they have incorporated American values such as open-mindedness, especially in their relationships. Hispanic millennials (see Hispanic Market Trends Forecast) are nearly 66 percent more likely to connect via mobile than non-Hispanic whites. While Hispanic millennials may want to make it on their own, they are more likely to still be living in their parents’ home. Unlike their Gen Y counterparts who have been told over and over again that they are special, and expect the world to treat them that way, Hispanic Millennials see themselves as part of their families, communities and not separated from the rest. As a result, marketers in both the Latino and youth markets have had to revamp their marketing strategies about how to reach this key demographic. Our Tiempo Los Angeles – WHY ARE LATINO MILLENNIALS CHOOSING TO LIVE WITH THEIR PARENTS? Hispanic Marketing Blog is an initiative of Target Latino, a Hispanic Inbound Marketing consulting firm. The Hispanic Marketing blog's goal is to share information about the Latino Market or that may affect the Hispanic community and its marketers. Highly accomplished enterprising visionary combining outstanding sales & marketing talents with high caliber general management qualifications.
Created a responsive market-driven department increasing market share from 25% to 50% in 3 years. Established 5 new SKU's with the Target Corporation triggering $2.5 million in additional sales revenues. Devised a "service team" approach for company's top 10 accounts creating a consultative sales process. Reengineered product specifications in the water kettle category producing cost savings that led to  product expansion opportunities within existing accounts.
Liaised with Customer Service Manager developing a QC reporting process across all categories.  Quality control scrutiny led to significant improvements of the Costco rice cooker and increased sales by 20%. Streamlined the sales presentation process through the creation of a "product development  database" providing sales managers with immediate access to product progress, features and pricing information. Conceived and implemented a sales strategy  targeting a niche market of clients with licensed  properties, which was adopted as the center of Teling's  international sales campaign.
Established accounts with Elvis Presley  Enterprises, Marilyn Monroe Enterprises and Anna Kournikova.
Developed a six-month training program utilizing video tape for teacher performance training reviews. Gained hand-on experience in pre-press  production, project management, content writing and editing, layout and design and desktop publishing.
WorkBloom's goal is to help job seekers find work and reach their highest aspirations, one step at a time. If you wish to create your own digital strategy, here’s a free digital strategy marketing plan template for you to use. It outlines the five steps that need to be understood and undertaken when creating a plan for your campaign or website. You sell a product through a geographical network of dealers who sell to end-users in their areas.
Your dealers are essentially your customers, and you have a strong program to train and support them with marketing campaigns and materials. You sell a product to a company who bundles it with services or other products and resells it. A VAR may work with an end-user to determine the right products and configurations, and then implement a system that includes your product. If users need personalized service, you can utilize a local dealer network or reseller program to provide that service. If your users prefer to buy online, you can create an e-commerce website and fulfillment system and sell direct; you can also sell to another online retailer or distributor that can offer your product on their own sites. You can build your own specialized sales team to prospect and close deals directly with customers. Wholesalers, resellers, retailers, consultants and agents already have resources and relationships to quickly bring your product to market. You’ve used one or more distribution channels to grow your revenue and market share more quickly than you would have otherwise. If you reach your end-user through wholesalers, VARs or other channel partners, you’ve created many successful marketing programs to drive revenue through your channel and you’re committed to their success. You may not have as many channel partners as you’d like, but your current system is working moderately well.
You devote resources to the program, but you wonder whether you’d be better off building an alternative distribution method — one that could help you grow more aggressively than you are growing now. You probably aren’t hitting your revenue goals because your distribution strategy is in trouble. With your current system, you may not be effectively reaching your end-users; your prospects probably aren’t getting the information and service they need to buy your product.
Create a free account in our marketing planning and management web app for step-by-step guidance. If your end-users need a great deal of information and service, your company can deliver it directly through a sales force.
If you need complete control over your product’s delivery and service, adding a channel probably isn’t right for you. If you want to grow beyond the direct model, look for companies that have relationships with your end-users. If you use multiple channels, carefully map out the price for each step in your channel and include a fair profit for each type of partner.
Service your channel partners as you’d service your best customers and work with them to drive revenue. The Marketing MO planning app is your behind-the-scenes Chief Marketing Officer, a comprehensive resource that will improve your overall business, whether it’s a consulting practice, start up, or mid-size company. When I first presented the Rise of the Marketing Technologist, my key exhibit was a kaleidoscope of over 100 logos of marketing technology companies — what better way to viscerally express the awe-inspiring explosion of software in marketing. Ever since then, I’ve itched to take that hot mess of a graphic and organize it, group the products into categories, and reveal some of the underlying structure of this diverse marketing technology ecosystem. The categories are defined with the rounded boxes, containing logos of representative companies. Many of the challenges I faced in assembling this infographic felt like a metaphor for what marketing technologists wrestle with every day — given time and space constraints, I could only address a subset of possible categories, and in each category, I could only include a fraction of the vendors offering solutions in that space.
There are more categories of marketing software, but I strived to capture the major ones that would be applicable to the largest number of B2B and B2C marketers.


Finally, I must give a nod to Terence Kawaja of LUMA Partners, whose LUMAscapes gave me inspiration for how to arrange this landscape. Hard to conceive the work and thought that has to go into something like this but, as a representative of TagMan, we have to say we always find them uncomfortable. Tags enable almost all the things on this chart – managing the tags means better ability to manage all those things. Your slide impressed upon me the embedded complexity in Marketing, and the many different decision check points customers have to evaluate regarding which assortment of capabilities to leverage for their organization. This slide strikes me as incredible investment in time, before any customer can begin to build a defensible business case to present to their leadership team. I just poised a question to a few of the groups I belong to on LinkedIn on how much time would practitioners estimates it takes a company to review, evaluate, acquire, and then deploy any, or all of the 40+ capabilities and I would welcome feedback from this community. Great picture but it should be a one page website on its own with regular updates and addition (e.g. Indeed, this information is effective for marketers and those who are interesting in marketing technology, Just like me.In above list there are very few of them who are belong to 5 star category. A combination of traditional methods and innovative thinking, an internet marketing plan needs to do more in a Web 2.0 world. The first step for your internet marketing plan is a review of your business model and the objectives to be realized through your marketing efforts.
Your audience is as unique as your business, and the market you operate in influences your target audience’s perspective of your business.
More than just demographics, a customer profile aims to identify what motivates your potential customer. By aligning your sales process to the buying process of your customers, you will find you do not have to push a sale, the sale happens.
People do what they want, so make sure your business (and your website) is giving them just that! An internet marketing strategy will encompass not only your online marketing efforts, but also integrates your offline marketing efforts. The last, and perhaps one of the most important aspects, of your internet marketing plan is what to measure.
However, marketers need to develop their marketing strategies taking into account the rapid changes under way in the composition of the population of the Hispanic youth. It is only less than 5 years ago and all you need to do to comprehend the magnitude of this impact is subtract 5 years to each segment and the percentage of U.S. Hispanic Millennials are abandoning class hierarchies and embracing working class moral standards. A phenomenal 73% of 18- to 29-year-old Latinos watched English-only television or a combination of English and Spanish language television in the past seven days.
They are more likely to read English-language magazines alone then they are to look into a combination of English and Spanish magazines (28% vs. More millennials are doing this due to the economy and delayed marriage and children trends. They are also aware of their future family obligations and the difficulties they will face to be able to support their parents and grand-parents. Results-oriented, decisive leader, with proven success in establishing a lasting presence in new markets, identifying growth opportunities, and initiating strong business alliances.
Learn how to set up, manage and improve your distribution channels with this detailed how-to guidance in the Marketing MO planning and management app. Learn how to set up, manage and improve your distribution channels with this detailed how-to guide from the experts at Marketing MO. Instead of using your sales team, you sell this line directly to end-users through your website and marketing campaigns. If you sell through these groups instead of (or in addition to) selling direct, treat the entire channel as a group of customers – and they are, since they’re buying your product and reselling it. It’s especially important to think about distribution when you’re going after a new customer segment, releasing a new product, or looking for ways to aggressively grow your business. If consultants, wholesalers or retailers already reach your customer base, they’re natural partners. Then compare the price that the end-user will pay; if a customer can buy from one channel at a lower price than from another, your partners will rightfully have concerns. For example, provide them with marketing funds or materials to promote your products; run campaigns to generate leads and forward them to your partners. When your channel is up and running, you can start launching marketing campaigns to channel partners and end-users.
When tackling any new marketing task, have confidence that we have your back – with the structure and detail you need to get things done right.
This is just a subjective sampling, of primarily web-based, SaaS, and digital-centric applications. Some entire categories are intermingling, such as Search Ad Management and Social Media Ad Management, which I indicated with adjacency and occasionally small arrows.
For instance, Integrated Suites includes both Hubspot and Unica (now a part of IBM), which serve two very different extremes, from SMBs to large-scale enterprises.
I chose logos over a list of names because I felt it was a better reflection of their respective differentiation.
Terence’s graphics are much more complete than mine, especially because each focuses on a more narrow slice of the industry. This task is particularly difficult when the lines are being blurred with new innovation (Eg. This can be an invaluable resource when people are looking for marketing solutions but are not specific about what they may need.
I think specifically about predictive and adaptive analytics models that use customer data to drive very personalized and customer-centric marketing campaigns.
While pleased to be on the chart in the first place, tag management is so fundamental as to never fit in one bucket.
So, given these buckets, we ourselves would find it almost impossible to pick one to sit in.
I can imagine that took quite a bit of effort to get the logos arranged correctly Well done!
I have looked and dissected this infographic rich on so much information and even more than that: it captures the complexity, diversity of this digital ecosystem, which truly popped up in the last 5 years! By incorporating your website and internet marketing with your customer’s perspective, you create more than just a marketing agenda, you develop a roadmap that can steer your business towards growth.
It is not a one size fits all approach, every business has it’s own unique strengths and challenges and that needs to be accounted for.
Thorough research and a detailed analysis of your market provides you with one piece of the puzzle to truly understand your audience and potential customers.


What questions are they asking, how are they asking those questions, and how do they prefer to find that information? Online, Hispanic millennials are just as likely as other millennials to be heavy Facebook users but they are almost twice as likely to use YouTube.
As far as self-identification, 33 percent of second generation Latinos use American first, 21 percent refer to themselves first by the terms Hispanic or Latino, and 41 percent refer to themselves first by the country of origin of their parents. Researched and analyzed potential  markets, financial affairs, competitive bidding, and entire  project management.
Edited  engineering bids for infrastructure projects, semi-conductor plants, nuclear energy plants and high speed rail projects. Understand their needs and deliver strong marketing programs; you’ll maximize everyone’s revenue in the process. Pricing conflict is common, and it can jeopardize your entire strategy, so do your best to map out the price at each step and develop the best solution possible.
However, Eloqua might make the case that they should be in a Revenue Performance Management category instead of Marketing Automation. Alas, some cross-pollination defied my ability to show it cleanly in two dimensions, such as the intersection of CRM and Social Media Marketing Management into a new generation of social CRMs.
Two products; WebManager which is core website, and BlueConic, which does online customer engagement.
Another key area to put into the diagram that is related to MRM, marketing automation, and integrated enterprise marketing is Business Process Management. One of the fundamental questions for marketers is how to get the best return from their budget. There is something for every size company on the lists whether you work with enterprise size business, mid-sized or small businesses. By examining what your competition is doing online, you gain a sense of what your audience has for options other than you. What does it all mean and how does it help you to improve the performance of your marketing campaigns?
When going online, 18- to 29-year-old Latinos are even more likely to choose to visit English-language websites alone rather than both English- and Spanish-language sites (38% vs. Managed new business development and  strategic planning to maximize growth and profitability. New marketing technologies are being released every week, so any static snapshot like this is bound to be out of date the moment it is published.
Companies that apply a process-centric approach to marketing can empower marketers to be very adaptive to customer needs. The diagram is missing an important disruptive technology – Customer State Marketing.
What key performance indicators (KPIs) will tell you whether or not you have met your objectives? There are two technologies in particular that marketers need to pay close attention to as they could bring the art of targeting customers to an entirely new level – wearable and location-based marketing technology.
Established growth plans for individual accounts and personally  managed account calls throughout the United States.
For most hybrid companies, I placed them in what I perceived as their primary category, although I put a few in multiple for clarity. For years, that sort of work was the domain of consultants, but now there are software-as-a-service offerings that combine market data, consumer behavior data, company data and other factors so that marketers can simulate the results from various marketing plan alternatives and allocate resources across the categories in the diagram in the smartest way and quickly run new scenarios as new data comes in and adjust the plan if needed.
And when changes are implemented, how else can you know whether that was a change for the better? These areas open up powerful opportunities for marketers if they have the strategies, IT systems and data analytics in place to fully leverage them. Understanding how channels affect one another and impact a campaign overall is key in maximizing resources to ensure positive ROI.
And if they are leveraged together, skies the limit on the opportunities that marketers could uncover.Wearable Technology Gains Strong MomentumThe growth of wearable technology is predicted to substantially pick up this year and continue to gain strong momentum. Canalys, a market research firm, stated that in 2013 1.6 million smart wearable bands were shipped and that in 2014 shipments could reach a total of 8 million.
Liaise with 25 factories in  China to oversee cost saving product adjustments, product  specifications, quality control and order fulfillment.
They are also predicting that in 2015 over 23 million units will be shipped and in 2017 over 45 million.Deloitte analysts stated that smart glasses, fitness bands and watches should sell about 10 million units globally in 2014 – generating $2 billion.
Credit Suisse predicts that the entire market will be worth $50 billion by 2018.From Google Glasses to FitBit to Galaxy Gear Fit to Pebble Watch, there is no question that wearable technology has arrived and is here to stay.
For marketers not only is this a new way to touch the consumer, but it also creates a new data stream that can be leveraged by businesses to help them highly customize offers and messages to their target audiences with optimal precision and success. Location-Based MarketingAlong with wearable technology, another area that is picking up strong momentum is location-based marketing.
A team then tracked the users after they opened the wrapper and contacted them within 24 hours to deliver a cash prize.Another example is Netflix, an on-demand streaming service, ran a location-based outdoor advertising campaign, which encouraged college students to interact with the company by posting regular questions about different film genres and popular TV series. Students were then requested to post their answers using university-specific Twitter hashtags and localized responses, which were shown on digital screens at 36 universities.
Fusing Location-Based Marketing With Wearable TechnologyFusing location-based marketing with wearable technology could be very powerful.
In order to successfully do this, organizations will need access to the data streams that these technologies generate along with analytical capabilities on the back end.
In addition, they need dedicated resources analyzing this data and then developing actionable insights.
This will allow companies to target the right customer, at the right time, in the right location, with the right offer.For example, a grocery store that is running a location-based marketing campaign could tap into the wearable technology and when a runner is near one of their grocery stores, the retailer could automatically alert and offer that runner a deal on a product such as vitamin infused water.
The retailer is also gathering real-time data on each of their location-based marketing promotions, so they can leverage this data in the future to improve promotions. And the consumer receives relevant deals – it’s a win-win for both the consumer and the retailer. Data Analytics Is Critical For SuccessWith these types of emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight. Both parts of the analytics mentioned above need to be implemented to ensure optimal success. While many organizations are joining the bandwagon of big data and investing millions – they sometimes lower their emphasis on the importance of analytics, which is a mistake.Every year there will be emerging technologies that come to market and it’s critical that organizations carefully evaluate them to ensure they will generate sales, strengthen loyalty and fit within their brand. If this criteria is met then companies should integrate the new technology within their marketing program, which will help them compete more profitably, stay relevant to their customers and enhance their brand.



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