So I thought I’d share some product launch process, methodology and strategy concepts with you today.
You could be launching a new product, a new website, a new business or even taking a new stock public (yes, that’s a launch, too, because you need to build an early-adopter market and demand for the IPO). Our launch methodology is geared around enabling you to achieve a stated set of launch goals and objectives. During the Pre-Launch Stage… we create early awareness and begin to build a pre-launch list of early adopter community members around our product offering, site and business. During the Launch Stage… we create early momentum around the product, site and business. During the Post-Launch Stage… we drive early demand, show actual proof of results with interviews, success stories, testimonials and 3rd-party reviews. Register now to receive this step-by-step guide containing strategies and best practices to create buzz and drive sales using the power of the Web and social networking. There are many ways to launch a new product into the marketplace and businesses do it every day, but only a small proportion are successful. What steps can you take to increase your chances of success and make a greater impact in the marketplace? Target Market – outlining the specific demographics and behaviours of your target market will help with the planning of your launch strategy.
Marketing Strategy – a well planned approach with a variety of marketing channels will give you the best coverage possible. Be creative – If you want to launch your product in the marketplace with a bang you need to think outside the box and be creative. Be Social – Social media has changed the way we think about marketing and it has amazing power if used well. People get invited to go to the launch of a new film but not everybody gets invited to the after party.
Product demos and sampling can deliver instant results, especially if the product is food and you are sampling it within a supermarket. With all launches it is imperative that you review your strategy and see what media tools worked for you.
Displays 2 Go is Australia’s leading manufacturer of in-store demonstration and sampling equipment. With an outstanding range of products, a clear understanding of the marketplace and custom built designs that provide the perfect solutions to meet your needs, isn’t it time you gave us a call? This entry was posted in Demonstration Tables, Vendor Trays on March 4, 2015 by Jason Willis. At Stones Events, we have a strong reputation  for delivering food and drink services for product launch events.
We understand that these occasions are essential for any business, and command exemplary quality, flavours, presentation and timing.


This autumn, we were appointed by the leading construction vehicle manufacturer, Caterpillar, to provide the catering for the celebratory launch of their new diggers. Held at their impressive European Visitor Centre in Desford, we served cocktails, canapes, and a three course meal to 190 guests. Join us for the special edition of our new product launch webinar, and learn how using Arecont Vision IP megapixel cameras can better serve your customers while increasing your own business opportunities.
It’s a great opportunity to learn more about IP megapixel video surveillance and new ways to increase your sales with Arecont Vision Cameras. I work with hundreds of food entrepreneurs and see far too many failed new product launches. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This early adopter community is key to ensuring everything (including the product and website) is truly ready to take to market, to uncover major customer questions and objections that need to be addressed in our marketing and selling processes and starting the word of mouth buzz that begins to spread ahead of the launch.
Evaluating the marketplace will have been an ongoing exercise and market research provides vital information that will help you launch your product.
You only have one chance to make a buzz in the marketplace and you can’t afford to waste it. It can help you identify and shape your product and give you vital information about how and where your product will sit in the market.
Make sure you use all the data you have collected above and then use a multi-faceted approach to reach your customer.
Let well known editors, bloggers, experts review your product to whet appetites and generate some excitement. Ensure you generate conversations around the product by using compelling content and imagery.
People love a freebie to take away with them and if it’s of a generous size or value your product will maintain its impact longer. Look at what gave you the best ROI and what gained you the most engagement with your customers.
We understand DISPLAY and we’re enthusiastic about creating impactful and effective materials that promote your products at launch events and in the marketplace.
Yesterday we saw that IHOP launched a new line of syrup---and of course we sent this to our Mrs. We also validate our selling processes and conversion rates during this important preparation phase. Traffic begins to ramp, which then drives sales and cash flow and early profits.  Engagement with partners, affiliates and resellers is also key.
We all know that there is a natural tendency to over-hype the product initially, so make sure your rosy view of the product is backed up by thorough testing and consistent results.


Post launch events are what makes the product a success so be sure there is easy access to the product and the information on it, whether it’s free trials, videos or product demos. With this in mind make sure that the hardware you are using to showcase your product is well designed and branded. Once you have all these facts and figures then work on building the brand and customer base with regular promotions and research.
This article focuses on step 1, because success depends on the effectiveness of this step:Success Step 1 - Have a Distinct Proposition For Your FoodIt takes more than a great tasting product to pitch the supermarket buyer and then get the supermarket customer to try your product and to buy it again.
Furthermore the Verismo® System by Starbucks is competing with Keurig and Green Mountain Coffee a further example of channel blurring. It’s essential that you have the right equipment for the job as you only get one chance to make an impression. White Castle claims they were quite successful with launching their sliders in retail grocery.
I outline 5 Steps to Positioning Food and Beverage Products which will help you determine if your product is really different.Ask yourself if people REALLY want your product? Why is this different or is this portending some larger food trend for the future?"We have seen this for years and many celebrity chefs have food lines.
Now tried and true family restaurants are launching lines of things that people love about their restaurants. QSR and fast casual traffic is getting better but not where it should be so they are taking their brand equity, leveraging it and getting into another point of distribution. The answer is branding.Build a brand that speaks to your consumer, and your image and packaging may be the distinct proposition that leads to your success. This means IHOP and Olive Garden should showcase their retail products in their restaurants and promoting on point of purchase(POP) with tabletop marketing as well as engage their army of servers. The brand thrived and ultimately was acquired. Tips for helping entrepreneurs start a food business. Since they are used to being the king of their turf… they have to get used to their brand being in more control of the supermarket. I see other operators considering launching in their units first in order to get trial and word of mouth prior to a supermarket new product launch.Brand PositioningThis dual retail and food positioning is sort of walking a tight rope, attempting to have a retail and foodservice positioning under one brand umbrella.



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